U.S. Car Rental Market Research Report By Booking Type (Online Booking, Offline Booking), By Duration (Short Term, Long Term), By Vehicle Type (Luxury, Executive, Economy, SUVs, Others), By Application (Leisure/Tourism, Business) and By End User (Self- Driven, Chauffeur-Driven) - Forecast to 2035

US Car Rental Market Overview:

As per MRFR analysis, the US Car Rental Market Size was estimated at 18.59 (USD Billion) in 2023. The US Car Rental Market Industry is expected to grow from 20.5 (USD Billion) in 2024 to 50.5 (USD Billion) by 2035. The US Car Rental Market CAGR (growth rate) is expected to be around 8.541% during the forecast period (2025 - 2035).

Key US Car Rental Market Trends Highlighted

The US car rental market is shaped by various important trends and drivers that reflect changing consumer behavior and technological advancements. A key market driver includes the shift towards sustainable travel, with more rental companies focusing on adding electric and hybrid vehicles to their fleets to meet growing environmental concerns. This trend is supported by government initiatives promoting clean transportation, which encourages consumers to embrace greener options when traveling. Furthermore, increased urbanization and a rise in domestic travel have bolstered demand for car rentals as people seek flexibility and convenience. Opportunities to be explored in the US car rental market include partnerships with ride-sharing companies and integration of mobile technology to enhance customer experience.

Businesses can benefit from the use of mobile applications for bookings, choosing a vehicle, and even user-friendly check-in and check-out procedures. There lies a great potential in serving certain age groups like millennials and Gen Z, who lean toward personalized service and experiences. Recently, the rise of contactless rentals has gained a lot of attention due to health issues. They allow customers to rent cars with no physical contact or intervention, making it safer and more convenient. Furthermore, new subscription models that enable access to a vehicle for limited time periods recruited without long-term obligations are also becoming popular.

This shift aligns with evolving consumer preferences toward flexibility and ownership alternatives. Overall, the US car rental market is navigating an exciting phase characterized by innovation, sustainability, and a focus on enhancing the customer journey.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Car Rental Market Drivers

Increasing Demand for Flexibility in Travel

The US Car Rental Market Industry is experiencing significant growth driven by an increasing demand for flexibility in travel arrangements among consumers. More Americans are prioritizing convenience and adaptability during their travel plans, favoring car rental services that allow spontaneous trips without the need for ownership commitments. According to the Federal Reserve, the US household travel expenditure has grown by approximately 9% over the last few years, indicating a strong desire for mobility solutions. Major companies, like Enterprise Holdings and Hertz, have capitalized on this trend by expanding their fleet options and services to cater to the needs of leisure and business travelers alike. This demand for flexibility ensures a robust growth trajectory for the US Car Rental Market going forward, aligning with the ever-evolving preferences of consumers who value options and ease of use in their travel experiences.

Rise in Domestic Travel Post-Pandemic

As travel restrictions ease post-pandemic, domestic travel in the US is witnessing a resurgence, which is fueling the growth of the US Car Rental Market Industry. According to the U.S. Travel Association, domestic leisure travel increased by approximately 29% in 2022 compared to 2021. This data reflects a robust recovery in tourism, driving consumers to rent cars, especially for road trips and visits to national parks. Major rental companies like Avis and National Car Rental have reported an uptick in bookings, further indicating the rising demand for rental vehicles as more individuals prefer travel that allows for social distancing and outdoor activities.

Technological Advancements Enhancing Customer Experience

Technological innovation is a key driver for the growth of the US Car Rental Market Industry, as companies are implementing sophisticated digital platforms that enhance customer experiences. The rise of mobile applications and online platforms has streamlined the rental process, allowing customers to book, manage, and return rentals effortlessly. According to the American Car Rental Association, around 60% of bookings in 2022 were made online. Major players such as Sixt and Turo have been leveraging technology to improve efficiency and customer satisfaction, ensuring users can enjoy a seamless rental process that fits into their tech-savvy lifestyles. This trend is crucial as it not only attracts a younger demographic but also meets the demand for on-the-go solutions within the rental market.

Increasing Urbanization and Travel Convenience

Urbanization in the US is significantly impacting the US Car Rental Market Industry, with more people living in cities where rental services are often more convenient than car ownership. According to the U.S. Census Bureau, more than 82% of Americans resided in urban areas as of 2020. This demographic shift is leading to a greater reliance on car rentals for short-term needs as urban dwellers seek hassle-free travel solutions. Companies like Zipcar have successfully tapped into this trend by offering flexible, on-demand car rental services, emphasizing convenience in busy urban environments. As urbanization continues, the car rental market is expected to thrive, driven by the need for accessible and efficient transportation options.

US Car Rental Market Segment Insights:

Car Rental Market Booking Type Insights

The US Car Rental Market has been evolving considerably, with the Booking Type segment playing a crucial role in shaping consumer experiences and overall market dynamics. The rise of technology has significantly enhanced the Online Booking portion, which offers a convenient and user-friendly interface for customers to reserve vehicles from the comfort of their homes. The demand for instant reservations through mobile apps and websites has increased, catering to tech-savvy consumers who prefer to streamline their travel plans. This has contributed to a growing shift towards digital services within the industry, marking a departure from traditional booking methods.

Offline Booking, on the other hand, still holds a significant position, particularly for consumers who may prefer personal interaction or need assistance prior to making a decision. Many customers appreciate the opportunity to negotiate terms, understand vehicle options, and receive tailored advice from rental agents in person, which builds trust and satisfaction. The importance of these distinct booking mechanisms reflects the broader trends in consumer behavior, as more users lean towards a hybrid approach where they might conduct preliminary research online before finalizing their bookings through a physical location.

Furthermore, seasonal trends can greatly impact these booking types, as holiday travel often leads to spikes in both online and offline reservations. Overall, exploring the intricacies of the Booking Type segment within the US Car Rental Market reveals how consumer preferences are shaping the industry's evolution, as varying factors such as convenience, trust, and technology adoption continuously drive growth and challenges across both online and offline avenues.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Car Rental Market Duration Insights

The US Car Rental Market, defined by duration, showcases significant opportunities driven by varying consumer preferences for mobility solutions. The duration segment is primarily divided into short term and long term rentals, catering to different customer needs. Short term rentals dominate in urban centers, appealing to business professionals and tourists who require flexible transportation options for brief periods. This trend is particularly strong in the post-pandemic landscape, where travel and tourism have rebounded, igniting demand in metropolitan areas.

Conversely, long term rentals serve consumers seeking more stable, cost-effective solutions, particularly amid rising vehicle ownership costs and expanding subscription models that offer convenience over traditional leasing. Both duration segments contribute to the overall evolution of the car rental industry, reflecting changing consumer behaviors and addressing the need for adaptable mobility solutions. With the growing interest in sustainability, both segments are also integrating eco-friendly vehicle options, attracting environmentally conscious travelers.The segmentation of the US Car Rental Market indicates a marked shift towards flexibility and efficiency, ultimately optimizing customer satisfaction while providing lucrative growth avenues for rental companies.

Car Rental Market Vehicle Type Insights

The Vehicle Type segment of the US Car Rental Market reflects diverse consumer preferences, encompassing categories such as Luxury, Executive, Economy, SUVs, and Others. This segmentation showcases the growing demand for tailored rental experiences catering to both leisure and business travelers. Luxury vehicles appeal to high-end customers seeking comfort and style, while Executive offerings cater to corporate clients requiring professionalism and efficiency. The Economy segment attracts budget-conscious travelers, making it a significant contributor to overall market growth.

SUVs are increasingly popular due to their versatility and spaciousness, appealing to families and adventure-seeking individuals. The Presence of various vehicle types enables rental companies to address a broad spectrum of consumer needs, enhancing their competitive edge in the industry. Market trends indicate a shift towards sustainable practices, leading to a rise in hybrid and electric vehicle options within these segments. As travel patterns evolve and consumers prioritize convenience, features like smartphone compatibility and enhanced safety measures are becoming critical. Overall, the integral role of diverse vehicle types shapes the US Car Rental Market landscape, reflecting changing consumer behaviors and industry advancements.

Car Rental Market Application Insights

The Application segment of the US Car Rental Market reflects significant potential in both leisure/tourism and business categories. As the tourism industry in the US continues to rebound with increasing travelers seeking road trips and vacations, the leisure/tourism aspect showcases considerable demand for car rentals. This trend is fueled by consumer preferences for flexibility and convenience in transportation options. Simultaneously, the business segment is driven by the necessity for corporate travel, with companies increasingly relying on rental services for client meetings and employee travel, making it a crucial aspect of the market.

The US Car Rental Market data highlights that despite the challenges posed by economic fluctuations, the resilience of these applications enables them to adapt and innovate, addressing changing consumer expectations. Furthermore, advancements in technology, such as mobile booking and contactless rentals, enhance user experience across both leisure and business applications, fostering market growth. The US Car Rental Market statistics indicate that as the economy grows, so does the potential for these segments, presenting lucrative opportunities for investment and expansion in a dynamic environment.

Car Rental Market End User Insights

The End User segment of the US Car Rental Market plays a pivotal role in driving the overall industry dynamics. The significant division within this segment includes both Self-Driven and Chauffeur-Driven categories, each catering to unique consumer preferences and needs. Self-Driven rentals have gained traction, particularly among younger and tech-savvy populations who value independence and the convenience of mobility on demand. Meanwhile, Chauffeur-Driven services are increasingly favored by business travelers and those seeking luxury experiences, often seen as a status symbol.

The growth of ride-sharing services and evolving consumer expectations regarding transportation have also influenced these preferences, leading to an increase in demand for flexible rental options. In this evolving landscape, the significance of the End User segment becomes clear as it aligns with trends emphasizing convenience, personalization, and cost-effectiveness. Recognizing the distinct behaviors and needs of Self-Driven and Chauffeur-Driven users is essential for understanding the broader US Car Rental Market segmentation and its revenue potential.

US Car Rental Market Key Players and Competitive Insights:

The US Car Rental Market is a dynamic and competitive segment characterized by a variety of players ranging from established global corporations to innovative startups. The market has witnessed significant transformation due to shifting consumer preferences, technological advancements, and the impact of sharing economies. Factors such as the surge in travel-related activities, including leisure and business, alongside the growing demand for flexible transportation options, have driven competition among car rental companies. Companies are continuously striving to enhance customer experience by adopting new business models, improving service delivery, and emphasizing sustainable practices. With the landscape shifting towards more environmentally friendly options and a preference for user-friendly digital solutions, the competitive insights reveal a market that is increasingly fragmented yet evolving to fulfill diverse consumer needs.

In this competitive environment, Green Motion stands out with its unique focus on eco-friendly car rentals. The company promotes sustainability by offering vehicles that are more efficient and less harmful to the environment, thus appealing to a growing demographic that prioritizes green practices. Green Motion has established a solid market presence in the US, leveraging its strengths, such as a strong brand commitment to environmental responsibility and a fleet that features electric and hybrid vehicles. Additionally, the company's operational strategies emphasize local partnerships, which enhance its ability to deliver exceptional customer service and cater to the eco-conscious traveler. Green Motion’s ability to align its offerings with current market trends regarding sustainability has positioned it strongly against competitors who may not emphasize the same ideologies.

Turo, operating in the US car rental market, represents a significant shift towards peer-to-peer car sharing, allowing individuals to rent their vehicles directly to others. This company's platform provides a diverse range of vehicles, making it appealing to a wide array of customers, from budget travelers to those in need of luxury cars for special occasions. Turo has capitalized on its unique service model by creating a user-friendly app and website, enabling seamless booking processes and customer interactions. With its strong market presence, Turo has also engaged in strategic partnerships and collaborations that enhance its service offerings, including insurance provisions to ensure a secure experience for both renters and owners. The company's strengths lie not only in its innovative platform but also in its adaptability to shifting market demands, making it a formidable player in the US car rental landscape. Through continuous growth and expansion strategies, Turo remains competitive and relevant in a rapidly evolving market.

Key Companies in the US Car Rental Market Include:

• Green Motion


• Turo


• Payless Car Rental


• Alamo Rent a Car


• Fox Rent A Car


• Getaround


• Zipcar


• Avis Budget Group


• Sixt Rent a Car


• Enterprise Holdings


• Budget Rent a Car


• Dollar Thrifty Automotive Group


• RentAWreck


• National Car Rental


• Hertz Global Holdings

US Car Rental Market Industry Developments

The US Car Rental Market has seen significant developments recently, with companies like Hertz Global Holdings and Avis Budget Group adjusting their fleets to meet increasing demand post-pandemic. In September 2023, the car rental industry was buoyed by a report from the American Car Rental Association indicating a growth in rental bookings due to rising travel rates, particularly in leisure travel. Meanwhile, Turo gained traction as a peer-to-peer platform amid rising consumer interest in alternative rental options. The market is increasingly competitive as Getaround and Zipcar expand their services, appealing to a younger audience interested in flexible rental solutions.

In terms of mergers and acquisitions, Dollar Thrifty Automotive Group's integration into Avis Budget Group is an ongoing topic as the latter seeks to bolster its market position. The last two years have also seen changes in vehicle sourcing, influenced by supply chain disruptions, prompting companies like National Car Rental to innovate in fleet management strategies. This evolving landscape indicates a shift towards more technology-driven solutions in daily operations, aligning with domestic consumer trends and preferences.

US Car Rental Market Segmentation Insights

Car Rental MarketBooking TypeOutlook

• Online Booking


• Offline Booking

Car Rental MarketDurationOutlook

• Short Term


• Long Term

Car Rental MarketVehicle TypeOutlook

• Luxury


• Executive


• Economy


• SUV's


• Others

Car Rental MarketApplicationOutlook

• Leisure/Tourism


• Business

Car Rental MarketEnd UserOutlook

• Self- Driven


• Chauffeur-Driven

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	18.59 (USD Billion)
MARKET SIZE 2024	20.5 (USD Billion)
MARKET SIZE 2035	50.5 (USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.541% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Green Motion, Turo, Payless Car Rental, Alamo Rent a Car, Fox Rent A Car, Getaround, Zipcar, Avis Budget Group, Sixt Rent a Car, Enterprise Holdings, Budget Rent a Car, Dollar Thrifty Automotive Group, RentAWreck, National Car Rental, Hertz Global Holdings
SEGMENTS COVERED	Booking Type, Duration, Vehicle Type, Application, End User
KEY MARKET OPPORTUNITIES	Electric vehicle rentals growth, Expansion in urban mobility solutions, Integration of technology for reservations, Affordable long-term rental options, Corporate partnership opportunities
KEY MARKET DYNAMICS	rising demand for sustainability, increasing digital bookings, flexible rental options, urbanization trends, competition from ride-sharing services
COUNTRIES COVERED	US