The global raisins market is projected to record a CAGR of 4.81% during the forecast period due to the growing demand of raisins across the globe.

December 2022, Market Research Future has published a Report on the Global Raisins Market

Raisins Market Highlights

The global Raisins market is projected to be valued at USD 3.4 Billion by 2032, recording a CAGR of 4.81% during the forecast period. The increasing use of raisins for culinary purposes is driving the growth of the market. The growth of the organized retail sector in Asia-Pacific is further boosting the market growth. Rising consumer preference for organic products is expected to create new opportunities for the vendors active globally. However, side effects associated with the overconsumption of raisins are restricting the growth of the market.

Market Research Future has recognized the following companies as the key players in the global Raisins market: Sun-Maid (US), Del Monte Foods, Inc. (US), Dole Packaged Foods LLC (US), National Raisin Company (US), Mariani Packing Company (US), Arimex (Europe), H.B.S. Foods Ltd (UK), Murray River Organics Ltd (Australia), Bob’s Red Mill Natural Foods (US), and Newman's Own (US).

Segmental Analysis

The global Raisins market has been segmented based on category, packaging type, distribution channel and region.

Based on category,  the global raisins market has been segmented into conventional and organic. The conventional segment accounted for the largest market share of 73.90% in 2020. This segment includes raisins obtained from grapes that are grown using conventional farming practices. They are grown under normal conditions with the use of synthetic agrochemicals.

Based on the packaging type, the global raisins market has been segmented into pouches, jars & bottles, boxes and cans. The pouches segment accounted for a larger market share of 54.37% in 2020. The segment’s dominance can be attributed to the high preference for pouches amongst the consumers as it offers convenience and can be carried anywhere. The introduction of zip pouches by the raisin manufacturers has further boosted the sale of raisins in pouches. Additionally, pouches add less to the overall production/packaging cost as compared to jars, bottles, and cans.

Based on distribution channel, the global raisins market has been segmented into store-based and non-store-based. The store-based segment accounted for a larger market share of 80.63% in 2020. Consumers prefer store-based channels as they provide a one-stop shopping experience. Store-based distribution channels include supermarkets and hypermarkets, convenience stores, and others. The supermarkets and hypermarkets segment accounts for a major sale of raisins. Convenience stores include retail outlets that contribute significantly to the distribution of raisins by offering high-quality products and private-label options.

Regional Analysis

On the basis of region, the Raisins market has been categorized as North America, Europe,Asia-Pacific, and Rest of the World.  As per MRFR analysis,Europe accounted market share of 31.75% of the global market in terms of value in 2020 growing at a CAGR of 4.49% during the forecast period. The demand for raisins in the region is growing at an exponential rate. Increasing consumer preference towards organic and healthy food is anticipated to boost the demand for the raisins in the regional market. The increasing consumption of fruits and dried fruits, including raisins, is yet another determinant catalyzing the growth of the regional market. Raisins have a unique nutrient profile and are considered healthy. A single serving (43 g) of raisins renders 129 kcal, 1.6 g dietary fiber, 0.2 g total fat, 25 g total sugar, 322 mg potassium, 14 mg magnesium, and 0.8 mg iron. They are also rich in various phytochemicals such as flavonoids, hydrocinnamic acids, epicatechins, phytoestrogens, and resveratrol. Thus, the daily consumption of raisins is recommended for a healthy lifestyle, which in turn is driving the growth of the Europe market. According to MRFR analysis, the sales for raisins in Europe were valued at USD 655.7 million in 2020s.Asia-Pacific  dominates the raisins market with a market share of 29.52% with a CAGR of 4.97% during the forecast period 2021-2028. China is the leading country-level market in the region, accounting for the largest market share during the review period. With over 60% of the world’s population that constitutes approximately 4.3 billion population and strong dominance of raisin production and consumption, the region is anticipated to create lucrative opportunities for raisins manufacturers during the forecast period. Affordability and low awareness regarding the benefits of raisins in the region have long created challenges for raisins manufacturers. However, the scenarios are changing with increasing awareness regarding the health benefits of consuming raisins, increasing disposable income, and rising health consciousness. Furthermore, major raisins manufacturers are making investments for product innovation and expansion in the emerging economies of the region. All these factors are anticipated to create substantial growth opportunities for raisins in the coming years. North America holds a market share of 19.81% of the global raisins market in 2020, growing at a CAGR of 5.18% during the forecast period. The increasing demand for raisins in North America is attributed mainly to the rise in demand for nutritional foods and healthy diets. The presence of major retail brands of raisins in the region, especially in the US, is also boosting the market growth in the region. Additionally, the rapid growth of the organized retail sector has led to increased sale of raisins in North America. The growing innovative marketing campaigns by the key players in the US are also expected to boost the growth of the North America market. According to research, the majority of female and male adults in the US do not consume an adequate amount of fruit, i.e., recommended daily servings. However, with rising health concerns among the consumers, the consumption of fruits and dried fruits, especially raisins, is on the rise. Raisins have a similar nutrient profile of grapes and are considered healthy, owing to which their demand for direct consumption or as an ingredient in baking and cooking is increasing in the country.Rest of the World holds a market share of 18.92% of the global raisins market in 2020, growing at a CAGR of 4.71% during the forecast period. In 2020, the Middle East accounted for 42.62% of the raisins market in the rest of the world. The growth of the Middle East market is primarily driven by the large production and consumption of raisins in the region. Iran is a prominent market in the Middle East exporting major raisin varieties such as golden raisins, sultana raisins, black raisins, and green raisins. Increasing purchasing power along with growing awareness for a healthy lifestyle is anticipated to boost the demand for the raisins in the Rest of the World. The market in South America is projected to register the highest growth rate during the forecast period of 2021 to 2028. Urbanization is one of the major factors in South American countries, which is anticipated to act as a major factor in the driving the growth of the market during the forecast period. Additionally, the growing middle-income population group is also anticipated to fuel the growth of the market in South America. Brazil, Argentina, and Colombia are the major markets in the region. South Africa is the major country-level market in Africa, contributing significantly to the market growth. Raisins are gaining demand in South Africa for baking and confectionery applications.

Key Findings of the Study:

• The global raisins market is projected to register a growth rate of 4.81% from 2021 to 2028.


• The conventional segment accounted for the largest market share of 90% in 2020, whereas the organic segment is likely to register a higher CAGR of 4.98% during the review period.


• The pouches segment accounted for the largest market share of 54.37% in 2020 and is likely to register the highest CAGR of 5.10% during the review period.

The store-based segment is estimated to retain its dominant with a share of 80.63% in 2020, whereas the non-stored-based is estimated to register the highest CAGR of 5.32% during the forecast period.