As per MRFR analysis, the US Casino Market Size was estimated at 93.02 (USD Billion) in 2023.
The US Casino Market Industry is expected to grow from 99.05(USD Billion) in 2024 to 222 (USD Billion) by 2035. The US Casino Market CAGR (growth rate) is expected to be around 7.613% during the forecast period (2025 - 2035).
The US casino market is now experiencing numerous important market developments that are transforming the landscape of the business. The emergence of Internet and mobile gambling platforms has been a crucial motivator, with states gradually legalizing these choices in order to increase income and reach a larger audience. This transition not only makes it easier for players but also opens up new opportunities for casinos to expand. Furthermore, the rise of sports betting is altering the business; several states have authorized it, allowing casinos to profit from sporting events and engage fans in new ways. Furthermore, there is a growing emphasis on improving consumer experiences through technological integration.
Casinos are embracing modern technology, such as virtual reality and artificial intelligence, to provide more immersive gaming experiences and tailored services, hence retaining clients. The campaign for responsible gaming is also important, with many casinos putting in place measures to encourage safe gambling behaviors and safeguard players. Opportunities to investigate in the US casino market include forming alliances with the entertainment and hospitality industries. This partnership might result in the development of family-friendly attractions that go beyond typical gaming, such as concerts, restaurants, and other recreational activities.
the As consumer preferences shift towards multi-faceted entertainment experiences, casinos that diversify their offerings could see substantial growth. In recent times, the focus on health and safety following the pandemic has also influenced consumer behavior, prompting casinos to adopt hygienic practices and enhance sanitation measures. As the market evolves, adapting to these changes while embracing innovation will be crucial for stakeholders in the US Casino Market. Overall, these trends indicate a dynamic environment that offers various avenues for growth and adaptation in the industry.
Fig 1: US Casino Market Overview
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Casino Market Industry has seen significant growth due to the accelerated acceptance and legalization of online gaming platforms. As of now, around 30 states have legalized some form of online gambling, which has led to an increase in participation rates. According to the American Gaming Association, online gaming revenues exceeded $4.3 billion in 2021, a staggering increase of 165% from the previous year. This surge in online gaming can be attributed to the COVID-19 pandemic, which forced many land-based casinos to close temporarily.
The Pennsylvania Gaming Control Board reported that online gaming accounted for approximately 77% of total gambling revenue in the state during 2020. Furthermore, in 2022, the revenue from online gaming reportedly rose again, establishing a new norm for revenue generation in the casino industry. This expanding digital landscape is set to continue driving growth in the US Casino Market Industry as more players are attracted to the convenience and variety of online offerings.
The US Casino Market Industry benefits from rising disposable incomes among American consumers. According to the Bureau of Economic Analysis, the personal income of Americans has steadily increased, with a reported annual growth rate of 5.4% in 2022. This increase allows individuals more financial flexibility to engage in leisure and entertainment activities, including casino gambling. Additionally, the increase in consumer confidence, driven by stable employment rates and robust economic growth, has translated into increased expenditures on discretionary spending.
Casinos often capitalized on this trend by enhancing their service offerings, including luxury accommodations, fine dining, and entertaining experiences. Such strategic investments are appealing to a broader market demographic, further propelling the growth of the US Casino Market Industry.
Casinos in the US are increasingly being perceived not just as gaming hubs but as comprehensive entertainment destinations. Many casinos have incorporated diversified offerings such as hotels, high-end restaurants, shopping malls, and live entertainment facilities. The National Association of Broadcasters highlighted that nearly 80% of casino guests participate in activities other than gambling, promoting a holistic entertainment experience. This multifaceted approach can help offset seasonal fluctuations in gaming revenues.
For instance, Las Vegas has invested heavily in transforming its casinos into large resorts that can attract everything from conventions to big-name concerts. Such integrated entertainment strategies make the US Casino Market Industry more resilient and appealing to a wider audience, enhancing its growth prospects.
The US Casino Market has demonstrated significant growth, particularly in the Casino Type segment, which encompasses various gaming formats that appeal to distinct consumer preferences. In recent years, Land-Based Casino Gaming has continued to command a substantial audience, offering traditional gaming experiences characterized by physical establishments housing slot machines, table games, and other entertainment options. This segment thrives due to its vibrant social atmosphere and the unique experience it provides, often complemented by amenities such as hotels, restaurants, and shows. The Land-Based Casino Gaming format is pivotal, contributing significantly to local economies and job creation in various states where casinos are located, driving tourism, and creating a robust ecosystem surrounding these venues.
Meanwhile, Online Casino Gaming has emerged as a transformative force within the market, particularly accelerated by technological advancements and changing consumer behaviors influenced by the COVID-19 pandemic. This segment's growth trajectory has been remarkable, as it caters to a growing demographic of tech-savvy players seeking convenience and a broader variety of gaming options from the comfort of their homes. The integration of live dealer games and mobile gaming platforms has bolstered engagement, enabling users to access popular casino games via smartphones and tablets. As states continue to embrace online gaming legislatively, this format is expected to gain further momentum, appealing to a younger audience that prioritizes accessibility and flexibility in their gaming experiences.
Both Land-Based and Online Casino Gaming segments present unique opportunities and challenges within the US Casino Market landscape. While Land-Based venues focus on enhancing customer experience and maintaining a competitive edge through entertainment and amenities, the Online segment emphasizes technology, user engagement, and robust marketing strategies to attract and retain players. This juxtaposition highlights a dynamic market ecosystem where each segment complements the other, ensuring that operators can cater to diverse consumer preferences. As both segments evolve, the collective insights of US Casino Market data, statistics, and segmentation will play a crucial role in shaping future developments, attracting investment, and fulfilling the growing demand for gaming in the United States.
Fig 2: US Casino Market Insights
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Casino End User segment of the US Casino Market encompasses a diverse range of patrons, including Gambling Enthusiasts, Dabblers, Lottery Loyalists, and the Unengaged Audience. Gambling Enthusiasts represent a significant portion, displaying a strong loyalty and engagement in casino activities, which directly drives US Casino Market revenue and industry growth. Dabblers, who engage sporadically in gambling activities, contribute to the market by providing a dynamic shift in spending patterns and preferences. Lottery Loyalists, with their habitual participation in lottery games, create a consistently robust revenue stream for the market, showcasing the appeal of chance-based entertainment.
The Unengaged Audience, while less active, presents potential growth opportunities, especially as marketing strategies evolve to attract new users through innovative gaming experiences. This segment's dynamics play a crucial role in shaping US Casino Market statistics, as the diverse behaviors and preferences influence overall market activities and trends. The ongoing digital transformation in casinos is also likely to further engage these groups, making the future landscape of the industry more competitive and evolving.
The US Casino Market has seen significant competition, characterized by a dynamic landscape that includes land-based casinos, online gaming platforms, and a range of ancillary services that enhance customer experiences. This market is influenced by evolving regulations, technological advancements, and shifting consumer preferences. The competitive environment is shaped by the ongoing pursuit of innovation among market players, with an emphasis on digital transformation and customer engagement strategies. As states continue to legalize online gambling and sports betting, casino operators are adjusting their business models to capitalize on these new opportunities. Understanding market positioning, operational strengths, and the strategic initiatives of competitors is crucial for stakeholders aiming to navigate this vibrant industry effectively.
Everi Holdings stands out in the US Casino Market with its focus on serving the gaming and entertainment sector through innovative financial technology solutions, gaming content, and player loyalty programs. The company is known for its strong market presence, with a diverse portfolio that includes electronic gaming machines, financial transaction services, and player experience enhancements tailored specifically for casinos. Everi Holdings has leveraged its technology to foster seamless transactions for casino patrons, which in turn enhances operator efficiencies and customer satisfaction. The dedication to providing advanced gaming solutions positions Everi Holdings as a key player in the competitive landscape, allowing it to maintain a robust relationship with casino operators and players alike.
DraftKings has established its brand as a leading player within the US Casino Market, primarily known for its online sports betting and daily fantasy sports platforms. In addition to its initial offerings, DraftKings has expanded into the online casino space, providing a wide range of gaming options, including slots, table games, and live dealer experiences. The company’s ability to innovate and adapt has been a driving force behind its substantial growth, outpacing many competitors in user acquisition and engagement. DraftKings has made significant waves through strategic partnerships and acquisitions that bolster its market position, including collaborations with prominent casinos and technology providers. This forward-thinking approach enables DraftKings to offer a comprehensive suite of services that cater to a diverse audience seeking both online and in-person gaming experiences across the United States. The strengths of DraftKings lie in its brand recognition, user-friendly technology, and commitment to delivering an integrated gaming experience, which has been pivotal in establishing a solid foothold in this competitive market.
Everi Holdings
DraftKings
Scientific Games
Golden Entertainment
MGM Resorts International
Penn National Gaming
Rush Street Gaming
Boyd Gaming
Caesars Entertainment
Wynn Resorts
Las Vegas Sands
Bally's Corporation
Galaxy Entertainment Group
Hard Rock International
Churchill Downs
Recent developments in the US Casino Market have seen significant growth and competitive maneuvers among key players. MGM Resorts International announced an expansion of its BetMGM sports betting platform, enhancing its presence in the fast-growing online gaming sector. DraftKings continues to solidify its market position with innovative product launches, while Caesars Entertainment has expanded its offerings and partnerships to capture a broader audience. Notably, in July 2023, Penn National Gaming pursued a strategic acquisition of Barstool Sports, aiming to enhance its digital capabilities. Scientific Games has transitioned to Light & Wonder, reflecting its focus on innovative gaming technology and interactive experiences. Wynne Resorts and Las Vegas Sands are also focusing on international ventures, particularly in Asia, to diversify their market presence. In terms of valuations, the US Casino Market has shown resilience, with some companies experiencing a notable market cap increase due to the gradual recovery from pandemic effects. Additionally, Golden Entertainment has focused on enhancing its operations to better compete. The evolving regulatory landscape continues to impact market dynamics, with several states considering new gaming legislation to increase revenues.
Land-Based Casino Gaming
Online Casino Gaming
Gambling Enthusiasts
Dabblers
Lottery Loyalists
Unengaged Audience
| Report Attribute/Metric | Details |
| Market Size 2023 | 93.02(USD Billion) |
| Market Size 2024 | 99.05(USD Billion) |
| Market Size 2035 | 222.0(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 7.613% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Everi Holdings, DraftKings, Scientific Games, Golden Entertainment, MGM Resorts International, Penn National Gaming, Rush Street Gaming, Boyd Gaming, Caesars Entertainment, Wynn Resorts, Las Vegas Sands, Bally's Corporation, Galaxy Entertainment Group, Hard Rock International, Churchill Downs |
| Segments Covered | Casino Type, Casino End User |
| Key Market Opportunities | Online gaming expansion, Sports betting legalization, Integration of VR technologies, Enhanced customer loyalty programs, Casino-themed entertainment diversification |
| Key Market Dynamics | Regulatory environment changes, Technological advancements, Consumer preferences shift, Economic conditions impact, Competition from online gaming |
| Countries Covered | US |
Frequently Asked Questions (FAQ) :
The US Casino Market is expected to be valued at 99.05 billion USD in 2024.
By 2035, the US Casino Market is projected to reach a value of 222.0 billion USD.
The expected CAGR for the US Casino Market from 2025 to 2035 is 7.613%.
Land-based casino gaming is valued at 63.5 billion USD in 2024.
The online casino gaming segment is expected to be valued at 72.0 billion USD by 2035.
Major players in the US Casino Market include Everi Holdings, DraftKings, and Caesars Entertainment among others.
The expected growth opportunities in the US Casino Market include the expansion of online gaming and increasing consumer demand.
Challenges impacting growth may include regulatory changes and increased competition within the industry.
While land-based gaming shows significant growth, online gaming is rapidly expanding, indicating competitive market dynamics.
Global economic conditions could influence disposable income levels, thereby impacting consumer spending on casino entertainment.
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