US Softgel Capsule Market Research Report: By Type (Gelatin Type, Non-Animal Type) and By Application (Vitamins, Supplement, Nutrition) - Forecast to 2035

US Softgel Capsule Market Overview

As per MRFR analysis, the US Softgel Capsule Market Size was estimated at 1.71 (USD Billion) in 2023. The US Softgel Capsule Market Industry is expected to grow from 1.82(USD Billion) in 2024 to 3.96 (USD Billion) by 2035. The US Softgel Capsule Market CAGR (growth rate) is expected to be around 7.323% during the forecast period (2025 - 2035).

Key US Softgel Capsule Market Trends Highlighted

The US Softgel Capsule Market is witnessing notable trends that reflect the changing preferences of consumers and advancements in technology. Increasing health awareness among the population is driving the demand for dietary supplements and vitamins, wherein softgel capsules are favored for their convenience and ability to mask unpleasant tastes. The trend toward natural and plant-based ingredients is also evident, as consumers seek cleaner label products with minimal additives, aligning with the growing inclination towards holistic health.

Moreover, advancements in manufacturing technology are enhancing the efficiency and quality of softgel capsule production, making it possible to incorporate a wider range of active ingredients while improving bioavailability. The emergence of e-commerce platforms is reshaping the distribution landscape, allowing consumers easier access to softgel products, especially during periods of limited in-person shopping, as seen during the pandemic. Opportunities in the US market are substantial, particularly in specialized formulations targeting specific health issues such as immunity, digestive health, and cognitive function.

The rising trend of personalized nutrition also opens avenues for custom softgel products catering to individual health needs. Additionally, with an increasing elderly population seeking dietary supplements to support healthy aging, the market stands to benefit from this demographic shift. Overall, the combination of health consciousness, technological advancements, and changing distribution methods continues to shape the landscape of the softgel capsule market in the US, highlighting a robust growth trajectory fueled by both consumer demands and industry innovations.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Softgel Capsule Market Drivers

Increasing Demand for Dietary Supplements

The US Softgel Capsule Market Industry is witnessing a surge in demand for dietary supplements driven by a growing awareness of health and wellness among consumers. According to the Council for Responsible Nutrition, approximately 77% of American adults reported taking dietary supplements in 2020, which represents a significant increase from previous years. The growing inclination towards preventive healthcare and the desire for improvement in quality of life are key factors propelling this market.

Additionally, major companies like Herbalife and Nature's Way are adopting innovative formulations and emphasizing convenience in their products, which aligns with consumer trends towards easy-to-consume supplements. This trend is projected to continue, positioning the US Softgel Capsule Market Industry as a robust segment of the overall healthcare market.

Rising Prevalence of Chronic Diseases

The US Softgel Capsule Market Industry is benefitting from the increasing prevalence of chronic diseases such as diabetes, cardiovascular diseases, and cancer. According to the Centers for Disease Control and Prevention (CDC), chronic diseases account for 7 out of 10 deaths in the United States, with approximately 6 in 10 Americans living with at least one chronic condition. This alarming statistic highlights a pressing need for accessible treatment options, and softgel capsules are often preferred due to their ease of swallowing and faster absorption rates.

Prominent pharmaceutical firms like Pfizer and Johnson & Johnson are expanding their softgel product lines to address these healthcare needs, directly driving growth in the US Softgel Capsule Market Industry.

Advancements in Softgel Capsule Technology

Technological advancements in the production of softgel capsules are significantly boosting the US Softgel Capsule Market Industry. With innovations in encapsulation technology, manufacturers are able to enhance the bioavailability and stability of active ingredients. For instance, companies like Catalent and Aenova are investing heavily in Research and Development to develop advanced manufacturing processes that ensure product consistency and improve delivery systems.

These technologies are critical in the growing nutraceutical segment, where efficacy and safety are paramount. Given that the US Food and Drug Administration (FDA) has established strict guidelines for the production of softgel capsules, advancements that comply with these regulations are likely to facilitate market growth.

Growing Trend of Personalized Nutrition

The concept of personalized nutrition is rapidly gaining traction, influencing the US Softgel Capsule Market Industry. Industry leaders are increasingly focusing on creating customized supplements tailored to individual health needs and genetic profiles. According to a report published by the National Institutes of Health (NIH), personalized nutrition can enhance the effectiveness of dietary interventions, which is prompting a shift towards personalized supplemental solutions.

Companies like Plexus and Amway are leveraging this trend by introducing softgel capsules that cater to specific health concerns, further diversifying their product offerings. This growing inclination towards personalization is expected to provide significant opportunities for growth within the US Softgel Capsule Market Industry in the coming years.

US Softgel Capsule Market Segment Insights

Softgel Capsule Market Type Insights

The US Softgel Capsule Market is witnessing significant dynamics, particularly within the Type segment, which is broadly categorized into Gelatin Type and Non-Animal Type. Gelatin Type capsules have traditionally been the most widely used category due to their excellent bioavailability and stability. They cater primarily to the health supplement and pharmaceutical industries, where their ability to encapsulate both powders and liquids is highly valued. This segment is especially popular for vitamins, dietary supplements, and various over-the-counter medications, aligning with growing consumer preference for easy-to-swallow dosage forms.

On the other hand, the Non-Animal Type category is gaining traction, driven by the increasing demand for vegan and vegetarian options among consumers. This segment is characterized by its use of plant-derived materials, serving as a crucial alternative for those seeking cruelty-free products. The growing awareness regarding animal welfare, alongside dietary restrictions, is propelling the adoption of Non-Animal Type softgel capsules. This shift in consumer preference reflects broader trends in the US toward health-conscious and ethical product choices, making it an important area of exploration within the overall market.

As the US continues to see dietary supplements and nutraceuticals become mainstream, the Type segment plays a pivotal role in shaping both market growth and consumer habits. Furthermore, regulatory factors and industry standards are shaping how these categories are perceived. Major players in the softgel market are investing in Research and Development to innovate within both Gelatin and Non-Animal types, enhancing their formulations to cater to specific health benefits. The evolution in formulations also opens new avenues for product differentiation, presenting opportunities for brands to meet diverse consumer needs.

Overall, insights into the Type segment of the US Softgel Capsule Market reveal a landscape that is becoming increasingly diverse and competitive, highlighted by the coexistence of Gelatin Type and Non-Animal Type. These segments contribute to broader market trends, with an emphasis on consumer health and ethical considerations guiding purchasing decisions. The ongoing growth in the supplement industry underscores the importance of this segmentation, as brands seek to capture the attention of health-conscious consumers and adapt to evolving market demands.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Softgel Capsule Market Application Insights

The Application segment of the US Softgel Capsule Market is experiencing significant growth, driven largely by rising consumer awareness regarding health and wellness. Among the applications, Vitamins, Supplements, and Nutrition play pivotal roles in meeting the increasing demand for dietary enhancements. Vitamins are essential for maintaining overall health, and their incorporation into softgel capsules ensures better absorption and user convenience.

Similarly, dietary supplements are tailored to meet specific health needs, allowing consumers to target various health concerns effectively. Nutrition-focused softgels are also gaining traction as they provide a holistic approach to daily dietary requirements, appealing to health-conscious individuals. With the burgeoning trend of preventative health measures and the aging population in the US, the demand for these applications is expected to rise. The US government also supports nutrition initiatives that promote fortified food products and dietary supplements as part of public health policies, reinforcing the significance of this segment in improving population health outcomes. Overall, the application segment is crucial for catering to evolving consumer preferences and promoting healthier lifestyles in the US.

US Softgel Capsule Market Key Players and Competitive Insights

The US Softgel Capsule Market has witnessed significant dynamics in recent years, shaped by the increasing demand for dietary supplements and the growing trend of encapsulated formulations. The competitive landscape is marked by the presence of many established players, alongside innovative new entrants, all vying for market share by capitalizing on the advantages that softgel capsules offer over traditional dosage forms. Factors such as enhanced bioavailability, ease of swallowing, and the ability to encapsulate a variety of formulations contribute to the rising preference for softgel capsules among consumers.

Additionally, the focus on health and wellness continues to drive consumer interest in nutritional supplements, further intensifying the competition among companies operating in the softgel space. In this landscape, firms are also responding to consumer preferences by investing in product innovation, quality assurance, and sustainable manufacturing practices.

Shionogi stands out in the US Softgel Capsule Market due to its extensive portfolio of products catering to various health needs. The company is known for its commitment to quality and efficacy, which has earned it a solid reputation among healthcare professionals and consumers alike. With a strategic focus on research and development, Shionogi continually enhances its product offerings, ensuring they meet the evolving needs of the marketplace. The company's strengths lie in its robust supply chain and strategic partnerships that enhance its operational efficiency. Furthermore, Shionogi's investment in advanced manufacturing technologies enables it to improve production processes, thereby ensuring consistent quality and faster time-to-market for its softgel products. This commitment to excellence positions Shionogi as a formidable player in the competitive landscape of the US softgel capsule sector.

Ginkgo BioWorks has made significant strides within the US Softgel Capsule Market, leveraging its expertise in synthetic biology to develop innovative products and solutions. The company focuses on designing custom microorganisms tailored to various applications, including health and nutrition. By integrating advanced bioengineering techniques, Ginkgo BioWorks has developed key products that emphasize efficiency and efficacy in nutrient delivery systems. Its strengths lie in its technological capabilities and strong R&D pipeline, which allow it to stay ahead in terms of innovation. Recent mergers and collaborations have further bolstered its market presence, enabling Ginkgo BioWorks to expand its product offerings and enhance its reach within the US market. The company's commitment to sustainability and efficient manufacturing processes also resonates well with the growing consumer demand for environmentally responsible health solutions, positioning it favorably against competitors in the softgel capsule sector.

Key Companies in the US Softgel Capsule Market Include

• Shionogi


• Ginkgo BioWorks


• Royal DSM


• Herbalife


• BASF


• Nutraceutical International Corporation


• Novartis


• Procter and Gamble


• Purdue Pharma


• Catalent


• Pfizer


• Amway


• Nature's Way


• Life Extension

US Softgel Capsule Market Industry Developments

The US Softgel Capsule Market has seen notable developments in recent months. For instance, in October 2023, Catalent announced a significant expansion of its manufacturing capabilities to enhance production of softgel capsules, driven by increased demand for dietary supplements and pharmaceuticals. Meanwhile, Pfizer has been focusing on innovation in softgel technology, releasing new formulations that cater to specific health needs.

In the realm of mergers and acquisitions, November 2023 witnessed Royal DSM acquiring a minority stake in a biotechnology startup specializing in softgel formulations, which is aimed at strengthening DSM's position in the nutraceutical space. Herbalife has also made headlines by launching a campaign to enhance consumer awareness of softgel product benefits, aligning with growing health trends in the US. The market has experienced robust growth attributed to rising consumer interest in convenient dosage forms and increased applications in pharmaceuticals and nutraceuticals. The industry’s valuation has escalated as major players like Novartis and Procter and Gamble continue to innovate and adapt to changing market demands amid a competitive landscape. These developments are shaping the trajectory of the US Softgel Capsule Market positively.

US Softgel Capsule Market Segmentation Insights

Softgel Capsule Market Type Outlook

• Gelatin Type


• Non-Animal Type

Softgel Capsule Market Application Outlook

• Vitamins


• Supplement


• Nutrition

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	1.71(USD Billion)
MARKET SIZE 2024	1.82(USD Billion)
MARKET SIZE 2035	3.96(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.323% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Shionogi, Ginkgo BioWorks, Royal DSM, Herbalife, BASF, Nutraceutical International Corporation, Novartis, Procter and Gamble, Purdue Pharma, Catalent, Pfizer, Amway, Nature's Way, Life Extension
SEGMENTS COVERED	Type, Application
KEY MARKET OPPORTUNITIES	Growing demand for nutraceuticals, Rising popularity of personalized supplements, Expansion of vegan softgel options, Increasing use in pharmaceuticals, Advancements in manufacturing technologies
KEY MARKET DYNAMICS	increasing demand for dietary supplements, growth in healthcare expenditure, technological advancements in manufacturing, rising preference for non-gelatin alternatives, expansion of e-commerce channels
COUNTRIES COVERED	US