US Eye Makeup Market

Q: How much is the mascara segment valued at in 2024?

The mascara segment is valued at 2.5 billion USD in 2024. Read More

ID: MRFR/CR/11359-HCR

100 Pages

MRFR Team

September 2025

US Eye Makeup Market Research Report Information By Product Type (Eyeliner, Eyeshadow, Mascara, Eyebrow Enhancers, Others), By Nature (Organic, Conventional), By Category (Economy, Premium), By Distribution Channel (Store-Based, Non-Store Based) and By Region (North America, Europe, Asia-Pacific, and Rest of the World) –Market Forecast Till 2032

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Summary Infographic

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Certified Researchers

US Eye Makeup Market Summary

The US Eye Makeup market is projected to grow from 12.5 USD Billion in 2024 to 18.3 USD Billion by 2035, indicating a steady expansion.

Key Market Trends & Highlights

US Eye Makeup Key Trends and Highlights

The US Eye Makeup market is valued at 12.5 USD Billion in 2024.
By 2035, the market is expected to reach 18.3 USD Billion, reflecting a robust growth trajectory.
The compound annual growth rate (CAGR) for the market from 2025 to 2035 is estimated at 3.53%.
Growing adoption of innovative eye makeup products due to increasing consumer interest in beauty trends is a major market driver.

US Eye Makeup Market

CAGR

3.53%

Market Size & Forecast

2024 Market Size	12.5 (USD Billion)
2035 Market Size	18.3 (USD Billion)
CAGR (2025 - 2035)	3.53%

Major Players

Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Meta Platforms Inc (US), Tesla Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

Key Companies in the US Eye Makeup Market market include

Report Scope

Eyeliner Report Scope

Report Attribute/Metric	Details
Market Size 2022	USD 5.9 Billion
Market Size 2023	USD 6.21 Billion
Market Size 2032	USD 9.42 Billion
Compound Annual Growth Rate (CAGR)	5.34% (2023-2032)
Base Year	2022
Market Forecast Period	2023-2032
Historical Data	2018 - 2021
Market Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered	Product, Application, Distribution Channel and Region
Geographies Covered	North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered	The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled	Kao Corporation (Japan), Christian Dior SE (France), Mary Kay Inc. (US), Shiseido Co. Ltd (Japan), L’Oréal S.A (France), The Estée Lauder Companies Inc. (US), Amore Pacific Corporation (South Korea), Chanel S.A. (France), Sisley Paris (France), Jordana Cosmetics Corporation (US), Iredale Mineral Cosmetics Ltd. (US), Markwins International Corp. (US), LG Household & Health Care Ltd. (South Korea), Marie Dalgar (China), Kazi Lan Carslan (China), Flamingo Beauty Supply (US)
Key Market Opportunities	Increasing demand for eye makeup
Key Market Dynamics	Growing number of working women

FAQs

What is the projected market size of the US Eye Makeup Market in 2024?

The US Eye Makeup Market is expected to be valued at 12.5 billion USD in 2024.

What is the expected market growth by 2035?

By 2035, the US Eye Makeup Market is anticipated to reach a valuation of 24.0 billion USD.

What is the expected CAGR for the US Eye Makeup Market from 2025 to 2035?

The expected CAGR for the US Eye Makeup Market from 2025 to 2035 is 6.11 percent.

What are the major product segments in the US Eye Makeup Market?

The major product segments include eyeliner, eyeshadow, mascara, eyebrow products, and eye primer.

How much is the eyeliner segment valued at in 2024?

In 2024, the eyeliner segment is valued at 3.0 billion USD.

What is the expected value of the eyeshadow segment by 2035?

The eyeshadow segment is expected to be valued at 8.0 billion USD by 2035.

Which companies are considered key players in the US Eye Makeup Market?

Key players include Maybelline, MAC Cosmetics, KVD Beauty, Benefit Cosmetics, Shiseido, Procter and Gamble, Too Faced, Revlon, Urban Decay, L'Oreal, Clinique, CoverGirl, Tarte Cosmetics, and Estée Lauder.

How much is the mascara segment valued at in 2024?

The mascara segment is valued at 2.5 billion USD in 2024.

What challenges does the US Eye Makeup Market face?

The US Eye Makeup Market faces challenges such as changing consumer preferences and increased competition from emerging brands.

What opportunities exist for growth in the US Eye Makeup Market?

Opportunities for growth in the US Eye Makeup Market include the rise of e-commerce and demand for cruelty-free products.

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