US Organic Soaps Market Research Report: By Form (Liquid, Bar, Paper) - Forecast to 2035

US Organic Soaps Market Overview

US Organic Soaps Market Size was estimated at 21.61 (USD Million) in 2023. The US Organic Soaps Market Industry is expected to grow from 23(USD Million) in 2024 to 116 (USD Million) by 2035. The US Organic Soaps Market CAGR (growth rate) is expected to be around 15.847% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Organic Soaps Market Trends Highlighted

The US Organic Soaps Market is witnessing significant growth driven by increasing consumer awareness regarding health and environmental sustainability. Consumers are more inclined to choose products that not only benefit their skin but are also free from harmful chemicals and synthetic ingredients. This trend is further supported by the rise in demand for cruelty-free and vegan products, which aligns with ethical considerations. Another key driver in this market is the increasing popularity of e-commerce platforms, allowing consumers to conveniently access a wide range of organic soap options from various brands that emphasize natural ingredients.In recent times, the trend towards personalization and custom formulations has gained traction. Consumers in the US are seeking products that cater specifically to their skin type and preferences, leading companies to offer tailored organic soap lines. Additionally, the use of sustainable packaging is becoming popular among brands that market themselves as eco-friendly, showcasing their commitment to reducing environmental impact. This growing trend resonates with the values of many consumers today. Opportunities exist for companies to explore niche markets, such as targeting specific demographics like children or men’s grooming products. Furthermore, partnerships with local suppliers for organic raw materials can enhance product authenticity and appeal.The trend towards minimalism in bathing products also opens the door for organic soaps that cater to a simplified skincare routine. As consumers continue to prioritize health, ethics, and environmental responsibilities, the US Organic Soaps Market is likely to evolve, adhering to these changing consumer preferences.

US Organic Soaps Market Drivers

Growing Consumer Demand for Natural Products

The US Organic Soaps Market Industry is witnessing a significant surge in consumer demand for natural and organic products, driven by increased awareness regarding health and environmental issues. The Organic Trade Association reported that organic personal care sales, including soaps, reached over 1.2 billion USD in the last year, indicating a shift towards the consumption of organic products. This is largely fueled by consumers' preference for safer, chemical-free alternatives to conventional personal care items.Furthermore, a Nielsen survey indicated that 70% of U.S. consumers are willing to pay more for products labeled as organic, reflecting a clear trend favoring organic soaps. Established brands such as Dr. Bronner's and Burt's Bees have capitalized on this trend, promoting their organic product lines and reinforcing consumer perception of quality and safety associated with organic soaps. Such trends are expected to bolster the growth prospects of the US Organic Soaps Market Industry significantly.

Increasing Health Awareness Among Consumers

The increasing health awareness among consumers is a key driver for the growth of the US Organic Soaps Market Industry. With the rising incidents of skin allergies and irritations attributed to synthetic ingredients in personal care products, consumers are increasingly opting for organic and natural alternatives that are gentle on the skin. According to a survey conducted by the American Academy of Dermatology, over 40 million Americans experience some form of skin allergy, leading to heightened scrutiny over the ingredients in soaps and personal care products.Organizations such as the Environmental Working Group have consistently highlighted the dangers of synthetic chemicals in personal products, pushing consumers towards buying organic options. This heightened awareness not only drives demand for organic soaps but also encourages new entrants to innovate and create formulations that cater to health-conscious consumers.

Government Initiatives Supporting Organic Farming

In the US, government initiatives aimed at promoting organic farming are positively impacting the growth of the US Organic Soaps Market Industry. The United States Department of Agriculture has implemented various programs to support organic farmers, providing financial assistance and resources to enhance organic production. In 2020, the USDA reported that organic sales reached 61.9 billion USD across all sectors, reflecting a growing consumer interest in organic agriculture.Policies aimed at increasing organic certification and funding for organic research have encouraged more agricultural producers to enter the organic farming space, ensuring a steady supply of natural ingredients for organic soap manufacturers. Such government support enhances consumer confidence in the supply chain and promotes the availability of organic soaps in the market, driving growth in the sector.

Rise of Sustainable Beauty and Personal Care Trends

The rise of sustainable beauty and personal care trends is a significant driver impacting the US Organic Soaps Market Industry. With consumers becoming more environmentally conscious, there is a growing preference for brands committed to sustainability, including packaging reduction and responsibly sourced ingredients. A study from the Green Spa Network indicated that 75% of consumers prioritize sustainability when purchasing beauty products. Major companies like Unilever and L’Oreal have made public commitments to sustainability, pushing smaller brands to adapt and innovate within this space.The collaboration between beauty brands and environmental organizations has also resulted in heightened visibility and credibility for organic soaps, spurring market growth and aligning with consumer values focused on sustainability.

US Organic Soaps Market Segment Insights

Organic Soaps Market Form Insights

The Form segment of the US Organic Soaps Market encompasses a variety of offerings that cater to diverse consumer preferences, comprising primarily Liquid, Bar, and Paper formats. This segment plays a crucial role in shaping overall market dynamics and consumer purchasing behavior. Liquid organic soaps are gaining popularity due to their convenience and user-friendly application, making them a preferred choice for many households. Consumers often favor liquid forms for their easy dispensing and the ability to integrate them into daily hygiene practices.Bar soaps, on the other hand, hold a traditional appeal, often associated with a more natural aesthetic and perceived simplicity in ingredients, drawing consumers who prioritize sustainability and minimalistic formulations. This trend aligns with the growing awareness of personal care products that not only cleanse but also care for the skin, further supporting their strong market position. Paper soaps, although a niche offering, are steadily gaining traction among eco-conscious consumers. Their lightweight nature and portable convenience make them an attractive option for travelers and individuals seeking to reduce plastic usage.The rising demand for eco-friendly products is significantly impacting the adoption of paper soaps, as consumers increasingly advocate for sustainable alternatives. In the broader context of the US Organic Soaps Market, all three forms reflect shifting consumer preferences that emphasize organic ingredients, sustainability, and multifunctional benefits in personal care. The market growth is spurred by heightened awareness of the adverse effects of synthetic chemicals, with many consumers now opting for natural formulations that prioritize health and environmental consciousness.As the industry continues to evolve, these forms of organic soaps are expected to play a pivotal role in capturing market share, driven by trends that favor ethical sourcing and eco-friendly practices. In conclusion, the Form segment demonstrates a diverse landscape, where each format appeals to distinct consumer needs, ultimately contributing to the robust growth of the entire US Organic Soaps Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Organic Soaps Market Key Players and Competitive Insights

The US Organic Soaps Market has witnessed notable growth driven by increasing consumer demand for sustainable and eco-friendly products. As more consumers become conscious of the ingredients in their personal care items, the market for organic soaps has expanded significantly. Companies operating in this sector are differentiating themselves through quality, branding, and the incorporation of natural ingredients. This competitive landscape is characterized by a mix of established brands and emerging players, all vying to capture market share by tapping into the growing wellness and sustainability trends. In this environment, brands are not only competing on the basis of product efficacy but also on their corporate social responsibility practices, which are increasingly influencing consumer purchasing decisions.The Honest Company has established a strong presence in the US Organic Soaps Market through its commitment to transparency and high-quality ingredients. Known for its eco-conscious ethos, The Honest Company emphasizes its dedication to formulating products that are free from harmful chemicals and toxins. The brand's strengths lie in its innovative marketing strategies and strong consumer loyalty, making it a preferred choice among health-conscious shoppers. By focusing on natural and organic materials, The Honest Company has carved a niche for itself, appealing to families and individuals looking for ethical and effective personal care options. Their expansive product range, clear messaging about safety and sustainability, and community-focused values have further solidified their position within the competitive landscape of organic soaps.Alaffia further enriches the US Organic Soaps Market with its focus on fair trade and sustainability, offering a unique range of natural personal care products. The company is renowned for its commitment to social and environmental responsibility, with a product lineup that includes handmade soaps influenced by West African traditions. Alaffia’s strengths come from its dedication to using raw ingredients sourced directly from communities in Togo, promoting both economic empowerment and sustainable practices. The brand has established a solid market presence through its authentic storytelling and commitment to quality. With several key products including their popular body and facial cleansers, Alaffia continues to engage consumers seeking organic and ethically-produced options. Furthermore, the company has actively pursued growth through strategic partnerships and community initiatives, which not only enhance its brand image but also contribute to its emergence as a key player in the organic soap segment within the US market.

Key Companies in the US Organic Soaps Market Include

• The Honest Company


• Alaffia


• Aura Cacia


• Seventh Generation


• Green Pioneer


• Burt's Bees


• Procter and Gamble


• J.R. Watkins


• Young Living


• Method Products


• SheaMoisture


• Dr. Bronner's


• Unilever


• Tom's of Maine


• Kirk's

US Organic Soaps Market Industry Developments

The US Organic Soaps Market is experiencing notable growth, driven by increasing consumer awareness and demand for eco-friendly products. Recently, The Honest Company has been launching new organic soap lines to enhance its sustainability profile. Alaffia continues to expand its product range while focusing on fair trade practices, which resonate well with eco-conscious consumers. Seventh Generation has also reinforced its commitment to transparency and responsible sourcing in its organic soap products. Additionally, Burt's Bees and Dr. Bronner's are innovating with unique formulations to stand out in this competitive landscape.In terms of mergers and acquisitions, it has been reported that Unilever is acquiring a niche brand within the organic soap sector, aiming to diversify its product portfolio. Moreover, the market has witnessed substantial investment in product research, with Method Products enhancing its formulations to include more plant-derived ingredients. Over the past two years, the industry has seen significant innovations with an overall market valuation reaching an impressive figure due to increasing consumer preference for organic alternatives. As of October 2023, the market is set for further expansion, boosted by trends in sustainability and clean beauty.

US Organic Soaps Market Segmentation Insights

Organic Soaps Market Form Outlook

• Liquid


• Bar


• Paper

Report Scope

Report Attribute/Metric Source	Details
MARKET SIZE 2018	21.61(USD Million)
MARKET SIZE 2024	23.0(USD Million)
MARKET SIZE 2035	116.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	15.847% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	The Honest Company, Alaffia, Aura Cacia, Seventh Generation, Green Pioneer, Burt's Bees, Procter and Gamble, J.R. Watkins, Young Living, Method Products, SheaMoisture, Dr. Bronner's, Unilever, Tom's of Maine, Kirk's
SEGMENTS COVERED	Form
KEY MARKET OPPORTUNITIES	Growing demand for sustainable products, Increasing consumer awareness of health benefits, Expansion into e-commerce platforms, Rise in eco-friendly packaging solutions, Diversification of product offerings
KEY MARKET DYNAMICS	rising demand for natural ingredients, increasing eco-conscious consumer behavior, growing awareness of health benefits, expansion of e-commerce platforms, regulatory support for organic products
COUNTRIES COVERED	US