Virtual Dressing Room Market Trends

Growing online shopping to boost market growth

Mobile body scanning technology has an influential and transformative impact on businesses of all sizes. Solutions such as Mobile Tailor aid enterprises in collecting and gathering body measurements remotely using just two customer photos. Similarly, the YourFit solution matches e-shoppers with their perfect fit and helps tackle fashion e-commerce sizing challenges. This technology brings the fitting room to the online world, providing a photo-realistic try-on experience powered by highly accurate body measuring technology. Around 71% of consumers shop more with brands that integrate Augmented Reality (AR) into the customer’s purchase journey.

Magic mirrors are gaining popularity and becoming the new normal on shop floors, allowing customers digital visualization. There is a growing shift toward the adoption of mobile e-commerce, which is expected to create lucrative opportunities for the market.

A virtual fitting room, an online replica of an in-store changing space, was introduced in the form of 2D overlays and witnessed a slow start in the fashion retail industry. Nonetheless, the market has observed a robust demand with the emergence of 3D technologies that make use of a mannequin to determine the size of the user. A virtual 3D fitting room represents a collaborative platform between the customer and the fashion brand that attempts to boost customer confidence and minimize the instances where a customer may want to return/exchange a product due to sizing and fitting issues.

The ubiquity of intelligent technologies, such as high-quality integrated smartphone cameras, smart mirrors, and high-definition lenses, is expected to drive the adoption of virtual changing room technology over the forecast period.Therefore, such factors has enhanced the Virtual Dressing Room market CAGR across the globe in the recent years.

However, The rise in the number of fashion brands globally has led to numerous sets of options for customers to choose from is another factor driving the growth of the Virtual Dressing Room market revenue.

The Global Virtual Dressing Room Market Industry is experiencing rapid growth due to advancements in augmented reality (AR) and artificial intelligence (AI). These technologies enhance the user experience by allowing customers to visualize clothing on their digital avatars. For instance, companies like Amazon and ASOS are integrating AR features that enable users to try on clothes virtually. This trend is expected to drive the market's value to 8.93 USD Billion in 2024, as consumers increasingly seek innovative shopping experiences that blend physical and digital realms.

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Virtual Dressing Room market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Virtual Dressing Room industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies adopted by manufacturers in the Virtual Dressing Room industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Virtual Dressing Room industry has provided medicine with some of the most significant benefits. The Virtual 3D  market major player such as Stray Vista Studios, and others are working to expand the market demand by investing in research and development activities.

tray Vista’s facility, located a short distance from Austin, features Texas’ first full-size Virtual Production Volume (VPV) wall that displays interactive, computer-generated environments whose perspectives adjust based on camera positioning. In January 2023, Stray Vista Studios will open Feb. 9 at 252 Frog Pond Lane, Bldg C., Dripping Springs. The facility features a virtual production volume wall that can display interactive environments that are computer generated. The perspective can shift with the camera movement, allowing for fluid motion. Fully immersive lighting that can mimic any time of day comes from the LEDs in the screen and ceiling.