growing adoption of pets across the globe and the demand for high-quality pet food are driving the growth of the Pet Treat Products Market at a CAGR of 10.16% during the forecast period 2025 to 2035

Market Research Future (MRFR) has published a cooked research report on the “Global Pet Treat Products Market” that contains the information from 2019 to 2035.

The Global Pet Treat Products Market is estimated to register a CAGR of 10.16 % during the forecast period of 2025 to 2035.

MRFR recognizes the following companies as the key players in the Global Pet Treat Products Market — Mars, Incorporated, Nestlé Purina PetCare, Colgate-Palmolive, General Mills, Inc., Archer Daniels Midland Company (ADM), Wellness Pet Company, Central Garden & Pet Company, Spectrum Brands Holdings, Inc., The J.M. Smucker Company, United Petfood and others.

Pet Treat Products Market Highlights

The Global Pet Treat Products Market accounted for registering a CAGR of 10.16% during the forecast period and is estimated to reach USD 82.80 billion by 2035.

Increasing focus on pet health and wellness is driving significant growth in the global pet treat market. Pet owners are actively seeking snacks that support dental health, joint function, skin condition, and overall vitality. This trend has led to a surge in the popularity of health-oriented treats formulated with high-quality ingredients free from artificial additives. As pets are increasingly viewed as family members, pet owners are more conscientious about their pets' overall health, nutrition, and well-being. This shift in mindset has fueled the demand for pet treats that not only satisfy pets' tastes but also contribute to their long-term health. With pets living longer and more active lives, owners are seeking out products that promote specific health benefits, such as improved dental health, joint support, digestive wellness, and enhanced immunity. 

As a result, the pet treat market has seen a surge in functional treats that provide added nutritional value, responding to the growing demand for healthier, more beneficial snack options. Additionally, specialty products such as dental chews or grain-free options cater to pets with specific dietary sensitivities or health concerns. The preference for clean-label products, those that are minimally processed and contain recognizable ingredients, further underscores this movement towards healthier options. As pet owners become more knowledgeable about their pets' dietary requirements, they are willing to invest in premium treats that contribute positively to their pets' health. This rising focus on pet health is particularly evident in the dog and cat food segments, where functional treats designed to address specific health concerns are in high demand. 

For example, treats containing glucosamine for joint support are popular among older dogs or active breeds prone to mobility issues. As pet owners become more health-conscious, they are increasingly opting for products that are not only free from artificial additives and preservatives but also packed with natural, nutrient-dense ingredients that contribute to their pets' overall wellness. Additionally, the rise in pet health insurance signifies a shift towards viewing pet care as an investment rather than an expense. Younger generations of pet owners are particularly inclined to secure insurance for their pets, indicating a commitment to preventive care and long-term health management. This trend is supported by statistics showing that a significant portion of younger pet owners actively seek out preventive measures to avoid costly emergency treatments later. As consumers become more educated about their pets' needs, they are increasingly inclined to invest in products that enhance their pets' quality of life.

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Segmental Analysis

The Global Pet Treat Products Market has been segmented based on by Flavor, by Food Type, by Animal Type, by Packaging Type and by Distribution Channel.

Based on Flavor, this segment includes Flavored and Unflavored. The Flavored segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. The diet of cats and dogs can now include a whole range of flavored pet treats that are in demand. Pet treats, in general, are gaining popularity as more and more people would want their pets to have the best while indulging in these adorable companions. Such treats are usually given to pets for two reasons: they taste delicious and nutritious at the same time. Popular pet treat flavors are chicken, bacon, and cheese since these are already familiar to the pets. There has been a shift in pet owners seeking more than just tasty treats, but also ones that enhance the health of a pet. This has encouraged the manufacture of more nutritious pet treats integrated with vitamins, minerals, and specific functions for skin, joints, and digestion. The rising popularity of pet ownership has also led to the rise of numerous flavored pet treats that suit all types of pets, such as small and big. There are different types of bulk pet treats, such as chews, dental bones, and biscuits, designed for purposes according to the pets’ needs: removing hunger or maintaining oral hygiene. With the rise of gourmet pet treats and chews, many interesting flavors swamped the market, including salmon, sweet potato, pumpkin, or even bacon-wrapped varieties for pet owners wishing to spoil their dear pets.

Based on Food Type, this segment includes Granules & Flakes, Chunks & Nuggets, Sticks & Wafers, Kibbles & Pellets, Shredded & Sliced, Others. The Kibbles & Pellets segment dominated the global market in 2024, while the Chunks & Nuggets segment is projected to be the fastest–growing segment during the forecast period. Kibbles and pellets are common types of pet foods that are easy to measure and have good nutritional value. Little and crunchy kibbles are made for pets of any size with one bite; they are suitable for many kinds of breeds. For animals such as dogs and cats, its hardness helps to some extent, while its crunch is beneficial for dental hygiene. Further, kibbles have lipids, protein, and carbs that are distributed in an appropriate ratio, allowing for their use during training or as regular snacks. Many pet owners tend to use them as a reward for good practice or as a healthy snack for their pets due to kibbles being easy to pack and having a long shelf life. Although pellets are often a little more packed than kibbles, they are also approximately the same size. Pellets are also useful in providing essential nutrients when targeted at animal feed. Small animals such as rabbits, guinea pigs, or fish consume dep pellets as part of their diet with a proper-sized texture of food. Pellets can be made from a variety of ingredients, including grains, vegetables, and plant-based proteins, and are frequently enriched with vitamins, minerals, and fibers to support digestive health. For pets with specific dietary needs, pellets come in grain-free, high-protein, or high-fiber options, accommodating dietary sensitivities or restrictions.

Based on Animal Type, this segment includes Food Packaging Dog Food, Cat Food, Horse food, Others. The Dog Food segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. Dog food has evolved with pet treats becoming a major focus in the industry, driven by pet owners’ desire to provide their dogs with nutrition and variety and enjoyment. Pet treat food products are now crafted with diverse ingredients and flavors, addressing a range of dietary needs and preferences. Tasty and nutritious proteins from sources such as chicken, beef, and fish are often combined with vegetables and whole grains to make wholesome treats. As the market demands it, more brands also offer new ingredients such as sweet potatoes, blueberries, and chia seeds, elevating the nutritional value of these treats and pampering the dogs. Also, simply pet treat food products have health benefits now too. There is a demand for functional treatments with vitamins, minerals, and supplements beneficial for joints, skin, and coat and assistance the digestive system. This led to the idea of having treats that are functional, focusing on common dietary issues such as being grain-free, low-calorie, or hypoallergenic for dogs with sensitive stomachs or conditions. In a more holistic view, the natural and organic ingredient trend is also in tandem with the owner wanting to feed their pets the same diet and way that they adhere to. The market is also seeing an emphasis on transparency, with brands openly listing ingredients and avoiding artificial additives, flavors, and preservatives. Freeze-dried, dehydrated, and raw treats have become popular among pet owners seeking minimally processed options. These treat types are designed to preserve nutrients while satisfying dogs’ natural instincts with a crunch or chewiness they enjoy.

Based on Packaging Type, this segment includes Flexible Packaging (Pouches) and Rigid Packaging (Cans, Bottles, Trays, Others). The Flexible Packaging (Pouches) segment dominated the global market in 2024, while the Rigid Packaging (Cans) is projected to be the fastest–growing segment during the forecast period. Flexible packaging is an increasingly popular choice for pet treat products due to its versatility, cost-effectiveness, and convenience. This type of packaging typically includes materials like plastic films, foil, and paper, offering lightweight yet durable solutions for storing and transporting pet treats. Flexible packaging provides excellent barrier properties, protecting treats from moisture, oxygen, and contaminants to maintain freshness and flavor. It is ideal for resealable pouches, which are particularly convenient for pet owners as they help preserve the treats’ quality after opening. This packaging format also allows for creative designs and vibrant printing, enhancing shelf appeal and brand recognition. The ability to customize shapes, sizes, and closures, such as zippers or spouts, further boosts its practicality for both manufacturers and consumers. Moreover, flexible packaging contributes to sustainability as it typically uses less material than rigid alternatives, reducing environmental impact. Innovations in biodegradable and recyclable flexible materials are making it an even more attractive option for eco-conscious brands. Despite its many benefits, flexible packaging may lack the rigidity needed for certain product displays or transportation scenarios, requiring additional support in some cases.

Based on Distribution Channel, this segment includes Supermarkets & Hypermarkets, Specialty Pet Shops, Online, Others. The Supermarkets & Hypermarkets segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. Supermarkets and hypermarkets have become distribution channels for pet food treat products, offering a broad selection of treats for pet owners seeking convenience and variety. Because it is a store oriented to many consumers, the possibility of having no special journeys for buying the treats is extremely convenient; they can buy these snacks together with their other household items. Packaging and lower prices are two of the most important factors that supermarkets and hypermarkets consider when determining the configuration of pet food aisles in their shops. These types of behavior are consistent with the practices of these types of consumers, whose typical score for those lower-priced everyday essentials is high; while the broad coverage and the wide distribution of these retailers bring the treats within reach, consumers do not have to think about it when they go shopping. Apart from low-cost treats and other bundle deals, supermarkets have also focused on expanding their pet product range as consumers have shown an increase in demand for premium or high-quality pets. Nowadays, there are a lot of stores that offer treatments such as dental care and grain-free and fortified vitamins and minerals. This level of diversity allows treats to fit deep inside the dietary requirements, preferences, and health issues of the pet; thus, pet owners can do their shopping for regular and specialized pet foods in the supermarkets. Furthermore, the increasing demand for natural and organic pet treats has encouraged supermarkets to collaborate with popular pet food brands, introducing special sections or dedicated aisles for premium and specialty treats.

Regional Analysis

Geographically, the Global Pet Treat Products Market has been segmented into North America, Europe, Asia-Pacific, South America and Middle East & Africa.

Major demand factors driving the North America market are the rising awareness of pet health and wellness and growing adoption of pets across the globe and the demand for high-quality pet food. The region’s growing humanization of pets, where owners view pets as family members, has fueled demand for innovative, nutritious, and functional treats. Customers are looking for items that are suited to the nutritional requirements of their dogs, such as those that promote joint care, weight control, dental health, and even stress reduction. Treats containing natural, organic, and clean-label ingredients have become increasingly popular as a result, appealing to pet owners who are concerned about their health. Because of its vast pet population and high level of disposable income, the United States holds a significant market share and major in the North American market. Canada comes in second, with pet owners there expressing a significant preference for locally produced and sustainable goods. The market's growth has been greatly aided by e-commerce platforms, which provide customers with convenience and more access to specialized and niche pet treats. Additionally popular are subscription-based business models, which offer steady deliveries of customized treat assortments.

In Europe, high-quality, useful, and decadent pet treats are becoming more and more in demand as more European homes get pets like dogs and cats. Treats that promote their dogs' health and act as rewards are given top priority by pet owners in the area. Innovation in product offers has resulted from this, including treats that assist joint health, enhance digestion, encourage dental cleanliness, and accommodate dogs with nutritional needs. According to the European Pet Food Report, there is healthy growth in pet ownership, with 166 million European households (almost 50%) owning one or more of Europe’s 352 million pets. Annual sales of pet food products stand at 29.2 billion euros, and the volume is around 9.9 million tons. And the annual sales volume of pet food products: 10.5 million tons in 2022. Key markets such as Germany, the United Kingdom, and France major in the region, reflecting their high pet ownership rates and pet care industries. Consumers are increasingly seeking treats with natural, organic, and sustainable ingredients, aligning with broader trends toward ethical consumption. Scandinavian countries have also emerged as important markets, emphasizing eco-friendly packaging and cruelty-free production practices.

Growing pet ownership and growing knowledge of pet nutrition and health are driving the growth of the Asia Pacific pet treat market. More families in nations like China, India, Japan, and Australia are adopting pets and treating them like family members because of the region's growing urbanization and changes in lifestyle. The demand for premium pet treats that address a range of health and wellness requirements, such as dental care, digestion, and weight management, has increased because of this cultural shift. Moreover, Chinese pet owners spend an average of around USD 509 per pet-on-pet expenditure in 2022. China leads the market, driven by a growing middle-class population and increased disposable incomes, with pet owners willing to spend more on premium and imported pet treat products. According to the MRFR report, there are as many as 51 million pet dogs and 65 million pet cats in urban China. If distributed evenly across China’s urban population, this means about one in eight Chinese people owns either a dog or a cat.

The South American pet treat market has a consistent growth because of an increase in pet ownership and a change in perspective of pets from just a pet to a family member. As the pet-owning population in Brazil, Argentina, and Chile gets larger and larger, these countries are active market players. According to the global animal health association, In Brazil, 54.2 million dogs and 23.9 million cats are reported. Furthermore, there are 6.7 million dogs and 3.7 million cats in Spain as of 2022. As the average disposable incomes are increasing and urbanization is widespread in the region, pet caregivers are willing to pay a premium for nutritious and beneficial confections for their pets’ health. Brazil leads the segment because it is one of the largest countries when it comes to pet care. There is an increasingly high demand for functional treats among Brazilian pet owners. These types of treats include dental care, weight control, and digestion. Additionally, the preference for natural, organic, and grain-free options is rising, reflecting the influence of global health and wellness trends.

Growing pet ownership and increased awareness of pet health and wellbeing are driving the Middle East and Africa (MEA) pet treat market's steady growth. More urban families are adopting pets because of the region's changing lifestyles and increased urbanization, which is driving up demand for premium pet care items, including treats. Pet owners in nations like the United Arab Emirates, Saudi Arabia, and South Africa are leading the way in this trend, looking for treats that can be used as tools to improve their pets' behavior and health as well as incentives. According to Ventzi Naydenova, the UAE is one of the most developed markets in the region, indicating that the spend per pet in the UAE is almost 3 times higher than the equivalent in Saudi Arabia. In 2023. According to the latest 2023 Euromonitor data, there are 21.7 million pets in South Africa and 1.5 million pet owners with over 2 million pets, mainly cats and dogs.

Key Findings of the Study

• The Global Pet Treat Products Market is expected to reach USD 82.80 billion by 2035, at a CAGR of 10.16% during the forecast period.


• The North America region accounted for the fastest-growing global market.


• Based on the Food type, the Kibbles & Pellets segment was attributed to holding the largest market in 2024.


• Mars, Incorporated, Nestlé Purina PetCare, Colgate-Palmolive, General Mills, Inc., Archer Daniels Midland Company (ADM), Wellness Pet Company, Central Garden & Pet Company, Spectrum Brands Holdings, Inc., The J.M. Smucker Company, United Petfood and others are some of the players in the market.