US Craft Soda Market Research Report: By Flavor Profile (Fruit Flavored, Herbal and Spiced, Cola, Non-Caffeinated, Unique and Exotic), By Product Types (Carbonated, Non-Carbonated, Sparkling Water, Syrup Concentrates), By Ingredients (Natural Sweeteners, Organic Ingredients, Artificial Ingredients, Herbal Extracts) and By Distribution Channel (Online, Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores) - Forecast to 2035.

US Craft Soda Market Overview

US Craft Soda Market Size was estimated at 0.98 (USD Billion) in 2023. The US Craft Soda Market Industry is expected to grow from 1.05(USD Billion) in 2024 to 2.6 (USD Billion) by 2035. The US Craft Soda Market CAGR (growth rate) is expected to be around 8.592% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Craft Soda Market Trends Highlighted

The US Craft Soda Market is witnessing several notable trends that reflect changing consumer preferences and lifestyles. One key market driver is the growing demand for artisanal and locally produced beverages. As consumers become more health-conscious, they are gravitating towards craft sodas made from natural ingredients with no artificial additives or high fructose corn syrup. This trend for healthier options is encouraging brands to emphasize transparency in their ingredient sourcing and production methods. Additionally, the popularity of unique flavors and innovative formulations continues to shape the market landscape, as brands experiment with ingredients like herbs, spices, and exotic fruits to differentiate themselves from traditional soda offerings.Opportunities to be explored in the US Craft Soda Market include the potential for expansion into niche markets, such as organic or low-calorie alternatives. There is also an increasing interest in functional beverages that claim health benefits, like those infused with probiotics or adaptogens, which can appeal to a wider audience seeking wellness-oriented options. Furthermore, as the demand for sustainable practices rises, craft soda companies can tap into eco-friendly packaging and sustainable sourcing to attract environmentally conscious consumers. Recent trends suggest a rise in online sales as e-commerce becomes an essential channel for craft soda brands.This shift has been accelerated by the pandemic, which saw more consumers seeking convenience and diverse purchasing options. Social media and influencer marketing are also driving awareness and engagement with craft soda brands, helping to create communities of enthusiasts. Overall, the US Craft Soda Market continues to evolve, reflecting broader societal shifts towards health, sustainability, and innovation in beverage options.

US Craft Soda Market Drivers

Growing Consumer Preference for Unique and Authentic Beverages

The US Craft Soda Market Industry is witnessing a significant surge in consumer demand for unique and authentic beverage experiences. According to the Specialty Food Association, the trend towards artisanal and craft products has increased by approximately 20% over the last five years. This shift in consumer behavior is largely driven by younger generations, particularly millennials and Gen Z, who seek out products that emphasize quality and creativity over mass production.The Craft Beverage Modernization and Tax Reform Act implemented in the US has also supported craft beverage producers by easing the tax burden, which has allowed them to invest more in experimental flavors and natural ingredients. This combination of trends points to a positively influential environment for the growth of the US Craft Soda Market.

Health-Conscious Consumer Trends

As health awareness continues to rise among US consumers, the demand for healthier soft drink alternatives is also increasing. A survey conducted by the International Council of Nutritional Research indicates that 70% of American consumers are more conscious about their sugar intake compared to five years ago. This has led to a growing preference for craft sodas that utilize natural sweeteners and organic ingredients, in contrast to traditional sugary sodas.Furthermore, the US Food and Drug Administration's new nutritional labeling requirements encourage beverage makers to reduce misleading health claims, pushing the craft soda industry to adapt accordingly and innovate healthier options that align with consumer demands.

Rise of E-commerce and Direct-to-Consumer Sales Channels

The growth of e-commerce represents a key driving factor for the expansion of the US Craft Soda Market Industry. The US Department of Commerce reports that e-commerce sales have increased by over 30% in certain retail sectors during the COVID-19 pandemic, paving the way for smaller craft soda producers to reach wider audiences without the need for traditional retail distribution. This is complemented by consumer preferences becoming increasingly centered around convenience and the desire for direct purchasing options.Craft brands are leveraging online platforms and social media marketing to enhance their visibility and build loyal customer bases, leading to more direct sales and customer engagement.

US Craft Soda Market Segment Insights:

Craft Soda Market Flavor Profile Insights

The Flavor Profile segment of the US Craft Soda Market represents a vibrant and diverse tapestry of consumer preferences and tastes, reflecting a strong cultural shift toward unique, artisanal beverages. As consumers increasingly seek authentic and naturally flavored options, Fruit Flavored craft sodas have become widely popular, offering refreshing and sweet profiles that cater to both traditional and adventurous palates. These beverages often feature real fruit juices and natural sweeteners, making them attractive to health-conscious consumers looking for indulgent yet guilt-free refreshment. Moreover, Herbal and Spiced craft sodas are carving out a niche by incorporating elements such as herbs, spices, and botanical infusions, which resonate with consumers seeking novel drinking experiences. These drinks not only provide unique flavor combinations but also appeal to those interested in herbal remedies and wellness trends, thus redefining the traditional notion of soft drinks. Cola remains a classic favorite within the Flavor Profile segment, where craft soda brands are innovating by using organic and sustainably sourced ingredients to enhance the traditional cola flavor while avoiding artificial additives. This approach has prompted a renaissance in cola preferences, encouraging consumers to explore craft alternatives to mainstream offerings.Non-Caffeinated options are gaining traction as well, particularly among those who are reducing or eliminating caffeine from their diets. These beverages enable brands to cater to customers looking for refreshing options that align with their lifestyle choices, allowing for a more inclusive market. The Unique and Exotic flavor profiles stand out as innovative manifestations of the craft soda trend, where concoctions involving unusual ingredients or globally inspired flavors are becoming increasingly prevalent. This segment capitalizes on the desire for extraordinary taste experiences, appealing to adventurous consumers who are willing to experiment with flavors they may not typically associate with traditional sodas. In summary, the Flavor Profile landscape is a significant facet of the US Craft Soda Market, driven by changing consumer behaviors and preferences. It showcases the growing demand for authentic, diverse, and health-conscious beverage choices, highlighting how each distinct flavor profile contributes to the dynamic growth and evolution of the craft soda industry as a whole. The trends observed across these flavor categories reflect broader market movements towards premiumization, authenticity, and experimentation in beverage consumption. As consumers continue to explore these flavors, the Craft Soda Market will likely see continued growth fueled by innovation and the quest for individual expression through drink choices.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Craft Soda Market Product Types Insights

The US Craft Soda Market is characterized by a diverse range of Product Types, with Carbonated, Non-Carbonated, Sparkling Water, and Syrup Concentrates playing pivotal roles in its growth. Carbonated beverages have gained immense popularity, appealing to consumers seeking flavorful and fizzy options without the mass-market appeal of traditional soft drinks. Non-Carbonated craft sodas cater to those desiring refreshing alternatives, often showcasing unique flavors derived from natural ingredients, which is increasingly favored among health-conscious consumers.Sparkling Water has seen a significant rise in demand as it aligns with the wellness trend, providing a refreshing palate experience without added sugars. Syrup Concentrates serve a dual purpose, offering both consumers and businesses the ability to create custom drinks, thus fostering creativity in beverage options. Collectively, these Product Types within the US Craft Soda Market segmentation reflect significant market growth potential, driven by evolving consumer preferences towards innovative, quality-driven alternatives. As such, they present numerous opportunities for brands to engage with a diverse customer base eager to explore unique and artisanal beverage experiences.

Craft Soda Market Ingredients Insights

The Ingredients segment of the US Craft Soda Market plays a crucial role in shaping product development and consumer preferences, driving innovation within the industry. With the growing shift toward healthier beverage choices, Natural Sweeteners have emerged as a popular option, appealing to health-conscious consumers seeking alternatives to traditional sugar. Conversely, Organic Ingredients are gaining traction as sustainability and organic labels increasingly influence purchasing decisions, reflecting a collective consumer demand for transparency and quality.In contrast, Artificial Ingredients, while facing scrutiny from health advocates, still find their place for cost effectiveness and taste enhancement in certain segments of the market. Additionally, Herbal Extracts are becoming increasingly significant due to their perceived health benefits and unique flavor profiles, appealing to consumers interested in artisanal and craft beverage experiences. This diversification within the Ingredients segment is pivotal as it aligns with broader market growth trends that prioritize authenticity and quality in beverage formulation, thus enhancing the overall appeal of the US Craft Soda Market and its diverse offerings while addressing varying consumer needs and preferences.

Craft Soda Market Distribution Channel Insights

The distribution channel segment of the US Craft Soda Market plays a crucial role in reaching consumers effectively. With an increasing trend towards online shopping, this channel is becoming increasingly significant, enabling brands to connect directly with consumers and offer a wide variety of flavors and options. Supermarkets and hypermarkets continue to dominate, providing easy access and visibility to a large audience, while also allowing for strategic placement alongside other beverages. Specialty stores are important for niche products, appealing to consumers seeking unique flavors and artisanal quality.Convenience stores provide a quick access point for on-the-go consumers, thereby expanding market reach. The diverse distribution channels reflect the growing appetite for craft products in the US, as they cater to varying shopping preferences and consumer behaviors. The optimal alignment of these channels enhances the overall reach of the US Craft Soda Market, bolstering its growth potential.

US Craft Soda Market Key Players and Competitive Insights:

The US Craft Soda Market has witnessed remarkable growth as consumer preferences shift towards healthier, artisanal options, pushing traditional soda brands to adapt or evolve. The landscape is characterized by a diverse array of players, each bringing unique flavors, ingredients, and marketing strategies to capture the attention of health-conscious consumers and those seeking unique beverage experiences. As more consumers gravitate towards beverages made with natural ingredients and lower sugar alternatives, craft soda manufacturers are leveraging innovation and creativity to distinguish themselves in this competitive arena. The market is not only defined by product offerings but also by consumers’ increasing demand for transparency, sustainability, and quality, leading brands to focus on these elements to build loyalty and recognition.In the US Craft Soda Market, Brew Dr Kombucha stands out due to its commitment to quality and flavor diversity. With a strong focus on health-conscious consumers, Brew Dr Kombucha has captured the attention of those seeking bubbly drinks that offer gut health benefits. The company prides itself on using high-quality, organic ingredients, which strengthens its positioning in the competitive craft soda segment. Known for attractive branding and various unique flavor profiles, Brew Dr Kombucha has effectively leveraged social media and influencer partnerships to enhance its market presence. The company has generated a loyal customer base by presenting its products not just as beverages, but as part of a healthier lifestyle. Its consistent emphasis on sustainability and environmentally friendly practices further solidifies its reputation among eco-conscious consumers, strengthening its foothold in the craft beverage market.SodaStream, although primarily recognized for its home carbonation systems, has also made significant inroads into the US Craft Soda Market. By offering consumers the ability to create homemade sodas with customizable flavors and carbonation levels, SodaStream appeals to a market seeking convenience alongside health-conscious choices. Their product lineup includes flavor syrups that are low in calories and free from artificial additives, aligning with current consumer trends. The brand has made strategic moves by forming partnerships and engaging in marketing campaigns that highlight the benefits of sustainability and reducing waste from bottled beverages. Craft soda integrations have positioned SodaStream effectively within the competitive landscape, as home carbonation systems provide users with a distinct and interactive beverage-making experience. Their push for innovation reflects a broader shift towards personalized consumption, ensuring that SodaStream remains a prominent player in the craft soda space while continuing to expand its market share.

Key Companies in the US Craft Soda Market Include:

• Brew Dr Kombucha


• SodaStream


• Saranac


• Boylan Bottling Company


• The CocaCola Company


• Harmless Harvest


• PepsiCo


• Fentimans


• Blue Sky Beverages


• Maine Root


• Dr Pepper Snapple Group


• Graft Cider


• Craft Beverages


• Virgil's


• Jones Soda Co

US Craft Soda Market Industry Developments

The US Craft Soda Market has seen growing interest in recent months, with companies like Brew Dr Kombucha focusing on expanding their distribution channels and product offerings. In September 2023, PepsiCo announced a strategic partnership with SodaStream to enhance their at-home beverage solutions, contributing to a rising consumer trend towards personalized drink experiences. Meanwhile, Harmless Harvest has been gaining attention for its commitment to sustainable ingredients and packaging, reflecting consumer preferences for environmentally friendly products. In terms of mergers and acquisitions, The Coca-Cola Company made headlines in July 2023 with its acquisition of Fentimans, a UK-based botanical beverage brand, to diversify its craft offerings in the US market. Similarly, Dr Pepper Snapple Group expanded its portfolio through the acquisition of Jones Soda Co in March 2023, engaging a younger demographic with innovative beverage options. Growth in this sector is also driven by the rising health consciousness among consumers and a shift towards low-sugar and organic beverages, impacting brands such as Maine Root and Virgils positively. Over the past few years, US Craft Soda revenue growth has been significant, reflecting broader trends in the beverage industry.

• US Craft Soda Market Segmentation Insights


• Craft Soda Market Flavor Profile Outlook
  
  
  
  • Fruit Flavored
  
  
  • Herbal and Spiced
  
  
  • Cola
  
  
  • Non-Caffeinated
  
  
  • Unique and Exotic
  
  
  
  


• Craft Soda Market Product Types Outlook
  
  
  
  • Carbonated
  
  
  • Non-Carbonated
  
  
  • Sparkling Water
  
  
  • Syrup Concentrates
  
  
  
  


• Craft Soda Market Ingredients Outlook
  
  
  
  • Natural Sweeteners
  
  
  • Organic Ingredients
  
  
  • Artificial Ingredients
  
  
  • Herbal Extracts
  
  
  
  


• Craft Soda Market Distribution Channel Outlook
  
  
  
  • Online
  
  
  • Supermarkets and Hypermarkets
  
  
  • Specialty Stores
  
  
  • Convenience Stores
  
  
  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	0.98(USD Billion)
MARKET SIZE 2024	1.05(USD Billion)
MARKET SIZE 2035	2.6(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.592% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Brew Dr Kombucha, SodaStream, Saranac, Boylan Bottling Company, The CocaCola Company, Harmless Harvest, PepsiCo, Fentimans, Blue Sky Beverages, Maine Root, Dr Pepper Snapple Group, Graft Cider, Craft Beverages, Virgil's, Jones Soda Co
SEGMENTS COVERED	Flavor Profile, Product Types, Ingredients, Distribution Channel
KEY MARKET OPPORTUNITIES	Health-conscious consumer trends, Unique flavors and ingredients, Eco-friendly packaging innovations, Local sourcing and production, Targeting millennial and Gen Z consumers
KEY MARKET DYNAMICS	Health-conscious consumer preferences, Unique flavor innovations, Sustainable packaging practices, Local production emphasis, Premium pricing strategies
COUNTRIES COVERED	US