US Antivirus Software Market Research Report: By Type (PC, Phones/Pad) and By Application (Enterprises, Individual, Government) - Forecast to 2035

US Antivirus Software Market Overview

As per MRFR analysis, the US Antivirus Software Market Size was estimated at 1.31 (USD Billion) in 2023. The US Antivirus Software Market Industry is expected to grow from 1.71(USD Billion) in 2024 to 3.86 (USD Billion) by 2035. The US Antivirus Software Market CAGR (growth rate) is expected to be around 7.682% during the forecast period (2025 - 2035).

Key US Antivirus Software Market Trends Highlighted

The US antivirus software market is experiencing several important trends driven by increasing cyber threats, evolving technology landscapes, and changing consumer behavior. One key market driver is the surge in remote work, which has led to a higher dependency on secure digital platforms and increased vulnerability to cyberattacks. As more businesses embrace flexible working arrangements, they require robust antivirus solutions to protect sensitive information from potential breaches. There are significant opportunities to be explored in the areas of machine learning and artificial intelligence, which enable antivirus software to adapt and respond to new threats in real-time, enhancing the protection capabilities.

The growing awareness among consumers about online security has led to a demand for more comprehensive solutions that offer features beyond traditional virus protection, such as web filtering and identity theft protection. Recent trends in the US antivirus software market also indicate an increase in subscription-based models, allowing users to access regular updates and support, which appeals to both individual consumers and businesses. Additionally, with the rise of mobile device usage, there is a growing need for antivirus solutions tailored specifically for smartphones and tablets, as they become common targets for cyber threats. The integration of antivirus software with broader cybersecurity measures is also becoming prevalent, as companies seek comprehensive solutions to address the multifaceted risks posed by the digital landscape.

Overall, as cyber threats continue to evolve, there is an urgent need for innovative antivirus solutions that can keep up with these challenges in the US market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Antivirus Software Market Drivers

Increasing Cybersecurity Threats

The rise of cybersecurity threats is one of the most significant drivers propelling the US Antivirus Software Market Industry. According to the Federal Bureau of Investigation (FBI), reported cybercrime complaints have surged by over 69% from 2019 to 2021, with losses exceeding USD 4.2 billion in 2020 alone. This alarming trend underscores the growing need for effective security solutions, including antivirus software, to protect individuals and organizations from various cyber threats.

Established companies like NortonLifeLock and McAfee are responding to this demand by enhancing their product offerings with robust protection features and threat detection capabilities. This continuous innovation is crucial for maintaining consumer trust and ensuring cybersecurity in an increasingly digital world. Furthermore, the U.S. Department of Homeland Security emphasizes the importance of cybersecurity resilience, further affirming the necessity of antivirus solutions in today's threat landscape.

Growing Adoption of Remote Work

The COVID-19 pandemic has catalyzed a significant shift towards remote work in the United States, with numbers indicating that around 30% of the U.S. workforce is expected to continue working remotely even post-pandemic. The U.S. Bureau of Labor Statistics has reported that this remote workforce is more susceptible to cybersecurity vulnerabilities, prompting the need for effective antivirus solutions. Companies like Symantec and Bitdefender have tailored their products to meet the unique challenges of remote work environments, ensuring employees can access corporate resources securely.This transition to remote work not only influences organizational policies but also intensifies the demand for reliable antivirus software as businesses strive to protect sensitive information and maintain productivity.

Increased Use of Internet of Things Devices

The proliferation of Internet of Things (IoT) devices is another vital driver impacting the US Antivirus Software Market Industry. According to the Consumer Technology Association, over 87 million connected devices were shipped to U.S. households in just 2021. Each of these devices can serve as potential entry points for cyber threats, creating an urgent need for comprehensive protection solutions. High-profile organizations like Cisco and IBM are pioneering advancements in antivirus technology to address these emerging challenges, promoting a more integrated security approach across various connected devices. This expansion of IoT signifies not only growing consumer reliance on technology but also the essential role of antivirus software in safeguarding an increasingly interconnected environment.

Stringent Regulatory Requirements

The implementation of stringent regulatory frameworks concerning data security and privacy in the United States is driving the demand for antivirus software. The Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR) are examples of regulations that mandate organizations to secure sensitive data, thus necessitating antivirus solutions. The Federal Trade Commission estimates that over 60% of small businesses fail to comply with these regulations, exposing them to potential fines and damage to their reputation.Consequently, established players in the antivirus space, such as Kaspersky and Trend Micro, are aligning their products with these regulatory requirements, allowing businesses to mitigate risks effectively while ensuring compliance. This alignment plays a pivotal role in tightening cybersecurity measures across various sectors, emphasizing the importance of antivirus software in maintaining legal adherence and protecting consumer data.

US Antivirus Software Market Segment Insights

Antivirus Software Market Type Insights

The Type segment of the US Antivirus Software Market plays a crucial role in defining how consumers and businesses protect their digital environments. With the increasing reliance on technology, especially in personal and professional realms, the significance of effective antivirus solutions cannot be understated. The segment is primarily divided into categories such as PC and Phones/Pad, both of which experience diverse usage patterns and protection requirements. PCs remain a critical focus for antivirus solutions, as they are commonly used for sensitive tasks including online banking, remote work, and data management. This user behavior underscores the necessity for robust security measures against malware, ransomware, and data breaches. On the other hand, the growing use of smartphones and tablets also drives demand for mobile security solutions. As these devices often store personal information and are utilized for financial transactions, ensuring their security is paramount. The increasing number of mobile applications, coupled with the rise in mobile internet usage, presents opportunities for antivirus software providers to enhance their offerings tailored for portable devices.

The US market data indicates a significant shift towards prioritizing mobile antivirus solutions, particularly as cybercriminals exploit vulnerabilities in mobile platforms. As the landscape of cyber threats evolves, both segments within the Type category must adapt to emerging challenges. The growth of cloud computing and Internet of Things (IoT) devices creates additional complexities that antivirus solutions must address. Trends such as remote work have further underscored the need for comprehensive security that encompasses various device types, leading to a more integrated approach in the US Antivirus Software Market. Overall, the segmentation of the market not only highlights varying security demands across device types but also reflects a growing awareness among users regarding the importance of cybersecurity. Market statistics reveal an increasing allocation of budgetary resources towards antivirus solutions, showcasing a sustained commitment to maintaining secure digital environments. With rising internet connectivity and the proliferation of devices, the US antivirus software sector continues to adapt, innovate, and respond to the shifting landscape of cybersecurity threats. The importance of addressing unique challenges across different device types creates significant opportunities for growth and development within this industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Antivirus Software Market Application Insights

The Application segment of the US Antivirus Software Market plays a critical role in safeguarding digital landscapes across various user categories. With cyber threats on the rise, the demand for robust antivirus solutions has significantly increased among enterprises, individuals, and government entities. Enterprises often require advanced security measures to protect sensitive data and compliance with stringent regulations, making them one of the largest groups utilizing antivirus software. Individuals, meanwhile, increasingly recognize the importance of personal online security as their digital interactions grow, leading to a higher adoption rate of antivirus applications.

Government agencies also prioritize cybersecurity to protect national security interests and sensitive public data, thus contributing notably to the market's dynamics. The variety in application needs among these segments highlights the necessity for tailored solutions that can address specific vulnerabilities and enhance overall security. Additionally, with the growing prevalence of remote work and digital transactions in the US, the shift towards cloud-based antivirus solutions is notable, promising further innovations in the Antivirus Software Market.

US Antivirus Software Market Key Players and Competitive Insights

The US Antivirus Software Market is characterized by rapid technological advancements and a constantly evolving threat landscape, necessitating robust security solutions for both consumers and enterprises. The market is highly competitive, with numerous players offering a wide range of products that not only protect against traditional malware but also address sophisticated cyber threats, including ransomware, spyware, and phishing attacks. The growing awareness around cybersecurity and frequent data breaches have driven demand for antivirus solutions, influencing companies to innovate and upgrade their products. Key players focus on differentiating themselves based on features, pricing, and customer support to cater to varying user needs, ensuring a dynamic competitive environment that regularly adapts to incorporate new security technologies and methodologies.

Malwarebytes has established a significant presence in the US Antivirus Software Market by focusing on delivering specialized malware detection and removal solutions. The company is recognized for its dual-layer approach that combines real-time protection and a powerful scanning engine capable of identifying both known and emerging threats. This dedicated focus on malware protection, coupled with an easy-to-navigate user interface, has earned Malwarebytes a loyal customer base among individual users and small businesses. The company's strengths lie in its effective detection rates and a commitment to maintaining an extensive malware database, which fortifies the overall effectiveness of its offerings. Furthermore, Malwarebytes has placed emphasis on customer support and education, providing resources that aid users in understanding and managing their cybersecurity measures effectively.

Trend Micro offers a comprehensive suite of cybersecurity solutions targeted at both individual users and enterprises within the US Antivirus Software Market. The company is well-known for its advanced security products, including antivirus, ransomware protection, and cloud security services, which are built on a foundation of artificial intelligence and machine learning technologies. Trend Micro's strengths are evident in its proactive threat detection capabilities, robust protection layers, and reliability in providing user-friendly solutions. The company maintains a strong market presence through strategic partnerships and continuous innovation, making it a formidable player in the industry. Trend Micro has also expanded its footprint in the US market through various mergers and acquisitions, enhancing its portfolio and enabling it to deliver an even more integrated and comprehensive security solution. This approach not only bolsters its service offerings but also helps in staying ahead of emerging threats, solidifying Trend Micro's position as a leader in the antivirus software category.

Key Companies in the US Antivirus Software Market Include

• Malwarebytes


• Trend Micro


• ZoneAlarm


• McAfee


• Kaspersky


• Bitdefender


• Avira


• Panda Security


• Webroot


• Sophos


• ESET


• NortonLifeLock


• Symantec


• FSecure


• AVG Technologies

US Antivirus Software Market Industry Developments

The US Antivirus Software Market has seen significant developments recently. In September 2023, Malwarebytes announced partnerships with several cybersecurity firms to enhance its threat detection capabilities, aiming to fortify consumer and business protection against increasingly sophisticated malware threats. Trend Micro has introduced advanced features in its software, focusing on AI-driven security measures that adapt to evolving cyber threats. Concurrently, McAfee launched its latest product line tailored for small and medium-sized enterprises, emphasizing affordability and comprehensive protection. Kaspersky has been active in providing educational seminars to businesses on the importance of cybersecurity, underlining its commitment to fostering a more secure digital environment.In terms of mergers and acquisitions, there have been no publicly reported transactions in September 2023 involving the targeted antivirus companies. The overall market has seen a shift as major players like NortonLifeLock and Bitdefender report substantial growth in revenue, attributed to the increased demand for cybersecurity solutions amid rising cyber threats in the US. Noteworthy developments have occurred over the past few years as well, with significant advancements in R&D reported by ESET and Sophos regarding next-generation antivirus technologies as of 2022.

US Antivirus Software Market Segmentation Insights

Antivirus Software Market Type Outlook

• PC


• Phones/Pad

Antivirus Software Market Application Outlook

• Enterprises


• Individual


• Government

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	1.31(USD Billion)
MARKET SIZE 2024	1.71(USD Billion)
MARKET SIZE 2035	3.86(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.682% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Malwarebytes, Trend Micro, ZoneAlarm, McAfee, Kaspersky, Bitdefender, Avira, Panda Security, Webroot, Sophos, ESET, NortonLifeLock, Symantec, FSecure, AVG Technologies
SEGMENTS COVERED	Type, Application
KEY MARKET OPPORTUNITIES	Integration with AI technologies, Mobile security solutions expansion, Increased demand for cloud-based services, Growing cyber threat awareness campaigns, Customizable security packages for SMBs
KEY MARKET DYNAMICS	Rising cyber threats, Increasing consumer awareness, Growing mobile device usage, Adoption of cloud solutions, Expansion of IoT devices
COUNTRIES COVERED	US