US Electric Toothbrush Market Research Report By Type (Rechargeable, Battery) and By End User (Adults, Children) - Forecast to 2035

US Electric Toothbrush Market Overview

US Electric Toothbrush Market Size was estimated at 756 (USD Million) in 2023. The US Electric Toothbrush Market Industry is expected to grow from 803.25(USD Million) in 2024 to 1,954.75 (USD Million) by 2035. The US Electric Toothbrush Market CAGR (growth rate) is expected to be around 8.421% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Electric Toothbrush Market Trends Highlighted

The US Electric Toothbrush Market is witnessing significant trends driven by increased awareness of oral hygiene and advancements in technology. Consumers are increasingly opting for electric toothbrushes due to their effectiveness in plaque removal and overall dental health improvement, as supported by the American Dental Association. Growing concerns about oral health are prompting individuals to invest in better oral care solutions. As people seek convenience, products that offer smart features like connectivity with mobile apps and personalized brushing experiences are becoming popular. Furthermore, the trend of eco-friendly products is rising, with many brands launching sustainable electric toothbrush options, reflecting a broader commitment to environmental responsibility among US consumers.Opportunities in this market include the potential for targeted marketing campaigns aimed at different segments, such as children and seniors. Companies can develop features tailored to these groups, such as fun designs for kids or ergonomic designs for older adults. There's also room for exploring subscription services for replacement brush heads, catering to the growing demand for convenience and regularity in dental care routines. Recently, innovations like pressure sensors and timers are gaining traction, as they enhance the brushing experience and ensure proper techniques are followed. As the health-conscious trend continues to influence consumer behavior, the expansion of electric toothbrushes into retail pharmacies and e-commerce platforms provides a direct channel for these products to reach health-aware audiences across the US.As the market evolves, education on the benefits of electric toothbrushes will remain crucial in influencing new buyers and encouraging regular usage.

US Electric Toothbrush Market Drivers

Increasing Awareness of Oral Hygiene

In the United States, there is a growing awareness among consumers regarding the importance of maintaining oral hygiene, propelled by organizations such as the American Dental Association (ADA). The ADA reports that approximately 70% of adults believe it is essential to maintain good oral health for overall well-being. This increasing awareness is reflected in the rising adoption of electric toothbrushes, as they are clinically proven to reduce plaque and improve gum health compared to manual toothbrushes, aligning with the trends discussed by the Centers for Disease Control and Prevention (CDC), which indicates a rising focus on preventive healthcare among Americans.Furthermore, with electric toothbrushes being promoted for their effectiveness, the U.S. Electric Toothbrush Market Industry is expected to experience significant growth as more consumers prioritize investing in advanced oral care solutions.

Technological Advancements in Electric Toothbrushes

Technological advancements are a prominent driver of growth in the U.S. Electric Toothbrush Market Industry. Major companies such as Procter & Gamble and Philips Oral Healthcare have been investing in Research and Development to introduce features such as smart sensors and Bluetooth connectivity. A report by the U.S. Patent and Trademark Office indicates an increase in patents related to smart dental products, which have almost doubled in the past five years.This technological innovation resonates with younger consumers, especially millennials and Gen Z, who are more inclined to use tech-savvy oral care products. The integration of user-friendly features enhances user engagement and encourages the purchase of electric toothbrushes, as they provide real-time feedback on brushing habits to improve overall oral health.

Growing E-commerce Retail Channel

The rise of e-commerce platforms has transformed the way consumers purchase electric toothbrushes in the United States. The U.S. Department of Commerce reported a year-on-year increase in e-commerce retail sales, which reached over 20% of total retail sales. This trend provides convenience and access to a broader range of products, leading to greater consumer choice in the U.S. Electric Toothbrush Market Industry. Established companies like Amazon have facilitated the ease of purchasing innovative electric toothbrushes directly online, allowing consumers to compare features, prices, and customer reviews.As more consumers opt for online shopping due to its convenience, the e-commerce channel significantly contributes to market expansion, thereby fueling growth in the electric toothbrush sector.

US Electric Toothbrush Market Segment Insights

Electric Toothbrush Market Type Insights

The US Electric Toothbrush Market is increasingly segmented by Type, primarily into Rechargeable and Battery-operated options, reflecting the diverse preferences and needs of consumers in the region. Rechargeable electric toothbrushes are becoming more popular among US consumers, primarily due to their environmental benefits and cost-effectiveness over the long term, as they reduce the waste generated by disposable batteries. In recent years, leading health organizations in the US have also highlighted the effectiveness of rechargeable electric toothbrushes in improving oral hygiene, which contributes to their growing market appeal.The Battery-operated segment, while traditional, captures attention for its convenience and affordability, appealing to those who may prefer an easy-to-use option without the need for power outlets or charging equipment, making it a viable choice for families and travelers. This segment is particularly valued by consumers who prioritize simplicity or who may not be ready to make the switch to rechargeable options. As the oral care industry continues to evolve with technological advancements, the Rechargeable electric toothbrush segment is witnessing innovations such as better battery life, advanced cleaning modes, and smart features that enable users to track their brushing habits through smartphone applications, enhancing the overall user experience.Moreover, the increasing awareness of oral health's correlation with overall health is driving demand for electric toothbrushes, leading to expansion in both segments of the market. The US Electric Toothbrush Market statistics indicate a trend towards electric toothbrushes being a preferred choice for effective dental care, with continuous efforts by manufacturers to develop products that meet the specific needs and preferences of users. However, challenges persist, including the initial cost of rechargeable brushes that may deter some price-sensitive consumers.Nonetheless, as education on oral health improves and disposable income rises, the Rechargeable segment is poised to gain a majority holding in the market, while the Battery-operated segment remains significant due to its accessibility and familiarity among consumers. Overall, the segmentation based on Type is essential for understanding consumer behavior and preferences, with both segments contributing to the comprehensive landscape of the US Electric Toothbrush Market, thus highlighting a dynamic interplay between innovation, consumer habits, and market growth.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Electric Toothbrush Market End User Insights

The End User segment of the US Electric Toothbrush Market plays a pivotal role in driving market dynamics, emphasizing the divergence between adults and children. Adults generally demonstrate a strong preference for advanced features and technology, which contributes significantly to market growth as this demographic increasingly recognizes the importance of oral hygiene and invests in premium electric toothbrushes for better plaque removal and gum care. Conversely, parents constitute a growing segment that focuses on children's oral health, often seeking electric toothbrushes designed specifically for kids to make brushing a more engaging experience and to instill good habits early.Trends indicate that a shift towards technologically integrated solutions, like app connectivity and personalized brushing experiences, caters to both demographics. The advancing awareness around dental care in the US, supported by health organizations, has further amplified the demand for electric toothbrushes among both adults and children. As a result, the End User segment is not only significant due to its recurring sales potential but also fundamentally drives innovations in the market.

US Electric Toothbrush Market Key Players and Competitive Insights:

The US Electric Toothbrush Market has experienced significant growth in recent years due to increasing awareness of oral hygiene and advancements in dental technology. The competitive landscape is shaped by numerous players varying in size, ranging from well-established brands to newer entrants focusing on innovative features and sustainability. Market dynamics are influenced by changing consumer preferences, technological advancements, and various marketing strategies, including collaborations with dental professionals and influencers. Players are also investing in research and development to create products that offer enhanced cleaning capabilities, connectivity features, and user-friendly designs. As consumers become more health-conscious and seek personalized solutions for their dental care, the competition within the US electric toothbrush sector has intensified, prompting brands to continually innovate and adapt their offerings to meet market demands.In the context of the US Electric Toothbrush Market, Gentle Monster has established itself as a notable player with a focus on blending aesthetics and functionality. The company emphasizes sleek and modern designs while offering various features such as smart pressure sensors and multiple cleaning modes. Gentle Monster has successfully built a strong brand identity by appealing to design-conscious consumers who value both performance and aesthetic appeal. The company's marketing strategies often emphasize the blend of luxury and everyday usability, allowing it to carve out a niche within the competitive landscape. This focus on consumer preferences combined with a commitment to quality products has enabled Gentle Monster to maintain a considerable presence in the market, leveraging its strengths in branding and product design to differentiate itself from competitors.Brushing Buddy has positioned itself as a significant contender in the US Electric Toothbrush Market by focusing on accessibility and comprehensive oral care solutions. The company offers a range of key products, including children's electric toothbrushes and smart models designed for adults, which cater to various consumer segments. Brushing Buddy’s strength lies in its emphasis on fun and engaging designs for younger audiences, which promotes healthy brushing habits from an early age. The company's initiatives often include partnerships and collaborations that enhance their product offerings and expand market reach. In recent years, Brushing Buddy has explored strategic mergers and acquisitions to bolster its innovation capabilities and product lines, ensuring that it stays competitive in a fast-evolving landscape. Its strong emphasis on customer satisfaction and a wide array of toothbrush options enable Brushing Buddy to maintain a solid foothold in the US market while effectively responding to consumer needs and preferences.

Key Companies in the US Electric Toothbrush Market Include:

• Gentle Monster


• Brushing Buddy


• Cottonelle


• Church and Dwight


• Arm and Hammer


• Procter and Gamble


• Energizer


• OralB


• Waterpik


• Unilever


• Philips


• Panasonic


• Foreo


• ColgatePalmolive


• Sonicare

US Electric Toothbrush Market Industry Developments

Recent developments in the US Electric Toothbrush Market indicate a continued trend toward technological advancements and heightened consumer interest in oral health. Companies such as Procter and Gamble and Philips have been at the forefront, introducing innovative features like app connectivity and personalized brushing modes. In a notable growth context, the market saw a valuation increase in mid-2023, with several companies benefitting from heightened awareness of dental hygiene, particularly following the COVID-19 pandemic, emphasizing preventive health measures.In terms of mergers and acquisitions, Church and Dwight announced its acquisition of certain assets from a competitor in August 2023, expanding its position in the oral care segment. Additionally, Unilever and Colgate-Palmolive have been aligning their product offerings with growing sustainability trends, leading to improved market performance. These trends contribute to a rapidly evolving market, with predictions suggesting continued potential for growth due to increased consumer demand for technologically integrated oral care solutions and green products. The market environment remains competitive with companies like OralB, Waterpik, and Energizer also actively enhancing their product lines in line with current consumer preferences.

US Electric Toothbrush Market Segmentation Insights

Electric Toothbrush Market Type Outlook

• Rechargeable


• Battery

Electric Toothbrush Market End User Outlook

• Adults


• Children

Report Scope

Report Attribute/Metric Source	Details
MARKET SIZE 2018	756.0(USD Million)
MARKET SIZE 2024	803.25(USD Million)
MARKET SIZE 2035	1954.75(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.421% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Gentle Monster, Brushing Buddy, Cottonelle, Church and Dwight, Arm and Hammer, Procter and Gamble, Energizer, OralB, Waterpik, Unilever, Philips, Panasonic, Foreo, ColgatePalmolive, Sonicare
SEGMENTS COVERED	Type, End User
KEY MARKET OPPORTUNITIES	Smart toothbrush technology integration, Eco-friendly toothbrush options, Subscription-based replacement services, Enhanced oral health education tools, Targeted marketing for seniors
KEY MARKET DYNAMICS	increasing consumer health awareness, technological advancements, competitive pricing strategies, rising disposable incomes, expanding retail channels
COUNTRIES COVERED	US