US Extra Virgin Olive Oil Market Size was estimated at 2 (USD Billion) in 2023. The US Extra Virgin Olive Oil Market Industry is expected to grow from 2.5(USD Billion) in 2024 to 4 (USD Billion) by 2035. The US Extra Virgin Olive Oil Market CAGR (growth rate) is expected to be around 4.365% during the forecast period (2025 - 2035).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
In the US Extra Virgin Olive Oil market, there is a noticeable trend towards health and wellness, as more consumers are becoming aware of the health benefits associated with olive oil, such as its high monounsaturated fat content and antioxidant properties. This increasing focus on health can be attributed to growing dietary preferences for Mediterranean-style eating habits, which emphasize the consumption of healthy fats. Additionally, the popularity of cooking at home has surged, leading to an increase in demand for high-quality cooking oils, particularly extra virgin olive oil, as consumers seek to enhance their culinary experiences. Key market drivers include the rise in organic product offerings and a shift towards sustainable farming practices.
Consumers are showing a preference for organic extra virgin olive oil, driven by a desire for clean-label products free from chemicals and additives. The USDA's regulations and endorsements of organic farming methods have further encouraged this trend. Moreover, initiatives promoting local production and the support of domestic olive oil producers are taking root, allowing consumers to feel connected to their food sources. Opportunities exist in educating consumers about the different grades and flavors of extra virgin olive oil, which can enhance their cooking and dining experiences. Additionally, the expansion of online retail channels provides a platform for local and artisanal olive oil producers to reach a larger audience.
Recently, the trend of blending extra virgin olive oil with unique flavors, such as infused oils, is becoming popular, appealing to adventurous eaters looking to experiment in their cooking. As this market evolves, these trends reflect a changing landscape in consumer preferences, providing avenues for growth and innovation in the US Extra Virgin Olive Oil market.
In recent years, there has been a significant shift towards healthier eating habits among consumers in the United States. This growing health consciousness is propelling the US Extra Virgin Olive Oil Market Industry as consumers increasingly seek alternatives to unhealthy fats. According to the Centers for Disease Control and Prevention (CDC), approximately 37.3% of US adults have obesity, which has led to a surge in the demand for heart-healthy oils.
Extra virgin olive oil is recognized for its numerous health benefits, including the presence of monounsaturated fats, antioxidants, and anti-inflammatory properties. The American Heart Association supports the use of olive oil in cooking and dressings, thereby influencing consumer choices and contributing to the growth of this market. As more consumers prioritize diets that support cardiovascular health, the market for extra virgin olive oil is expected to expand substantially over the next decade.
The Mediterranean diet has been gaining popularity in the United States, recognized for its health benefits, including the reduction of chronic diseases and improved longevity. The Mediterranean diet emphasizes the use of extra virgin olive oil as a primary fat source. According to the Harvard T.H. Chan School of Public Health, studies have shown that adhering to this diet can lower the risk of heart disease by up to 30%. As more Americans adopt this lifestyle choice, the demand for extra virgin olive oil is projected to rise, creating valuable growth opportunities for the US Extra Virgin Olive Oil Market Industry.
There has been a notable increase in culinary tourism and the adoption of international cuisines in the United States, particularly Mediterranean dishes that incorporate extra virgin olive oil as a staple ingredient. According to the National Culinary Tourism Network, 34% of travelers now pursue food-focused experiences, leading to an increase in demand for authentic cooking ingredients. This trend not only raises awareness of different culinary traditions but also elevates the prominence of extra virgin olive oil in home cooking and professional kitchens.
Consequently, this growing appreciation for Mediterranean cuisine directly boosts the US Extra Virgin Olive Oil Market Industry, as consumers seek high-quality olive oils to recreate these dishes.
The US government has been proactive in promoting the domestic olive oil production industry through various initiatives. Programs from the US Department of Agriculture (USDA) support farmers and producers with resources aimed at improving agricultural practices and increasing production. Recent reports indicate that production incentives have helped expand the acres planted with olive trees, resulting in a yearly increase of about 5% in domestic olive oil production.
As this trend continues, it will positively influence the US Extra Virgin Olive Oil Market Industry, ensuring a more stable supply of high-quality olive oil and meeting the growing consumer demand in the country.
The US Extra Virgin Olive Oil Market exhibits a robust Packaging Outlook, driven by a growing consumer preference for high-quality gourmet products. Within this dynamic landscape, the packaging utilized, such as Bottles and Jars, Cans, and Others, plays a crucial role in maintaining product integrity and enhancing shelf appeal. Bottles and Jars often dominate the market, attracting consumers with their aesthetic appeal and ability to showcase the product's clarity and color. They emphasize the premium nature of Extra Virgin Olive Oil, making them the preferred choice among gourmet enthusiasts.
The trend towards sustainability amplifies the significance of such packaging, as consumers increasingly favor eco-friendly materials. Cans, on the other hand, are gaining traction due to their advantageous ability to protect oil from light and air, thereby preserving flavor and nutritional value for a longer period. They are often perceived as practical for households that utilize olive oil frequently, further driving their adoption across various demographics. The "Others" category encompasses alternative packaging solutions, which, while currently less dominant, caters to niche markets looking for innovative ways to present Extra Virgin Olive Oil.
The demand for packaging solutions that align with consumer valuessuch as health consciousness, convenience, and sustainabilityis expected to propel innovations in this sector. With changing consumer behaviors towards healthier cooking options and Mediterranean diets, coupled with increasing awareness about olive oil's health benefits, the packaging market within the US Extra Virgin Olive Oil Market is poised for growth and evolution. The ability to create engaging, user-friendly, and environmentally sustainable packaging will likely become a crucial differentiating factor for brands operating within this space.
Overall, the Packaging Outlook segment reflects significant potential and adaptability as producers strive to meet consumer preferences while addressing challenges such as cost and material sourcing.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
The Distribution Channel Outlook for the US Extra Virgin Olive Oil Market reveals a dynamic landscape characterized by a blend of Store-Based and Non-Store-Based channels. Store-Based channels, including supermarkets, grocery stores, and specialty shops, play a central role in product accessibility, allowing consumers to browse and select products directly. This channel benefits from the increasing consumer trend towards health and wellness, as many shoppers seek high-quality olive oil rich in beneficial properties. On the other hand, Non-Store-Based channels, primarily e-commerce platforms, are gaining traction due to the growing convenience of online shopping and changing consumer preferences, particularly among younger demographics who favor digital transactions.
As the digital marketplace expands, more consumers are turning to online platforms for both convenience and a wider selection of products. The US Extra Virgin Olive Oil Market segmentation indicates that the combination of these channels supports robust market growth, driven by convenience, consumer education about product quality, and the rising popularity of olive oil in various culinary applications. Together, these distribution channels foster an environment conducive to increased awareness and accessibility of high-quality Extra Virgin Olive Oil across the United States.
The US Extra Virgin Olive Oil Market has shown a consistent upward trajectory, driven by consumer demand for healthier cooking oils and culinary versatility. The market is characterized by two primary categories Organic and Conventional. The Organic segment has gained significant traction in recent years, as consumers increasingly prioritize health-conscious and environmentally sustainable products. Organic extra virgin olive oils are perceived to offer superior quality and flavor, appealing to a more discerning segment of consumers. On the other hand, Conventional extra virgin olive oil continues to hold a major share, driven by its accessibility and economic pricing, catering to a broader audience.
Factors such as rising awareness of the health benefits associated with olive oil, including its antioxidant properties and heart-healthy fats, are fueling demand across both categories. However, the market also faces challenges, including fluctuating import prices and competition from other oils, which could impact supply chains and pricing strategies. The comprehensive US Extra Virgin Olive Oil Market data reveals that as culinary habits shift, opportunities abound for both categories to innovate and capture market share, suggesting a dynamic future for the industry.
The US Extra Virgin Olive Oil Market has experienced significant growth over the years due to the increasing consumer awareness regarding health benefits and a rising preference for high-quality culinary products. This market showcases a diverse range of offerings, catering to various consumer tastes and preferences. The competition is marked by a blend of established brands and emerging players, all vying for market share through innovation, quality assurance, and effective marketing strategies. Companies are focusing on sustainable sourcing and providing transparency in their production processes, which has become essential to fulfilling the demands of discerning consumers. As a result, brands are continuously exploring new avenues for differentiation, particularly in terms of flavor profiles and packaging designs that appeal to organic and premium market segments.
Colavita has carved out a significant presence in the US Extra Virgin Olive Oil Market. Its strength lies in its longstanding reputation for quality and consistency, which has fostered strong consumer loyalty. The brand is well-regarded among both home cooks and professional chefs, thanks to its heritage and dedication to authentic Italian olive oil production methods. Colavita offers a variety of extra virgin olive oils, including flavored options that cater to diverse culinary needs, creating a broad product range that attracts both everyday consumers and gourmet enthusiasts. The brand's commitment to quality is emphasized by its stringent production standards and certification processes, which further promote consumer trust and brand loyalty. This unwavering focus on delivering excellence enhances Colavita's competitive edge in a dynamic market.
Kirkland Signature has also established a notable foothold in the US Extra Virgin Olive Oil Market, known for providing exceptional value through its high-quality products. The brand is associated with affordability without compromising quality, appealing to budget-conscious consumers looking for premium oil options. Kirkland Signature's offerings often include robust and mild extra virgin olive oils, showcasing diverse flavor profiles that cater to various culinary applications. The brand's strength is reflected in its ability to leverage the immense distribution network of Costco, enhancing its availability in the market. This strategic positioning allows Kirkland Signature to maintain competitive pricing while ensuring consistent supply. Although there are no recent major mergers or acquisitions impacting the brand directly, its growth trajectory signifies a strong market presence within the US olive oil scene, highlighted by consumer trust and loyalty driven by quality offerings at attractive price points.
The US Extra Virgin Olive Oil Market has seen notable developments recently, driven by increasing consumer demand for healthy cooking options. In 2023, Colavita and Pompeian reaffirmed their commitment to quality as they navigate the challenges of supply chain disruptions and shifting consumer preferences. The market continues to grow, with California Olive Ranch and Filippo Berio maintaining strong positions due to their sustainable sourcing practices and innovative flavor profiles appealing to a health-conscious audience.
Additionally, in August 2022, Badia Olive Oil announced the acquisition of a local brand to expand its product line, enhancing its market presence. The demand for premium extra virgin olive oil has increased as consumers become more educated about the health benefits associated with olive oil, leading to significant growth in market valuation. Companies like Bertolli and Gallo are investing in marketing strategies emphasizing authenticity and quality to capitalize on this trend. Recent reports indicate that the US olive oil market is projected to expand further as consumer interest in organic and specialty oils rises. Recent statistics show a stable growth trajectory within the sector, further indicating an evolving landscape.
Extra Virgin Olive Oil Market Category Outlook Outlook
Organic
Conventional
| Report Attribute/Metric | Details |
| Market Size 2018 | 2.0(USD Billion) |
| Market Size 2024 | 2.5(USD Billion) |
| Market Size 2035 | 4.0(USD Billion) |
| Compound Annual Growth Rate (CAGR) | 4.365% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Colavita, Kirkland Signature, Badia Olive Oil, Pompeian, Manchego, Bertolli, Deoleo, Sicilian Olive Oil, Filippo Berio, Gallo, California Olive Ranch, Caprese, Farchioni, Lucini Italia, OLive |
| Segments Covered | Packaging Outlook, Distribution Channel Outlook, Category Outlook |
| Key Market Opportunities | Health-conscious consumer demand, Growing culinary interest, Organic product expansion, Premium product offerings, E-commerce sales growth |
| Key Market Dynamics | increasing health consciousness, premium product demand, competitive pricing strategies, import regulations impact, sustainable sourcing trends |
| Countries Covered | US |
Frequently Asked Questions (FAQ) :
The US Extra Virgin Olive Oil Market is expected to be valued at 2.5 billion USD in 2024.
By 2035, the US Extra Virgin Olive Oil Market is projected to reach a valuation of 4.0 billion USD.
The expected compound annual growth rate for the market from 2025 to 2035 is 4.365%.
The 'Bottles & Jars' segment is expected to dominate, valued at 1.4 billion USD in 2024.
The 'Cans' packaging segment is expected to grow to a valuation of 1.5 billion USD by 2035.
Key players in the market include Colavita, Kirkland Signature, Badia Olive Oil, and Bertolli.
The 'Others' packaging segment is expected to be valued at 0.2 billion USD in 2024.
The Bottles & Jars segment is projected to reach a market size of 2.2 billion USD in 2035.
The market is expected to see growth driven by increasing consumer demand for healthy cooking oils.
Challenges may include fluctuating raw material prices and competition from alternative oils.
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