Liquid Soap Market is predicted to reach USD 41.28 Billion at a CAGR of 7.30% during the forecast period 2023-2032

Growing pandemic-related illness prevalence is expected to drive market expansion in the near future at a CAGR of 7.30% during the forecast period 2023 to 2032.

Market Research Future (MRFR) has published a cooked research report on the “Global Liquid Soap Market” that contains information from 2018 to 2032. The liquid soap market is estimated to register a CAGR of 7.30% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global liquid soap market - Procter & Gamble (U.S.), Henkel AG & Co. KGaA (Germany), Colgate-Palmolive Company (U.S.), Unilever (U.K.), Reckitt Benckiser Group plc (U.K.), Kimberly-Clark Worldwide, Inc. (U.S.), The 3M Company (U.S.), Lion Corporation (Japan), Kao Corporation (Japan) and Johnson & Johnson Services, Inc. (U.S.).

Liquid Soap Market Highlights

The global liquid soap market is accounted to register a CAGR of 7.30% during the forecast period and is estimated to reach USD 41.28 billion by 2032.

One of the main factors influencing the increase in demand for liquid soap globally is the rising importance placed on cleanliness and hygiene, along with the expanding use of safety measures in homes, workplaces, and public places. Additionally, due to the emergence of the coronavirus disease (COVID-19) and the rise in the prevalence of contagious illnesses like the common cold and chickenpox, touch-free hand hygiene dispensing systems have made it possible for liquid soap to be used widely in maintaining sanitation and sterility, particularly in healthcare facilities like hospitals. Furthermore, a number of governments around the world are introducing campaigns and initiatives to promote personal hygiene and cleanliness. These initiatives include hand washing among children, maintaining personal hygiene in public restrooms, and more.

Segment Analysis

The global liquid soap market has been segmented into product type, application, and distribution channel.

On the basis of product type, the market is segmented into Bath & Body Soaps, Dish Wash Soaps, Laundry Soaps, and Others (Surface Cleaners and Car Wash Soaps). The proton exchange membrane electrolysis segment was attributed to holding the largest market share in 2022. The growth of this market sector is being driven by the rising disposable income, changing lifestyle trends, and higher demand for personal care products. In addition, the demand for luxury, all-natural bath and body wash products is rising due to consumers' growing interest in wellness and self-care, particularly in developed countries.

Based on application, the global liquid soap market has been segmented into Household and Commercial. The household segment was expected to hold the largest market share in 2022. In general, metropolitan areas have higher demand than rural ones. Rising consumer awareness of hygiene and a healthy lifestyle in emerging economies is one of the key elements contributing to this increase. Governmental programs aimed at enhancing hygiene in developing nations like China and India will promote the increase.

Based on distribution channel, the global liquid soap market has been segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Sales Channel, and Others (Pharmacies and Department Stores). The supermarkets/hypermarkets segment was expected to hold the largest market share in 2022. This channel provides a wide range of products in one location, allowing customers to physically compare the goods before purchasing. It is projected that lower operational and selling overheads will further contribute to the segment's growth.

Regional Analysis

The global liquid soap market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe liquid soap market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The liquid soap market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World liquid soap market comprises of Middle East, Africa, and Latin America.

The largest market share for liquid soap was maintained by the North American regional sector. The coronavirus pandemic's emergence has increased consumer awareness of health and sanitary conditions, which has fuelled safety trends in homes, workplaces, and other public settings. This is one of the major developments in this area that is propelling the market for liquid soap to expand.

Moreover, the Europe market has been persistently growing over the forecast period because more people have discretionary income in the area, which has increased demand for liquid soap to preserve cleanliness and hygiene. An increase in both private and public spending to lower the risk of diseases and create a safer environment is a major trend that has contributed to an increase in demand for liquid soap.

Additionally, Asia Pacific is anticipated to experience the quickest growth over the forecast period. The increase in consumer disposable income and the growth in living standards are driving the market's rapid expansion. Due to the region's rising hygiene concern, Asia-Pacific is one of the key geographical regions in the liquid soap market. Additionally, a growth in hygiene awareness is predicted to support an increase in sales revenue supported by a growing population.

Furthermore, the rest of the world's liquid soap market is divided into the Middle East, Africa, and Latin America. The markets in Latin America, the Middle East, and Africa are still developing. These areas have a population that is more likely to use bar soap. However, it is anticipated that the rising supply of products and declining prices will drive up demand in both regions.

Key Findings of the Study

• The global liquid soap market is expected to reach USD 41.28 billion by 2032, at a CAGR of 7.30% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market. The market is expanding quickly due to rising consumer disposable income and rising living standards.


• Based on application, the household segment was attributed to holding the largest market in 2022, with an approximate market share of 45–65%.


• Procter & Gamble (U.S.), Henkel AG & Co. KGaA (Germany), Colgate-Palmolive Company (U.S.), Unilever (U.K.), Reckitt Benckiser Group plc (U.K.), Kimberly-Clark Worldwide, Inc. (U.S.), The 3M Company (U.S.), Lion Corporation (Japan), Kao Corporation (Japan) and Johnson & Johnson Services, Inc. (U.S.).