US Matcha Products Market Size was estimated at 269.99 (USD Million) in 2023. The US Matcha Products Market Industry is expected to grow from 300(USD Million) in 2024 to 800 (USD Million) by 2035. The US Matcha Products Market CAGR (growth rate) is expected to be around 9.326% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Matcha Products Market is experiencing significant growth driven by several key market drivers, including the rising health consciousness among consumers and the increasing popularity of organic products. As more people become aware of the health benefits of matcha, such as its rich antioxidant content and potential to provide sustained energy, there's been a notable shift towards incorporating matcha into daily diets. Moreover, the demand for clean and natural ingredients has resulted in a surge of organic matcha products entering the market, aligning with the broader trend of health and wellness in the US. Opportunities abound in the US Matcha Products Market, particularly for brands that focus on innovative product offerings.There is room for growth in ready-to-drink matcha beverages, as consumers look for convenient, healthy options. Additionally, the combination of matcha with other superfoods or flavors can attract new customers and cater to diverse taste preferences. Exploring partnerships with cafes and wellness centers can also enhance visibility and accessibility, thus capturing a larger share of the market. Recent trends in the US illustrate a clear increase in the use of matcha in various product categories, including baked goods, snacks, and beauty products. This diversification reflects changing consumer preferences, as individuals seek out unique and functional items that fit their lifestyles.The rise of social media also plays a crucial role in popularizing matcha-based recipes and products, boosting consumer interest. Overall, the US Matcha Products Market is poised for continued innovation and expansion in response to these evolving market dynamics.
US Matcha Products Market Drivers
Increasing Health Consciousness Among Consumers
In recent years, there has been a growing trend among consumers in the United States towards adopting healthier lifestyles. This has led to an increased demand for health-oriented products, with consumers looking for alternatives to sugary drinks and unhealthy snacks. According to the United States Department of Agriculture, around 70% of American adults are trying to eat healthier, which has significantly influenced the US Matcha Products Market Industry.Matcha, known for its potential health benefits such as being high in antioxidants and boosting metabolism, has seen a rise in popularity driven by this health trend. The American Heart Association emphasizes that consuming more green tea, including matcha, can reduce the risk of cardiovascular diseases. This growing health awareness is expected to propel the US Matcha Products Market with consumers seeking products that can contribute to their well-being and longevity.
Rise of Specialty Cafes and Beverage Chains
The emergence of specialty cafes and beverage chains focusing on unique offerings has benefited the US Matcha Products Market Industry remarkably. With more cafes providing diverse beverage options, matcha-based drinks have become a staple on many menus. Data from the National Coffee Association indicates that specialty coffee consumption has grown continuously, with 41% of Americans saying they prefer coffee from specialty locations, which often include matcha drinks.This trend significantly increases the visibility and accessibility of matcha products across the country, encouraging consumers to integrate matcha into their daily diets. As cafes innovate with matcha-based concoctions, such as lattes and smoothies, the interest in matcha continues to grow in the US, supporting the industry's expansion.
Growing Popularity of E-commerce and Online Retail
The surge in online shopping due to technological advancements and changes in consumer behavior has made it easier for customers to purchase matcha products conveniently. According to the United States Census Bureau, e-commerce sales have increased by over 30% in recent years. This growth trend plays a crucial role in the US Matcha Products Market Industry as consumers can explore a wider range of matcha products from different brands at their fingertips.As people become more comfortable shopping online, they are more likely to discover and try out new matcha products, leading to increased sales and market penetration. Additionally, the accessibility of information and reviews online helps consumers make informed purchasing decisions, fostering the growth of the matcha market in the US.
US Matcha Products Market Segment Insights
Matcha Products Market Grade Insights
The Grade segment within the US Matcha Products Market reflects a diverse classification that significantly contributes to the market dynamics and consumer preferences across the country. This segment is prominently divided into three main classifications: Ceremonial, Standard, and Culinary matcha, each serving unique purposes and appealing to different consumer tastes and applications. Ceremonial matcha is traditionally regarded for its high-quality leaves, primarily used in Japanese tea ceremonies, and is gaining traction in the United States among premium consumers who prioritize authenticity and quality in their beverage choices. Standard matcha, on the other hand, often finds its place in everyday consumption due to its balanced flavor and pricing, making it a popular choice among health enthusiasts and casual drinkers alike. Culinary matcha stands out as it is intended for cooking and baking applications, offering versatility for food manufacturers and home cooks seeking to incorporate matcha into various recipes, from smoothies to desserts. The growing health consciousness among American consumers has propelled the use of matcha across all these grades, with many drawn to its reported health benefits, including increased metabolism and a wealth of antioxidants. This growing trend reflects a broader shift towards organic and natural ingredients in food and beverages. Furthermore, there is a rising popularity of matcha-based products across various channels, including cafes, restaurants, and specialty retailers, enhancing the market’s accessibility. The Ceremonial grade, in particular, has seen increased demand partly due to social media influence, with platforms featuring intricate latte art and matcha-based dishes that draw consumer interest. As the US Matcha Products Market continues to evolve, the segmentation based on grade emphasizes the importance of quality, application, and consumer preferences. The competition within this segment also highlights the ongoing challenges faced by producers to maintain high-grade quality while scaling up production to meet rising demands. With increasing awareness of vegan and plant-based diets, all three classificationsCeremonial, Standard, and Culinaryare expected to benefit from the surge in interest surrounding plant-derived nutrients and ingredients. Overall, the Grade segment of the US Matcha Products Market highlights a vibrant interplay between quality, usage, and market growth, driven by consumer education and evolving preferences.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Matcha Products Market Application Insights
The Application segment of the US Matcha Products Market plays a crucial role in defining market dynamics and consumer preferences. Various sectors such as Bakery and Confectionery, Dairy and Frozen Desserts, Sweet and Savory Snacks, and Beverages highlight the versatility of matcha. For instance, the Bakery and Confectionery sector has seen an increased incorporation of matcha into products, driven by consumer demand for natural flavors and health-oriented ingredients. Dairy and Frozen Desserts also show a significant trend as manufacturers create innovative offerings that appeal to both taste and wellness-conscious consumers.Sweet and Savory Snacks represent a growing category where matcha adds a unique flavor profile, attracting a diverse range of customers. The Beverages sector dominates the market, with matcha-based drinks becoming increasingly popular due to their perceived health benefits. This variety in applications indicates a robust segmentation within the US Matcha Products Market, bolstered by trends toward cleaner eating and the growing popularity of matcha among health-conscious individuals. As brands continue to innovate, the market's potential for growth remains substantial, reflecting an evolving consumer landscape that prioritizes wellness and flavor diversity.
US Matcha Products Market Key Players and Competitive Insights
The US Matcha Products Market has been witnessing substantial growth in recent years, fueled by the rising consumer awareness of health and wellness benefits associated with matcha green tea. The competitive landscape is characterized by a diverse array of players ranging from established brands to newer entrants, all vying for market share. As more consumers shift towards healthier lifestyles, the demand for high-quality, authentic matcha products has surged, prompting companies to innovate and differentiate their offerings. This competitive environment is shaped by product quality, branding, distribution channels, and marketing strategies, all of which play pivotal roles in influencing consumer preferences and purchasing behavior.Kiss Me Organics has carved a notable presence in the US Matcha Products Market, offering a range of high-quality matcha green tea products that appeal to health-conscious consumers. The brand has positioned itself as one that emphasizes organic and sustainably sourced ingredients, which greatly resonates with its target audience. The company’s strengths lie in its strong brand identity and commitment to quality, making it a preferred choice among consumers seeking authentic matcha experiences. Moreover, Kiss Me Organics has utilized effective marketing strategies, including social media engagement and partnerships with health influencers and food bloggers, to broaden its reach and attract a loyal customer base in the competitive landscape of matcha products.Encha has established a strong foothold in the US Matcha Products Market through its rigorous dedication to premium quality and sustainability. The company specializes in providing ceremonial-grade matcha sourced directly from farms in Uji, Japan. Encha’s product offerings include various grades of matcha suited for different applications, ranging from culinary uses to traditional tea ceremonies. Its commitment to organic farming practices and traceable sourcing contributes significantly to its brand value. Encha not only focuses on creating high-quality products but also actively engages in community building and education about matcha through workshops and online resources. The company has been successful in forming strategic partnerships and collaborations that further extend its market presence, enhancing its reputation as a trusted source for premium matcha. This focus on quality, education, and community-oriented initiatives strengthens Encha’s competitive edge within the US market, making it a formidable player in the matcha product segment.
Key Companies in the US Matcha Products Market Include
US Matcha Products Market Industry Developments
The US Matcha Products Market is witnessing several significant developments. Recently, interest in matcha has surged, spurred by its health benefits and incorporation into various food and beverage products. Companies like Kiss Me Organics and Jade Leaf Matcha are expanding their product ranges, targeting health-conscious consumers seeking organic and sustainable options. Encha has introduced new matcha blends to cater to different consumer preferences, while DoMatcha is focusing on educational content to enhance customer understanding of matcha's origins and uses. Current affairs indicate a growing trend towards premiumization, with brands like The Matcha Reserve and Matcha Maiden emphasizing quality sourcing from Japan. Notably, there have been no reported mergers or acquisitions in this specialized market segment as of late, suggesting that companies are focusing on organic growth. The valuation of major players in the US Matcha Products Market has seen an upward trend, reflecting the rising demand for premium, high-quality matcha. In addition, over the past two years, market dynamics have shifted significantly, particularly in March 2022, when consumer preferences began leaning more heavily towards health-oriented products and sustainable sourcing practices.
US Matcha Products Market Segmentation Insights
Report Scope:
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 269.99(USD Million) |
| MARKET SIZE 2024 | 300.0(USD Million) |
| MARKET SIZE 2035 | 800.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 9.326% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Kiss Me Organics, Encha, Matcha Maiden, The Matcha Reserve, Terra Lei Matcha, DoMatcha, Pure Matcha, Ritual Matcha, California Matcha, Tenzo Tea, Tazo, Matcha Konomi, Aiya Matcha, Matcha Love, Jade Leaf Matcha |
| SEGMENTS COVERED | Grade, Application |
| KEY MARKET OPPORTUNITIES | Health and wellness trend, Vegan and plant-based options, Premium and organic offerings, Innovative product formats, Online direct-to-consumer sales |
| KEY MARKET DYNAMICS | health benefits awareness, increasing consumer demand, product innovation trends, competitive pricing strategies, online retail growth |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Matcha Products Market is expected to be valued at 300.0 million USD in 2024.
By 2035, the US Matcha Products Market is projected to reach a valuation of 800.0 million USD.
The market is expected to grow at a CAGR of 9.326% from 2025 to 2035.
In 2024, the Standard grade of matcha products is valued at 120.0 million USD, making it a significant segment.
The Ceremonial grade is expected to grow from 90.0 million USD in 2024 to 240.0 million USD by 2035.
Key players include Kiss Me Organics, Encha, Matcha Maiden, and The Matcha Reserve among others.
The market is expected to experience significant growth driven by increasing consumer demand for healthy beverages.
The Culinary grade of matcha is projected to reach 240.0 million USD by 2035.
There are opportunities in expanding product ranges and increasing consumer awareness about matcha's health benefits.
Challenges include competition from other health beverages and fluctuating matcha prices impacting supply.
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Research Analyst Experienced business professional with a demonstrated history of working in the cfnb industry. skilled in market research, and market estimation. strong professional with a masters focused in marketing management.
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