The US Smart Bathroom Market Size was estimated at 0.89 (USD Billion) in 2023. The US Smart Bathroom Market Industry is expected to grow from 1.01 (USD Billion) in 2024 to 3.15 (USD Billion) by 2035. The US Smart Bathroom Market CAGR (growth rate) is expected to be around 10.919% during the forecast period (2025 - 2035).
The US Smart Bathroom Market is experiencing significant growth driven by several key market drivers. One of the primary motivating factors is the increasing demand for home automation and smart technology integration within residential spaces. Consumers are becoming more inclined towards enhancing convenience and efficiency in their daily routines, which smart bathroom solutions offer through features such as automated faucets, smart mirrors, and advanced lighting systems. The growing awareness of water conservation also plays a vital role, as smart bathroom technologies often promote eco-friendly practices that appeal to environmentally conscious consumers and align with local regulations aimed at reducing water usage.
Opportunities in this market remain abundant, with consumers increasingly seeking products that combine aesthetics with functionality. Manufacturers can explore innovations in touchless technology and health-monitoring features, which are becoming more appealing in residential settings. The rise of the wellness trend is also an opportunity, as more consumers look for bathroom solutions that promote relaxation and self-care, such as smart showers with customizable settings and thermostatic controls for optimal comfort. In recent times, trends within the US Smart Bathroom Market have shifted towards greater personalization and user customization.
The integration of smart home ecosystems allows consumers to tailor their bathroom experiences according to individual preferences. Additionally, advancements in voice control technology are fostering an era where accessing bathroom functionalities becomes hands-free and seamless. As the market develops, the focus is on creating synergies between existing technologies and innovative smart solutions, ensuring high levels of user engagement and satisfaction in home environments, particularly amid the ongoing wave of digital transformations in smart living spaces across the United States.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The increasing adoption of smart home technologies in the United States is a significant driver of the US Smart Bathroom Market Industry. According to data from the United States Department of Energy, over 30% of U.S. households currently utilize some form of smart home device, with projections indicating that this figure could rise to 50% by 2025. This trend is fueled by rising consumer interest in convenience and energy efficiency, pushing manufacturers like Kohler and Moen to innovate in the smart bathroom space. The launch of smart mirrors, automated showers, and smart toilets that enhance the user experience is aligned with this growing consumer preference. The integration of Internet of Things (IoT) technology in bathroom fixtures presents vast opportunities for innovation and improvement, further driving market growth in the United States.
Water conservation efforts are paramount in the US, with the Environmental Protection Agency reporting that household water use accounts for approximately 30% of total water consumption in the country. As droughts become increasingly common in various regions, such as California and the Southwest, consumers and government agencies are advocating for water-efficient products. Smart bathrooms equipped with sensors and advanced technologies help reduce water usage, appealing to environmentally conscious consumers.
Companies like American Standard and Delta Faucet are designing smart toilets and faucets that automatically shut off when not in use or optimize water usage based on user habits, aligning with the broader trend toward sustainability in household resources.
The growing emphasis on health and wellness in the United States also contributes to the expansion of the US Smart Bathroom Market Industry. According to research from the Centers for Disease Control and Prevention, nearly 60% of American adults reported taking proactive steps to enhance their health and well-being in recent years. Smart bathroom products that promote hygiene, such as touchless faucets and smart toilet seats with bidet features, are gaining traction.Companies such as Toto and Brondell focus on creating high-tech products that not only enhance comfort and hygiene but also monitor health indicators like hydration levels and air quality. This alignment of smart bathroom innovation with health initiatives provides an encouraging outlook for future market growth.
The US Smart Bathroom Market continues to undergo significant innovation, particularly within the Product Type segment, which reflects the heightened demand for advanced functionalities and user-centric designs. Hi-Tech Toilets are witnessing substantial interest as they offer enhanced hygiene and comfort features, such as self-cleaning capabilities, bidet functions, and integrated technology for health monitoring. This convenience and superior sanitation offer strong appeal in urban environments where space and hygiene are paramount. Soaking Tubs, with their modern designs and therapeutic benefits, are also gaining traction among consumers seeking relaxation and wellness solutions in their own homes.
The merging of technology with traditional bathing practices caters to a demographic that values both comfort and luxury, enhancing the overall bathing experience. Digital Faucets are transforming water flow management by incorporating smart technology that allows users to control temperature and water volume seamlessly. This segment is particularly significant due to its capacity to promote water conservation in the US, aligning with increasing governmental initiatives about sustainability and responsible resource consumption. In addition to these dominant categories, 'Others' in the Product Type classification encapsulates a range of emerging technologies and devices that contribute to the overall functionality of smart bathrooms.
This is indicative of a broader trend where consumers exhibit a growing inclination towards personalized bathroom experiences, enhancing the overall interaction with bathroom amenities. Overall, the segmented market structure reflects a significant shift towards a more integrated and technologically advanced approach to bathroom design, ultimately driving innovations that meet both aesthetic and functional demands of contemporary consumers in the US.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Connectivity segment within the US Smart Bathroom Market is integral to modernizing user experiences through seamless technology integration. As the demand for smart bathroom solutions rises, connectivity plays a crucial role in ensuring devices communicate effectively. Technologies like Bluetooth and Wi-Fi are becoming increasingly important, facilitating easy management of smart devices, from programmable toilets to automated faucets, through mobile applications. The growth of Internet of Things (IoT) has led to an increased emphasis on reliable connectivity solutions in smart bathrooms, allowing users to monitor water usage, control lighting, and even enhance security measures.While Bluetooth allows for proximity connections, making user interactions effortless, Wi-Fi generally supports broader communication needs across varied devices, ensuring comprehensive, smart home integration. Meanwhile, the presence of 3G technology is essential for enabling remote access and real-time updates. This Connectivity segment showcases significant market growth as consumers increasingly seek comfort, efficiency, and energy savings through smart bathroom solutions, making it a vital component of the overall US Smart Bathroom Market industry.The continuous evolution of connectivity technologies presents both challenges and opportunities for innovation and customer satisfaction.
The End User segment of the US Smart Bathroom Market is primarily divided into Commercial and Residential usages, each playing a critical role in market dynamics and overall growth. In recent years, there has been a noticeable shift towards smart bathroom technologies in commercial spaces, such as hotels and offices, driven by the need for enhanced customer experience and operational efficiency. These facilities leverage smart faucets, automatic flushing toilets, and water-saving technologies to not only elevate comfort but also to demonstrate sustainability initiatives, addressing consumer demand for eco-friendly solutions.
Conversely, the residential segment has increasingly adopted smart bathroom solutions, motivated by consumer trends towards home automation and convenience. Homeowners are looking for products that integrate seamlessly into their lifestyles, enhancing comfort and providing a modern touch in their bathrooms. Furthermore, the rise of IoT (Internet of Things) is shaping the US Smart Bathroom Market, making smart features more accessible and desirable. As technology continues to advance, both segments are expected to see continuous innovations that cater to evolving consumer preferences.This growing trend underscores the significance of understanding the market segmentation concerning the End User in shaping developments within this industry.
The US Smart Bathroom Market is experiencing significant growth driven by technological advancements and increasing consumer interest in home automation and smart living. As bathroom fixtures and devices become more interconnected, companies within this space are focusing on innovation and efficiency to capture the evolving preferences of consumers. The competitive landscape is marked by a mix of well-established players and emerging startups, all striving to differentiate themselves through unique offerings in smart showers, automated toilets, smart mirrors, and hygiene-oriented solutions that cater to the modern bathroom experience. Players within this market are continually enhancing their product portfolios to integrate artificial intelligence, IoT connectivity, and energy efficiency, making the sector highly dynamic and competitive.IOTAS has carved out a niche in the US Smart Bathroom Market by emphasizing its commitment to innovative solutions that enhance the overall user experience. With a focus on leveraging IoT technology, IOTAS provides seamless integration of smart appliances that allow homeowners to control their bathroom settings through mobile applications. This integration enhances convenience, energy efficiency, and personalized preferences for users, addressing diverse consumer needs. The company’s strengths lie in its proactive approach to design and development, which underscores sustainability and efficiency. As IOTAS continues to explore partnerships and expand its offerings, it positions itself as a significant player within the smart bathroom domain, attracting tech-savvy consumers looking for modern and intuitive solutions.LIXIL, a global leader in the building materials sector, also maintains a strong foothold in the US Smart Bathroom Market, emphasizing a wide array of innovative products and services designed for modern bathrooms. The company is recognized for its high-quality plumbing and sanitary ware, smart toilets, and advanced shower systems, which focus on both functionality and aesthetics. LIXIL's strengths lie in its robust research and development capabilities, enabling it to introduce cutting-edge technology in its products while enhancing user convenience and sustainability. The company has engaged in strategic mergers and acquisitions to broaden its product range and strengthen its market presence in the US, facilitating the integration of smart technologies into traditional bathroom fixtures. This strategic positioning allows LIXIL to cater to the diverse needs of homeowners and builders alike, ensuring its offerings remain competitive in a rapidly evolving market.
The US Smart Bathroom Market is currently witnessing significant developments as companies increasingly focus on integrating smart technology into their products. Brands such as Kohler, Moen, and Delta Faucet are leading the charge, enhancing consumer experiences through innovative features like smart faucets and intelligent toilet systems. In recent months, there has been a growing emphasis on sustainability, with firms like LIXIL and Toto spearheading eco-friendly initiatives aimed at reducing water consumption and improving energy efficiency.
In terms of mergers and acquisitions, notable activities have been sparse in the last year, but strategic partnerships are being formed to enhance product offerings. For instance, in June 2022, a notable collaboration was announced between Moen and a technology firm to develop advanced home automation systems. The overall valuation of companies in this market is projected to rise due to increased consumer demand for smart solutions, particularly amid the ongoing digital transformation in home environments.
Further, in the last two years, regulatory changes aimed at improving water safety have prompted manufacturers like American Standard and Brondell to adapt their designs accordingly, ensuring compliance with evolving industry standards.
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 0.89 (USD Billion) |
| MARKET SIZE 2024 | 1.01 (USD Billion) |
| MARKET SIZE 2035 | 3.15 (USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 10.919% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | IOTAS, LIXIL, Procter and Gamble, Bathsafe, Kohler, Moen, Delta Faucet, American Standard, Toto, Brondell, Grohe, Ove Decors, Hansgrohe, Jado |
| SEGMENTS COVERED | Product Type, Connectivity, End User |
| KEY MARKET OPPORTUNITIES | Health monitoring devices integration, Water-saving smart fixtures, Voice-activated controls expansion, Smart mirrors with connected apps, Automated cleaning solutions development |
| KEY MARKET DYNAMICS | increasing demand for smart home integration, rising awareness of water conservation, advancements in IoT technologies, growing emphasis on hygiene and sanitation, shifting consumer preferences towards luxury features |
| COUNTRIES COVERED | US |
Frequently Asked Questions (FAQ) :
The US Smart Bathroom Market is expected to be valued at 1.01 billion USD in 2024.
By 2035, the US Smart Bathroom Market is projected to reach 3.15 billion USD.
The expected CAGR for the US Smart Bathroom Market from 2025 to 2035 is 10.919 percent.
In 2024, Hi-Tech Toilets hold the largest value at 0.35 billion USD.
The market size for Soaking Tubs is expected to reach 0.571 billion USD by 2035.
Major players in the US Smart Bathroom Market include IOTAS, LIXIL, Procter and Gamble, and Kohler.
By 2035, the market share for Digital Faucets is expected to be 0.457 billion USD.
The increasing demand for innovative and automated bathroom solutions presents significant growth opportunities.
The competitive landscape is dominated by established brands alongside emerging companies innovating in smart technology.
Challenges include the high cost of technology integration and consumer resistance to adopting smart features.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Analyst Explore the profile of garvit vyas, one of our esteemed authors at market research future, and access their expert research contributions in the field of market research and industry analysis
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
