US Hair Care Products Market Research Report: By Type (Shampoo, Conditioner, Hair Oil) and By Distribution Channel (Store-Based, Non-Store-Based) - Forecast to 2035

US Hair Care Products Market Overview

US Hair Care Products Market Size was estimated at 17.03 (USD Billion) in 2023. The US Hair Care Products Market Industry is expected to grow from 18(USD Billion) in 2024 to 30 (USD Billion) by 2035. The US Hair Care Products Market CAGR (growth rate) is expected to be around 4.753% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Hair Care Products Market Trends Highlighted

In the US Hair Care Products Market, there is a noticeable shift towards natural and organic products, driven by increasing consumer awareness regarding health and environmental impact. Many consumers are becoming more ingredient-conscious, seeking formulations that are free from harmful chemicals and are more eco-friendly. This trend is aligned with the broader movement towards sustainability that is being embraced across various industries. Additionally, the rise of social media influencers and beauty bloggers has significantly influenced consumer purchasing decisions, creating a demand for products that promise visible results and cater to diverse hair types and textures.Moreover, the US market has shown an expanding interest in personalized and customized hair care solutions, where brands offer tailored formulations based on individual hair needs and preferences. This trend capitalizes on the desire for unique and effective products, allowing consumers to address specific concerns like scalp health, hair damage, and styling requirements. Online retailing continues to gain traction, offering convenience and a wider selection, which has been especially important during recent years when many consumers shifted to e-commerce due to the pandemic. The US Hair Care Products Market also presents opportunities for brands that focus on inclusivity, catering to diverse demographics and hair types.Emerging brands are finding a niche in offering products tailored specifically to underrepresented hair textures, highlighting the importance of representation in the beauty industry. Overall, the interplay between consumer preferences for ethical products, personalized solutions, and the influence of digital platforms continues to shape the landscape of the US hair care market.

US Hair Care Products Market Drivers

Growing Demand for Natural and Organic Hair Care Products

The US Hair Care Products Market Industry is experiencing a significant shift towards natural and organic products, driven by increasing consumer awareness regarding the harmful effects of synthetic chemicals. According to the organic trade association, the organic personal care market was estimated at approximately 1.6 billion USD in the US, with hair care products representing a substantial portion of this growth. As consumers become more health-conscious, they are actively seeking products that are free from parabens, sulfates, and other harmful additives.This trend is further fueled by established organizations like the Environmental Working Group that endorse such natural products, emphasizing safety and environmental responsibility. This growing inclination towards organic formulations is expected to significantly contribute to the market expansion and cater to the demand for healthier hair care options in the US.

Increase in Men’s Grooming and Hair Care Services

The increasing acceptance of grooming amongst men has positively impacted the US Hair Care Products Market Industry. According to a report from the Professional Beauty Association, men now represent over 40 percent of the total grooming market, with an estimated spending of 16 billion USD annually on grooming products and services. This rise in male grooming translates into an increasing demand for various hair care products including shampoos, conditioners, and styling tools aimed specifically at men.Well-established brands are recognizing this trend and are launching specialized product lines, thereby driving the growth of the US Hair Care Products Market for both established market players and new entrants.

Technological Advancements in Hair Care Products

Advancements in technology are revolutionizing the formulation and delivery of hair care products within the US Hair Care Products Market Industry. Innovative techniques such as microencapsulation and other advanced delivery systems allow for more effective penetration of active ingredients and longer-lasting effects. For instance, companies like L'Oréal USA are heavily investing in Research and Development to enhance product efficacy and consumer satisfaction.A report from the National Institute of Health indicates that the cosmetic technology sector has seen a 24 percent increase in patent filings for hair-related products over the past five years, showcasing the emphasis on scientific advancements that cater to specific hair concerns. This not only attracts a tech-savvy consumer base but also drives sales, further propelling market growth.

US Hair Care Products Market Segment Insights

Hair Care Products Market Type Insights

The US Hair Care Products Market has shown promising potential, with a robust focus on various product types such as Shampoo, Conditioner, and Hair Oil. Among these, Shampoo plays a pivotal role in the daily beauty routine of consumers, often being the first product consumers reach for in hair care. A significant portion of market revenue comes from the diversity of shampoos available, ranging from cleansing and moisturizing formulas to specialized therapies addressing dandruff and color care. Conditioners, equally important, enhance the overall hair texture and appearance after washing, effectively providing moisture and manageability.They cater to a vast demographic, including those with specific hair care needs such as detangling, volumizing, or smoothing. This segment is crucial as it directly addresses the various concerns of consumers, from dry to oily hair types. Furthermore, the growing trend towards natural and organic hair care products has resulted in a significant demand for hair oils, known for their nourishing benefits. Hair oils are increasingly being viewed as essential not only for treatment and repair but also for styling, contributing to their growing acceptance in hair care regimens.In the US, there is a noticeable shift towards products with clean and sustainable ingredients, which reflects broader consumer trends prioritizing health and environmental consciousness. The Hair Care Products Market segmentation highlights these dynamic types and their roles in shaping consumer preferences and purchasing behavior, as individuals continue to seek products that align with their lifestyle and values. The interrelation of these products creates a competitive landscape where innovation and marketing strategies are crucial. As the focus on personal grooming and self-expression continues to rise, opportunities abound for brands within these categories to reinforce their market presence and cater to evolving consumer needs effectively.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Hair Care Products Market Distribution Channel Insights

The US Hair Care Products Market demonstrates diverse dynamics within its Distribution Channel segment, primarily categorized into Store-Based and Non-Store-Based channels. Store-Based channels, including conventional retail outlets and specialty beauty stores, significantly contribute to market accessibility, providing consumers with the opportunity to physically evaluate products before purchase. This segment has established a strong presence in the US, driven by consumers’ preferences for in-store shopping experiences, where they often seek professional advice.In contrast, Non-Store-Based channels, particularly e-commerce platforms, have gained remarkable traction. The convenience of online shopping has resonated with a broad demographic, especially younger consumers who prioritize quick access and delivery. This dual-channel approach reflects a growing trend towards omnichannel retailing in the US Hair Care Products Market, accommodating various consumer preferences. Factors such as increasing digital adoption and the rise of social media influencers are further boosting the Non-Store-Based segment, altering traditional shopping behaviors.Overall, the Distribution Channel segment plays a crucial role in shaping consumer access and purchasing patterns within the hair care industry, adapting continually to evolving market trends and consumer needs.

US Hair Care Products Market Key Players and Competitive Insights

The competitive landscape of the US Hair Care Products Market is characterized by a diverse range of players, including both established giants and niche brands. This market is driven by changing consumer preferences towards natural and organic products, increasing awareness regarding hair health, and the influence of social media on beauty trends. The industry is continuously evolving, with companies investing heavily in research and development to innovate their product offerings. Additionally, collaborations, acquisitions, and strategic partnerships are common strategies employed by key players to strengthen their market position and expand their reach. As branded products proliferate, effective marketing strategies become essential for differentiation in an increasingly saturated market.Henkel has a robust presence in the US Hair Care Products Market, showcasing strengths that include a well-established brand portfolio with products tailored to meet the diverse needs of consumers. The company has successfully leveraged its expertise in chemistry and formulation to develop innovative hair care solutions that focus on quality and efficacy. Henkel is known for its strong distribution network, which ensures that its products are readily available in various retail channels, enhancing accessibility for consumers. Moreover, their commitment to sustainability and eco-friendly practices resonates well with the growing segment of environmentally conscious consumers in the US, positioning Henkel favorably in a competitive market. The brand's strong marketing campaigns and strategic collaborations further amplify its reach and consumer appeal.Shiseido, with a significant foothold in the US Hair Care Products Market, emphasizes its dedication to integrating advanced technology in product development to enhance consumer experiences. The company offers a range of key products that include premium shampoos, conditioners, and treatments focused on high-performance results and luxury quality. Shiseido's strengths lie in its strong brand reputation, innovative formulations, and a deep understanding of beauty culture, which contribute to its appeal among a diverse customer base. Through various mergers and acquisitions in recent years, Shiseido has expanded its portfolio and market share, acquiring brands that complement its existing offerings and foster innovation. These strategic movements, coupled with effective marketing initiatives, underscore Shiseido's commitment to establishing itself as a leader in the competitive US hair care landscape.

Key Companies in the US Hair Care Products Market Include

• Henkel


• Shiseido


• Procter and Gamble


• Aveeno


• Revlon


• L'Oreal


• Unilever


• Amway


• Estée Lauder


• Johnson and Johnson


• Mary Kay


• Coty


• ColgatePalmolive

US Hair Care Products Market Industry Developments

In recent developments, the US Hair Care Products Market has shown a notable shift towards sustainability and natural ingredients, driven by consumer demand for clean beauty products. Companies such as L'Oreal and Unilever have adopted more eco-friendly practices in their formulations and packaging. In August 2023, Procter and Gamble announced an expansion in its hair care line, introducing new products featuring plant-based ingredients, which reflect the increasing trend towards green cosmetics. Notably, in September 2023, Revlon faced significant financial challenges leading to restructuring efforts and a potential sale of its assets to raise capital.In terms of mergers and acquisitions, Henkel's acquisition of a smaller organic hair care brand in July 2023 has intensified competition among major players looking to diversify their portfolios. The market valuation for the US Hair Care Products Market has been projected to grow significantly, with revenues expected to exceed $30 billion by 2025, driven by innovations and rising consumer awareness regarding personal grooming products. Over the past two years, significant shifts in consumer behavior towards online shopping have also influenced how brands like Estée Lauder and Johnson and Johnson market their products, adapting to a digital-first approach.

US Hair Care Products Market Segmentation Insights

Hair Care Products Market Type Outlook

• Shampoo


• Conditioner


• Hair Oil

Hair Care Products Market Distribution Channel Outlook

• Store-Based


• Non-Store-Based

Report Scope

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	17.03(USD Billion)
MARKET SIZE 2024	18.0(USD Billion)
MARKET SIZE 2035	30.0(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.753% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Henkel, Shiseido, Procter and Gamble, Aveeno, Revlon, L'Oreal, Unilever, Amway, Estée Lauder, Johnson and Johnson, Mary Kay, Coty, ColgatePalmolive
SEGMENTS COVERED	Type, Distribution Channel
KEY MARKET OPPORTUNITIES	Natural and organic ingredients demand, Anti-aging hair care products, Customized hair care solutions, Sustainable packaging innovations, Growth of men’s grooming segment
KEY MARKET DYNAMICS	Sustainability and eco-friendly products, Growing demand for natural ingredients, Rise of custom hair care solutions, Influence of social media advertising, Increased awareness of hair health
COUNTRIES COVERED	US