US Men's Hair Color Market Size was estimated at 127.2 (USD Million) in 2023. The US Men's Hair Color Market Industry is expected to grow from 136.29(USD Million) in 2024 to 303.84 (USD Million) by 2035. The US Men's Hair Color Market CAGR (growth rate) is expected to be around 7.56% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Men's Hair Color Market is witnessing several important trends driven by changing perceptions towards male grooming and personal care. A significant driver is the increasing awareness among men about self-image and grooming, leading to a rise in the number of males seeking hair color products. The cultural shift towards acceptance of hair coloring among men has made it more mainstream, further encouraging brands to expand their offerings specifically aimed at male consumers. This has resulted in a wider variety of shades and formulations tailored for men's hair, often addressing concerns like gray coverage or the desire for seasonal color changes.Opportunities within the US Men's Hair Color Market are evolving, particularly with the growth of e-commerce platforms. With many consumers preferring to shop online, brands can reach a broader audience by enhancing their digital presence and offering direct-to-consumer sales. Additionally, there is an increasing demand for natural and organic hair color products, reflecting a broader trend towards sustainability and health-conscious choices. This aligns with consumer preferences for products that are gentle on both their hair and the environment. Recent trends also show a spike in the use of temporary hair color products, driven by a younger demographic that focuses on experimentation without a long-term commitment.Social media platforms play a crucial role in influencing these trends, where men share their color transformations and grooming tips. The rise of male influencers further promotes hair coloring among men, making it a more accepted practice. Overall, the US Men's Hair Color Market is in a dynamic phase, characterized by growing acceptance, product innovation, and the surge of e-commerce as key factors shaping its future.
US Men's Hair Color Market Drivers
Increasing Awareness of Hair Care and Grooming Products
The US Men's Hair Color Market Industry is experiencing significant growth due to increasing awareness of personal grooming and hair care among men. Research from various health and beauty organizations highlights a trend where more men are investing in grooming products. Men's grooming sales rose by over 70 percent in the last decade, according to data from the American Society of Plastic Surgeons. Additionally, studies have shown that men are becoming more concerned about their mental health and self-image, which is driving them towards self-care practices, including hair coloring.This shift is further supported by the Cultural Impact Collective's report, where they forecasted that the male grooming sector, which includes hair color products, is expected to grow significantly in the coming years, driven by the changing perceptions of masculinity and personal care among men. Thus, increased awareness and changing societal norms support the growth trajectory of the US Men's Hair Color Market.
Rise in Trends for Natural and Organic Ingredients
The demand for natural and organic hair color products is significantly impacting the US Men's Hair Color Market Industry. The trend towards cleaner and safer beauty products is influencing consumer choices, with a large survey indicating that approximately 40% of men prefer using products made with natural ingredients. The Organic Trade Association has reported that sales of organic personal care products increased by more than 11 percent in recent years.This trend reflects a growing consumer preference for non-toxic hair color options, leading brands to innovate and incorporate organic ingredients in their formulations. As more consumers seek healthier alternatives, established hair care brands are expanding their product lines to include organic options, leading to increased market growth.
Growing Influence of Social Media and Influencers
Social media platforms are playing a pivotal role in shaping consumer preferences in the US Men's Hair Color Market Industry. The rise of male beauty influencers and content creators on platforms like Instagram and TikTok has expanded the reach of men's grooming products, significantly impacting purchasing decisions. Reports show that approximately 50% of social media users have been influenced to try new products after seeing them featured by influencers.This dynamic reflects the power of digital marketing within the beauty sector, and brands are investing heavily in influencer collaborations to attract younger demographics. As these platforms continue to evolve, the trend is likely to grow, leading to greater visibility and sales opportunities within the US Men's Hair Color Market.
The US Men's Hair Color Market has seen a notable increase in diversification across various product types, setting the stage for dynamic growth trends. This evolving landscape features distinct categories including permanent, semi-permanent, temporary hair color, and root touch-up products, each catering to different consumer needs and preferences. Permanent hair color remains a significant choice for consumers seeking long-lasting results, as it allows for complete coverage of grey hair and enables users to make bold style statements. Meanwhile, semi-permanent hair color appeals to those desiring flexibility, allowing them to experiment with different shades without a long-term commitment, thus becoming a favored option for younger demographics.Temporary hair color products, on the other hand, leverage the growing trend of short-term styling and fashion-forward experimentation. They provide an opportunity for users to change their look easily and frequently, aligning with fast-paced lifestyle choices. Additionally, root touch-up products have gained traction for their convenience, allowing men to maintain their hairstyles between color applications, catering especially to those balancing busy schedules without compromising on appearance. Overall, the segment's versatility reflects broader trends within the US Men's Hair Color Market, characterized by a heightened emphasis on self-expression and personal grooming.As these product types evolve, they meet the changing demands of consumers, driving the overall market growth while highlighting the importance of innovation and adaptability in the hair color industry. The US Men's Hair Color Market illustrates a rich tapestry of consumer preferences that significantly influence product development, ensuring each segment remains relevant in a competitive landscape. This growing market showcases the vital role hair color plays in personal grooming and style for men in the US, fostering sustained demand and ongoing expansion.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The US Men's Hair Color Market is experiencing notable growth, with diverse product offerings catering to male consumers. The market is segmented into various categories, including conventional, natural, and organic hair color products, each appealing to different consumer preferences and trends. Conventional products often dominate due to their widespread availability and efficacy, providing a quick coloring solution for consumers seeking immediate results. Meanwhile, natural and organic options are gaining traction among environmentally conscious consumers who prefer products free from harsh chemicals.These segments emphasize safe ingredients, aligning with the growing trend towards health and wellness in the grooming industry. Additionally, the increasing awareness of hair health and the long-term effects of chemical exposure are driving consumers to explore natural and organic alternatives. As millennials and Gen Z become significant market players, their inclination towards sustainable and eco-friendly products is influencing market dynamics, opening opportunities for innovation and growth. With evolving consumer preferences, the US Men's Hair Color Market segmentation is adapting to meet demand for diverse formulations and sustainable practices, reflecting broader shifts in the beauty and personal care industry.
The US Men's Hair Color Market has demonstrated robust growth, particularly in its Distribution Channel segment, which plays a crucial role in shaping consumer access and purchasing behavior. This segment is primarily divided into store-based and non-store-based channels. Store-based channels, encompassing retail outlets such as supermarkets, drugstores, and specialty beauty stores, are significant as they offer consumers the opportunity to physically inspect products before purchase, enhancing customer experience and trust. Non-store-based channels, which include e-commerce platforms and direct sales, have gained traction due to the increasing number of tech-savvy consumers preferring the convenience of online shopping.According to industry data, the trend towards online purchasing is bolstered by the rising popularity of home hair color applications, which have been further stimulated by lifestyle changes following the pandemic. The versatility and accessibility of both distribution avenues cater to a wide demographic, with store-based channels often dominating market presence due to their geographic reach, while non-store-based channels are crucial for adapting to evolving consumer preferences. Given that the Men's Hair Color Market is experiencing continuous innovation in product offerings and packaging, maintaining a balanced distribution strategy is essential for tapping into market growth opportunities while addressing potential challenges such as competition and evolving consumer behaviors.
The US Men's Hair Color Market has been witnessing substantial growth in recent years, driven by changing perceptions around men's grooming and the increasing popularity of hair coloring among men of various age groups. As more men seek to enhance their appearance or cover grays, numerous brands have entered the market with a diverse range of products targeted specifically at male consumers. The competition within this segment is fierce, with companies continuously innovating to meet consumer demands for high-quality, easy-to-use hair color solutions. Factors like effective marketing strategies, distribution channels, and consumer loyalty play crucial roles in shaping the competitive landscape, prompting companies to adopt various approaches to secure their positions in this rapidly evolving market.Henkel has established a significant presence in the US Men's Hair Color Market, leveraging its extensive experience in the beauty and personal care industry to cater specifically to male consumers. The company's strengths lie in its commitment to innovation, resulting in the development of high-quality products that appeal to men seeking effective and easy-to-use solutions for hair coloring. Henkel's strategic marketing efforts have helped ignite interest among target demographics, leading to increased sales and brand recognition. The brand's focus on product diversity ensures it offers various options, from easy-to-apply temporary colors to longer-lasting solutions, thereby addressing a wide range of consumer preferences. This adaptability positions Henkel favorably amid changing market trends, allowing it to maintain a strong foothold in the competitive landscape.Kao Corporation has also made a significant impact within the US Men's Hair Color Market, distinguishing itself with a portfolio of products tailored to male consumers. The company is known for its commitment to quality and innovation, offering a lineup that includes permanent, semi-permanent, and temporary hair color options. With recognized brands under its umbrella, Kao Corporation has been able to establish itself among top competitors in the market, emphasizing customer satisfaction. The company's strong marketing initiatives and strategic mergers and acquisitions have further enhanced its market presence, allowing it to expand its reach and product offerings. Kao Corporation's focus on sustainability and environmentally friendly practices resonates with modern consumers, giving it an edge in a market increasingly influenced by ethical considerations. By continuously innovating and adapting to market trends, Kao Corporation has effectively positioned itself as a leader in the US Men's Hair Color sector.
Key Companies in the US Men's Hair Color Market Include
US Men's Hair Color Market Industry Developments
The US Men's Hair Color Market is experiencing significant changes, including a growing focus on natural and organic product formulations as consumers prioritize health-conscious choices. Companies like L'Oreal and Garnier have expanded their product lines to include more eco-friendly options. In terms of mergers and acquisitions, Kao Corporation announced the acquisition of HBC’s men's grooming brands in March 2023, enhancing its portfolio in the male grooming segment. Combe, known for Just For Men, is also increasingly emphasizing innovative marketing strategies to capture a younger demographic. Recent reports from industry analysts indicate that the market valuation for US Men's Hair Color is projected to grow significantly, driven by rising demand among millennials savvy about grooming and beauty. Notable events in the last few years include an increased presence of product subscription services, which surged in popularity during 2021, reflecting a shift in purchasing behavior. The penetration of online retail platforms further accelerates market growth, with companies like Revlon and Shiseido investing heavily in digital strategies to optimize their reach. Overall, these developments contribute to a dynamic and competitive landscape in the US Men's Hair Color Market.
Men's Hair Color Market Product Type Outlook
Men's Hair Color Market Category Outlook
Men's Hair Color Market Distribution Channel Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 127.2(USD Million) |
| MARKET SIZE 2024 | 136.29(USD Million) |
| MARKET SIZE 2035 | 303.84(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 7.56% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Henkel, Kao Corporation, Combe, Shiseido, Procter and Gamble, Goldwell, Clairol, Just For Men, Garnier, Revlon, L'Oreal, Unilever, Madison Reed, Matrix, Wella |
| SEGMENTS COVERED | Product Type, Category, Distribution Channel |
| KEY MARKET OPPORTUNITIES | Natural ingredient formulations, Online subscription services, Inclusive shade ranges, Targeted marketing strategies, Eco-friendly packaging solutions |
| KEY MARKET DYNAMICS | growing acceptance of personal grooming, increasing focus on male aesthetics, rise of premium products, influence of social media trends, demand for natural ingredients |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Men's Hair Color Market is expected to be valued at 136.29 million USD in 2024.
By 2035, the US Men's Hair Color Market is projected to reach 303.84 million USD.
The expected CAGR for the US Men's Hair Color Market between 2025 and 2035 is 7.56%.
In 2024, the permanent hair color segment is expected to dominate the market with a value of 54.0 million USD.
The semi-permanent hair color segment is expected to reach 90.0 million USD by 2035.
Major players in the US Men's Hair Color Market include Henkel, Kao Corporation, Clairol, and Just For Men, among others.
The temporary hair color segment is anticipated to be valued at 20.0 million USD in 2024.
The root touch-up segment is expected to grow to a value of 48.84 million USD by 2035.
Key growth drivers for the US Men's Hair Color Market include changing consumer perceptions and increasing grooming habits among men.
The current global scenario is expected to influence supply chains but overall demand for men's hair color remains strong.
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