US Cooking Oils and Fats Market Size was estimated at 16.72 (USD Billion) in 2023. The US Cooking Oils and Fats Market Industry is expected to grow from 17.01(USD Billion) in 2024 to 27.11 (USD Billion) by 2035. The US Cooking Oils and Fats Market CAGR (growth rate) is expected to be around 4.328% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Cooking Oils and Fats Market is experiencing pivotal market trends driven primarily by an increasing focus on health and wellness among consumers. There is a growing shift towards natural, organic, and non-GMO oils as people become more health-conscious. This awareness is prompting a demand for oils that are lower in saturated fats and richer in healthy fats like omega-3 fatty acids. Moreover, the trend towards plant-based diets is gaining momentum, leading to increased interest in oils derived from sources like avocados, olives, and nuts as alternatives to traditional cooking fats. Opportunities are emerging in the market as consumers become more experimental in the kitchen, seeking unique flavors and health benefits from their culinary ingredients.The rise of ethnic and fusion cuisines is pushing the demand for specialty oils, such as sesame and coconut oils, as they are seen as enhancing culinary experiences. Additionally, there is increased focus on sustainability, prompting brands to explore eco-friendly production methods and packaging, appealing to environmentally conscious consumers. In recent times, e-commerce has become a crucial platform for the distribution of cooking oils and fats, reflecting changes in shopping behaviors, especially post-pandemic. Convenience and accessibility through online shopping are factors that have reshaped consumer buying patterns in the US market.Alongside this, informative labeling that allows consumers to make educated choices continues to be a trend, indicating a market that values transparency. As the focus on value-based consumption grows, companies are adapting their offerings to meet consumer expectations while navigating regulatory standards surrounding food safety and labeling in the US.
In the US Cooking Oils and Fats Market Industry, there is a significant trend towards health-conscious eating habits. A survey by the American Heart Association indicates that nearly 70% of Americans are now more aware of the impact of dietary fats on their overall health. As consumers seek healthier alternatives, the demand for oils that are lower in saturated fats and rich in unsaturated fats, such as olive oil and avocado oil, is expected to grow.Additionally, the Food and Drug Administration has implemented regulations to promote healthier dietary choices, encouraging manufacturers to innovate products that cater to this demand. With health-focused consumer behavior shaping the market, it is projected that sales of healthier cooking oils will surge, driving the overall market expansion in the coming years.
The trend toward plant-based diets in the United States is significantly influencing the US Cooking Oils and Fats Market Industry. According to the Plant Based Foods Association, plant-based food sales have grown by over 27% in the last year, showcasing the increasing preference for plant-derived products, including oils. Companies like Beyond Meat have reported immense growth, thereby promoting the use of vegetable oils in their products. This shift in consumer preference not only encourages producers to diversify their cooking oil offerings but also supports the market's growth in response to increasing plant-based product demands.The growing awareness of the environmental impact of meat consumption is expected to further drive this trend towards plant-based cooking oils.
Innovation plays a critical role in the US Cooking Oils and Fats Market Industry as manufacturers strive to differentiate their products. Research by the United States Department of Agriculture indicates a notable increase in product diversification, particularly in specialty oils such as pumpkin seed oil and coconut oil. The introduction of fortified oils that offer added health benefits aligns with shifting consumer preferences for functional foods.Established brands like Kraft Heinz are leading this innovation by developing new blends that combine health benefits with culinary versatility. This continuous flow of new products is anticipated to enhance market growth, appealing to a wider audience and meeting the evolving needs of consumers.
The US Cooking Oils and Fats Market encompasses a diverse range of products categorized primarily into Oils and Fats. This segmentation reflects the varied preferences and dietary needs of consumers across the country. Oils are widely favored for their versatility and health benefits, being commonly used in various cooking applications, including frying, sautéing, and dressing, which enhances flavors while offering essential fatty acids. On the other hand, Fats, such as butter and lard, hold significance in baking and rich cooking applications, appealing to certain culinary traditions and enhancing the texture of foods. The increasing interest in healthy cooking oils has triggered a notable shift towards oils with higher nutritional profiles, such as olive and avocado oil, which are rich in monounsaturated fats. As health consciousness grows, these oils are gaining traction among consumers for their heart-friendly attributes. Furthermore, the rising demand for plant-based diets has elevated the role of oils derived from nuts and seeds, driving innovation in the sector.The US Cooking Oils and Fats Market is not without challenges, including fluctuating raw material prices and the scrutiny of health allegations against fats. However, opportunities abound, as manufacturers are exploring healthier alternatives and innovative packaging solutions to attract health-conscious shoppers. Additionally, the trend of experimenting with exotic oils and blends is expanding the culinary palate, making this segment vibrant and dynamic. Market growth is supported by the increasing at-home cooking trend, driven in part by lifestyle changes and the convenience of online grocery shopping. Furthermore, the emphasis on sustainability and eco-friendly production practices is reshaping purchasing decisions, leading consumers to seek out reputable brands committed to environmentally friendly practices. Overall, the segmentation of Oils and Fats underpins the diverse preferences and dynamic nature of the US Cooking Oils and Fats Market, presenting both challenges and opportunities for growth as consumer behavior continues to evolve.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Source segment of the US Cooking Oils and Fats Market is crucial in shaping industry dynamics, focusing primarily on Plant and Animal-derived products. Plant-based oils, such as olive, soybean, and canola, dominate the market due to their health benefits and growing consumer preference for natural ingredients. This shift aligns with trends toward healthier eating, reinforcing the demand for plant oils in households and commercial kitchens alike. On the other hand, Animal-derived fats, such as butter and lard, remain significant in traditional culinary practices, especially in baking and savory dishes, offering unique flavors that plant oils cannot replicate.The US Cooking Oils and Fats Market segmentation reflects a diverse consumer base that values both health-conscious options and culinary authenticity. The rise of clean label trends further contributes to the growth of plant oils, influencing purchasing decisions toward more sustainable and environmentally-friendly sources. While the plant oil market is rapidly expanding, the animal fat sector retains a loyal following among chefs and home cooks who prefer its unique taste and texture, indicating robust market participation from both Sources, thereby showcasing a balanced approach in fulfilling diverse consumer needs across the country.
The Application segment of the US Cooking Oils and Fats Market plays a critical role in addressing diverse consumer needs and preferences. The market is characterized by significant segments including Bakery and Confectionery, Convenience Foods, and Sauces, Spreads, and Dressings, each contributing uniquely to the industry landscape. The Bakery and Confectionery segment is particularly vital as it caters to the growing demand for baked goods and sweet treats, reflecting consumer trends towards premium and artisanal products. Convenience Foods have gained traction due to the fast-paced lifestyle in the US, making ready-to-eat meals a popular choice for consumers leading busy lives.This segment leverages cooking oils to enhance flavor and improve shelf life, driving its importance in the market. Meanwhile, the Sauces, Spreads, and Dressings segment plays a significant role as well, appealing to health-conscious consumers seeking healthier and more flavorful options in their meals. Each of these applications contributes to the overall growth and evolution of the US Cooking Oils and Fats Market, influenced by changing dietary behaviors and an increasing focus on convenience and quality in food preparation. As cooking oils continue to adapt to health trends and consumer preferences, this segment reflects the dynamic nature of the market, with opportunities for innovation and expansion.
The US Cooking Oils and Fats Market is a dynamic sector characterized by intense competition among various key players who strive to meet the evolving preferences of consumers as well as industry demands. The market is diverse, encompassing a variety of products ranging from vegetable oils, animal fats, and specialty oils to blends and organic options. As consumer awareness regarding health and nutrition grows, the market dynamics are shifting, driving companies to innovate and adapt their offerings to align with trends such as organic products, non-GMO options, and sustainable sourcing practices. The competitive landscape is influenced by factors such as pricing strategies, branding, distribution channels, and marketing efforts, with companies continuously seeking to enhance their market share through various initiatives and product development efforts.Beckers Fats operates prominently in the US Cooking Oils and Fats Market, showcasing a range of strengths that underline its competitive positioning. The company is known for its comprehensive portfolio of fats and oils, which cater to food manufacturers and consumers alike. This breadth of offerings allows Beckers Fats to appeal to diverse consumer tastes and needs, providing tailored solutions that enhance the quality of food products. The company's commitment to high standards in production and sourcing, combined with expertise in R&D, enables them to deliver innovative products that align with health-conscious trends. Additionally, strategic partnerships within the distribution network further strengthen Beckers Fats' market presence, enabling effective reach to retailers and consumers across the United States.Cargill Inc holds a significant position in the US Cooking Oils and Fats Market, leveraging its extensive capabilities to offer a wide array of products and services tailored to various sectors, including food service, retail, and processing. Known for its high-quality cooking oils, Cargill Inc emphasizes sustainability and innovation, ensuring that its offerings reflect modern consumer preferences for healthier and environmentally friendly options. Their diverse product line includes canola oil, soybean oil, and specialty oils, appealing to a range of culinary applications. Cargill Inc has strengthened its market presence through strategic mergers and acquisitions, solidifying its operations and enhancing its portfolio. The company invests significantly in research and development to continue improving its products and expanding its market reach, positioning itself as a reliable supplier in the competitive landscape of the US Cooking Oils and Fats Market.
US Cooking Oils and Fats Market Industry Developments
Recent developments in the US Cooking Oils and Fats Market indicate an evolving landscape driven by consumer preferences and sustainability concerns. Companies like Cargill Inc and Bunge Limited have been investing in innovative sustainable practices to align with the growing organic and healthy eating trends. In recent months, Cargill Inc launched a new line of plant-based oils aimed at health-conscious consumers, reflecting the increasing demand for nutritious options. In July 2023, Kraft Heinz Company announced a collaboration with Wilmar International to enhance their supply chain transparency in palm oil sourcing, addressing ethical sourcing standards. Mergers and acquisitions have also shaped the market, notably in August 2023, when Conagra Brands Inc acquired Pinnacle Foods, expanding its reach in the cooking oils segment. The market valuation of companies such as Unilever has significantly increased, impacting pricing strategies and competition. Over the last two to three years, the market has seen substantial growth, with increasing awareness of health implications associated with different oils. Notably, in 2021, Beckers Fats expanded its product portfolio by adding new plant-based fats, further catering to evolving consumer demands. This momentum reflects a robust focus on innovation and sustainability in the US Cooking Oils and Fats Market.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 16.72(USD Billion) |
| MARKET SIZE 2024 | 17.01(USD Billion) |
| MARKET SIZE 2035 | 27.11(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 4.328% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Beckers Fats, Cargill Inc, Marico Limited, Mazola, Kraft Heinz Company, House of Spices, Bunge Limited, Crisco, Wilmar International, Unilever, Archer Daniels Midland Company, Spectrum Organics, Pinnacle Foods, Conagra Brands Inc |
| SEGMENTS COVERED | Type, Source, Application |
| KEY MARKET OPPORTUNITIES | Plant-based oil innovations, High demand for healthy fats, Sustainability-focused packaging solutions, Premium specialty oils growth, Increased consumer education on fats |
| KEY MARKET DYNAMICS | health and wellness trends, increasing veganism, governmental regulations, price fluctuations, innovation in packaging |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Cooking Oils and Fats Market is expected to be valued at approximately 17.01 billion USD in the year 2024.
By the year 2035, the US Cooking Oils and Fats Market is projected to reach a valuation of around 27.11 billion USD.
The market is expected to grow at a CAGR of 4.328 percent from 2025 to 2035.
In 2024, the oils segment is valued at 10.5 billion USD, making it the larger segment compared to fats.
The fats segment is projected to reach an estimated value of 10.41 billion USD by the year 2035.
Major players in the market include Beckers Fats, Cargill Inc, Marico Limited, Mazola, and Kraft Heinz Company among others.
The market is benefiting from a growing consumer preference for healthier cooking oils and fats due to increasing awareness about health and wellness.
The market faces challenges such as fluctuating raw material prices and increasing competition from healthier alternatives.
Regions showing significant growth include urban areas where health-conscious consumers are shifting towards organic and natural oils.
The competitive landscape is becoming increasingly dynamic, with key players investing in product innovations and sustainability initiatives to gain market share.
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