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    US Artificial Nails Market

    ID: MRFR/CR/19412-HCR
    128 Pages
    Garvit Vyas
    September 2025

    US Artificial Nails Market Research Report: By Type (Wrap, Press-On, and Others) - Forecast to 2035

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    US Artificial Nails Market Infographic
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    US Artificial Nails Market Summary

    The United States artificial nails market is projected to grow from 350 USD million in 2024 to 633 USD million by 2035.

    Key Market Trends & Highlights

    US Artificial Nails Key Trends and Highlights

    • The market is expected to expand at a compound annual growth rate of 5.53 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 633 USD million, indicating robust growth potential.
    • In 2024, the market is valued at 350 USD million, reflecting a solid foundation for future expansion.
    • Growing adoption of artificial nails due to increasing consumer interest in nail aesthetics is a major market driver.

    Market Size & Forecast

    2024 Market Size 350 (USD Million)
    2035 Market Size 633 (USD Million)
    CAGR (2025-2035) 5.53%

    Major Players

    Sally Hansen, Mavala, Salon Perfect, Static Nails, Orly, Glam by Manicube, Elysee, Nail Bliss, Mimi's Nail Boutique, Ciate London, Impress, Artistic Nail Design, Dashing Diva, Kiss Products, Burt's Bees

    US Artificial Nails Market Trends

    The US Artificial Nails Market is currently experiencing several important trends that are shaping its landscape. One significant trend is the increasing popularity of DIY nail extension kits and home application products, driven by a growing preference for convenience and cost-effectiveness among consumers. With many people turning to at-home beauty treatments, including artificial nails, the demand for user-friendly kits is on the rise. Additionally, the influence of social media on beauty trends is notable as platforms feature innovative nail designs and techniques, pushing consumers to explore different styles and products.

    Market Segment Insights

    Artificial Nails Market Type Insights

    The US Artificial Nails Market is diverse and dynamic, with its Type segment encompassing various forms designed to enhance the aesthetic appeal of natural nails. This market has been significantly shaped by the evolving beauty standards and consumer preferences towards nail aesthetics and personal grooming. Among the different forms of artificial nails, Wraps, Press-Ons, and Others represent a notable portion of the market landscape.

    Wraps, which include fiberglass and silk materials, provide a customized option for consumers seeking durability and versatility.They allow for various designs and can be tailored to individual nail shapes, granting beauty professionals a broader canvas for creativity and innovation in nail art. On the other hand, Press-Ons have gained immense popularity due to their convenience and ease of use, allowing users to achieve salon-quality looks at home without extensive time commitments or professional assistance.

    The growing trend towards DIY beauty treatments is driving the Press-On segment forward, catering to consumers seeking quick and effective solutions for nail enhancement.The 'Others' category encompasses various innovative products and techniques, including gel and acrylic nails, which continue to evolve and attract a wide range of consumers. These products often boast longer-lasting results and a variety of finishes, appealing to users looking for more durable solutions. In terms of market growth, each Type plays a crucial role in shaping consumer choices and preferences, driven by today's fast-paced lifestyle and a desire for self-expression.

    Various trends, such as eco-friendly materials and customizable designs, are emerging within these segments, as consumers increasingly seek out options that align with their values and lifestyles.Additionally, challenges such as regulatory scrutiny regarding nail products have sparked innovation and pushed manufacturers to prioritize safety and quality in their offerings, which in turn caters to a health-conscious consumer base. Overall, the Type segment of the US Artificial Nails Market showcases a robust ecosystem that remains responsive to the changing demands of consumers, indicating a continually evolving landscape that emphasizes both functionality and artistic expression.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Get more detailed insights about US Artificial Nails Market Research Report - Forecast Till 2035

    Key Players and Competitive Insights

    The competitive landscape of the US Artificial Nails Market is characterized by a variety of brands that offer innovative products catering to diverse consumer preferences. This market is witnessing a steady growth trajectory, driven by the rising demand for nail enhancement products that provide not only aesthetic appeal but also durability and ease of application. Players within this space are increasingly focusing on product development, investing in research and development to enhance quality, and introducing unique items that leverage current beauty trends. Competitive strategies encompass a spectrum of marketing approaches including influencer partnerships, digital advertising, and targeted social media campaigns.

    With both established brands and emerging startups vying for market share, the competitive dynamics are continually evolving.Sally Hansen stands out prominently in the US Artificial Nails Market, recognized for its extensive range of nail products that include artificial nails, nail care treatments, and hardeners. The brand has built a strong reputation for quality and versatility, appealing to a broad demographic that spans both casual users and professional nail technicians. Sally Hansen's strengths lie in its innovation, as it frequently launches new collections that reflect seasonal trends and consumer preferences.

    Additionally, the brand's robust distribution network ensures significant market presence across retail channels, including drugstores, supermarkets, and online platforms. This widespread availability, combined with competitive pricing and marketing initiatives, reinforces Sally Hansen's position as a leader in the market, catering to consumers seeking reliable and fashionable nail solutions.Mavala is another noteworthy player within the US Artificial Nails Market, focusing on a niche segment that emphasizes premium quality and professional-grade products. Known for its high-quality formulations, Mavala's offerings include artificial nails and nail treatments designed to protect and enhance natural nails.

    The brand is particularly recognized for its unique Swiss formulations, leveraging advanced technology to ensure lasting results. Mavala's strengths include its commitment to quality, a loyal customer base, and a strategic partnership with beauty professionals that helps enhance brand credibility. Furthermore, Mavala has engaged in targeted collaborations and marketing campaigns that resonate well with the quality-conscious US consumer.

    While less ubiquitous than some competitors, Mavala’s presence is marked by strong distribution in specialty beauty retailers and online platforms, and the brand has been investing in expanding its product line to incorporate trends that appeal to the evolving preferences of the American consumer.

    Key Companies in the US Artificial Nails Market market include

    Industry Developments

    The US Artificial Nails Market has witnessed significant recent developments, characterized by a growing demand for innovative and high-quality nail products. Companies like Sally Hansen and Orly are expanding their product lines with healthier formulations, pushing towards sustainability and cruelty-free practices. Notably, Mavala has focused on enhancing consumer awareness regarding nail care, while Salon Perfect has introduced various colors and designs to cater to millennials’ preferences.In terms of financial growth, the market valuation for artificial nails has increased substantially, attributed to a surge in consumer spending on beauty and personal care products amid the recovery from the pandemic.

    In August 2023, Static Nails made headlines with plans for expansion into wellness-focused nail care, reflecting the broader industry trend towards integrating health and beauty.There have been no publicly known mergers or acquisitions specifically involving Sally Hansen, Mavala, or the other listed companies within the last year. Over the past two to three years, brands such as Artistic Nail Design and Dashing Diva have also made strides in their digital offerings, becoming more accessible to consumers through e-commerce platforms. This emphasis on innovation and customer-focused strategies continues to shape the landscape of the US Artificial Nails Market.

    Market Segmentation

    Outlook

    • Wrap
    • Press-On
    • and Others

    Report Scope

    Report Scope
    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 329.7(USD Million)
    MARKET SIZE 2024 350.0(USD Million)
    MARKET SIZE 2035 633.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 5.534% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Sally Hansen, Mavala, Salon Perfect, Static Nails, Orly, Glam by Manicube, Elysee, Nail Bliss, Mimi's Nail Boutique, Ciate London, Impress, Artistic Nail Design, Dashing Diva, Kiss Products, Burt's Bees
    SEGMENTS COVERED Type
    KEY MARKET OPPORTUNITIES Growing demand for eco-friendly products, Expansion of e-commerce sales channels, Rising popularity of nail art trends, Increasing consumer focus on personal grooming, Introduction of innovative nail technologies
    KEY MARKET DYNAMICS increasing demand for nail art, rising disposable income, popularity of DIY products, growth of e-commerce platforms, innovation in nail products
    COUNTRIES COVERED US

    FAQs

    What is the expected market size of the US Artificial Nails Market in 2024?

    The US Artificial Nails Market is expected to be valued at 350.0 million USD in 2024.

    What will the market size of the US Artificial Nails Market be by 2035?

    By 2035, the market is projected to reach a value of 633.0 million USD.

    What is the expected compound annual growth rate (CAGR) for the US Artificial Nails Market from 2025 to 2035?

    The market is anticipated to grow at a CAGR of 5.534% during the forecast period from 2025 to 2035.

    Which segment of the US Artificial Nails Market is expected to have the largest share in 2024?

    In 2024, the Press-On segment is expected to hold the largest market share, valued at 170.0 million USD.

    What is the projected market value for the Wrap segment of the US Artificial Nails Market in 2035?

    The Wrap segment is expected to reach a market value of 220.0 million USD by 2035.

    Who are the key players in the US Artificial Nails Market?

    Major players in the market include Sally Hansen, Mavala, Static Nails, Orly, and Kiss Products.

    What are some emerging trends in the US Artificial Nails Market?

    Emerging trends include increased demand for high-quality and fashionable artificial nails, especially within the Press-On segment.

    What challenges could impact the growth of the US Artificial Nails Market?

    Challenges may include competition from natural nail products and potential regulations affecting cosmetic products.

    How much is the 'Others' segment in the US Artificial Nails Market valued in 2024?

    The 'Others' segment is valued at 60.0 million USD in 2024.

    What growth drivers are contributing to the expansion of the US Artificial Nails Market?

    The growth is driven by rising consumer interest in nail art and a growing beauty-conscious population.

    US Artificial Nails Market Research Report - Forecast Till 2035 Infographic
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