U.S All year Gifting Market Research Report Information By Occasion (fried and baked), By Category (Prepackaged Food Gifts, Food Baskets and Assortments, Specialty Food Items, Snack Foods, Unique and Novelty Gifts and Others), By Type (Corporate Gifting and Personal Gifting), Pricing (Economy/Mass and Premium), End User (Men, Women, Unisex and Kids), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores and Online), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Af

US All year Gifting Market Overview

U.S All year Gifting Market Size was valued at USD 1,745.50 billion in 2023. The All year Gifting market industry is projected to grow from 2024 to USD 3,185.00 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.97% during the forecast period (2024 - 2032).

  The US All Year Gifting Market is witnessing remarkable growth and shows no signs of slowing down. Several factors, such as the rising popularity of e-commerce, the increasing importance of personalization, and a focus on sustainable practices, are contributing to this surge. As gifting becomes an integral part of personal, corporate, and cultural expressions, the market continues to expand across various demographics and occasions.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

• All year Gifting Market Trends

E-COMMERCE GROWTH

E-commerce growth is a significant driver of demand for the US All Year Gifting Market, revolutionizing how consumers and businesses approach gifting. Online platforms offer unmatched convenience, enabling users to browse and purchase gifts anytime and from anywhere. According to the Census Bureau’s Annual Retail Trade Survey (ARTS) report, US e-commerce sales rising from $571.2 billion in 2019 to $815.4 billion in 2020 increased by $244.2 billion or 43% in 2020. e-commerce has eliminated many barriers associated with traditional gifting, through advanced features such as personalized recommendations, multiple payment options, and flexible delivery schedules. The rise of mobile commerce has further fueled this trend, businesses create dedicated apps and mobile first websites to enable ease and convenience in shopping from a mobile device. There are specialized gift solutions, including personalized gift baskets and gift baskets for specific occasions, specialty, and gift basket subscription services all offered on e-commerce platforms.  Furthermore, broad product range allows consumers look for gifts for personal events, business achievements, birthdays or any occasion in general, they can easily find something that they need without having to wait for a specific festive season. Moreover, many platforms offer value-added services, including gift wrapping, personalized messages, and seamless returns, making gifting more appealing and hassle-free. Cross-border gifting has also gained traction, with e-commerce enabling easy international deliveries, helping people maintain connections across geographic boundaries. In addition, seasonal discounts, flash sales, and loyalty programs incentivize consumers to shop frequently, transforming occasional gifting into a year-round practice. Moreover, social media integrations and influencer campaigns amplify gifting trends, inspiring purchases and driving higher engagement. The combination of technological advancements, logistics efficiency, and consumer convenience provided by e-commerce makes it a pivotal force driving demand in the US All Year Gifting Market.

All year Gifting Market Segment Insights

All year Gifting Occasion Insights

The U.S All year Gifting market segmentation, based on Occasion, includes Birthdays, Spontaneous Gifts, Wedding, Religious and Others. The Spontaneous Gifts segment accounted for the largest market share of 41.21% in 2023 and is likely to register a CAGR of 6.10% during the projected period. The versatility of spontaneous gifting allows it to suit any season or relationship. From personalized items like meal kit or sweet condiment sets to practical gifts, the options are endless. Furthermore, giving experiences like popcorn tins or gift tickets, a sweet baked good, or handmade boxed candy with love might have an even greater effect. In the end, spontaneous giving is more about the emotion behind the deed than the actual gift. It makes any day a little better by reminding individuals they are loved and cared for.

Figure 1: U.S All year Gifting Market, by Occasion, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

All year Gifting Category Insights

The U.S All year Gifting market segmentation, based on category, includes Prepackaged Food Gifts, Food Baskets and Assortments, Specialty Food Items, Snack Foods, Unique and Novelty Gifts and Others. The Prepackaged Food Gifts segment accounted for the largest market share of 35.25% in 2023 and is likely to register a CAGR of 5.6% during the projected period. To add a distinctive touch, companies and individuals can customize food hampers with branded labels, personalized selections, or special comments. They are useful instruments for developing relationships in the business sector, providing a chic means of expressing appreciation or establishing alliances. Additionally, packed food presents now include organic, vegan, and gluten-free alternatives due to customer preferences for sustainable and health-conscious items. Their attractiveness is further increased by eco-friendly packaging, which complies with worldwide sustainability standards. Gifts of prepackaged food show consideration and gratitude and show that the giver took the time to choose something both enjoyable and useful.

Figure 2: U.S All year Gifting Market, by category, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

All year Gifting Type Insights

The U.S All year Gifting market segmentation, based on Type, includes Corporate Gifting and Personal Gifting. The Corporate Gifting segment accounted for the largest market share of 81.72% in 2023 and is likely to register a CAGR of 6.26% during the projected period. Corporate gifting is a strategic way for businesses to build and maintain relationships with clients, employees, and partners throughout the year. This type of gifting is not confined to specific occasions; instead, it allows organizations to express appreciation and foster goodwill consistently. Common types of corporate gifts include branded merchandise, such as customized notebooks, pens, or calendars, which subtly promote the company's identity while being functional for recipients. For more personalized efforts, premium gifts like high-quality leather accessories, gourmet hampers, or tech gadgets such as smartwatches or headphones can leave a lasting impression.

Figure 3: U.S All year Gifting Market, by Type, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

All year Gifting Pricing Insights

The U.S All year Gifting market segmentation, based on Pricing, includes Economy/Mass and Premium. The Economy/Mass Gifting segment accounted for the largest market share of 56.27% in 2023 and is likely to register a CAGR of 6.07% during the projected period. The economic or mass price range caters to a broad audience by offering affordable gifting options suitable for various occasions throughout the year. These products are designed to be cost-effective while maintaining quality, making them accessible to a wide customer base. Mass-market gifting thrives on high-volume sales and is often supported by extensive distribution networks, through online marketplaces and local retail stores. Seasonal promotions and bulk discounts play an important role in attracting customers, during peak gifting periods such as holidays, festivals, or corporate events. The appeal of economic gifting lies in its versatility, allowing individuals to express appreciation or celebrate special moments without financial strain. Businesses also find value in this segment for large-scale corporate gift campaigns, ensuring inclusivity across all levels of recipients.

Figure 4: U.S All year Gifting Market, by Pricing, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

All year Gifting End User Insights

The U.S All year Gifting market segmentation, based on End User, includes Men, Women, Unisex and Kids. The Men Gifting segment accounted for the largest market share of 42.08% in 2023 and is likely to register a CAGR of 5.15% during the projected period. Men appreciate practical and thoughtful gifts, and all-year gifting options like prepackaged food gifts, food baskets, specialty food items, and snack foods resonate well with their preferences. Prepackaged food gifts such as gourmet chocolates, premium coffee sets, or curated barbecue sauces cater to men’s interests, especially when they align with hobbies or favorite activities like grilling or morning coffee rituals. Food items cater to men who appreciate unique, high-quality products. Products that exhibit exclusivity and elegance include truffle-infused oils, aged whiskey-infused chocolates, and gourmet hot sauces. These presents are perfect for expressing or commemorating achievements in both personal and business contexts.

Figure 5: U.S All year Gifting Market, by End User, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

All year Gifting Distribution Channel Insights

The U.S All year Gifting market segmentation, based on distribution channels, includes Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores and Online. The Specialty Stores segment accounted for the largest market share of 36.64% in 2023 and is likely to register a CAGR of 5.07% during the projected period. The first step in the distribution chain for packaged food presents at specialty shops is obtaining goods from carefully chosen vendors, frequently including small-batch or artisanal producers in addition to well-known premium food brands. The quality and distinctiveness of the items these stores sell are guaranteed by their direct ties with their suppliers. Because specialized businesses serve a customer demographic and geographic area, distribution is frequently more targeted and customized. Usually arranged by occasion or theme, such as corporate gifting alternatives, wedding favors, or holiday gift sets, products are presented in a well-chosen, eye-catching way.

Figure 6: U.S All year Gifting Market, by distribution channel, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

All year Gifting Regional Insights

The United States region is valued at USD 1,745.5 billion in 2023 and is expected to create an absolute dollar opportunity of USD 1,326.03 billion for the players operating in the region between 2023 and 2032. The United States region analysis includes Northeast, Southwest, West, Southeast, and Midwest.

In the United States, giving gifts is an embedded social custom that goes beyond seasonal holidays to encompass birthdays, anniversaries, and other life events all year long. In 2024, U.S. consumers reached a milestone in their holiday spending, with per capita expenditures exceeding USD 1,000 for the first time by MRFR report. This record highlights the robust and evolving nature of the gifting market. The demand for thoughtful, customized, or themed presents has increased to accommodate events all year long, including Valentine's Day, Mother's and Father's Days, graduations, and even just because of occasions, even though the holiday seasons, especially Christmas dominate the gifting scene. 84% of respondents said they intend to purchase presents for their loved ones. Self-giving, in which people buy things for themselves as a kind of pleasure or self-care, is a trend driving the gifting industry. Approximately one-third of American consumers intended to purchase gifts for themselves during the 2022 holiday season, with an average expenditure of between USD 100 and USD 200. With its emphasis on mindfulness and personal fulfillment, this trend shows a change in consumer behavior and is consistent with larger cultural themes of individuality and wellness. Retailers and gift shops have responded by offering curated items tailored to self-gifters, such as premium candles, packed foods, skincare kits, and subscription boxes.

Figure 7: U.S ALL YEAR GIFTING MARKET SHARE BY REGION 2023 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

All year Gifting Key Market Players & Competitive Insights

The All-Year Gifting Market in the United States has undergone a transformative shift, evolving from a focus on specific holidays and occasions to a vibrant, year-round phenomenon. This change reflects broader consumer trends that emphasize emotional connections, personal milestones, and spontaneous acts of kindness. In today's digital age, where face-to-face interactions can be limited, gifts serve as tangible expressions of care and appreciation, reinforcing relationships and fostering community. One of the most significant trends driving this market is the increasing demand for personalized and customized gifts. Consumers are drawn to unique items that reflect the recipient's personality and preferences, such as engraved jewelry or custom photo books. This desire for individuality extends to subscription services that offer curated experiences delivered regularly, allowing consumers to give gifts that keep on giving throughout the year. Experience-based gifts, like concert tickets or cooking classes, are also gaining popularity as they create lasting memories rather than simply providing material possessions. Sustainability plays a crucial role in shaping consumer choices within the gifting market. With rising environmental awareness, many consumers prefer eco-friendly options that utilize sustainable packaging and ethically sourced materials. This trend aligns with a broader societal shift towards responsible consumption, where buyers seek to minimize their environmental impact through thoughtful purchasing decisions. Technological advancements have further revolutionized the gifting landscape. E-commerce platforms have made it easier for consumers to browse extensive selections of gifts from the comfort of their homes. Innovations such as AI-powered shopping tools enhance the personalization of gift selection, making it easier for shoppers to find suitable items based on individual tastes. Additionally, virtual gifting options like digital gift cards and augmented reality experiences are becoming increasingly popular, catering to a tech-savvy audience. The corporate gifting sector is also experiencing notable growth as businesses recognize the importance of maintaining strong relationships with clients and employees. Gifting strategies are being employed not only to enhance brand loyalty but also to foster goodwill and appreciation among customers. Companies that implement effective gifting programs often see significant increases in customer retention and referral rates. As the all-year gifting market continues to expand, it is essential for brands to adapt to changing consumer preferences. The focus on personalization, sustainability, and technology integration will likely define the future of gifting. Retailers must prioritize innovative solutions that cater to these trends while ensuring a seamless shopping experience across both online and offline channels. 

Key Companies in the All year Gifting market include

• 1-800-FLOWERS.COM, Inc.


• Edible Arrangements


• Ferrero Group


• Mars Incorporated


• Godiva Chocolatier


• Nestlé USA


• The Kraft Heinz Co (Planters)


• Lindt & Sprüngli


• The Hershey Company


• Blue Diamond Almonds

All year Gifting Industry Developments

May 2023: 1-800-Flowers.com acquired SmartGift, enhancing its capabilities in personalized gifting solutions. This acquisition aims to streamline gift management and recognition campaigns for both brands and corporations, aligning with the growing trend toward personalized consumer experiences.

January 2023: Ferrero acquired Wells Enterprises, a significant player in the North American ice cream market, adding brands like Blue Bunny and Halo Top to its portfolio. This acquisition included four manufacturing facilities across Iowa, Nevada, and New York.

May 2024: To counteract rising delivery costs, 1-800-Flowers.com has implemented a logistics optimization strategy. This initiative, part of their "Work Smarter" program, focuses on placing inventory closer to customers, which has resulted in a year-over-year decrease in shipping expenses. The company reported a 13% reduction in cost of revenue related to shipping, despite facing an $18 million adjusted net loss in the latest quarter due to cautious consumer spending and rising fuel costs.

All year Gifting Market Segmentation

All year Gifting Occasion Outlook

• 
  
  
  
  • Birthdays
  
  
  • Spontaneous Gifts
  
  
  • Wedding
  
  
  • Religious
  
  
  • Others
  
  
  
  

All year Gifting Category Outlook

• 
  
  
  
  • Prepackaged Food Gifts
  
  
  • Food Baskets and Assortments
  
  
  • Specialty Food Items
  
  
  • Snack Foods
  
  
  • Unique and Novelty Gifts
  
  
  • Others
  
  
  
  

All year Gifting Type Outlook

• 
  
  
  
  • Corporate Gifting
  
  
  • Personal Gifting
  
  
  
  

All year Gifting Pricing Outlook

• 
  
  
  
  • Economy/Mass
  
  
  • Premium
  
  
  
  

All year Gifting End User Outlook

• 
  
  
  
  • Men
  
  
  • Women
  
  
  • Unisex
  
  
  • Kids
  
  
  
  

All year Gifting Distribution Channel Outlook

• 
  
  
  
  • Supermarkets & Hypermarkets
  
  
  • Specialty Stores
  
  
  • Convenience Stores
  
  
  • Online
  
  
  
  

All year Gifting Regional Outlook

• 
  
  
  
  • Northeast
  
  
  • Southwest
  
  
  • West
  
  
  • Southeast
  
  
  • Midwest