US Green Tea Market Size was estimated at 2.13 (USD Billion) in 2023. The US Green Tea Market Industry is expected to grow from 2.5(USD Billion) in 2024 to 5 (USD Billion) by 2035. The US Green Tea Market CAGR (growth rate) is expected to be around 6.504% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Green Tea Market is observing notable trends driven by increased health consciousness among consumers. Many Americans are shifting towards healthier beverage options, prompted by a growing awareness of the benefits of green tea, such as its potential to enhance metabolism and provide antioxidants. This trend is further supported by ongoing studies highlighting the health benefits associated with green tea consumption, contributing to its rising popularity among health-focused consumers. Opportunities within the US Green Tea Market continue to expand as manufacturers innovate their product offerings. There are ample prospects for introducing flavored green teas, ready-to-drink options, and organic varieties catering to a broader audience seeking convenience and unique tastes.
The rise of e-commerce has also opened new channels for distribution, allowing brands to reach an audience that values online shopping convenience. Companies can capitalize on the trend of adopting sustainable practices, as consumers are increasingly favoring brands that demonstrate environmental responsibility in sourcing and packaging. In recent times, the rising popularity of wellness trends, including mindfulness and holistic health, is influencing consumer choices in the US. Green tea is often marketed in conjunction with these trends, aligning its consumption with a lifestyle focused on well-being. Additionally, the growth of social media has contributed to the visibility of green tea, with influencers and health advocates promoting its benefits, thereby shaping consumer preferences.
As a result, the US market is likely to experience sustained growth as green tea becomes an integral part of the health-oriented diet for many Americans.
US Green Tea Market Drivers
Increasing Health Consciousness Among Consumers
The US Green Tea Market Industry is experiencing significant growth due to rising health consciousness among consumers. According to the Centers for Disease Control and Prevention, obesity rates in the United States have increased over the past few decades, with over 42% of adults being classified as obese. This shift is leading more individuals to seek healthier beverage alternatives. Green tea's association with weight management, fat oxidation, and overall health benefits appeals to this conscious demographic.Additionally, the American Cancer Society emphasizes various health benefits of green tea, including its potential role in reducing the risk of certain cancers. As people increasingly prioritize health and wellness, the demand for green tea as a healthier option continues to rise, directly influencing the growth of the US Green Tea Market Industry.
Rise in Awareness of the Antioxidant Properties of Green Tea
Antioxidants are becoming increasingly recognized for their role in promoting health and preventing chronic diseases, and green tea is packed with these beneficial compounds. The National Institutes of Health report that tea, particularly green tea, contains high levels of catechins, a type of antioxidant. Given that the public is becoming more informed about the health impacts of dietary choices, the popularity of green tea is on the rise. This growing awareness has been supported by numerous studies highlighting the health benefits of antioxidants in combating free radicals.As consumers prioritize antioxidant-rich diet components, the US Green Tea Market Industry is projected to see sustained growth.
Influence of Social Media and Digital Marketing
Social media platforms play a critical role in shaping consumer preferences and trends in the US Green Tea Market Industry. According to a report from the Pew Research Center, over 73% of adults use social media, and content related to health drinks, including green tea, is increasingly prevalent. Influencers and health advocates on platforms like Instagram and TikTok frequently promote the health benefits, unique flavors, and brewing methods of green tea.By engaging consumers through these platforms, brands can enhance their visibility and attract more consumers to green tea products. This digital marketing strategy not only raises awareness but also encourages trial and consumption, contributing to the overall growth of the market.
US Green Tea Market Segment Insights:
Green Tea Market Type Insights
The US Green Tea Market is strategically segmented into various types that cater to diverse consumer preferences, enhancing its overall appeal and growth potential. One of the most sought-after forms in the market is Green Tea Bags, which are highly valued for their convenience and ease of use, making them a preferred choice for busy consumers seeking quick infusion solutions. This convenience has led to a robust demand for packaged products, contributing to the popularity of Green Tea Bags across households in the United States. Another notable segment is Instant Tea Mixes, which have gained traction among consumers looking for hassle-free, ready-to-drink options that can be prepared within moments. This type often appeals to younger demographics who favor fast-paced lifestyles, aligning perfectly with current market trends that emphasize speed and accessibility in food and beverage options. The appeal of Instant Tea Mixes is further reinforced through innovative flavors and formulations, catering to evolving taste preferences and health-conscious buyers. Iced Green Tea has also carved out a significant niche in the US market, particularly in the warmer months, where it serves as a refreshing alternative to sugary beverages. The growth of this segment is influenced by increasing health awareness among consumers, leading them to seek out more natural, lower-calorie drinks. Brands have effectively capitalized on this trend by offering various iced green tea products that combine taste with health benefits, thereby driving consumption patterns in this product category.Additionally, Loose-Leaf Green Tea is celebrated for its association with high-quality and artisanal preparation methods, appealing to more discerning consumers who value the depth of flavor and aroma that loose-leaf offers. This segment often drives consumer interest in specialty tea shops and online platforms, where enthusiasts seek premium blends and organic options. In the US, increasing awareness about health and wellness is significantly influencing consumer preferences, and types like Loose-Leaf are increasingly perceived as superior, aligning with the overall trend of sustainable and healthy living.Each type within the US Green Tea Market plays a critical role in defining market dynamics and consumer behavior, ensuring that options are available for all preferences and occasions. The interplay between convenience, quality, health benefits, and taste is what makes this market lively and competitive, with continuous innovation driving segments forward. Market statistics reflect that consumers are increasingly leaning towards products that enhance their lifestyle while meeting their health requirements, marking a pivotal shift in consumption trends that will shape the future direction of the US Green Tea Market.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Green Tea Market Flavors Insights
The Flavors segment of the US Green Tea Market has been gaining significant traction as consumers continue to seek diverse and innovative beverages. Preferences for unique flavors like Aloe-Vera, Cinnamon, Lemon, and Vanilla are steering the market growth, with each flavor contributing distinctive attributes that appeal to various consumer demographics. Aloe-Vera is popular for its perceived health benefits, while Cinnamon adds warmth and spice, catering to consumers looking for both taste and wellness. Lemon remains a favorite for its refreshing zest, which complements the earthy tones of green tea, making it highly desirable among younger audiences.Vanilla brings a creamy sweetness, enhancing the overall flavor profile, thereby attracting those who prefer smoother beverages. Additionally, Basil and other lesser-known flavors are carving out niche markets as adventurous drinkers continuously seek novel experiences. This segmentation helps to cater to evolving consumer tastes and preferences, thus driving the overall market dynamics. As a result, the market is expected to continue amplifying its offerings in terms of flavor variety, to accommodate diverse palates and nutritional preferences, reflecting the broader trends within the US Green Tea Market industry.
Green Tea Market Distribution Channel Insights
The Distribution Channel segment of the US Green Tea Market plays a crucial role in shaping consumer accessibility and purchasing behavior. As the market evolves, various channels contribute to the overall growth, with online platforms experiencing significant traction due to the rise in e-commerce and the convenience they offer to consumers. Convenience Stores also play a vital role, providing quick access to green tea, particularly among on-the-go consumers seeking healthier beverage options. Supermarkets and Hypermarkets constitute major retail environments, allowing consumers to browse a diverse range of green tea products, enhancing visibility and choice.The consumer preference for health-conscious products drives outlets to expand their green tea selections. Online distribution is likely to continue to dominate as digital shopping grows, catering to a tech-savvy populace. Each channel plays an interrelated part in the overall distribution strategy, leveraging consumer trends towards health benefits, convenience, and sustainability. The importance of these channels will likely reinforce the growth patterns and market statistics, shaping the trajectory of the US Green Tea Market in the years ahead.
US Green Tea Market Key Players and Competitive Insights:
The US Green Tea Market has experienced significant growth over the past few years, driven by an increasing consumer awareness of health and wellness benefits associated with green tea consumption. This market presents a competitive landscape characterized by both established brands and emerging players that continually innovate and adapt to meet evolving consumer preferences. Key trends influencing the market include the rising demand for organic products, an increase in health-conscious consumers, and a growing inclination towards natural beverages over sugary drinks. As brands seek to capture the attention of a diverse customer base, they often emphasize quality, flavor variety, and unique packaging to differentiate their offerings.Tetley has emerged as a notable player in the US Green Tea Market, maintaining a strong presence with a broad range of green tea products. The company's strengths lie in its rich heritage and extensive experience in tea production, which fosters consumer trust. By focusing on quality and innovation, Tetley has successfully developed various green tea blends that appeal to different consumer tastes, including flavored and decaffeinated options. Its commitment to sustainability has further resonated with environmentally conscious consumers, enhancing its brand image within a competitive market. Moreover, Tetley's distribution network is impressive, ensuring that its products are widely available across various retail channels, from supermarkets to specialty stores.Bigelow Tea has carved out a significant niche within the US Green Tea Market through its dedication to quality and flavor. Known for its diverse range of premium green tea options, Bigelow Tea emphasizes its use of high-quality ingredients that resonate well with health-conscious consumers. The company has a strong market presence, supported by its commitment to sustainability and ethical sourcing practices. Bigelow Tea continuously seeks to innovate, expanding its product portfolio with new blends and flavors that cater to evolving consumer preferences. Their proactive approach to customer engagement and brand loyalty initiatives has solidified their position in the market. Additionally, Bigelow Tea has engaged in strategic partnerships and acquisitions to broaden its market reach and enhance its product offerings, further augmenting its competitive edge in the dynamic US green tea landscape.
Key Companies in the US Green Tea Market Include:
Tetley
Bigelow Tea
Green Tea Shot
The CocaCola Company
Nestle
Taiwan Tea Corporation
Ito En
Yogi Tea
Davidson's Tea
Numi Organic Tea
Unilever
Harney and Sons
Tazo Tea
Stash Tea
US Green Tea Market Industry Developments
Recent developments in the US Green Tea Market indicate a growing consumer preference for health-oriented beverages, driving the growth of major brands such as Tetley, Bigelow Tea, and Ito En. The market has seen notable shifts with increased demand for organic and premium green tea products. Nestle and The Coca-Cola Company continue to innovate their product lines, further enhancing consumer variety. In terms of mergers and acquisitions, there has been significant activity; for instance, in March 2021, PepsiCo acquired a minority stake in the high-growth brand Green Tea Shot, reflecting their commitment to expanding their beverage portfolio in the green tea segment. Additionally, Unilever completed the acquisition of Tazo Tea in early 2020, enabling them to strengthen their presence in the herbal tea category, which includes green tea products. In the last few years, the market valuation has increased notably, driven by the rising awareness of health benefits associated with green tea, such as antioxidants and metabolism-boosting properties. This increasing valuation has encouraged both established and emerging brands to invest more into R&D and marketing strategies tailored to health-conscious demographics across the United States.
US Green Tea Market Segmentation Insights
Green Tea Market Type Outlook
Green Tea Bags
Instant Tea Mixes
Iced Green Tea
Loose-Leaf
Green Tea Market Flavors Outlook
Aloe-Vera
Cinnamon
Lemon
Vanilla
Basil
Others
Green Tea Market Distribution Channel Outlook
Online
Convenience Stores
Supermarkets
Hypermarkets
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 2.13(USD Billion) |
| MARKET SIZE 2024 | 2.5(USD Billion) |
| MARKET SIZE 2035 | 5.0(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 6.504% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Tetley, Bigelow Tea, Green Tea Shot, The CocaCola Company, PepsiCo, Nestle, Taiwan Tea Corporation, Ito En, Yogi Tea, Davidson's Tea, Numi Organic Tea, Unilever, Harney and Sons, Tazo Tea, Stash Tea |
| SEGMENTS COVERED | Type, Flavors, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Health-conscious consumer growth, Innovating ready-to-drink options, Expansion of e-commerce channels, Organic product demand increase, Diverse flavor offerings development |
| KEY MARKET DYNAMICS | health consciousness, product innovation, premiumization trend, sustainability focus, e-commerce growth |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Green Tea Market is expected to be valued at 2.5 USD billion in 2024.
By 2035, the US Green Tea Market is projected to reach a value of 5.0 USD billion.
The expected CAGR for the US Green Tea Market from 2025 to 2035 is 6.504%.
The Green Tea Bags segment is anticipated to dominate the market with a value of 1.0 USD billion in 2024.
The market size for Instant Tea Mixes is expected to reach 1.2 USD billion by 2035.
Key players in the US Green Tea Market include companies such as Tetley, Bigelow Tea, and The CocaCola Company.
The Iced Green Tea segment is projected to be valued at 0.5 USD billion in 2024.
There are significant growth opportunities driven by increasing health awareness and demand for natural beverages.
The Loose-Leaf segment is expected to increase from 0.4 USD billion in 2024 to 0.8 USD billion by 2035.
Emerging trends such as sustainability and natural ingredients are anticipated to positively influence the market growth.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
