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US Botanical Extracts Market

ID: MRFR/FnB/19641-HCR
200 Pages
Snehal Singh
October 2025

US Botanical Extracts Market Research Report: By Form (Powder, Liquid), By Source (Herbs & Spices, Fruits) and By Application (Food, Beverages, Personal Care, Pharmaceuticals & Nutraceuticals) - Forecast to 2035

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US Botanical Extracts Market Summary

As per MRFR analysis, the US botanical extracts market size was estimated at 1384.3 USD Million in 2024. The US botanical extracts market is projected to grow from 1515.39 USD Million in 2025 to 3746.0 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 9.47% during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The US botanical extracts market is experiencing robust growth driven by consumer preferences for natural and sustainable products.

  • The market is witnessing a rising demand for natural ingredients, particularly in the food and beverage sector.
  • The nutraceutical segment emerges as the largest, while the personal care segment is the fastest-growing in the botanical extracts market.
  • Sustainability and ethical sourcing practices are becoming increasingly important to consumers and manufacturers alike.
  • Key market drivers include consumer preference for healthier alternatives and innovations in extraction technologies.

Market Size & Forecast

2024 Market Size 1384.3 (USD Million)
2035 Market Size 3746.0 (USD Million)
CAGR (2025 - 2035) 9.47%

Major Players

Givaudan (CH), Symrise (DE), BASF (DE), Kalsec (US), Naturex (FR), Herbalife (US), Frutarom (IL), Sundew (IN)

US Botanical Extracts Market Trends

the botanical extracts market is undergoing a notable transformation, driven by increasing consumer awareness regarding health and wellness. This shift is reflected in the growing demand for natural ingredients in various sectors, including food and beverages, cosmetics, and pharmaceuticals. As consumers become more discerning, they tend to favor products that are perceived as safe, effective, and environmentally friendly. Consequently, manufacturers are adapting their offerings to align with these preferences, often incorporating botanical extracts that are known for their beneficial properties. This trend suggests a potential for sustained growth in the market as more companies invest in research and development to innovate and enhance their product lines. Moreover, regulatory frameworks are evolving to support the use of botanical extracts, which may further bolster market expansion. Agencies are increasingly recognizing the value of these natural ingredients, leading to clearer guidelines and standards for their use. This regulatory support could encourage more businesses to explore the incorporation of botanical extracts into their products, thereby enhancing market dynamics. As the landscape continues to evolve, it appears that the botanical extracts market is set for a promising future characterized by innovation, sustainability, and a focus on consumer health..

Rising Demand for Natural Ingredients

There is a growing trend towards the use of natural ingredients in various industries, particularly in food and beverages, cosmetics, and personal care products. Consumers are increasingly seeking products that are free from synthetic additives, which has led to a surge in the popularity of botanical extracts. This shift is likely to continue as awareness of health and wellness issues rises.

Regulatory Support and Standardization

The regulatory environment surrounding botanical extracts is becoming more favorable, with agencies providing clearer guidelines for their use. This support may encourage manufacturers to incorporate these extracts into their products, enhancing safety and efficacy. As regulations evolve, the market could see increased innovation and product development.

Sustainability and Ethical Sourcing

Sustainability is becoming a critical factor in the botanical extracts market, with consumers showing preference for ethically sourced ingredients. Companies are increasingly focusing on sustainable practices, from sourcing to production, to meet consumer expectations. This trend may drive market growth as businesses align with environmental and social responsibility.

US Botanical Extracts Market Drivers

Expansion of the Nutraceutical Sector

The botanical extracts market is significantly impacted by the expansion of the nutraceutical sector, which encompasses dietary supplements and functional foods. As health and wellness trends continue to gain traction, the demand for botanical extracts in these products is on the rise. In the US, the nutraceutical market is expected to grow at a CAGR of around 7% over the next few years, with botanical extracts playing a crucial role in enhancing the nutritional profile of various offerings. This growth is indicative of a broader shift towards preventive healthcare, where consumers are increasingly seeking natural solutions to support their well-being. Consequently, the botanical extracts market is poised to benefit from this trend, as manufacturers incorporate these extracts into their formulations to meet consumer demands.

Rising Popularity of Organic Products

The botanical extracts market is witnessing a surge in demand for organic products, driven by consumers' increasing preference for clean and sustainable options. In the US, the organic food and beverage market has been growing steadily, with sales reaching approximately $62 billion in 2024. This trend is influencing the botanical extracts market, as manufacturers are compelled to source organic botanicals to meet consumer expectations. The emphasis on organic ingredients not only reflects a commitment to health and wellness but also aligns with broader sustainability goals. As a result, the botanical extracts market is likely to expand, with a growing number of products featuring certified organic extracts to cater to this discerning consumer base.

Innovations in Extraction Technologies

Innovations in extraction technologies are transforming the botanical extracts market, enabling manufacturers to obtain higher yields and better quality extracts. Advanced methods such as supercritical CO2 extraction and ultrasonic extraction are gaining traction, as they enhance the efficiency and sustainability of the extraction process. These technologies not only improve the purity and potency of botanical extracts but also align with the growing consumer demand for high-quality natural products. As the US market continues to evolve, the adoption of these innovative extraction techniques is likely to drive growth in the botanical extracts market, allowing companies to differentiate their products and meet stringent quality standards.

Regulatory Developments and Compliance

Regulatory developments play a pivotal role in shaping the botanical extracts market, as compliance with safety and quality standards is essential for market access. In the US, agencies such as the FDA and USDA are actively involved in establishing guidelines for the use of botanical extracts in food, beverages, and dietary supplements. These regulations are designed to ensure consumer safety and product efficacy, which, in turn, fosters trust in the market. As companies navigate these regulatory landscapes, the botanical extracts market is likely to see increased investment in quality assurance and compliance measures. This focus on regulatory adherence not only enhances product credibility but also supports the overall growth of the market.

Consumer Preference for Healthier Alternatives

The botanical extracts market is experiencing a notable shift as consumers increasingly gravitate towards healthier alternatives in their food and personal care products. This trend is driven by a growing awareness of the benefits associated with natural ingredients, which are perceived as safer and more effective compared to synthetic counterparts. In the US, the demand for botanical extracts has surged, with the market projected to reach approximately $5 billion by 2026. This consumer preference is not only influencing product formulations but also prompting manufacturers to innovate and diversify their offerings. As a result, is likely to expand to cater to evolving consumer tastes and health-conscious choices..

Market Segment Insights

By Form: Powder (Largest) vs. Liquid (Fastest-Growing)

In the US botanical extracts market, the segmentation by form reveals that powder extracts hold a substantial market share, benefiting from their versatility and ease of incorporation into various products. Liquid extracts, while smaller in market share, are gaining traction rapidly due to their convenience and quicker absorption rates, making them desirable among consumers seeking easy-to-use solutions. The growth trends in this segment indicate a robust demand for liquid extracts, driven by increasing consumer preferences for natural ingredients and product efficacy. The rise in health and wellness trends further supports the growth of both forms, as more consumers opt for botanical extracts as functional ingredients in dietary supplements and wellness products, enhancing overall market dynamics.

Form: Powder (Dominant) vs. Liquid (Emerging)

Powder extracts are characterized by their stability, longer shelf life, and multi-functional capabilities, making them a dominant choice across diverse applications in the US botanical extracts market. They are widely used in dietary supplements, food products, and cosmetics due to their ease of handling and formulation. On the other hand, liquid extracts are emerging rapidly, prized for their concentrated potency and instant usability. This form caters to a growing segment of consumers who prioritize convenience and immediate effects. Together, these segment values illustrate a dynamic landscape driven by innovation and changing consumer preferences.

By Source: Herbs & Spices (Largest) vs. Fruits (Fastest-Growing)

In the US botanical extracts market, Herbs & Spices dominate the source segment, accounting for a significant portion of the overall market share. These natural extracts are preferred for their versatile applications in food, beverages, and supplements, making them a key player in the industry. Meanwhile, Fruits have emerged as a rapidly growing segment, gaining attention for their health benefits and flavor profiles. The growth trends in these segments reveal increased consumer demand for natural and organic products, driving the popularity of both Herbs & Spices and Fruits. The trend towards clean label products has fueled the demand for herbal extracts, while the rising interest in functional foods correlates with the expansion of fruit extracts. Companies are innovating to include these options in various product formulations to cater to health-conscious consumers.

Herbs & Spices: Dominant vs. Fruits: Emerging

Herbs & Spices hold a dominant position in the US botanical extracts market due to their rich flavor contributions and established benefits in traditional medicine. Consumers are increasingly drawn to these extracts, not only for culinary uses but also for health and wellness applications, enhancing their market relevance. On the other hand, Fruits represent an emerging segment poised for rapid growth, largely driven by the trend of incorporating superfoods and functional ingredients into consumer products. The popularity of fruit extracts is further supported by their appeal in beverages and snacks, aligning with the rising health trends. Together, these segments reflect a significant shift towards natural ingredients in various applications, marking a transformative period in the US botanical extracts market.

By Application: Food & Beverages (Largest) vs. Pharmaceuticals & Nutraceuticals (Fastest-Growing)

In the US botanical extracts market, the Food & Beverages segment holds the largest share, dominating the application landscape. This segment encompasses a wide range of products, significantly influencing the overall market trend due to its vast consumer base and continuous innovation in flavor enhancements and health-oriented products. Conversely, the Pharmaceuticals & Nutraceuticals segment showcases rapid growth potential, driven by increasing health consciousness among consumers and the rising demand for natural ingredients in therapeutic applications. The growth trends in these segments highlight a robust inclination towards health and wellness, with consumers increasingly seeking botanical extracts for their perceived benefits. Factors such as the rising popularity of organic products, stringent regulations promoting natural ingredients, and extensive research backing their applications are propelling the Pharmaceuticals & Nutraceuticals segment forward, positioning it as a significant driver of market innovation and expansion.

Food & Beverages: Dominant vs. Pharmaceuticals & Nutraceuticals: Emerging

The Food & Beverages segment is characterized by its extensive product diversity, including beverages, snacks, and dietary supplements, leveraging botanical extracts for flavor, color, and health benefits. This segment is typically considered stable and resilient, showing strong demand from health-focused consumers. In contrast, the Pharmaceuticals & Nutraceuticals segment is emerging rapidly, fueled by growing awareness of the importance of preventive healthcare. Key players in this sector are increasingly focusing on the development of plant-based formulations and supplements, which cater to a consumer trend favoring natural and holistic health solutions. This shift indicates a significant opportunity for growth in the Pharmaceuticals & Nutraceuticals sector, as it responds to evolving consumer preferences.

Get more detailed insights about US Botanical Extracts Market

Key Players and Competitive Insights

The botanical extracts market is characterized by a dynamic competitive landscape, driven by increasing consumer demand for natural ingredients across various sectors, including food and beverages, cosmetics, and pharmaceuticals. Key players such as Givaudan (CH), Symrise (DE), and Kalsec (US) are strategically positioned to leverage innovation and sustainability in their operations. Givaudan (CH) focuses on enhancing its product portfolio through research and development, while Symrise (DE) emphasizes strategic acquisitions to expand its market reach. Kalsec (US) is known for its commitment to sustainability, which resonates well with the growing consumer preference for eco-friendly products. Collectively, these strategies contribute to a competitive environment that is increasingly focused on differentiation through quality and innovation.

In terms of business tactics, companies are increasingly localizing manufacturing to reduce lead times and enhance supply chain efficiency. The market structure appears moderately fragmented, with several players vying for market share. However, the influence of major companies is significant, as they set trends and standards that smaller firms often follow. This competitive structure fosters an environment where innovation and operational excellence are paramount for success.

In October 2025, Givaudan (CH) announced the launch of a new line of botanical extracts aimed at the health and wellness sector. This strategic move is likely to enhance its product offerings and cater to the growing consumer interest in health-oriented products. By focusing on this niche, Givaudan (CH) positions itself to capture a larger share of the market, particularly among health-conscious consumers.

In September 2025, Symrise (DE) completed the acquisition of a regional botanical extracts company, which is expected to bolster its capabilities in sourcing and processing natural ingredients. This acquisition not only expands Symrise's product range but also enhances its supply chain resilience, allowing for more efficient operations and improved customer service. Such strategic actions indicate a clear intent to strengthen market presence through vertical integration.

In August 2025, Kalsec (US) launched a new sustainability initiative aimed at reducing its carbon footprint by 30% by 2030. This initiative reflects a broader trend within the industry towards sustainability and responsible sourcing. By committing to such ambitious goals, Kalsec (US) not only enhances its brand image but also aligns itself with the values of environmentally conscious consumers, potentially driving sales growth.

As of November 2025, the competitive trends in the botanical extracts market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence in production processes. Strategic alliances are becoming more prevalent, as companies seek to pool resources and expertise to enhance their competitive edge. Looking ahead, it appears that competitive differentiation will increasingly hinge on innovation and technological advancements, rather than solely on price. The emphasis on supply chain reliability and sustainable practices is likely to shape the future landscape of the market.

Key Companies in the US Botanical Extracts Market market include

Industry Developments

The US Botanical Extracts Market has witnessed several significant developments recently. Companies such as Ginkgo BioWorks and BASF are advancing their use of advanced biotechnologies to produce sustainable botanical extracts, driven by increasing consumer demand for natural ingredients in various sectors including food, beverages, and personal care products. In September 2023, NutraMarks announced a strategic partnership with Green Mountain Coffee Roasters aimed at enhancing their herbal extract offerings, which underscores a growing trend towards collaboration for innovation in botanical products.

Additionally, Kalsec expanded its extraction capabilities in August 2023, focusing on natural color and flavor solutions, reflecting the market's shift towards clean-label products. While there have not been prominent mergers or acquisitions reported since June 2022, the overall market valuation continues to grow, supported by a surge in demand for botanical ingredients, peaking in 2023. New regulations related to herbal products and extraction processes from the Food and Drug Administration (FDA) are also influencing market dynamics, promoting transparency and safety.

Companies like Herbalife Nutrition and Indena are increasingly focusing on Research and Development to stay ahead in this rapidly evolving market landscape.

Future Outlook

US Botanical Extracts Market Future Outlook

The Botanical Extracts Market is projected to grow at a 9.47% CAGR from 2024 to 2035, driven by increasing consumer demand for natural products and health benefits.

New opportunities lie in:

  • Development of premium organic botanical extracts for niche markets.
  • Expansion into e-commerce platforms for direct consumer sales.
  • Partnerships with health and wellness brands for co-branded products.

By 2035, the botanical extracts market is expected to achieve substantial growth and diversification.

Market Segmentation

US Botanical Extracts Market Form Outlook

  • Powder
  • Liquid

US Botanical Extracts Market Source Outlook

  • Herbs & Spices
  • Fruits

US Botanical Extracts Market Application Outlook

  • Food & Beverages
  • Personal Care
  • Pharmaceuticals & Nutraceuticals

Report Scope

MARKET SIZE 2024 1384.3(USD Million)
MARKET SIZE 2025 1515.39(USD Million)
MARKET SIZE 2035 3746.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 9.47% (2024 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Givaudan (CH), Symrise (DE), BASF (DE), Kalsec (US), Naturex (FR), Herbalife (US), Frutarom (IL), Sundew (IN)
Segments Covered Form, Source, Application
Key Market Opportunities Growing demand for natural ingredients in cosmetics and food products drives innovation in the botanical extracts market.
Key Market Dynamics Rising consumer demand for natural ingredients drives innovation and competition in the botanical extracts market.
Countries Covered US

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FAQs

What is the projected market size of the US Botanical Extracts Market in 2024?

The US Botanical Extracts Market is expected to be valued at 1.4 USD Billion in 2024.

What will the market size of the US Botanical Extracts Market be by 2035?

By 2035, the US Botanical Extracts Market is projected to reach a value of 3.5 USD Billion.

What is the expected CAGR for the US Botanical Extracts Market from 2025 to 2035?

The market is anticipated to grow at a CAGR of 8.687% from 2025 to 2035.

What are the key segments in the US Botanical Extracts Market by form?

The market is segmented into two primary forms: Powder and Liquid.

What is the estimated market value for Powder in the US Botanical Extracts Market in 2024?

The Powder segment is valued at approximately 0.6 USD Billion in 2024.

What is the projected market value for Liquid in the US Botanical Extracts Market in 2035?

The Liquid segment is expected to reach a market value of around 2.0 USD Billion by 2035.

Who are the major competitors in the US Botanical Extracts Market?

Key players include Ginkgo BioWorks, BASF, Green Mountain Coffee Roasters, and Herbalife Nutrition, among others.

What are the application areas driving growth in the US Botanical Extracts Market?

Major applications include food and beverages, dietary supplements, and personal care products.

What emerging trends are shaping the US Botanical Extracts Market?

Trends include a growing demand for natural and organic products and increasing consumer awareness of health benefits.

What challenges does the US Botanical Extracts Market face amid current economic conditions?

Challenges include fluctuating raw material prices and stringent regulatory requirements affecting market growth.

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