US Artificial Nails Market Research Report: By Type (Wrap, Press-On, and Others) - Forecast to 2035

US Artificial Nails Market Overview

US Artificial Nails Market Size was estimated at 329.7 (USD Million) in 2023. The US Artificial Nails Market Industry is expected to grow from 350(USD Million) in 2024 to 633 (USD Million) by 2035. The US Artificial Nails Market CAGR (growth rate) is expected to be around 5.534% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Artificial Nails Market Trends Highlighted

The US Artificial Nails Market is currently experiencing several important trends that are shaping its landscape. One significant trend is the increasing popularity of DIY nail extension kits and home application products, driven by a growing preference for convenience and cost-effectiveness among consumers. With many people turning to at-home beauty treatments, including artificial nails, the demand for user-friendly kits is on the rise. Additionally, the influence of social media on beauty trends is notable as platforms feature innovative nail designs and techniques, pushing consumers to explore different styles and products. Key market drivers include the rise in the overall beauty and personal care spending among US consumers, as they are increasingly willing to invest in nail enhancements as part of their self-care routines.Furthermore, the desire for self-expression through personal grooming choices is contributing to the growth of the artificial nails segment. Consumers are eager to experiment with various colors, designs, and shapes, enhancing their overall appearance and making a fashion statement. Amid these trends, opportunities for growth and expansion are evident. Brands that focus on eco-friendly and vegan products are likely to capture the attention of environmentally conscious consumers, as sustainability becomes a significant consideration in purchasing decisions. Additionally, there is room to innovate with special effects and technology-driven solutions, such as gel and dip powders, to meet evolving consumer interests.Recent times have also seen a shift towards inclusivity within the beauty market, with brands offering products that cater to a diverse range of skin tones and preferences. This reflects a broader societal change towards representation and diversity, leading to more tailored offerings in the artificial nails market. Overall, the US Artificial Nails Market is dynamically responding to consumer desires, lifestyle changes, and social influences, reflecting a vibrant and continually evolving industry.

US Artificial Nails Market Drivers

Growing Popularity of Nail Art and Aesthetic Trends

The rising popularity of nail art and aesthetic trends in the United States significantly drives the US Artificial Nails Market Industry. Social media platforms, especially Instagram and TikTok, have accelerated the visibility of intricate nail designs, prompting consumers to spend more on artistic nail enhancements. According to a survey by the American Academy of Dermatology, nearly 87% of women aged 18-35 express interest in nail art and enhancements, demonstrating a rising inclination toward personal grooming and aesthetics.This consumer behavior trend, propelled by the influence of beauty influencers and celebrity endorsements, suggests a robust expansion potential for artificial nails within the segment. The demand for versatile and unique nail designs fosters increased sales and necessitates growth in product offerings within the US Artificial Nails Market Industry, leading to both revenue and brand diversification.

Increased Awareness of Nail Hygiene and Safety

There has been a noticeable rise in awareness regarding nail hygiene and safety among consumers in the United States. This growing consciousness has led to an uptick in the demand for high-quality artificial nails that comply with health standards. In a report by the Centers for Disease Control and Prevention, data indicates that nail-related infections have spurred a 20% increase in consumers seeking safer nail enhancement products over the past three years.Established organizations in the nail care industry are focusing on producing products that are low in harmful chemicals and have passed rigorous safety assessments. This flushing of safer artificial nails in the market supports consumer protection and drives the overall growth of the US Artificial Nails Market Industry.

Rise in Disposable Income and Spending on Personal Care

An increase in average disposable income in the United States is another critical factor contributing to the growth of the US Artificial Nails Market Industry. Recent statistics from the U.S. Bureau of Economic Analysis indicate that disposable personal income has grown by approximately 4% annually in the last few years. With higher disposable income, consumers are willing to invest more in personal care and beauty treatments, including artificial nails.As more individuals, especially millennials and Gen Z, prioritize aesthetic appearance and self-care, manufacturers can capitalize on this trend by introducing innovative products tailored to these consumers' preferences. This growth in disposable income aligns well with the projected increase in the US Artificial Nails Market Industry, laying a strong foundation for sustained market growth.

US Artificial Nails Market Segment Insights

Artificial Nails Market Type Insights

The US Artificial Nails Market is diverse and dynamic, with its Type segment encompassing various forms designed to enhance the aesthetic appeal of natural nails. This market has been significantly shaped by the evolving beauty standards and consumer preferences towards nail aesthetics and personal grooming. Among the different forms of artificial nails, Wraps, Press-Ons, and Others represent a notable portion of the market landscape. Wraps, which include fiberglass and silk materials, provide a customized option for consumers seeking durability and versatility.They allow for various designs and can be tailored to individual nail shapes, granting beauty professionals a broader canvas for creativity and innovation in nail art. On the other hand, Press-Ons have gained immense popularity due to their convenience and ease of use, allowing users to achieve salon-quality looks at home without extensive time commitments or professional assistance. The growing trend towards DIY beauty treatments is driving the Press-On segment forward, catering to consumers seeking quick and effective solutions for nail enhancement.The 'Others' category encompasses various innovative products and techniques, including gel and acrylic nails, which continue to evolve and attract a wide range of consumers. These products often boast longer-lasting results and a variety of finishes, appealing to users looking for more durable solutions. In terms of market growth, each Type plays a crucial role in shaping consumer choices and preferences, driven by today's fast-paced lifestyle and a desire for self-expression. Various trends, such as eco-friendly materials and customizable designs, are emerging within these segments, as consumers increasingly seek out options that align with their values and lifestyles.Additionally, challenges such as regulatory scrutiny regarding nail products have sparked innovation and pushed manufacturers to prioritize safety and quality in their offerings, which in turn caters to a health-conscious consumer base. Overall, the Type segment of the US Artificial Nails Market showcases a robust ecosystem that remains responsive to the changing demands of consumers, indicating a continually evolving landscape that emphasizes both functionality and artistic expression.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Artificial Nails Market Key Players and Competitive Insights

The competitive landscape of the US Artificial Nails Market is characterized by a variety of brands that offer innovative products catering to diverse consumer preferences. This market is witnessing a steady growth trajectory, driven by the rising demand for nail enhancement products that provide not only aesthetic appeal but also durability and ease of application. Players within this space are increasingly focusing on product development, investing in research and development to enhance quality, and introducing unique items that leverage current beauty trends. Competitive strategies encompass a spectrum of marketing approaches including influencer partnerships, digital advertising, and targeted social media campaigns. With both established brands and emerging startups vying for market share, the competitive dynamics are continually evolving.Sally Hansen stands out prominently in the US Artificial Nails Market, recognized for its extensive range of nail products that include artificial nails, nail care treatments, and hardeners. The brand has built a strong reputation for quality and versatility, appealing to a broad demographic that spans both casual users and professional nail technicians. Sally Hansen's strengths lie in its innovation, as it frequently launches new collections that reflect seasonal trends and consumer preferences. Additionally, the brand's robust distribution network ensures significant market presence across retail channels, including drugstores, supermarkets, and online platforms. This widespread availability, combined with competitive pricing and marketing initiatives, reinforces Sally Hansen's position as a leader in the market, catering to consumers seeking reliable and fashionable nail solutions.Mavala is another noteworthy player within the US Artificial Nails Market, focusing on a niche segment that emphasizes premium quality and professional-grade products. Known for its high-quality formulations, Mavala's offerings include artificial nails and nail treatments designed to protect and enhance natural nails. The brand is particularly recognized for its unique Swiss formulations, leveraging advanced technology to ensure lasting results. Mavala's strengths include its commitment to quality, a loyal customer base, and a strategic partnership with beauty professionals that helps enhance brand credibility. Furthermore, Mavala has engaged in targeted collaborations and marketing campaigns that resonate well with the quality-conscious US consumer. While less ubiquitous than some competitors, Mavala’s presence is marked by strong distribution in specialty beauty retailers and online platforms, and the brand has been investing in expanding its product line to incorporate trends that appeal to the evolving preferences of the American consumer.

Key Companies in the US Artificial Nails Market Include

• Sally Hansen


• Mavala


• Salon Perfect


• Static Nails


• Orly


• Glam by Manicube


• Elysee


• Nail Bliss


• Mimi's Nail Boutique


• Ciate London


• Impress


• Artistic Nail Design


• Dashing Diva


• Kiss Products


• Burt's Bees

US Artificial Nails Market Industry Developments

The US Artificial Nails Market has witnessed significant recent developments, characterized by a growing demand for innovative and high-quality nail products. Companies like Sally Hansen and Orly are expanding their product lines with healthier formulations, pushing towards sustainability and cruelty-free practices. Notably, Mavala has focused on enhancing consumer awareness regarding nail care, while Salon Perfect has introduced various colors and designs to cater to millennials’ preferences.In terms of financial growth, the market valuation for artificial nails has increased substantially, attributed to a surge in consumer spending on beauty and personal care products amid the recovery from the pandemic. In August 2023, Static Nails made headlines with plans for expansion into wellness-focused nail care, reflecting the broader industry trend towards integrating health and beauty.There have been no publicly known mergers or acquisitions specifically involving Sally Hansen, Mavala, or the other listed companies within the last year. Over the past two to three years, brands such as Artistic Nail Design and Dashing Diva have also made strides in their digital offerings, becoming more accessible to consumers through e-commerce platforms. This emphasis on innovation and customer-focused strategies continues to shape the landscape of the US Artificial Nails Market.

US Artificial Nails Market Segmentation Insights

Artificial Nails Market Type Outlook

• Wrap


• Press-On


• and Others

Report Scope

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	329.7(USD Million)
MARKET SIZE 2024	350.0(USD Million)
MARKET SIZE 2035	633.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.534% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Sally Hansen, Mavala, Salon Perfect, Static Nails, Orly, Glam by Manicube, Elysee, Nail Bliss, Mimi's Nail Boutique, Ciate London, Impress, Artistic Nail Design, Dashing Diva, Kiss Products, Burt's Bees
SEGMENTS COVERED	Type
KEY MARKET OPPORTUNITIES	Growing demand for eco-friendly products, Expansion of e-commerce sales channels, Rising popularity of nail art trends, Increasing consumer focus on personal grooming, Introduction of innovative nail technologies
KEY MARKET DYNAMICS	increasing demand for nail art, rising disposable income, popularity of DIY products, growth of e-commerce platforms, innovation in nail products
COUNTRIES COVERED	US