Web Performance Market Analysis

Web Performance Market Overview

The Web Performance Market is projected to grow from USD 5.96 billion in 2024 to USD 11.15 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.12% during the forecast period (2024 - 2032). Additionally, the market size for Web Performance was valued at USD 5.46 billion in 2023.

Growth of the Ecommerce Industry, Proliferation of Images, Videos, and Rich Media on the Web are the key market drivers enhancing the market growth.

Figure 1: Web Performance Market Size, 2024 - 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Web Performance Market Trends

Consumers expect websites to load quickly and be easy to navigate, or they will quickly move on to a competitor's site. This demand has created a need for web performance optimization tools and services, such as content delivery networks (CDNs), web acceleration software, and other performance-enhancing technologies. As more consumers use mobile devices to shop online, the need for fast, mobile-optimized websites is crucial. Web performance solutions that can help businesses optimize their sites for mobile devices have become increasingly important in the Ecommerce industry. Thus, the growing ecommerce industry is anticipated to create the lucrative demand for the market during forecast period. According to India Brand Equity Foundation, in 2020, the Indian E-commerce market was valued USD 46.2 billion, and the market is anticipated to reach USD 188 billion by 2025. As a result, the rising e-commerce industry is anticipated to support the market growth during projected period.

However, the proliferation of images, videos, and rich media on the web is supporting the growth of the Web Performance Market in several ways. Firstly, these media-rich elements can significantly slow down website loading times, leading to a poor user experience and increased bounce rates. As a result, website owners and businesses are investing in web performance optimization tools and services to optimize these elements and improve website speed. Also, as the use of images, videos, and rich media on the web continues to grow, so does the demand for web performance monitoring and testing tools. Businesses need to ensure that their websites are performing optimally and providing a seamless user experience, even with the addition of media-rich elements. The proliferation of media-rich content has also led to the need for more advanced content delivery networks (CDNs) that can handle the increased demands of delivering this content to users around the world. CDNs are a critical component of web performance optimization, and their importance has only increased with the growth of media-rich content on the web. Thus, the proliferation of images, videos, and rich media on the web is driving the demand for web performance optimization, monitoring, and testing tools and services, as well as advanced CDNs, leading to the growth of the Web Performance Market.

Latest Industry Update for Web Performance Market

February 2023- A new software-defined networking (SDN) controller created by Nokia lately has boosted the network of global communications platform provider BICS.

In addition to enhancing user experience overall and setting the framework for 5G network slicing, the latest intelligence module automates the best traffic routing on the network. Across its worldwide network, the new SDN controllser will be utilized to manage capacity & flow routing. The controller constantly adjusts and optimizes traffic flow by keeping track of routing pathways throughout the network and making choices accordingly. The SDN has been modified to produce a custom model for the use cases catered to the requirements of BICS.

Despite the fact that this action would immediately improve BICS' network even more, it will also pave the path for future 5G technology use cases such as bandwidth calendaring & network slicing. These use cases result in more intelligent bandwidth usage across 5G networks, opening up new possibilities for satisfying the expanding connection needs of businesses. This better network distribution can be planned at certain intervals, such as "calendaring" bandwidth every month for a cloud data backup, or it can function on the application level, like a network slice especially for public safety applications.

To handle local & roaming traffic slices, the SDN controller will be a crucial part of BICS as the industry scales up the implementation of 5G network slicing. This is especially important because 5G technology slicing use cases now only allow local traffic, which makes it possible for global connectivity use cases in the future. The adoption of 5G and future large-scale slicing by operators will be necessary for this subsequent level of innovation.  This breakthrough will have a more immediate effect on BICS' network by improving its ability to support important and low-latency applications.

Web Performance Market Segment Insights

Web Performance Component Insights

The Web Performance Market segmentation, based on component includes Solution, Service. Among these, solution segment dominates the segment. The use of web performance solutions has grown in popularity over time since they improve the operational effectiveness of companies which manufacture automobiles. In order to plan production and procurement procedures through the use of web performance solutions, auto manufacturers are able to predict the demand for products or supplies in advance, which ultimately contributes to the growth of the market.

Web Performance Organization Size Insights

The Web Performance Market segmentation, based on organization size, includes SMEs, Large Enterprises. Largest market share was held by SMEs. SMEs, especially those in developing countries, boost the economy by utilizing new technologies and digital capitalization to expand their businesses. In order to survive in today's highly competitive sector, businesses need to have a well-thought-out company plan and a strong internet presence. The need for web performance solutions and services among SMEs is anticipated to rise, contributing to the market's expansion.

Web Performance Deployment Type Insights

The Web Performance Market segmentation, based on deployment type, includes On-premises, Cloud. Throughout the projected period, the CAGR for the cloud deployment type is anticipated to be higher. To avoid major investments in IT infrastructure and to benefit from improved scalability, quicker deployment, and agility, businesses are turning to cloud-based services. Organizations can quickly reduce their initial expenses, monitor content quality, boost ROI, and increase their customer base with cloud-based deployments. As a result, it is anticipated that during the projected period, the usage of the cloud deployment type will increase.

Figure 1: Web Performance Market, by Deployment Type, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Web Performance Vertical Insights

The Web Performance Market segmentation, based on vertical, includes Telecom and IT, Government, Banking, Financial Services, and Insurance (BFSI), Automotive, Logistics and transportation, Manufacturing, Retail, Media and entertainment, Healthcare, and Others (utilities, education, and gaming). In 2022, the telecom and IT segment is the dominating segment in the verticals due to the high use of web performances services and solutions for improving the better consumer experience which supported the telecom and IT industry growth.

Web Performance Regional Insights

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American web performance market area will dominate this market, owing to the Companies in North America are shifting from using traditional commercial approaches to online platforms, which is anticipated to fuel the expansion of the region's eCommerce market. Due to this, there is now a greater requirement for new websites and web apps, which increases the demand for web performance solutions. This is one of the primary factors responsible of the North American web performance market's rapid growth.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: WEB PERFORMANCE MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe web performance market accounts for the second-largest market share due to the growing e-commerce sector and rising IT spending by various end use industries such as manufacturing, IT and telecom and more. Further, the German web performance market held the largest market share, and the UK web performance market was the fastest growing market in the European region.

The Asia-Pacific Web Performance Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to advancing countries. It is also projected that the web performance market in the region would grow rapidly over the next several years as businesses in these nations swiftly accept web performance tools and solutions to speed up their business processes. Moreover, China’s web performance market held the largest market share, and the Indian web performance market was the fastest growing market in the Asia-Pacific region.

Web Performance Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the web performance market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, web performance industry must offer cost-effective items.

Service and solution providers are inviting in product innovation and devlopment  is one of the key business tactics used by service and solution provider in the global web performance industry to benefit clients and increase the market sector. In recent years, the web performance industry has offered some of the most significant advantages to medicine. Major players in the web performance market, including IBM (US), F5 Networks (US), Neustar (US) and others, are attempting to increase market demand by investing in research and development operations.

IBM (International Business Machines Corporation) is a multinational technology and consulting corporation headquartered in Armonk, New York. IBM is one of the largest technology companies in the world, with a wide range of products and services in various areas, including cloud computing, artificial intelligence, blockchain, data analytics, cybersecurity, and more. Over the years, IBM has made significant contributions to the development of modern computing, including the invention of the hard disk drive, the relational database, the FORTRAN programming language, and the magnetic stripe card.

For instance, In March 2020, IBM announced a new partnership with Verizon Media to integrate Verizon's CDN and edge computing services with IBM Cloud. This partnership enables IBM Cloud customers to leverage Verizon's network and technologies to improve their website performance and deliver content faster to end users.

F5 Networks is a global technology company that provides solutions for application delivery, security, and availability. The company is headquartered in Seattle, Washington, and was founded in 1996. F5 Networks is best known for its BIG-IP product line, which includes a range of software and hardware appliances designed to improve the performance, security, and availability of enterprise applications. F5 Networks' products are used by a wide range of businesses and organizations, including large enterprises, government agencies, and service providers. The company's solutions are designed to address the challenges of delivering and securing applications in today's complex, multi-cloud environments.

For instance, in July 2020, F5 launched Silverline Shape Defense, a solution which protects websites from an increasing amount of fake internet traffic. With the help of F5's Silverline managed security services, web security and performance are enhanced, and the shortage of qualified cybersecurity personnel that is required to counter the most recent online attacks in real time is filled.

Key Companies in the web performance market include

• Akamai (US)


• ZenQ (US)


• CA Technologies (US)


• New Relic (US)


• ThousandEyes (US)


• Cavisson (US)


• F5 Networks (US)


• Neustar (US)


• CDNetworks (Korea)


• Netmagic (India)


• Micro Focus (UK)


• Cloudflare (US)


• Dynatrace (US)


• IBM (US)

Web Performance Industry Developments

May 2020 In order to improve visibility across the enterprise, online, and cloud, Cisco announced its intention to purchase ThousandEyes, Inc. and will integrate its capabilities into the AppDynamics application intelligence division. By providing end-to-end insight while using cloud apps, the purchase will provide a more detailed and comprehensive profile to identify issues and enhance web and application performance across all networks used by the organization.

Nov. 2021 The release of current and future developments throughout Tableau Software's data analytics and business intelligence portfolio was announced.

Web Performance Market Segmentation

Web Performance Component Outlook

• Solution


• Service

Web Performance Organization Size Outlook

• SMEs


• Large Enterprises

Web Performance Deployment Outlook

• Cloud


• On-Premise

Web Performance Vertical Outlook

• BFSI


• IT & Telecommunication


• Healthcare


• Manufacturing

Web Performance Regional Outlook

• 
  

  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• 
  

  Europe

  
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• 
  

  Asia-Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• 
  

  Rest of the World

  
  
  
  
  • 
    

    Middle East

    
    
  
  
  • 
    

    Africa

    
    
  
  
  • 
    

    Latin America