By Region, the study segments the market into North America, Europe, Asia-Pacific and Rest of the World. North America Maltodextrin market accounted for USD 1.60 billion in 2022 and is expected to exhibit a 4.25% CAGR during the study period. This is mainly owing to the increased preference for sugar-reduced products and low-calorie food products among consumers increasing over the years.
Food & beverage manufacturers are also launching low-calorie products in line with the government initiatives in the region including the sugar tax; National Salt and Sugar Reduction Initiative; National Strategy on hunger, nutrition, and health; etc. are expected to fuel the demand for the maltodextrin used in such products which are anticipated to boost the growth of the market. According to the Cleveland Clinic article on gluten intolerance, around 6% of the US population is tolerant of gluten consumption.
Beyond Celiac, a research and patient advocacy firm working on celiac disease in its Annual Celiac Landscape report has estimated that around 3.2 million population in America have gluten sensitivity and celiac disease. Further, it highlighted that around 53% of the citizens in America believe that a strict and completely gluten-free diet is the only solution to control gluten sensitivity. This increase in preference for a diet that supports gluten intolerance and/or celiac diseases is expected to create opportunities for the players in the maltodextrin market in the region.
Further, the major countries studied are: The U.S, Canada, Mexico, UK, Germany, France, Italy, Spain, China, Japan, India, Australia & New Zealand, and Brazil.
Figure 3: MALTODEXTRIN MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
The Asia-Pacific Maltodextrin Market accounts for the second-largest market share in 2022. This is mainly owing to the increasing disposable income in and changing lifestyles in key economies like China, India, Singapore, Australia, New Zealand, and Japan among others are impacting the demand for various food & beverage products and personal care items. In addition, the shifting consumer preference towards personal grooming and looking good is driving the growth of the cosmetics sector in the region which is also positively impacting the maltodextrin market in the Asia-Pacific region.
In addition, the rising government initiatives to reduce the sugar content in food & beverage products in countries like Malaysia, India, China, Singapore, and the Philippines along with the shifting consumer preference for sugar reduced & low-calorie products are anticipated to create lucrative opportunities for the players in the market. Moreover, India Maltodextrin market held the largest market share, and the China Maltodextrin market was the fastest-growing market in the Asia-Pacific region.
Europe Maltodextrin market is expected to grow at a CAGR of 4.62% from 2023-2030. Consumer research conducted among teenagers on sugary drinks in Europe and Ireland by the Dental Health Foundation Ireland has highlighted that around 11% of the lowest class group of children are consuming sugary soft drinks daily. The Union of European Soft Drinks Association has been taking significant steps to reduce the addition of sugar in soft drinks over the years.
For instance, the association has achieved a sugar reduction in soft drinks by 13.3% in the period between 2000 and 2015 in line with the EU to reduce the added sugars by 10% by 2020. Further, the U.K. Maltodextrin market held the largest market share, and the Germany Maltodextrin market was the fastest-growing market in the North America region.
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