Water Treatment System Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

Water treatment systems (point of use) are expected to see a huge growth in the coming years. The current market size is estimated to be around $ 25.67 billion in 2024 and it is expected to grow to $ 47.86 billion by 2032. This represents a CAGR of 8.1 % over the forecast period. The main driving force for this growth is the growing demand for clean and safe drinking water, which is largely influenced by rising health consciousness and tightening regulations. In addition, technological advancements in filtration and purification systems will increase the efficiency and effectiveness of point-of-use systems, which will further stimulate market growth. Also, key players in the industry, such as Culligan International, Pentair and 3M, are actively investing in the development of new products and strategic alliances to increase market share. The recent launch of smart water treatment systems and eco-friendly filtration systems shows the industry's shift towards a more sustainable and consumer-friendly approach. With increasing urbanization and the growing threat of water scarcity, the water treatment systems (point of use) market is expected to grow rapidly.

Regional Market Size

Regional Deep Dive

The Water Treatment System (Point of Use) Market is experiencing significant growth across various regions, owing to rising concerns over water quality, rising health awareness, and stringent regulatory framework. In North America, the market is characterized by advanced technology adoption and strong focus on the environment. In Europe, a stringent regulatory framework has led to the development of new water treatment solutions. Asia-Pacific is characterized by rapid urbanization and industrialization, which is driving the demand for water treatment systems. The Middle East and Africa face water scarcity issues, which is driving the growth of the point of use market. Latin America is gradually improving its infrastructure, which is expected to drive the point of use market in the near future.

Europe

• The European Union's Water Framework Directive emphasizes the need for sustainable water management, leading to increased investments in point-of-use systems that comply with stringent quality standards.
• Innovations in membrane filtration technologies by companies such as Veolia and SUEZ are enhancing the efficiency of point-of-use systems, making them more attractive to both residential and commercial users.

Asia Pacific

• Rapid urbanization in countries like India and China is driving the demand for affordable and efficient point-of-use water treatment solutions, with local startups emerging to meet this need.
• Government initiatives, such as the 'Swachh Bharat Mission' in India, are promoting the adoption of water purification technologies, significantly impacting market growth in the region.

Latin America

• Governments in Latin America are increasingly focusing on improving water quality standards, leading to a rise in demand for point-of-use systems, particularly in urban areas.
• Local companies are developing cost-effective water treatment solutions tailored to the needs of low-income households, which is expanding market access and adoption.

North America

• The U.S. Environmental Protection Agency (EPA) has introduced new regulations aimed at reducing lead and other contaminants in drinking water, which is driving demand for point-of-use water treatment systems among consumers and businesses.
• Companies like Culligan and Brita are innovating with smart water filtration technologies that provide real-time water quality monitoring, enhancing consumer confidence and expanding market reach.

Middle East And Africa

• The Gulf Cooperation Council (GCC) countries are investing heavily in desalination and point-of-use water treatment systems to address water scarcity issues, with companies like AquaVenture Holdings leading the charge.
• Cultural factors, such as the importance of water quality in Islamic practices, are driving consumer demand for reliable water treatment solutions in the region.

Did You Know?

“Approximately 2.2 billion people worldwide lack access to safely managed drinking water services, highlighting the critical role of point-of-use water treatment systems in improving global health.” — World Health Organization (WHO)

Segmental Market Size

The point of use water treatment market plays an important role in the overall water treatment market, primarily focusing on providing access to water at the point of use. It is a segment that is currently growing due to the increasing concern of consumers about water quality and the rising level of contamination in the municipal water supplies. In addition, regulatory policies such as the U.S. Safe Drinking Water Act, which mandates the stricter water quality standards, are pushing consumers to seek reliable point-of-use water treatment solutions for their homes and businesses. The point-of-use water treatment market is at a mature stage, with established players such as Brita, Pur and Culligan leading the market. These companies have a strong presence in North America and Europe, where consumers are primarily concerned about the ease and efficiency of the water purification methods. In terms of applications, the key areas are the home, the office and emergency preparedness. The most popular products are faucet-mounted filters and under-sink filters. The increasing trend towards the reuse of water containers is also driving the growth of this market. The introduction of new technologies such as advanced filtration and ultra-violet disinfection is boosting the effectiveness and popularity of point-of-use water treatment solutions.

Future Outlook

Point of use water treatment systems will see a substantial rise in market value from US$25.67 billion in 2024 to US$47.86 billion in 2032, representing a robust compound annual growth rate (CAGR) of 8.1%. This growth will be driven by growing consumer awareness of water quality, the rising awareness of health issues and the stricter regulations aimed at ensuring safe drinking water. As urbanization continues to accelerate, especially in developing countries, the demand for efficient and cost-effective water treatment solutions will rise, and the penetration rate of point of use systems in households and commercial establishments will increase. The future of the market will also be shaped by technological advances. Smart water treatment systems equipped with IoT capabilities will improve the experience of consumers and the operational efficiency of service providers. In addition, the growing trend toward sustainable and eco-friendly solutions will spur the adoption of advanced filtration and disinfection methods such as reverse osmosis and UV irradiation. Moreover, policies aimed at increasing access to safe drinking water and investment in water-related public works will further boost market growth. Hence, point of use water treatment systems will play an important role in the global drive to ensure safe and sustainable water supplies.