US Gluten-Free Alcoholic Drinks Market Research Report: By Type (Gluten-Free Beer, Gluten-Free Hard Cider, Gluten-Free Wine, Gluten-Free Wine Coolers, Gluten-Free Spirits, Gluten-Free Gin, Gluten-Free Rum, Gluten-Free Sake, Gluten-Free Tequila, Gluten-Free Vodka, Gluten-Free Whiskey, Others) and By Source (Buckwheat, Sorghum, Rice, Corn, Fruits, Potatoes, Sugar Cane, Agave Cactus, Others) - Forecast to 2035

US Gluten-Free Alcoholic Drinks Market Overview

US Gluten-Free Alcoholic Drinks Market Size was estimated at 1.16 (USD Billion) in 2023. The US Gluten-Free Alcoholic Drinks Market Industry is expected to grow from 1.5(USD Billion) in 2024 to 3.2 (USD Billion) by 2035. The US Gluten-Free Alcoholic Drinks Market CAGR (growth rate) is expected to be around 7.131% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Gluten-Free Alcoholic Drinks Market Trends Highlighted

The US Gluten-Free Alcoholic Drinks Market is experiencing a notable rise propelled by a growing awareness of gluten-related health issues among consumers. Many individuals are actively seeking gluten-free options, not only due to celiac disease but also for gluten sensitivity and overall wellness. This shift in consumer preferences is driving manufacturers to innovate and expand their product offerings. There is a significant demand for gluten-free beers, wines, and spirits, catalyzing the introduction of various new products in the marketplace. In terms of opportunities, producers have a chance to capitalize on the expanding consumer base that values health and wellness.With a rise in the popularity of health-conscious lifestyles, there is a growing market for gluten-free alcoholic drinks that are low in calories and made from organic ingredients. This shift presents manufacturers with the potential to diversify and enhance their portfolios, appealing to consumers who prioritize quality and clean labels. Trends observed in recent times highlight a surge in craft breweries and distilleries creating unique gluten-free options. Many of these businesses are small, local enterprises focusing on innovative ingredients, yielding a wide array of flavors that attract adventurous consumers. Additionally, online retail channels are becoming increasingly prominent due to changing purchasing behaviors, offering convenient access to gluten-free products.With changing regulations and consumer demand for transparency regarding sourcing and production processes, the potential for growth in the US gluten-free alcoholic drinks sector remains strong, making it an exciting area for investment and development. .

US Gluten-Free Alcoholic Drinks Market Drivers

Rising Awareness of Gluten Sensitivity and Celiac Disease

There has been a significant increase in the awareness of gluten sensitivity and Celiac Disease within the US population. According to the National Institute of Diabetes and Digestive and Kidney Diseases, approximately 1 in 133 Americans have been diagnosed with Celiac Disease, which translates to around 3 million people. This growing awareness is driving the demand for gluten-free products, including alcoholic beverages. Major companies like Anheuser-Busch and MillerCoors have recognized this trend and have expanded their product lines to include gluten-free options.The US Gluten-Free Alcoholic Drinks Market Industry will likely benefit from this heightened consumer demand as individuals who are gluten-sensitive actively seek out gluten-free alternatives in their alcoholic beverages.

Changing Consumer Preferences Towards Healthier Options

A growing trend among consumers in the US is the shift towards healthier eating and drinking habits. The Brewers Association has reported a 30% increase in demand for gluten-free beers over the last five years, indicating a significant consumer preference for healthier options. This shift is particularly prevalent among millennials and Gen Z, who are becoming increasingly conscious of dietary restrictions and healthier lifestyles. Companies are responding by launching innovative gluten-free alcoholic beverages, which in turn fuels the growth of the US Gluten-Free Alcoholic Drinks Market Industry as they cater to health-conscious consumers.

Expansion of Retail Channels and Online Availability

The availability of gluten-free alcoholic beverages is expanding significantly in the US, driven by retail channels and online platforms. According to the Alcohol and Tobacco Tax and Trade Bureau, there was a reported increase of 17% in the number of licensed retailers selling gluten-free alcoholic products in the last two years. This increased accessibility makes it easier for consumers to find gluten-free options, resulting in greater sales. Established retail chains like Whole Foods and Target have introduced dedicated gluten-free sections, boosting visibility and market penetration for gluten-free alcoholic beverages.This trend positively impacts the US Gluten-Free Alcoholic Drinks Market Industry's overall growth.

US Gluten-Free Alcoholic Drinks Market Segment Insights

Gluten-Free Alcoholic Drinks Market Type Insights

The US Gluten-Free Alcoholic Drinks Market encompasses a variety of types, which cater to the growing demand for gluten-free options among health-conscious consumers and individuals with gluten intolerance or celiac disease. Gluten-Free Beer has emerged as a particularly prominent category, leveraging the crafting trend among consumers looking for unique and flavorful alternatives to traditional beers. Gluten-Free Hard Cider has also gained traction, appealing to those who prefer fruit-based beverages that are naturally gluten-free and often seen as refreshing and lighter options. Gluten-Free Wine continues to hold significant market interest, resonating well with wine enthusiasts who are increasingly focused on health and dietary restrictions while enjoying their favorite beverages. The sub-category of Gluten-Free Wine Coolers is particularly notable due to its appeal among younger demographics seeking ready-to-drink options with fruity flavors and lower alcohol content. Meanwhile, Gluten-Free Spirits, which include a variety of distilled beverages made without gluten grains, are gaining recognition as versatile options for cocktails and mixed drinks, satisfying consumers' desires for quality and craftsmanship in spirits.The importance of Gluten-Free Gin, Gluten-Free Rum, Gluten-Free Sake, Gluten-Free Tequila, Gluten-Free Vodka, and Gluten-Free Whiskey within the market highlights a broader cultural shift towards mindful consumption and ingredient transparency. Each of these categories has carved out a niche market, as manufacturers innovate to create distinct flavors and profiles that emphasize the quality of ingredients used in production. The craft spirit movement has also contributed to the growth of Gluten-Free Spirits, as consumers actively seek out artisanal products and are willing to pay a premium for gluten-free assurances.The diversity within the US Gluten-Free Alcoholic Drinks Market supports a positive growth outlook, with evolving consumer preferences indicating a trend towards not only gluten-free but also organic and sustainably produced options. Additionally, the market is bolstered by strong marketing strategies that promote gluten-free products in retail and hospitality settings, encouraging experimentation among consumers. As awareness of the health benefits associated with gluten-free diets continues to rise, the segments within the market are expected to experience increased engagement and consumption, ultimately driving innovation and expansion across various types of gluten-free alcoholic beverages. The US Gluten-Free Alcoholic Drinks Market statistics reflect such trends, demonstrating a dynamic ecosystem ready to adapt to consumers' changing tastes and preferences as more people explore gluten-free alternatives in their beverage choices.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Gluten-Free Alcoholic Drinks Market Source Insights

The Source segment of the US Gluten-Free Alcoholic Drinks Market encompasses a diverse range of ingredients that cater to the growing demand for gluten-free alternatives. Key contributors to this market include Buckwheat, Sorghum, and Rice, which are frequently used due to their distinct flavor profiles and versatility in brewing processes. Corn has emerged as a mainstay, being a widely available and cost-effective option. Meanwhile, Fruits and Potatoes are gaining traction, as they not only add unique tastes but also align with consumer trends favoring natural ingredients.Sugar Cane and Agave Cactus offer innovative options for distillation and fermentation, further enhancing the market's diversity. The overall US Gluten-Free Alcoholic Drinks Market statistics indicate a steady increase in consumer preference for gluten-free products, driven by health-conscious choices and dietary restrictions. This segment is significant as it provides alternatives that meet the needs of those with gluten sensitivities while also appealing to a broader audience seeking varied and flavorful drinking options. The increasing interest in craft beverages and artisanal products further supports the expansion of this segment, indicating a promising future for these ingredients in gluten-free alcoholic beverages.

US Gluten-Free Alcoholic Drinks Market Key Players and Competitive Insights

The US Gluten-Free Alcoholic Drinks Market is witnessing significant growth due to increasing consumer preferences for health-conscious and dietary-specific products. This market is shaped by a mix of established brands and newer entrants aiming to capture the attention of health-aware consumers. The competitive landscape is characterized by innovation in product offerings, marketing strategies, and distribution channels. As awareness around gluten intolerance and health-related consequences increases, brands are differentiating themselves through unique flavors, organic ingredients, and transparent sourcing practices. Furthermore, the rise of e-commerce platforms has enabled brands to broaden their reach, making gluten-free alcoholic beverages more accessible to consumers across the United States. Companies are not only focused on expanding their product lines but are also investing in strategic partnerships and collaborations to enhance their market presence and drive growth.Focusing on Punk IPA within the context of the US Gluten-Free Alcoholic Drinks Market, the brand has achieved a notable reputation for its high-quality craftsmanship and distinct flavor profile that appeals to both craft beer enthusiasts and gluten-sensitive consumers. Punk IPA benefits from strong brand equity, which stems from its innovative brewing techniques and commitment to producing gluten-free alternatives that do not compromise on taste. The company has successfully established a loyal consumer base within the gluten-free community by emphasizing its unique selling propositions, such as the use of premium ingredients and creative marketing campaigns that resonate with younger demographics. Additionally, Punk IPA's strategic positioning within the craft beer segment further enhances its competitive edge in a burgeoning market that increasingly prioritizes gluten-free options.Angry Orchard has carved a substantial niche in the US Gluten-Free Alcoholic Drinks Market, particularly known for its signature hard cider offerings. The company’s product lineup features a variety of flavors that cater to diverse consumer preferences while adhering to gluten-free guidelines, thus appealing to a broad audience. Angry Orchard not only focuses on producing high-quality ciders but also emphasizes sustainable practices in sourcing and production. The brand's market presence is bolstered by its strong distribution network and successful marketing campaigns that highlight the refreshing nature of its products. Furthermore, Angry Orchard has engaged in strategic mergers and acquisitions that enhance its production capabilities and market reach. The company continues to innovate by introducing new flavors and seasonal offerings, ensuring it remains competitive in an evolving market. Overall, with its distinctive product range and commitment to quality, Angry Orchard stands out as a leader within the gluten-free alcoholic beverage segment in the US.

Key Companies in the US Gluten-Free Alcoholic Drinks Market Include

• Punk IPA


• Angry Orchard


• MillerCoors


• AnheuserBusch


• Harpoon Brewery


• Hardywood Park Craft Brewery


• Diageo


• Treasury Wine Estates


• New Belgium Brewing


• Bacardi


• Constellation Brands


• Glutenberg


• Omission Brewing Co.


• The Boston Beer Company

US Gluten-Free Alcoholic Drinks Market Industry Developments

The US Gluten-Free Alcoholic Drinks Market has witnessed significant developments recently, reflecting a growing consumer demand for gluten-free options. Companies such as AnheuserBusch and MillerCoors have expanded their gluten-free product ranges to cater to this demand, introducing new offerings that appeal to health-conscious consumers. In terms of mergers and acquisitions, Hardywod Park Craft Brewery has made headlines with its recent acquisition of a local microbrewery, further emphasizing its commitment to gluten-free innovation in May 2023. Furthermore, Diageo launched a new gluten-free vodka variant in July 2023, contributing to market growth as the gluten-free segment gained traction globally, reflecting a 12% increase in market valuation over the past two years. Notably, Angry Orchard has initiated collaborations with renowned chefs to promote its gluten-free cider line, enhancing brand visibility in the competitive landscape. News from August 2022 indicated that the Boston Beer Company had invested in expanding its gluten-free beer production capabilities, targeting a diverse consumer base. As a result, the US Gluten-Free Alcoholic Drinks Market is adapting dynamically to consumer preferences while emphasizing innovation, collaboration, and brand expansion strategies.

US Gluten-Free Alcoholic Drinks Market Segmentation Insights

• Gluten-Free Alcoholic Drinks Market Type Outlook
  
  
  
  • Gluten-Free Beer
  
  
  • Gluten-Free Hard Cider
  
  
  • Gluten-Free Wine
  
  
  • Gluten-Free Wine Coolers
  
  
  • Gluten-Free Spirits
  
  
  • Gluten-Free Gin
  
  
  • Gluten-Free Rum
  
  
  • Gluten-Free Sake
  
  
  • Gluten-Free Tequila
  
  
  • Gluten-Free Vodka
  
  
  • Gluten-Free Whiskey
  
  
  • Others
  
  
  
  


• Gluten-Free Alcoholic Drinks Market Source Outlook
  
  
  
  • Buckwheat
  
  
  • Sorghum
  
  
  • Rice
  
  
  • Corn
  
  
  • Fruits
  
  
  • Potatoes
  
  
  • Sugar Cane
  
  
  • Agave Cactus
  
  
  • Others
  
  
  
  

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	1.16(USD Billion)
MARKET SIZE 2024	1.5(USD Billion)
MARKET SIZE 2035	3.2(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.131% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Punk IPA, Angry Orchard, MillerCoors, AnheuserBusch, Harpoon Brewery, Hardywood Park Craft Brewery, Diageo, Treasury Wine Estates, New Belgium Brewing, Bacardi, Constellation Brands, Glutenberg, Omission Brewing Co., The Boston Beer Company
SEGMENTS COVERED	Type, Source
KEY MARKET OPPORTUNITIES	Health-conscious consumer trends, Rising demand for craft beverages, Expansion of online sales channels, Increased social acceptance of gluten-free products, Innovative flavor offerings and premium quality.
KEY MARKET DYNAMICS	health awareness trends, increasing gluten intolerance, diverse product offerings, premium segment growth, innovative marketing strategies
COUNTRIES COVERED	US