US Natural Antimicrobials Market Research Report: By Source (Plants, Animals, Microorganisms) and By Application (Bakery & Confectionery, Dairy & Frozen Desserts, Beverages, Snacks, Meat Products, Oils & Fats, Others) - Forecast to 2035

US Natural Antimicrobials Market Overview:

As per MRFR analysis, the US Natural Antimicrobials Market Size was estimated at 131.25 (USD Million) in 2023. The US Natural Antimicrobials Market Industry is expected to grow from 140.7(USD Million) in 2024 to 486.3 (USD Million) by 2035. The US Natural Antimicrobials Market CAGR (growth rate) is expected to be around 11.935% during the forecast period (2025 - 2035).

Key US Natural Antimicrobials Market Trends Highlighted

The US Natural Antimicrobials Market is witnessing a notable shift towards using plant-based and essential oil-derived antimicrobial agents. This trend is largely driven by the increasing consumer awareness regarding health and safety, as well as a growing preference for natural ingredients over synthetic alternatives. Government regulations and guidelines, particularly from the Food and Drug Administration, are also promoting the use of natural antimicrobials, as they align with public health standards and food safety initiatives. Additionally, the rise in foodborne illnesses has propelled food manufacturers to explore these natural options to enhance product safety, making their adoption increasingly prevalent across sectors such as food and beverages, cosmetics, and personal care.Opportunities in the US market lie in the development of innovative formulations that integrate natural antimicrobials into diverse applications. Companies can tap into this growing market by investing in research and development to create effective and stable products that meet consumer expectations. Furthermore, the trend towards sustainability and eco-friendly solutions presents a chance for businesses to distinguish themselves by promoting their natural antimicrobial products as both effective and environmentally responsible. In recent times, there has also been an increasing inclination toward product transparency, where consumers demand information about the sourcing and efficacy of antimicrobial agents.This shift reflects a broader market trend towards clean labeling and natural ingredients, driving manufacturers to communicate the benefits of their natural options more clearly. Overall, these trends highlight a substantial growth opportunity within the US Natural Antimicrobials Market, as consumers and industries alike seek sustainable, natural alternatives in their products and processes.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Natural Antimicrobials Market Drivers

Increasing Consumer Preference for Natural Ingredients

The US Natural Antimicrobials Market Industry is witnessing a significant rise in consumer preference for natural and organic products, driven by growing awareness about health and wellness. According to the Organic Trade Association, 83% of American families are now purchasing organic products regularly, reflecting a strong consumer trend towards natural alternatives. This aligns with a rising concern regarding synthetic chemicals and their possible health implications, which have been linked to various health issues.With the Food and Drug Administration's push for more transparency in consumer products, many established companies like Whole Foods and Trader Joe's are adapting their product lines to meet the rising demand for natural antimicrobials. This shift in consumer behavior is expected to drive the US Natural Antimicrobials Market significantly, as consumers opt for products that promise both efficacy and safety. Furthermore, this trend is likely to accelerate as ongoing campaigns by health organizations emphasize the importance of clean label products, substantiating the future growth in natural antimicrobials.

Rising Awareness of Antimicrobial Resistance

Antimicrobial resistance (AMR) is becoming a critical public health concern in the United States, prompting the need for effective alternatives such as natural antimicrobials. The Centers for Disease Control and Prevention report indicates that at least 2.8 million infections are caused by antibiotic-resistant bacteria each year in the US, resulting in over 35,000 deaths. As healthcare professionals and organizations prioritize the development of alternative treatments to combat AMR, the demand for natural antimicrobial solutions is expected to grow.Established pharmaceutical firms and biotechnological companies are investing heavily in Research and Development to create new natural antimicrobial products as part of their portfolios. This rising health crisis contributes to an expanding market for natural antimicrobials in the US, as stakeholders seek effective, less resistance-prone products for both human and veterinary medicine.

Growing Demand in Food Preservation

The food industry in the United States is increasingly adopting natural antimicrobials to enhance food safety and shelf life. The Food Safety and Inspection Service under the USDA has indicated a rising trend in the use of natural preservatives, especially among organic food producers. According to recent studies, foodborne illnesses affect approximately 48 million people annually in the US, necessitating the implementation of effective antimicrobial solutions in food preservation.Companies like Ocean Spray and Chobani are integrating natural antimicrobials into their products to meet regulatory standards and consumer expectations for safer food. This demand is expected to propel the US Natural Antimicrobials Market forward, as manufacturers seek to extend shelf life naturally while ensuring product quality and safety.

Regulatory Support for Natural Products

The US government is increasingly supportive of natural product development through favorable policies and regulations. The U.S. Department of Agriculture, for example, has initiated programs to promote organic farming and the commercialization of natural products, thereby fostering innovation in the natural antimicrobials sector. The National Organic Program promotes the use of approved natural substances, which helps in creating a conducive environment for the growth of the US Natural Antimicrobials Market Industry.This regulatory support encourages small and large-scale producers to invest in natural antimicrobials, further boosting market growth. By reducing bureaucratic hurdles and offering grants for Research and Development, the government is playing a crucial role in expanding the market landscape for these natural alternatives.

US Natural Antimicrobials Market Segment Insights:

Natural Antimicrobials Market Source Insights

The Source segment within the US Natural Antimicrobials Market is crucial for understanding the diverse origins of natural antimicrobial agents, reflecting a dynamic landscape that is shaping consumer preferences and industry standards. This segment is primarily categorized into three distinct areas: Plants, Animals, and Microorganisms. Plants serve as a significant source of natural antimicrobials, with a wide array of botanical extracts exhibiting powerful antimicrobial properties that are increasingly preferred in various applications ranging from food preservation to personal care products. The growing emphasis on plant-based solutions aligns with rising consumer awareness regarding the potential adverse effects of synthetic additives, prompting a shift towards natural alternatives. Meanwhile, the contribution of Animals in the Source segment cannot be overlooked, as certain animal-derived antimicrobials are essential for specific industrial applications, particularly within the veterinary sector. The utilization of antimicrobial agents sourced from animals not only enhances animal health but also plays a pivotal role in ensuring food safety and quality. Lastly, Microorganisms represent an innovative source within this framework, as research and development in this area have unveiled promising candidates that possess unique antimicrobial capabilities. The evolution of biotechnology has significantly bolstered the potential of microorganisms as both conventional and alternative antimicrobial agents, positioning them at the forefront of natural antimicrobial research. As the market continues to expand, driven by a growing demand for clean label products and sustained efforts toward sustainability, stakeholders are poised to explore the intricate interplay between these sources. The diverse characteristics of each category under the Source segment contribute to a comprehensive understanding of how natural antimicrobials can be effectively leveraged across multiple industries, leading to innovative applications that align with consumer expectations and regulatory trends. With sustainability and health becoming paramount, identifying and harnessing the strengths of each source enables businesses to cater to an evolving market landscape in the US Natural Antimicrobials Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Natural Antimicrobials Market Application Insights

The US Natural Antimicrobials Market is poised for remarkable growth, driven primarily by its varied applications. Among these, the Bakery and Confectionery segments are increasingly utilizing natural antimicrobials to extend shelf life and improve food safety, responding to rising consumer demand for cleaner label products. The Dairy and Frozen Desserts segment benefits from these antimicrobial agents which help preserve the freshness while meeting regulatory standards. In Beverages, natural antimicrobials are utilized to inhibit microbial growth and enhance product stability, while in the Snacks category, they play an essential role in maintaining flavor and quality.The Meat Products sector is significant as natural antimicrobials help reduce spoilage and pathogen risks, aligning with health trends favoring natural ingredients. Oils and Fats also leverage these compounds to improve stability and shelf life. Overall, the diverse applications of natural antimicrobials in these categories reflect the growing consumer trend towards natural and safe food products, offering excellent opportunities for producers in the US market. With a steady incline in health-conscious consumer behaviors, the US Natural Antimicrobials Market segmentation showcases the potential for substantial development and innovation across various food segments.

US Natural Antimicrobials Market Key Players and Competitive Insights:

The US Natural Antimicrobials Market has seen significant growth driven by rising consumer awareness around food safety, health, and sustainability concerns. As consumers increasingly seek naturally derived solutions to combat microbial threats, companies in this sector are innovating and expanding their product offerings in response to the demand for effective yet safe antimicrobial agents. This competitive landscape is characterized by a mix of established players and emerging companies, all striving to enhance their market positions through research and development, strategic partnerships, and a focus on sustainability. As regulations surrounding synthetic antimicrobials tighten, the emphasis on natural and organic solutions is likely to continue, prompting further competition among key industry stakeholders.Bayer operates within the US Natural Antimicrobials Market with a strong emphasis on research and innovation. The company's extensive product portfolio features a variety of natural ingredients that cater to different sectors, including food preservation, personal care, and agriculture. Bayer’s established presence in the market is strongly supported by its commitment to sustainability and health, alongside a broad distribution network, which enhances its reach and availability in the US. The company's deep expertise in the field allows it to position itself as a leader in the natural antimicrobials segment, leveraging its scientific research and development capabilities to innovate and maintain a competitive edge. Bayer's brand recognition and reputation for quality further solidify its strengths within this increasingly competitive environment.Kemin Industries is a prominent player in the US Natural Antimicrobials Market, focusing on a range of key products that serve diverse applications such as food safety, animal health, and nutritional improvements. The company’s strengths lie in its robust research capabilities, which enable it to develop effective natural antimicrobial solutions tailored to meet the specific needs of different industries. Kemin's strategic partnerships and collaborations enhance its market presence, allowing it to scale its innovations swiftly and effectively. Additionally, the company has been active in mergers and acquisitions, strengthening its portfolio and expanding its technological capabilities within the antimicrobial sector. This approach not only diversifies Kemin's offerings but also reinforces its position as a leading provider of natural antimicrobial solutions in the US, making it well-poised to address evolving market demands.

Key Companies in the US Natural Antimicrobials Market Include:

Bayer

Kemin Industries

BioCare Copenhagen

Ecolab

BASF

Neogen Corporation

Plant Extracts International

Emerald Performance Materials

Syngenta

DuPont

Anthony's Goods

Eastman Chemical Company

Prescient Nutrition

Herbafood Ingredients

Honeywell

US Natural Antimicrobials Market Industry Developments

The US Natural Antimicrobials Market has recently captured significant attention due to several developments. As of September 2023, Bayer announced advancements in its natural antimicrobial product range, focusing on environmentally friendly alternatives that meet increasing regulatory demands. Kemin Industries continues to innovate, launching a new line of natural antimicrobial solutions aimed at food safety, which are gaining market traction. In April 2023, Ecolab expanded its antimicrobial solutions portfolio, enhancing its competitive edge in sanitation and cleaning products essential for various industries. The industry also witnessed a notable acquisition in August 2023 when Neogen Corporation acquired a natural antimicrobial technology firm, broadening its product offerings and market reach. In recent years, the market valuation for natural antimicrobials has been on an upward trajectory, attributed to growing consumer demand for safer, organic products across sectors such as food, agriculture, and healthcare. The trend is in response to increased health awareness and regulatory support for using natural substances in commercial applications. This shift signifies a promising growth phase for companies like DuPont, Syngenta, and BASF, which are adapting their strategies to align with these emergent consumer preferences.

US Natural Antimicrobials Market Segmentation Insights

Natural Antimicrobials Market Source Outlook

Plants

Animals

Microorganisms

Natural Antimicrobials Market Application Outlook

Bakery & Confectionery

Dairy & Frozen Desserts

Beverages

Snacks

Meat Products

Oils & Fats

Others

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	131.25(USD Million)
MARKET SIZE 2024	140.7(USD Million)
MARKET SIZE 2035	486.3(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	11.935% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Bayer, Kemin Industries, BioCare Copenhagen, Ecolab, BASF, Neogen Corporation, Plant Extracts International, Emerald Performance Materials, Syngenta, DuPont, Anthony's Goods, Eastman Chemical Company, Prescient Nutrition, Herbafood Ingredients, Honeywell
SEGMENTS COVERED	Source, Application
KEY MARKET OPPORTUNITIES	Increased demand for natural products, Growing health consciousness among consumers, Expansion in food preservation applications, Rising use in personal care products, Regulatory support for natural ingredients
KEY MARKET DYNAMICS	growing consumer demand, increasing regulatory support, rising health consciousness, expansion in food industry, technological advancements in extraction
COUNTRIES COVERED	US