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    US Perfume Fragrance Market

    ID: MRFR/CR/11250-HCR
    100 Pages
    Garvit Vyas
    October 2025

    US Perfume and Fragrances Market Research Report Information By Category (Men, Women, and Unisex), By Product Type (Eau De Parfum, Eau De Cologne, Eau De Toilette, Eau Fraiche, and Others), By Ingredient (Natural, and Synthetic), By Distribution Channel (Store-Based {Supermarkets & Hypermarkets, Specialty Stores, and Others} And Non-Store-Based) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2035

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    US Perfume Fragrance Market Infographic
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    US Perfume Fragrance Market Summary

    The US Perfume and Fragrances market is projected to grow from 30.5 USD Billion in 2024 to 45.2 USD Billion by 2035.

    Key Market Trends & Highlights

    Perfume and Fragrances Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 3.64 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 45.2 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 30.5 USD Billion, reflecting a solid foundation for future expansion.
    • Growing adoption of innovative fragrance technologies due to increasing consumer demand for personalized scents is a major market driver.

    Market Size & Forecast

    2024 Market Size 30.5 (USD Billion)
    2035 Market Size 45.2 (USD Billion)
    CAGR (2025 - 2035) 3.64%

    Major Players

    Apple Inc (US), Microsoft Corp (US), Amazon.com Inc (US), Alphabet Inc (US), Berkshire Hathaway Inc (US), Meta Platforms Inc (US), Tesla Inc (US), Johnson & Johnson (US), Visa Inc (US), Procter & Gamble Co (US)

    Key Companies in the US Perfume Fragrance Market market include

    FAQs

    What is the expected market size of the US Perfume Fragrance Market in 2024?

    The US Perfume Fragrance Market is expected to be valued at 7.8 billion USD in 2024.

    What will the market size reach by 2035?

    By 2035, the US Perfume Fragrance Market is projected to reach a value of 10.7 billion USD.

    What is the expected CAGR for the US Perfume Fragrance Market from 2025 to 2035?

    The expected CAGR for the US Perfume Fragrance Market from 2025 to 2035 is 2.916%.

    Which product type has the highest market value in 2024?

    In 2024, the perfume segment is valued at 2.34 billion USD, making it the highest among product types.

    What is the market value of colognes in 2035?

    The market value for colognes in 2035 is expected to be 2.1 billion USD.

    How much is the deodorant segment projected to be worth in 2035?

    The deodorant segment is projected to reach a value of 2.43 billion USD by 2035.

    Who are the key players in the US Perfume Fragrance Market?

    Major players in the market include Estée Lauder Companies, Procter and Gamble, and Chanel among others.

    What challenges could the US Perfume Fragrance Market face in the coming years?

    Potential challenges may include changing consumer preferences and increasing competition among brands.

    What opportunities exist for growth in the US Perfume Fragrance Market?

    Emerging trends such as sustainability and personalized fragrances present growth opportunities in the market.

    Which product segment is expected to see growth in the next decade?

    The body sprays and home fragrances segments are expected to witness notable growth by 2035.

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