US Savoury Biscuit Market Research Report: By Product Type (Plain Savory Biscuits, Cheese Savory Biscuits, Spicy Savory Biscuits, Herb Savory Biscuits, Multigrain Savory Biscuits), By Packaging Type (Pouch, Box, Carton, Bulk, Canister), By Distribution Channel (Supermarkets, Online Retail, Convenience Stores, Specialty Stores, Hypermarkets) and By End User (Household, Commercial, Food Service, Bakeries) - Forecast to 2035

US Savoury Biscuit Market Overview

US Savoury Biscuit Market Size was estimated at 10.13 (USD Billion) in 2023. The US Savoury Biscuit Market Industry is expected to grow from 10.5(USD Billion) in 2024 to 15.1 (USD Billion) by 2035. The US Savoury Biscuit Market CAGR (growth rate) is expected to be around 3.358% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Savoury Biscuit Market Trends Highlighted

The US Savoury Biscuit Market is experiencing notable trends driven by changing consumer preferences for healthier snacks and the growing demand for convenience foods. The trend towards health-conscious eating has led many consumers to seek biscuits made with natural ingredients, organic options, and those free from artificial additives and preservatives. This shift is supported by a rise in awareness about nutrition, where whole grain and low-fat biscuit options are increasingly favored. Additionally, the popularity of plant-based diets has encouraged businesses to innovate and create savoury biscuits that cater to vegetarian and vegan consumers, promoting the use of alternative flours and ingredients that provide unique flavors and textures.Another essential driver in the market is the rising consumption of snacks, particularly in urban areas where busy lifestyles foster demand for on-the-go food options. The convenience factor allows savoury biscuits to serve as ideal snacks during commutes or as quick meal accompaniments. As more consumers prioritize convenience alongside health and variety, brands have the opportunity to expand their product lines by incorporating global flavors or unique ingredients that attract adventurous eaters. In recent times, e-commerce has gained significant traction in the US market, with a growing number of consumers preferring to purchase savoury biscuits online.This trend enables brands to reach a wider audience, making it essential for companies to strengthen their online presence and marketing strategies to tap into this opportunity. Furthermore, with rising interest in sustainability, companies that adopt environmentally friendly packaging and production processes can differentiate themselves and appeal to eco-conscious consumers. The US Savoury Biscuit Market is positioned for growth as it addresses these trends and leverages the evolving needs of consumers.

US Savoury Biscuit Market Drivers

Growing Consumer Preference for Healthy Snacks

The increasing shift of consumers towards healthy and nutritious snacks is a major driver for the US Savoury Biscuit Market Industry. According to the U.S. Department of Agriculture, about 61% of adults report making at least one dietary change to improve their health over the past five years. This trend has prompted various brands to innovate and reformulate their savoury biscuits to include whole grains, seeds, and other nutritious ingredients. Established companies like Nabisco and Pepperidge Farm are investing significantly in Research and Development (R&D) for healthier options, which can enhance their market share and consumer loyalty.This shift is supported by associations like the American Snacking Association reporting that healthier snack options are driving a significant portion of growth in the snack food industry, leading to a higher demand for savoury biscuits.

Expansion of Distribution Channels

The expansion of online and offline distribution channels is a critical driver of growth in the US Savoury Biscuit Market Industry. The rise of e-commerce has revolutionized how consumers purchase snacks, with a reported increase of 20% in online grocery shopping since the pandemic, as noted by the U.S. Census Bureau. Grocery giants like Walmart and Amazon are strategically expanding their snack offerings, increasing the visibility of savoury biscuits and making them more accessible to consumers.This expansion is expected to result in increased sales and market penetration for manufacturers in the savoury biscuit space.

Rising Trend of On-the-go Snacking

The fast-paced lifestyle of consumers in the US has led to an increase in the trend of on-the-go snacking, propelling the US Savoury Biscuit Market Industry. A study by the Snack Food Association indicated that nearly 70% of American adults report snacking while commuting. The convenience factor of savoury biscuits, which are easy to carry and consume without preparation, positions them favorably in this booming segment. Companies like Keebler and Pretzel Crisps are tapping into this trend by offering easily portable savoury biscuit products that cater to busy consumer schedules.

US Savoury Biscuit Market Segment Insights:

Savoury Biscuit Market Product Type Insights

The US Savoury Biscuit Market is increasingly driven by a variety of product types, each catering to the distinct preferences of consumers. Among the prominent varieties, Plain Savory Biscuits remain a staple, appealing to a wide audience due to their simplicity and versatility, often serving as a snack or accompaniment to meals. Cheese Savory Biscuits have carved a niche for themselves, capitalizing on the demand for flavorful snacks, blending enhanced taste with comfort food aspects. Spicy Savory Biscuits are rising in popularity, reflecting the growing trend towards bold flavors in the snacking industry, and enticing consumers who seek a more adventurous palate. Herb Savory Biscuits differ by emphasizing natural flavors, often attracting health-conscious shoppers who appreciate the addition of nutritious ingredients. Meanwhile, Multigrain Savory Biscuits appeal to the growing segment of health-focused consumers looking for whole grain options, thereby providing not only taste but also added nutritional benefits. The segmentation within the US Savoury Biscuit Market is indicative of the increasingly diverse dietary needs and preferences of the American population, with significant trends towards health consciousness and flavor exploration. As consumer lifestyles evolve, the demand for a variety of flavours, textures and nutritional profiles in savoury biscuits continues to rise, providing a larger market space for innovations and new product entries. The emphasis on high-quality ingredients, as well as the convenience factor of ready-to-eat snacks, is driving growth across all segments. Market players are expected to focus on product enhancement and marketing strategies that resonate with changing consumer behaviours, further shaping the landscape of this sector within the food industry. Understanding and adapting to these trends will be crucial to maintaining a competitive edge in the evolving US Savoury Biscuit Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Savoury Biscuit Market Packaging Type Insights

The Packaging Type segment of the US Savoury Biscuit Market plays a crucial role in the overall consumer experience and market dynamics. With various types of packaging options such as Pouch, Box, Carton, Bulk, and Canister, each type addresses specific customer preferences and convenience factors. Pouch packaging, known for its lightweight and resealable features, appeals to on-the-go consumers, enhancing the grab-and-eat trend. Boxes are frequently preferred for their sturdy nature and shelf presence, making them ideal for products marketed towards families or larger households.Cartons often serve an eco-friendly consumer base, aligning with the increasing demand for sustainable packaging solutions. Bulk packaging caters to the growing segment of budget-conscious shoppers, allowing them to purchase in larger quantities without the premium pricing. Canisters, on the other hand, provide a nostalgic feel and are popular for snacks meant for longer shelf life. The diversity in packaging not only accommodates varied consumer needs but also drives brand loyalty and recognition within the market. With an emphasis on sustainability and convenience, the Packaging Type segment is expected to see significant innovations and shifts in the US Savoury Biscuit Market as consumer preferences continue to evolve.

Savoury Biscuit Market Distribution Channel Insights

The Distribution Channel segment of the US Savoury Biscuit Market has become a crucial area, reflecting dynamic shifts in consumer purchasing behavior and preferences. Supermarkets continue to hold a major share due to their convenience and varied product offerings, effectively catering to families and larger households. Similarly, Online Retail has gained significant traction, driven by the trend of e-commerce growth; it provides the ease of shopping from home and often features exclusive online promotions. Convenience Stores play a vital role in appealing to on-the-go consumers seeking quick snacks, while Specialty Stores focus on unique and high-quality offerings, tapping into the growing demand for gourmet products.Hypermarkets, on the other hand, combine a broad range of products with competitive pricing, attracting budget-conscious shoppers. Each of these channels contributes to the overall performance of the market, adapting to evolving consumer needs and reinforcing trends such as health consciousness and premiumization in the savoury biscuit sector. Overall, understanding these distribution channels provides valuable insights into the US Savoury Biscuit Market statistics and aids in recognizing growth opportunities.

Savoury Biscuit Market End User Insights

The US Savoury Biscuit Market is characterized by a diverse End User landscape, which plays a crucial role in its overall dynamics. The Household segment shows growing consumer preference for convenience foods, with savoury biscuits being popular snacks and meal accompaniments. This uptick is driven by the increasing trend of snacking, particularly among younger demographics seeking on-the-go meal solutions. The Commercial segment is witnessing notable demand from various sectors, including retail and distribution, where savoury biscuits are sold as packaged snacks, reflecting a shift towards healthier and indulgent snacking options.The Food Service segment, including cafes and restaurants, leverages savoury biscuits as versatile menu additions, enhancing customer choice and experience. Bakeries are significant contributors as they provide freshly baked savoury biscuit options, appealing to traditional consumer preferences for artisanal and homemade quality. Overall, these segments offer ample growth opportunities owing to changing consumers' lifestyles, preferences for convenience, and an inclination towards higher-quality food products in the US market, further strengthening the US Savoury Biscuit Market industry.

US Savoury Biscuit Market Key Players and Competitive Insights:

The competitive landscape of the US Savoury Biscuit Market is characterized by dynamic consumer preferences, an assortment of offerings, and the constant evolution of product innovation. The market is driven by the growing demand for convenient snack options that cater to busy lifestyles while also delivering on flavor and quality. Players in this segment are focused on leveraging new trends, such as health and wellness, to capture the preferences of a health-conscious consumer base. As more consumers gravitate toward savory snacks as a go-to option for on-the-go consumption, companies are exploring diverse flavor profiles and ingredient combinations to differentiate their products and enhance market appeal. The competitive environment is marked by both established brands and emerging startups, all vying for attention in a rapidly changing landscape that embraces both traditional and innovative approaches.Mondelez International holds a prominent position in the US Savoury Biscuit Market, showcasing its robust portfolio and extensive distribution network. The company leverages its brand recognition and consumer loyalty, which allows it to maintain a significant market presence. Mondelez's strengths lie in its ability to continuously innovate its product offerings, aligning them with evolving consumer tastes while also focusing on quality and taste. This major player emphasizes strategic marketing and strong branding efforts to differentiate its savoury biscuits from competitors. By providing an array of flavors and textures, Mondelez not only meets varying consumer preferences but also capitalizes on occasions ranging from casual snacking to formal gatherings, thus solidifying its foothold within the market.Pillsbury, known for its versatility in the food industry, has carved a niche for itself in the US Savoury Biscuit Market through a combination of quality products and a longstanding reputation. The company's offerings include an array of savoury biscuits that appeal to a wide range of consumers, known for their robust flavor and satisfying texture. Pillsbury boasts a strong presence across various retail channels, making its products widely accessible to consumers. The brand's strength lies in its commitment to maintaining high product standards while adapting to market trends and consumer feedback. Recent mergers and acquisitions have further enhanced Pillsbury's capabilities to innovate, enabling it to expand its product lines efficiently. This adaptability and focus on consumer needs contribute to its competitive edge in the savory biscuit segment, reinforcing its status as a key player in the market landscape.

Key Companies in the US Savoury Biscuit Market Include:

• Mondelez International


• Pillsbury


• Blue Diamond Growers


• Diamond Foods


• Nabisco


• Pepperidge Farm


• Campbell Soup Company


• Kraft Heinz


• Tiffany


• Hunt's


• Keebler


• General Mills


• Biscoff


• Snyder'sLance

US Savoury Biscuit Market Industry Developments

Recent developments in the US Savoury Biscuit Market highlight significant shifts among key players such as Mondelez International, Pillsbury, and Nabisco. In September 2023, Mondelez International announced its plan to enhance its product portfolio through increased Research and Development investments aimed at innovating healthier snack options, responding to consumer demand for better-for-you products. Meanwhile, Campbell Soup Company reported a boost in sales, attributing growth to its diverse range of savoury biscuits under the Pepperidge Farm brand in Q3 2023. Acquisitions have also played a role; in July 2023, Diamond Foods acquired Blue Diamond Growers' snack division, aiming to expand its reach in the artisan market segment. The US market has shown a valuation increase, reflecting a growing consumer preference for on-the-go snack options, particularly driven by millennials and Gen Z. Key market players, such as Kraft Heinz and General Mills, continue to invest in marketing efforts to capitalize on this trend, while also addressing environmental sustainability in their packaging. Over the past two years, the Savoury Biscuit Market has been focused on innovation, with significant shifts in consumer tastes observed post-COVID, particularly around March and April 2021, which has led to changes in production and product focus.

US Savoury Biscuit Market Segmentation Insights

Savoury Biscuit Market Product Type Outlook

Plain Savory Biscuits

Cheese Savory Biscuits

Spicy Savory Biscuits

Herb Savory Biscuits

Multigrain Savory Biscuits

Savoury Biscuit Market Packaging Type Outlook

Pouch

Box

Carton

Bulk

Canister

Savoury Biscuit Market Distribution Channel Outlook

Supermarkets

Online Retail

Convenience Stores

Specialty Stores

Hypermarkets

Savoury Biscuit Market End User Outlook

Household

Commercial

Food Service

Bakeries

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	10.13(USD Billion)
MARKET SIZE 2024	10.5(USD Billion)
MARKET SIZE 2035	15.1(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	3.358% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Mondelez International, Pillsbury, Blue Diamond Growers, Diamond Foods, Nabisco, Pepperidge Farm, Campbell Soup Company, Kraft Heinz, Tiffany, Hunt's, Keebler, General Mills, Biscoff, Snyder'sLance
SEGMENTS COVERED	Product Type, Packaging Type, Distribution Channel, End User
KEY MARKET OPPORTUNITIES	Health-conscious snack options, Gluten-free savoury biscuits, Innovative flavour pairings, Convenient on-the-go packaging, Expansion of online sales channels
KEY MARKET DYNAMICS	growing health-conscious consumer trends, increasing demand for gluten-free options, rise in on-the-go snacking, product innovation and variety, influence of social media marketing
COUNTRIES COVERED	US