US French Fries Market Research Report: By Product (Fresh, Frozen) and By End-use (Food Service, Retail) - Forecast to 2035

US French Fries Market Overview

US French Fries Market Size was estimated at 3.12 (USD Billion) in 2023. The US French Fries Market Industry is expected to grow from 3.5(USD Billion) in 2024 to 6 (USD Billion) by 2035. The US French Fries Market CAGR (growth rate) is expected to be around 5.022% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US French Fries Market Trends Highlighted

The US French Fries Market is witnessing a significant shift driven by consumer preferences for healthier options. There is an increasing demand for baked, air-fried, and sweet potato varieties, as more Americans seek to reduce their calorie intake while enjoying familiar comfort foods. This trend is largely influenced by a growing awareness of nutrition and health issues, prompting manufacturers to innovate and diversify their product offerings to cater to these changing tastes. In addition, the popularity of fast-casual dining establishments is stimulating demand for innovative French fry options, such as loaded fries and unique seasonings that enhance flavor and create a bespoke dining experience.Opportunities in the US market can be further explored through plant-based and gluten-free varieties, as the trend towards vegetarian and flexitarian diets continues to rise. By capitalizing on these dietary shifts, brands can attract a wider audience and tap into niche markets that prioritize health-conscious eating. Moreover, as food delivery services gain traction, frozen French fries that maintain quality and flavor after cooking can see increased sales in the retail sector. Recent times have also seen a pull towards sustainability, with consumers expressing preference for sustainably sourced ingredients. The rise of eco-friendly packaging solutions might present an avenue for brands willing to invest in environmentally responsible practices.As food safety and transparency become paramount, brands that openly communicate their sourcing and production practices are likely to earn consumer trust and loyalty. Overall, the US French Fries Market is adapting and transforming, embracing healthy, innovative, and sustainable trends that resonate with modern consumer values.

US French Fries Market Drivers

Rising Demand for Convenience Foods

The US French Fries Market Industry is experiencing significant growth due to the increasing demand for convenience foods. As consumer lifestyles become busier, many people are seeking quick and easy meal options that require minimal preparation. According to the United States Department of Agriculture (USDA), prepared and convenience foods account for nearly 50% of food expenditures in the US. This trend is further accelerated by the growth of fast-food chains and food service providers that extensively use frozen French fries as a major menu item.Major companies like McDonald's and Burger King have significantly contributed to this market driver, given their extensive fast-food operations that prioritize quick-service meals. The convenience factor is particularly impactful in urban areas where fast-paced lifestyles drive the preference for ready-to-eat food products.

In recent years, there has been a surge in health consciousness among consumers in the US, prompting manufacturers in the US French Fries Market Industry to innovate and offer healthier alternatives. According to the Centers for Disease Control and Prevention (CDC), nearly 42% of American adults were classified as obese in 2020, leading to increased demand for lower-calorie options. As a result, many companies, including major players like Conagra Brands, are developing French fries that utilize healthier oils and are baked instead of fried.This shift not only addresses health concerns but also opens up new product lines that appeal to diet-specific consumers, thus expanding market reach.

Growth of Online Food Delivery Services

The rise of online food delivery services is significantly impacting the US French Fries Market Industry. With the growth of platforms such as DoorDash, Uber Eats, and Grubhub, consumers now have unprecedented access to a variety of food options delivered to their doorsteps. According to a report by the National Restaurant Association, over 70% of consumers in the US have ordered delivery or takeout during the pandemic, highlighting a pivotal shift in consumer behavior towards home dining experiences.This trend encourages restaurants to include French fries as a standard item on their delivery menus, further propelling sales in the French fries segment, especially among younger demographics who favor convenience and technology-driven lifestyle choices.

Increasing Snack Consumption Among Consumers

The US French Fries Market Industry is also benefiting from the trend of increasing snack consumption. According to a report by the Snack Food Association, the snack food industry accounts for a significant proportion of dietary intake in the United States, with 94% of Americans snacking at least once a week. French fries, often viewed as a relatable snack food, are gaining popularity in various formsfrom traditional cuts to sweet potato versionsmaking them an attractive option for consumers looking for a quick bite.Established brands like Ore-Ida and Alexia are capitalizing on this trend by introducing innovative flavors and textures, appealing to the growing snack market and boosting overall sales.

US French Fries Market Segment Insights:

French Fries Market Product Insights

The US French Fries Market encompasses a diverse range of products, primarily segmented into Fresh and Frozen offerings, each catering to the varying needs and preferences of consumers across the region. The growing popularity of French fries, classified under this product segment, has significantly contributed to the robust expansion of the market, which experienced a gradual rise in demand over the years. Driven by factors such as increasing fast-food consumption, the convenience lifestyle of American consumers, and an expanding food service industry, the market dynamics exhibit a considerable shift towards Frozen French fries, which offer longer shelf life, ease of preparation, and consistent quality.Fresh French fries, while also retaining a loyal customer base due to their perceived health benefits and superior taste, face challenges in terms of shorter shelf life and perishability. As per available statistics, the convenience and accessibility provided by Frozen products facilitate their dominance in quick-service restaurants and home cooking settings alike. The US market has witnessed a notable trend toward healthier alternatives, with consumers increasingly seeking out natural and minimally processed options, igniting a wave of innovation among manufacturers to develop new products that meet those demands.Moreover, the rise of online grocery shopping has further bolstered the Frozen segment, enabling consumers to easily stock up on their favorite fries. The fluctuating prices of potatoes and supply chain dynamics, however, present challenges for the industry, as disruptions can impact production costs and availability. Consequently, both Fresh and Frozen segments play vital roles within the US French Fries Market, driving competitiveness and fueling growth opportunities that address consumer preferences and industry trends.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

French Fries Market End-use Insights

The End-use segment of the US French Fries Market is critical for understanding how products reach consumers, with distinct applications in Food Service and Retail. The Food Service industry, comprising restaurants, fast-food chains, and cafeterias, holds a prominent position due to its significant demand for menu items that feature French fries, which are often paired with various dishes, enhancing overall meal satisfaction. This sector has seen continuous growth aligned with trends like casual dining and an increasing desire for convenient meal options.The Retail sector, on the other hand, caters to the home consumer market, where frozen and fresh French fries are popularized. As more households prioritize easy-to-prepare meals, the demand for packaged French fries has surged. Consumer preferences have shifted towards healthier options, prompting both sectors to innovate with new flavors and cooking methods, such as air frying. Additionally, the rise of e-commerce has opened new avenues for both Food Service and Retail, making it easier for consumers to access their favorite products. Overall, the dynamic nature of the End-use segment plays a crucial role in shaping the broader landscape of the US French Fries Market, driven by changing consumer needs and preferences.

US French Fries Market Key Players and Competitive Insights:

The competitive landscape of the US French Fries Market is characterized by the presence of multiple players that significantly influence consumer preferences, pricing strategies, and market dynamics. With an increasing demand for frozen and fast-food products, companies in this sector are thus focusing on innovative offerings that cater to health-conscious consumers, changing eating habits, and sustainability trends. These companies employ various strategies, including aggressive marketing, product diversification, and maintaining high-quality standards to gain a competitive advantage. As the market continues to evolve, companies are increasingly investing in research and development to introduce new varieties and improve the existing product lines, responding to both consumer demands and competitive pressures.J.R. Simplot Company stands as a formidable competitor in the US French Fries Market, leveraging its strong presence and extensive distribution network. Known for its commitment to quality and innovation, J.R. Simplot Company has established a strong foothold by offering a diverse range of French fry products, including various cuts and specialty items that appeal to a wide range of consumers. The company’s strengths lie in its robust supply chain management, allowing for efficient production and distribution, as well as its agility in responding to market trends. Additionally, J.R. Simplot Company is recognized for its sustainability initiatives, focusing on environmentally friendly practices that resonate with consumers increasingly concerned about the ecological impact of food production.Cavendish Farms has carved a notable niche in the US French Fries Market, providing a broad array of products such as traditional fries, sweet potato fries, and seasoned varieties. The company capitalizes on its strong brand reputation and widespread market presence, appealing to both retail and foodservice sectors. Cavendish Farms emphasizes high-quality ingredients and production standards, which contributes to a loyal customer base. Its strengths include strategic partnerships with potato growers that ensure a reliable supply of raw materials, alongside ongoing innovations in product offerings to meet the demands of modern consumers. Recent mergers and acquisitions have enhanced Cavendish Farms' operational capabilities and market reach, allowing the company to further solidify its position as a leading player within the competitive landscape of the US French Fries Market.

Key Companies in the US French Fries Market Include:

• J.R. Simplot Company


• Cavendish Farms


• Lamb Weston


• Trader Joe's


• Safeway Inc.


• Pinnacle Foods


• Conagra Brands


• Sysco Corporation


• Kraft Heinz


• McCain Foods


• Basic American Foods


• Walmart Inc.


• Portico


• Idahoan Foods


• Frieda's

US French Fries Market Industry Developments

Recent developments in the US French Fries Market indicate significant business activity and growth, particularly involving major companies such as J.R. Simplot Company, Lamb Weston, and McCain Foods. The demand for frozen and processed potato products continues to rise, driven by evolving consumer preferences for convenience and flavor. In April 2023, Lamb Weston announced an expansion plan at its facility in Ontario, Oregon, aimed at increasing the production of their signature French fries to meet growing market demands. Additionally, J.R. Simplot Company has been working on enhancing its supply chain to ensure quality and sustainability, reflecting a broader trend towards environmentally conscious practices in the food sector. In terms of acquisitions, Conagra Brands successfully completed the acquisition of Pinnacle Foods in June 2018, which has bolstered its portfolio in frozen food. The market's robust growth is evident, as the US frozen potato products market reached approximately USD 9.8 billion in 2022, with projections for continued growth. Companies like Safeway Inc. and Walmart Inc. are expanding their offerings in frozen goods, responding to high consumer demand for quick and easy meal solutions.

US French Fries Market Segmentation Insights

French Fries Market Product Outlook

Fresh

Frozen

French Fries Market End-use Outlook

Food Service

Retail

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	3.12(USD Billion)
MARKET SIZE 2024	3.5(USD Billion)
MARKET SIZE 2035	6.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.022% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	J.R. Simplot Company, Cavendish Farms, Lamb Weston, Trader Joe's, Safeway Inc., Pinnacle Foods, Conagra Brands, Sysco Corporation, Kraft Heinz, McCain Foods, Basic American Foods, Walmart Inc., Portico, Idahoan Foods, Frieda's
SEGMENTS COVERED	Product, End-use
KEY MARKET OPPORTUNITIES	Healthier fry options, Gourmet and specialty fries, Plant-based fry alternatives, Frozen French fries convenience, Increased home cooking trends
KEY MARKET DYNAMICS	increasing demand for convenience foods, growing popularity of plant-based options, rising health consciousness among consumers, expansion of foodservice industry, innovations in processing technologies
COUNTRIES COVERED	US