US Candles Market Research Report By Material Type (Synthetic Wax, Paraffin Wax, Vegetable Wax, Animal Wax) and By Category (Economical, Luxury) - Forecast to 2035

US Candles Market Overview

US Candles Market Size was estimated at 1.5 (USD Billion) in 2023. The US Candles Market Industry is expected to grow from 1.57(USD Billion) in 2024 to 3.22 (USD Billion) by 2035. The US Candles Market CAGR (growth rate) is expected to be around 6.717% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Candles Market Trends Highlighted

The US Candles Market is witnessing significant trends that reflect consumer preferences and lifestyle changes. One key market driver is the growing interest in home fragrance products, as many consumers are focusing on creating ambient environments within their homes. This is further bolstered by trends in wellness and self-care, where candles are often associated with relaxation and stress relief. With a rise in remote working, people are increasingly investing in home comforts, leading to higher demand for scented and decorative candles. Opportunities to be explored in the US Candles Market include the growing demand for eco-friendly options.Consumers are more inclined towards products made from natural ingredients, such as soy and beeswax, as they seek sustainable choices that align with their values. Furthermore, companies have the potential to capture market share by incorporating unique fragrances or themed collections that resonate with specific demographics, such as seasonal scents or limited-edition releases for holidays. Trends in recent times also indicate that consumers are leaning towards artisanal and locally crafted candles, as there is a growing appreciation for small businesses and handmade products. This trend reflects a desire for authenticity and personal connection to the items we bring into our homes.Additionally, the popularity of DIY candle-making kits has surged, encouraging creativity and personalization among consumers. As these shifts evolve, the US Candles Market is expected to adapt and innovate, embracing the diverse tastes and preferences of modern consumers while maintaining sustainability at its core.

US Candles Market Drivers

Growing Interest in Home Fragrance Products

The US Candles Market Industry is experiencing a marked increase in consumer interest for home fragrance products. According to the American Home Furnishings Alliance, 70% of households in the United States use candles, primarily for scenting their homes. This trend can be attributed to the rise in remote working and the increased time people are spending at home, especially since the COVID-19 pandemic. As consumers seek to create a comforting and welcoming atmosphere, the demand for scented candles continues to grow.Additionally, according to a survey by the National Candle Association, 37% of candle buyers reported purchasing more candles than they did a year ago, indicating a shift toward prioritizing home ambiance. This increase in consumer spending underscores the growth potential within the US Candles Market, which is further bolstered by online retailers such as Amazon and specialty shops expanding their product offerings to include a diverse array of fragrances and types of candles.

Sustainable and Eco-Friendly Candle Options

The US Candles Market Industry is seeing an increasing consumer preference for sustainable and eco-friendly products. Recent data from the Environmental Protection Agency indicates that over 50% of consumers in the United States consider environmental factors when making purchase decisions. This has prompted many candle manufacturers to develop products made from natural, renewable materials such as soy wax and essential oils. Companies like Yankee Candle and Aveda have introduced lines of eco-friendly candles, which not only appeal to environmentally conscious consumers but also help in reducing the carbon footprint associated with traditional candle production.The market's shift toward sustainable practices is likely to drive significant growth in the coming years as consumers continue to seek products that align with their values.

Rising Popularity of Aromatherapy Candles

In recent years, there has been a notable shift towards using candles for aromatherapy purposes in the US Candles Market Industry. According to the National Institute of Health, approximately 38 million Americans regularly use essential oils and aromatic candles for therapeutic benefits, including stress relief and improved mood. This trend is further supported by a surge in wellness culture, with health and wellness industries projecting a growth of more than 5% annually over the next five years.As consumers become more aware of mental health and well-being, the demand for aromatherapy candles is likely to increase, driving growth in this segment of the candles market.

Rise of E-commerce and Online Shopping

The US Candles Market Industry has experienced a significant impact due to the rapid rise of e-commerce, especially during the COVID-19 pandemic when retail environments were challenged. The U.S. Census Bureau reported a 44% increase in e-commerce sales in the second quarter of 2020 alone, highlighting a shift in consumer shopping habits toward online platforms. Companies like Bath & Body Works have adapted by enhancing their online presence and leveraging social media to reach broader audiences.The convenience of purchasing candles online and having them delivered directly to consumers has also expanded the market reach for many brands. This growth in online shopping continues to shape the landscape of the US Candles Market, facilitating increased accessibility and sales opportunities.

US Candles Market Segment Insights

Candles Market Material Type Insights

The material type segmentation within the US Candles Market plays a critical role in defining product attributes and consumer preferences, marking a significant aspect of the overall industry. With the increasing demand for environmentally friendly options, vegetable wax, such as soy wax and palm wax, has gained traction among consumers who are concerned about sustainability and the ecological footprint of their purchased products. This shift has been further emphasized by growing awareness of health and wellness factors, as many consumers prefer candles that burn cleanly and do not emit harmful pollutants. Paraffin wax remains a traditional choice, largely due to its extensive availability and reasonable pricing; it provides an excellent scent throw and durability, making it a popular material among candle manufacturers. However, its petroleum origin has led to increased scrutiny and a gradual shift in consumer preferences towards more sustainable alternatives. Synthetic wax is gaining attention for its ability to mimic the performance qualities of natural waxes while offering additional benefits such as cost-effectiveness and consistency in production. This category caters to manufacturers who focus on innovative candle formulations and design.Animal wax, though lesser-known, still holds relevance in niche markets where beeswax candles are favored for their natural properties and unique aesthetic appeal. Beeswax is renowned for its natural air-purifying qualities, which contributes to its popularity among eco-conscious consumers. The robustness of this wax makes it a suitable candidate for high-end market segments. Overall, the segmentation by material type illustrates a dynamic landscape of preferences in the US Candles Market. Factors such as sustainability, health considerations, price sensitivity, and performance capabilities continue to influence consumer purchasing decisions, driving innovations and market adaptations. The emerging trends fortify the need for manufacturers to invest in Research and Development to explore new formulations and materials to meet evolving consumer demands. The US market reflects a growing inclination towards products that balance quality, price, and environmental responsibility, directing the future of candle manufacturing towards a more sustainable and health-conscious orientation.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Candles Market Category Insights

The US Candles Market is experiencing notable growth, driven by consumer preferences that split the market into distinctive categories such as Economical and Luxury candles. The Economical segment is particularly significant as it caters to a broad demographic, appealing to cost-conscious consumers seeking affordable yet quality options for home ambiance. This category benefits from a wide distribution in retail settings, allowing for greater accessibility. On the other hand, the Luxury segment is gaining traction as consumers increasingly prioritize premium experiences and quality in their purchases.This segment often utilizes high-end materials and unique fragrances, creating a sense of exclusivity that attracts affluent buyers willing to invest in sophisticated candle products. The ongoing trend towards home decoration and self-care is fueling demand within both segments, presenting an opportunity for manufacturers to innovate and diversify product offerings. As sustainability concerns continue to rise, both categories may see shifts in consumer purchasing behavior towards eco-friendly options, fostering growth and evolution in the US Candles Market dynamics.The market segmentation plays a crucial role in understanding consumer behavior and preferences, thus informing strategy for companies operating within this space.

US Candles Market Key Players and Competitive Insights

The US Candles Market is characterized by a dynamic landscape marked by fierce competition and an array of innovative products that cater to diverse consumer preferences. This market comprises a variety of players ranging from established brands to smaller niche businesses, all vying for market share in an industry that continues to expand due to increasing consumer interest in home décor and wellness. The competitive insights reveal that brands are increasingly emphasizing sustainability and eco-friendliness, tapping into evolving consumer consciousness, which heavily influences purchasing decisions. As consumers seek unique fragrances, aesthetically appealing designs, and multifunctional products, companies are compelled to invest in product differentiation, marketing strategies, and distribution channels to maintain their competitive edge in this thriving market.Bath and Body Works has established a strong presence in the US Candles Market, leveraging its reputation for high-quality, fragrant candles that align perfectly with current consumer trends leaning towards home comfort and self-care. The company's strengths lie in its extensive range of unique and seasonal scents, captivating packaging, and the ability to create multisensory experiences for its customers. Bath and Body Works not only excels in its product offerings but also in its marketing strategies, effectively utilizing omnichannel approaches to reach a broader audience. The company's brick-and-mortar stores play a pivotal role in creating an immersive customer experience, further enhancing brand loyalty and engagement. Through promotional events and collaborations, Bath and Body Works continually reinvigorates its product lines and aligns with consumer demands, solidifying its position as a leader in the competitive landscape of the US Candles Market.Kirkland Signature has emerged as a prominent player within the US Candles Market, gaining a reputation for its high-quality candles that provide exceptional value for consumers. The brand focuses on affordability without compromising on quality, making it a go-to choice for many customers seeking dependable and enjoyable scented products. Kirkland Signature boasts a variety of key products, including large jar candles that offer long burn times and rich fragrances. The company's market presence is significantly buoyed by its association with a well-established retail chain, facilitating strong distribution channels that enhance visibility and accessibility for consumers. Additionally, Kirkland Signature continually invests in understanding consumer preferences, allowing for adaptations in its product offerings that reflect market trends. While specific acquisitions may not be widely reported, the brand consistently updates its portfolio, driven by consumer insights, thereby fortifying its position within the competitive US Candles Market. Overall, Kirkland Signature’s strengths are deeply rooted in its value proposition and customer-centric approach, further solidifying its appeal among candle enthusiasts across the nation.

Key Companies in the US Candles Market Include

• Bath and Body Works


• Kirkland Signature


• Voluspa


• PartyLite


• Yankee Candle


• Scentsy


• Colonial Candle


• La Jolie Muse


• Paddywax


• Chesapeake Bay Candle


• Nest Fragrances


• Diptyque


• Votivo


• Boy Smells


• Woodwick

US Candles Market Industry Developments

The US Candles Market has seen dynamic developments in recent months, reflecting a strong consumer interest in scented and decorative candles. Bath and Body Works recently reported an increase in sales due to heightened online shopping trends, alongside growth from their seasonal candle collections. Kirkland Signature has gained popularity in warehouses, particularly with consumers looking for value-oriented offerings. Meanwhile, Voluspa and Nest Fragrances have strengthened their market presence with unique, high-quality scents that appeal to luxury buyers. Current affairs also highlight a trend towards sustainability, with companies like Paddywax innovating with eco-friendly materials and practices. In terms of mergers and acquisitions, February 2023 saw PartyLite acquired by a prominent investment firm, aiming to leverage digital transformations to boost their market share. Over the last couple of years, the candle industry, including entities like Yankee Candle and Scentsy, has benefited from a growing emphasis on home ambiance during the pandemic, stimulating significant sales increases. Overall, the US Candles Market exhibits resilience and adaptability, reflecting changing consumer preferences and ongoing market evolution.

US Candles Market Segmentation Insights

Candles Market Material Type Outlook

• Synthetic Wax


• Paraffin Wax


• Vegetable Wax


• Animal Wax

Candles Market Category Outlook

• Economical


• Luxury

Report Scope

Report Attribute/Metric Source	Details
MARKET SIZE 2018	1.5(USD Billion)
MARKET SIZE 2024	1.57(USD Billion)
MARKET SIZE 2035	3.22(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	6.717% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Bath and Body Works, Kirkland Signature, Voluspa, PartyLite, Yankee Candle, Scentsy, Colonial Candle, La Jolie Muse, Paddywax, Chesapeake Bay Candle, Nest Fragrances, Diptyque, Votivo, Boy Smells, Woodwick
SEGMENTS COVERED	Material Type, Category
KEY MARKET OPPORTUNITIES	Eco-friendly candle products, Specialty and artisan candles, Candles for wellness and aromatherapy, Subscription-based candle services, Seasonal and themed candle collections
KEY MARKET DYNAMICS	sustainability trends, fragrance innovation, e-commerce growth, seasonal demand fluctuations, health and wellness focus
COUNTRIES COVERED	US