US Pea Protein Market US Pea Protein Market Research Report: By Application (Food Beverages, Nutritional Supplements, Animal Feed, Cosmetics, Pharmaceuticals), By Form (Isolates, Concentrates, Textured Pea Protein), By Source (Yellow Pea, Green Pea, Other Peas) and By End Use (Vegan Products, Gluten-Free Products, Meat Alternatives) - Forecast to 2035

US Pea Protein Market

US Pea Protein Market Research Report: By Application (Food Beverages, Nutritional Supplements, Animal Feed, Cosmetics, Pharmaceuticals), By Form (Isolates, Concentrates, Textured Pea Protein), By Source (Yellow Pea, Green Pea, Other Peas) and By End Use (Vegan Products, Gluten-Free Products, Meat Alternatives) - Forecast to 2035.

US Pea Protein Market Overview:

As per MRFR analysis, the US Pea Protein Market Size was estimated at 245.7 (USD Million) in 2023. The US Pea Protein Market Industry is expected to grow from 275.1(USD Million) in 2024 to 945 (USD Million) by 2035. The US Pea Protein Market CAGR (growth rate) is expected to be around 11.872% during the forecast period (2025 - 2035).

Key US Pea Protein Market Trends Highlighted

The US Pea Protein Market has experienced notable growth driven by several key market drivers. The rising health consciousness among consumers has led to an increased demand for plant-based protein sources, with pea protein emerging as a favored choice due to its nutritional benefits and allergen-free profile. The shift towards vegetarian and vegan diets is a significant influence, as more people seek alternatives to animal protein. Additionally, the growing number of food and beverage manufacturers are incorporating pea protein into products to cater to this demand, resulting in a wider variety of offerings, from protein bars to dairy alternatives.Opportunities to be explored in the US Pea Protein Market include innovation in product formulations and the development of new applications. There is a potential for growth in sectors such as protein-fortified snacks, vegetarian meals, and supplements. The ingredient is also being recognized for its functional properties, appealing to manufacturers looking to enhance texture and flavor profiles in their products. Moreover, sustainability concerns are pushing brands to consider environmentally friendly sources of protein, and pea protein is seen as a viable option due to its lower carbon footprint compared to animal protein sources. Recent trends highlight an increase in consumer interest towards transparency in food sourcing and production.This has led to calls for clean label products, where consumers desire ingredients they can easily recognize and trust. The US market has responded with greater emphasis on non-GMO and organic certifications for pea protein products, aligning with consumer values. Furthermore, the popularity of online grocery shopping has expanded access to pea protein products, allowing consumers to explore and purchase these items conveniently. Overall, the US Pea Protein Market is evolving rapidly, reflecting changing consumer preferences and a push for sustainable food practices.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Pea Protein Market Drivers

Growing Demand for Plant-Based Protein Sources

The increasing awareness regarding health and sustainability has led to a significant shift towards plant-based diets in the United States. The US Pea Protein Market Industry is experiencing a surge in demand as more consumers, especially millennials and Gen Z, opt for plant-based alternatives to animal protein. According to a report from the Good Food Institute, plant-based food sales in the US reached over 7 billion USD in 2020, with a noted increase of 27% from the previous year.This trend is further supported by the Plant-Based Foods Association, which highlighted that over 30% of Americans are now incorporating more plant-based foods into their diets. Furthermore, consumers are increasingly becoming aware of the environmental impact of animal farming, which drives the demand for alternatives like pea protein that has a lower carbon footprint. The favorable health profile of pea protein, rich in essential amino acids and low in allergens, adds to its attractiveness.With the US adopting more flexible dietary guidelines that encourage plant-based eating, the potential for growth in the US Pea Protein Market Industry is substantial.

Rising Incidence of Food Allergies and Intolerances

An increase in food allergies, particularly to common protein sources such as dairy and soy, is driving consumers toward alternative protein sources such as pea protein. According to the Centers for Disease Control and Prevention (CDC), food allergy prevalence in children has increased by 50% between 1997 and 2011, leading families to seek safe protein alternatives. Pea protein is hypoallergenic and provides a suitable option for those who cannot consume traditional protein sources.Awareness campaigns from organizations such as the American College of Allergy, Asthma, and Immunology have also contributed to a greater understanding of food allergies, which indirectly promotes market growth for allergy-friendly products. Furthermore, the Food Allergy Research & Education (FARE) organization reports that approximately 32 million Americans have food allergies, highlighting a significant market segment that is likely to increase the demand for pea protein products.

Expansion of the Sports Nutrition Segment

The booming fitness culture in the United States is fueling growth in the sports nutrition market, which increasingly incorporates plant-based ingredients such as pea protein. As indicated by the International Council on Active Aging, 80% of older adults are now engaging in regular physical activities, leading to heightened demand for high-protein supplements that are plant-based. Moreover, research shows that pea protein has comparable muscle-building benefits to whey protein while being free from lactose, which appeals to a broader audience including those with dietary restrictions.The increased visibility of athletes endorsing vegan diets, including organizations like the Professional Athlete Working Group, is further driving interest in pea protein as an effective alternative in sports nutrition. This trend positions the US Pea Protein Market Industry favorably within the rapidly growing sports nutrition sector.

Technological Advancements in Protein Extraction

Innovations in food technology are revolutionizing the way pea protein is extracted and processed, enhancing its quality and functional properties. Advances in extraction methods, such as wet and dry processes, are enabling manufacturers to produce pea protein at lower costs while improving yield. The United States Department of Agriculture (USDA) has been actively funding Research and Development (R&D) initiatives aimed at improving plant protein extraction methods.These technological advancements not only lower production costs but also enhance the nutritional profile of pea protein, making it more appealing to consumers and manufacturers alike. The ability to provide a high-quality, concentrated source of protein from peas is critical for the growth of the US Pea Protein Market Industry, ultimately yielding products that meet the evolving standards of health-conscious consumers.

US Pea Protein Market Segment Insights:

Pea Protein Market Application Insights

The US Pea Protein Market exhibits considerable growth potential, particularly within the Application segment, which encompasses various industries including Food and Beverages, Nutritional Supplements, Animal Feed, Cosmetics, and Pharmaceuticals. The demand for pea protein has risen sharply due to its functional properties and nutritional benefits, which cater to the growing consumer demand for plant-based products. In the Food and Beverages sector, the increasing popularity of plant proteins among health-conscious consumers has driven innovation in product formulations, contributing to the incorporation of pea protein in protein bars, smoothies, and dairy alternatives. Nutritional Supplements have seen an upward trend as athletes and fitness enthusiasts turn to pea protein for its easily digestible and vegan-friendly profile, making it a preferred choice compared to other protein sources. In the Animal Feed industry, the shift towards sustainable feed alternatives has positioned pea protein as a viable option that meets the nutritional requirements of livestock, reflecting a broader trend of incorporating plant-based ingredients into animal nutrition. The Cosmetics segment is witnessing a rise in the formulation of skincare products enriched with pea protein, known for its moisturizing properties and ability to improve skin elasticity, appealing to a consumer base increasingly concerned with clean and sustainable ingredients. Meanwhile, in the Pharmaceuticals arena, the amino acid profile of pea protein is being explored for potential health benefits, aligning with the demand for natural ingredients in therapeutic formulations. Collectively, these sectors illustrate the dynamic nature of the Application segment within the US Pea Protein Market, as they adapt to consumer preferences for healthy and sustainable options while highlighting the versatility of pea protein across a diverse range of applications. The overall market growth is facilitated by the rising trend of plant-based diets and the increasing awareness of health and wellness among consumers, positioning pea protein as a frontrunner in the evolving landscape of food ingredients and alternatives.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Pea Protein Market Form Insights

The Form segment of the US Pea Protein Market is pivotal, comprising various forms such as isolates, concentrates, and textured pea protein. The US Pea Protein Market has witnessed growing demand for these forms, largely driven by the increasing popularity of plant-based diets and the rising occurrence of food allergies related to dairy and soy. Isolates in particular are significant due to their high protein content and versatility, making them a preferred choice for various food applications, including protein bars and beverages. Concentrates offer a more affordable option that still delivers substantial nutritional value, supporting their use in products targeting health-conscious consumers.Additionally, textured pea protein plays a critical role in meat alternatives, catering to the surge in vegetarian and vegan populations in the US. The overall US Pea Protein Market segmentation showcases these forms as essential components, contributing to market growth through innovative product development and catering to diverse consumer preferences. As the trend toward clean-label products continues, the demand for various forms of pea protein is expected to expand, creating more opportunities within this dynamic industry.

Pea Protein Market Source Insights

The US Pea Protein Market is largely segmented based on the source, with Yellow Pea, Green Pea, and Other Peas playing critical roles in defining market dynamics. Yellow Pea has emerged as a dominant player due to its higher protein content and favorable amino acid profiles, making it a preferred choice for plant-based food formulations. Green Pea, while also significant, offers versatility in nutrition and flavor profiles that appeal to a broad range of applications in the food and beverage industry. Other Peas encompass a variety of lesser-known sources, contributing to the diversity of pea protein options available in the market.This segmentation highlights the increasing preference for plant-based diets among consumers, driven by health consciousness and sustainability trends. The demand for pea protein is further fueled by the growth of vegan and vegetarian alternatives, positioning these sources strategically within the industry. Additionally, manufacturers are leveraging the unique nutritional benefits of each source to innovate and diversify their product offerings. Overall, the Source segment reflects a significant trend towards increasing protein fortification in food products, aligning with consumer interests in clean label and high-protein diets.

Pea Protein Market End Use Insights

The US Pea Protein Market is characterized by diverse applications across various end uses, significantly driven by increasing consumer preference for plant-based diets and healthy lifestyles. Vegan Products contribute substantially to market dynamics as the demand for plant-derived proteins continues to rise among health-conscious consumers and those opting for sustainable food sources. Gluten-Free Products represent another vital segment, catering to individuals with dietary restrictions, thus widening the consumer base and reinforcing the importance of pea protein as a versatile ingredient.Meat Alternatives hold a significant position in this landscape, helping to meet the growing demand for protein-rich substitutes amidst rising concerns about health, environmental sustainability, and animal welfare. These innovative products are gaining traction in the marketplace as more consumers seek nutritious options without compromising taste or texture. The evolving landscape of dietary preferences and the increasing prevalence of food allergies and intolerances bolster the relevance of pea protein in formulating solutions tailored to specific nutritional needs.Overall, the segmentation within the US Pea Protein Market showcases a comprehensive approach to meeting diverse consumer demands, laying the foundation for substantial market growth.

US Pea Protein Market Key Players and Competitive Insights:

The US Pea Protein Market has witnessed significant growth in recent years, driven by a rising consumer shift towards plant-based diets and increased demand for sustainable protein sources. This competitive landscape is characterized by both established players and emerging companies, all vying for market share. Companies are investing in research and development to enhance product quality and nutritional benefits while addressing growing concerns regarding food safety and supply chain transparency. Collaborative efforts and partnerships are increasingly common as firms explore new applications for pea protein across various sectors, including food and beverages, dietary supplements, and nutraceuticals. Additionally, the market dynamics are influenced by factors such as consumer trends, regulatory changes, and the ongoing emphasis on plant-based nutrition. Danforth Plant Science Center plays a pivotal role in advancing pea protein research and development within the US Pea Protein Market. The organization focuses on utilizing cutting-edge biotechnology approaches to enhance the quality and yield of pea crops, which in turn optimizes pea protein extraction processes. With a dedicated team of scientists, Danforth Plant Science Center is recognized for its innovative solutions that support sustainable agricultural practices. Its efforts in gene editing and breeding programs enable the enhancement of pea varieties that are rich in protein content, therefore increasing their attractiveness to both processors and consumers. By fostering collaborations with industry stakeholders, Danforth Plant Science Center strengthens the overall market dynamics, ensuring that the advancements in pea protein continue to meet evolving consumer preferences.Nutritional Elements has established a significant presence in the US Pea Protein Market, focusing on producing high-quality, plant-based protein ingredients for various applications. The company specializes in offering a range of pea protein variants tailored for food and beverage manufacturers, providing options that cater to diverse dietary and nutritional needs. Nutritional Elements emphasizes its commitment to quality through rigorous testing and quality control measures, which enhances its reputation among consumers and manufacturers alike. The company has also engaged in strategic mergers and acquisitions to expand its portfolio and capabilities, further bolstering its competitive advantage in the market. This strategic growth allows Nutritional Elements to tap into emerging trends and increasing demand for clean-label products, placing it in a favorable position within the US Pea Protein landscape while continuously innovating to address the diverse needs of its clientele.

Key Companies in the US Pea Protein Market Include:

Danforth Plant Science Center

Nutritional Elements

Beyond Meat

Roquette Freres

Harvest Innovations

Senga Packaging

True Protein

Pea Protein Company

Sunflower Food Company

The Green Lab

US Pea Protein Market Industry Developments

The US Pea Protein Market has seen notable developments recently. In September 2023, Danforth Plant Science Center announced advancements in its Research and Development initiatives targeting sustainable pea protein extraction techniques. Nutritional Elements has reported increased demand for plant-based proteins, enhancing its product offerings to cater to the growing health-conscious consumer base. Beyond Meat continues to expand its product line with pea protein-based offerings, capitalizing on the shift toward plant-based diets. Roquette Freres has been focusing on strategic partnerships to enhance its distribution networks for pea protein, reflecting the increasing market valuation. Harvest Innovations has positioned itself as a major player, emphasizing innovative formulations using pea protein to address dietary preferences. In August 2023, Senga Packaging unveiled eco-friendly packaging solutions for pea protein products, aligning with environmental sustainability trends. Additionally, True Protein has recently expanded its production capacity to meet surging demands. While no recent mergers or acquisitions were reported among these companies, the growth trajectory continues to be positively impacted by increasing consumer awareness of plant-based diets, which has resulted in a bullish trend in the market valuation over the past 2-3 years, indicating a robust outlook for the US Pea Protein Market.

US Pea Protein Market Segmentation Insights

Pea Protein Market Application Outlook

Food Beverages

Nutritional Supplements

Animal Feed

Cosmetics

Pharmaceuticals

Pea Protein Market Form Outlook

Isolates

Concentrates

Textured Pea Protein

Pea Protein Market Source Outlook

Yellow Pea

Green Pea

Other Peas

Pea Protein Market End Use Outlook

Vegan Products

Gluten-Free Products

Meat Alternatives

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	245.7(USD Million)
MARKET SIZE 2024	275.1(USD Million)
MARKET SIZE 2035	945.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	11.872% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Danforth Plant Science Center, Nutritional Elements, Beyond Meat, Roquette Freres, Harvest Innovations, Senga Packaging, True Protein, Pea Protein Company, Sunflower Food Company, The Green Lab
SEGMENTS COVERED	Application, Form, Source, End Use
KEY MARKET OPPORTUNITIES	Plant-based food expansion, Growing vegan population, Health-focused product development, Sustainable sourcing demand, Innovative protein alternatives
KEY MARKET DYNAMICS	rising plant-based diet adoption, increasing health consciousness, growing food allergies awareness, demand for sustainable protein sources, innovations in food products
COUNTRIES COVERED	US