As per MRFR analysis, the US GPS Tracker Market Size was estimated at 672 (USD Million) in 2023. The US GPS Tracker Market Industry is expected to grow from 800(USD Million) in 2024 to 3,000 (USD Million) by 2035. The US GPS Tracker Market CAGR (growth rate) is expected to be around 12.768% during the forecast period (2025 - 2035).
The US GPS Tracker Market is experiencing significant trends shaped by technological advancements and increased demand for safety and security. One of the key market drivers is the rising concern for vehicle theft and the need for real-time tracking. Many US consumers and businesses are investing in GPS trackers to monitor vehicle locations, reducing the risk of theft and providing peace of mind. Additionally, the integration of GPS technology in fleet management systems is enhancing operational efficiency for companies, as they can track vehicle performance and optimize routes, contributing to cost savings. Opportunities in the US market are abundant, particularly with the increasing adoption of GPS tracking solutions in various sectors, including transportation, logistics, and personal safety.
The growth of e-commerce has also led to a surge in demand for real-time shipment tracking, as customers expect transparency about their deliveries. Innovations such as smartphone integration and advanced analytics are making GPS trackers more accessible and appealing to end-users, showcasing the potential for growth in both consumer and commercial segments. Recent trends indicate a shift towards more compact and affordable GPS tracking devices that are easy to install and use. The rise of public awareness regarding child safety and senior living has driven innovations in personal GPS trackers, offering features like geofencing and emergency alerts.
Moreover, the increasing concern for environmental sustainability is influencing businesses to adopt GPS solutions to monitor fuel efficiency and reduce emissions. Overall, the US GPS Tracker Market is evolving rapidly, with technological advancements and changing consumer needs fostering growth and innovation in the industry.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US GPS Tracker Market Industry is witnessing a significant increase in demand driven by the growing need for efficient fleet management solutions. According to data from the American Transportation Research Institute, approximately 70% of freight in the United States is moved by trucks. This has resulted in logistics companies increasingly adopting GPS tracking technologies to improve operational efficiency and optimize routes. As federal regulations continue to evolve, requiring better transparency and accountability in fleet operations, the market will likely experience robust growth.
Companies like Geotab and Verizon Connect have been instrumental in promoting the use of GPS tracker systems in fleet management, demonstrating strong adoption rates that indicate a growing recognition of its benefits in reducing costs and improving service levels, further solidifying the expected 12.768% CAGR from 2025 to 2035.
A notable driver for the US GPS Tracker Market Industry is the heightened emphasis on personal safety and security. With rising concerns regarding crime, theft, and missing persons, particularly among children and senior citizens, there is an increasing consumer trend towards personal GPS tracking devices. Data from the FBI indicates that property crimes have seen a rise of nearly 2% annually. Thus, innovative tracking solutions provided by companies like AngelSense and Jiobit are gaining traction among parents and caregivers. The market's growth can be linked to a greater awareness and demand for safety solutions that protect loved ones, leading to an estimated market increase in personal GPS trackers.
Technological improvements are fostering a dynamic environment in the US GPS Tracker Market Industry. New advancements encompass miniaturization of devices, enhanced battery life, and integration with mobile applications, making GPS tracking more accessible and efficient. The National Institute of Standards and Technology reports ongoing innovations in wireless communication and battery technologies that are crucial for the performance of these devices. Established companies like Garmin and TomTom are at the forefront of this evolution, releasing products that integrate real-time tracking, geofencing, and analytics capabilities. These enhancements are shifting consumer preferences toward adopting more advanced GPS solutions, propelling market growth.
The US GPS Tracker Market is diverse and segmented into several types, including Covert GPS Trackers, Standalone Trackers, and Advanced Trackers, each playing a significant role in the overall landscape of tracking technology. Covert GPS Trackers are engineered for discreet usage, allowing users to track assets or individuals without being readily detected. This type has gained traction in various domains, including law enforcement and personal security, as it offers an efficient solution for surveillance and location tracking. Standalone Trackers are favored for their simplicity and ease of use, catering to a broad demographic including businesses and personal users alike. These devices are often utilized for tracking vehicles, equipment, and even pets, making them an essential tool for asset management and safety. Their user-friendly interfaces and affordability have contributed significantly to their popularity among consumers.
Advanced Trackers incorporate cutting-edge technologies such as real-time monitoring, geofencing, and mobile applications, appealing especially to businesses looking for sophisticated tracking solutions. These devices offer comprehensive functionalities, enabling more strategic asset management and security measures. As technology progresses, the demand for Advanced Trackers is expected to grow, driven by increasing concerns about safety and the rising need for effective logistics and fleet management solutions. In conclusion, the segmentation within the US GPS Tracker Market highlights the dynamic nature of tracking solutions available to users, all geared towards enhancing safety, efficiency, and operational effectiveness for various applications across both personal and commercial spheres. With the ongoing development of tracking technologies, the importance of each type continues to evolve, reflecting a broader trend towards enhanced connectivity and real-time data utilization.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US GPS Tracker Market is experiencing significant growth, with various product categories contributing to this expansion. The product segmentation includes GPS Loggers, Personal GPS Trackers, and Real-Time GPS Trackers, each playing a vital role in enhancing tracking capabilities. GPS Loggers are important for their ability to record travel data over time, making them essential for applications like fleet management and outdoor adventures. Personal GPS Trackers are gaining popularity due to their growing use in personal safety, particularly among families and in lone worker environments.
Real-Time GPS Trackers dominate the market landscape as they provide immediate location updates, which are crucial for logistics and emergency response services. The increased demand for enhanced vehicle security, tracking portability, and personal safety solutions are key drivers behind these trends. Together, these product categories represent a diversified market, with technological advancements providing new opportunities for integration with smartphones and IoT devices, fostering further innovation in the US GPS Tracker Market. Market statistics reflect a robust framework supporting various segments, highlighting the industry's adaptability to changing consumer needs.
The US GPS Tracker Market industry is characterized by its diverse vertical segmentation, which plays a crucial role in the growth and application of tracking solutions across various sectors. The Healthcare sector is increasingly leveraging GPS technology to enhance patient monitoring and asset tracking, significantly improving operational efficiency. Transportation and Logistics remain a dominant area, utilizing GPS tracking for route optimization and supply chain visibility, ensuring timely deliveries and reducing costs. In Government and Defense, GPS trackers facilitate enhanced security and situational awareness, contributing to improved public safety and national security.
The Oil and Gas sector incorporates GPS tracking to monitor equipment and personnel safety in remote locations, ensuring compliance with regulations and operational efficiency. Furthermore, Metals and Mining benefit from GPS tracking for asset management and surveying, securing valuable resources while ensuring worker safety. With growing demand across these sectors, the US GPS Tracker Market segmentation reflects an overall trend toward increased efficiency, safety, and operational optimization. The market is driven by technological advancements and the growing necessity for reliable tracking solutions in various fields, revealing ample opportunities for innovation and expansion..
The US GPS Tracker Market is characterized by rapid technological advancements and a competitive landscape filled with various players striving to capture market share. As consumer demand for enhanced tracking solutions continues to rise, businesses are innovating to provide more accurate, reliable, and user-friendly products. This market is fueled by increasing applications across various sectors including automotive, logistics, personal safety, and pet tracking. Companies are focusing on integrating advanced features such as real-time location tracking, notifications, and Geofencing capabilities to meet the evolving needs of users. Understanding competitive insights in this market reveals important trends that shape product offerings and marketing strategies, as well as how companies differentiate themselves to gain an edge over their competitors.
Amber Alert GPS has carved out a significant presence in the US GPS Tracker Market, positioning itself particularly in the personal safety and child tracking segments. The company focuses on providing comprehensive and dependable tracking solutions, both for parents who wish to ensure the safety of their children and for those who require assistance in emergency situations. One of the primary strengths of Amber Alert GPS lies in its user-friendly interface and the accompanying mobile application that allows for easy access to tracking information. Its reputation for reliability is bolstered by features such as real-time alerts and notifications. By addressing the particular needs of families and individuals concerned about safety, Amber Alert GPS is effectively utilizing its strong market presence to foster brand loyalty among its users.
Apple has established itself as a formidable player in the US GPS Tracker Market, leveraging its technology ecosystem to enhance user connectivity and product functionality. The company offers a range of products that feature location-tracking capabilities, including its renowned AirTag device, which enables users to keep track of personal belongings seamlessly through the Apple ecosystem. Apple’s strengths lie in its strong brand loyalty, high-quality engineering, and an exceptionally user-friendly interface that resonates with its large customer base. The company's ongoing investments in research and development allow it to continually refine its products and services, keeping pace with market demands and consumer expectations. Additionally, Apple's strategic partnerships and occasional acquisitions contribute to its competitive edge, ensuring that it remains at the forefront of innovation in the GPS tracking space within the US. The integration of powerful software and a vibrant app ecosystem further enhances Apple's offerings, solidifying its position in the increasingly crowded GPS Tracker Market.
Recent developments in the US GPS Tracker Market reflect a growing demand for enhanced tracking solutions, especially in personal safety and fleet management sectors. Companies like Amber Alert GPS and Tracki are increasingly integrating advanced technologies, such as Artificial Intelligence, to improve their device functionalities. In July 2023, Garmin expanded its product line with new tracking solutions to cater to outdoor enthusiasts, highlighting a trend towards multi-use devices. There has been an uptick in mergers and acquisitions in the market, with notable activities in 2022 when Verizon acquired a telematics startup to enhance their tracking services. This acquisition aligns with Verizon's strategy to broaden its Internet of Things offerings, particularly in vehicle and asset tracking. Growth in market valuation is evident as companies like TomTom and Americaloc report significant increases in revenue stemming from enhanced consumer interest in GPS solutions for security applications. Overall, the US GPS Tracker Market is witnessing dynamic changes propelled by technological advances and strategic partnerships, ultimately fostering a more competitive landscape as companies seek to cater to evolving consumer needs.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 672.0(USD Million) |
| MARKET SIZE 2024 | 800.0(USD Million) |
| MARKET SIZE 2035 | 3000.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 12.768% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Amber Alert GPS, Apple, Americaloc, GPS Tracking LLC, TomTom, Tracki, AT and T, Samsung, SpyTec, Invoxia, Verizon, LandAirSea, Garmin, TMobile |
| SEGMENTS COVERED | Type, Product, Vertical |
| KEY MARKET OPPORTUNITIES | Rising demand for fleet management, Increased safety and security concerns, Growth in outdoor recreational activities, Expansion of e-commerce logistics, Integration with smart home technologies |
| KEY MARKET DYNAMICS | growing demand for fleet management, increasing adoption in personal safety, advancements in IoT technology, regulatory compliance requirements, rising concern for asset security |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US GPS Tracker Market is expected to be valued at 800.0 million USD in 2024.
By 2035, the market is projected to grow to 3000.0 million USD.
The expected CAGR for the US GPS Tracker Market from 2025 to 2035 is 12.768.
The Standalone Tracker segment is projected to be valued at 1200.0 million USD in 2035.
The Covert GPS Tracker segment is expected to reach a value of 800.0 million USD by 2035.
Major players in the market include Amber Alert GPS, Apple, Garmin, and Verizon.
Increasing demand for vehicle tracking and personal security solutions are driving growth opportunities.
In 2024, the Standalone Tracker accounts for 300.0 million USD, while Covert and Advanced Trackers are both valued at 200.0 million USD and 300.0 million USD respectively.
Emerging trends include advancements in tracking technology and increased integration with mobile applications.
Challenges include regulatory issues and competition from alternative tracking technologies.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Analyst Explore the profile of garvit vyas, one of our esteemed authors at market research future, and access their expert research contributions in the field of market research and industry analysis
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
