Raisins Market Size was valued at USD 2.2 Billion in 2022. The Raisins market industry is projected to grow from USD 2.3 Billion in 2024 to USD 3.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.81% during the forecast period (2024 - 2032). Growing demand for ready-to-eat foods, dried and frozen goods, and healthy snack options, as well as growing use of raisins for culinary purposes, are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Raisins are created from delicious, fruity dried black or green grapes and are used in a variety of sweet and savoury cuisines. In addition to being high in vitamins, fibre, and minerals, they are incredibly energising. Raisins are rich in antioxidants, iron, which is good for the heart, and calcium, which is good for the bones. The use of raisins in baking and cooking is driven by the health advantages connected with their consumption. Various delicacies, ranging from sweet bread and pastries to savoury dishes found in cuisines all over the world, use raisins. The culinary industry uses them extensively. The popularity of multicultural cuisines is another important factor in the rising demand for raisins. Home cooking and baking are becoming more popular, especially among millennials, it has been noted. In their spare time, they frequently experiment with new recipes, which helps raisins sell better. A growing number of people who are health-conscious use sugar replacements in their recipes, which is primarily what is driving the sales of raisins for culinary use. For the most part in baking, raisins can be mixed or ground and used in place of sugar.
Urbanization-related changes in eating habits and a desire for new flavours are anticipated to drive the expansion of the market. The need and preference for ready-to-eat foods, dry and frozen goods, and healthy snack options are increasing along with hectic lives and 24-hour workdays. It also has the benefit of having a lengthy shelf life, as well as a range of nutrients and flavours. These are important elements driving the sultana industry ahead.
One of the main factors propelling the market for raisins is the food industry's exponential growth. Additionally, the consumption of sweets has increased, which will eventually help the sultana sector. An rise in disposable income, adjustments in consumer preferences and trends, and changes in lifestyle are further drivers driving the sultana market. The raisins industry has expanded as a result of changing consumer consumption trends towards a diet that is healthier and more nutrient-dense. Furthermore, dietary practises are constantly changing as a result of urbanisation and the search for new tastes. The demand for ready-to-eat foods, dry and frozen foods, and wholesome snacks is rising as a result of consumers' busy lives. The usage of dry fruits, especially raisins, is growing in popularity in cuisine due to their distinctive nutrients and flavours. Another advantage that is boosting the sultana industry is its longer shelf life. Due to its numerous health benefits and nutrients, including riboflavin, dietary fibre, antioxidants, linoleic acid, oleanolic acid, and others, raisins are in very high demand on the international market in both European and American nations. According to trading economics, Turkey exported 1,42,812 tonnes of raisins from September 1 to March 19, 2022, an increase of 8% over the same period in the previous year. Over the projection period, the Raisins Industry would develop due to rising export and demand. Thus, driving the Raisins market revenue.
The Raisins market segmentation, based on Category, includes Conventional and Organic. Conventional segment dominated the market in 2022. Phytochemicals make up a major portion of conventional raisins. They can improve tooth health, and boron's presence helps support bone growth. As more individuals become health-conscious consumers as a result of the accessibility of these seedless raisins, the market is expected to grow throughout the projected period.
The Raisins market segmentation, based on Packaging Type, includes Pouches, Jars & Bottles, Boxes, and Cans. Pouches segment dominated the market in 2022. This is due to an increase in the use of raisins packaged in pouches for supply chain safety and simple handling.
The Raisins market segmentation, based on Distribution Channel, includes Store-Based and Non-Store-Based. Store-based segment dominated the Raisins market in 2022. This can be related to customers' growing demand for raisins distributed through retail outlets.
Figure 1: Raisins Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Raisins Market dominated this market in 2022 (45.80%). This is due to the region's strong production and rising demand. According to the International Nuts & Dried Fruits Council, there will be 215 thousand MT of consumption and 2,09,000 MT of production of dried grapes in 2020–2021. The Raisins Market Size is expanding as a result of the high production and rising domestic demand. Further, the U.S. Raisins market held the largest market share, and the Canada Raisins market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: RAISINS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Raisins market accounted for the healthy market share in 2022. Demand for raisins in Europe is anticipated to increase as customer demand for organic and healthy foods grows. Another factor contributing to the expansion of the local market is the increased consumption of fresh fruits and dried fruits, particularly raisins. Further, the German Raisins market held the largest market share, and the U.K Raisins market was the fastest growing market in the European region
The Asia Pacific Raisins market is expected to register significant growth from 2023 to 2032. Revenue from the target market in Asia-Pacific is anticipated to increase significantly over the course of the projected period as a result of the festival and giving cultures in growing nations. However, throughout the projection period, demand for sweet dried fruit is likely to increase significantly in emerging economies like China and India. This is because consumers in APAC have significantly more disposable income and are more aware of health issues. Moreover, China’s Raisins market held the largest market share and the Indian Raisins market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Raisins market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Raisins industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Raisins industry to benefit clients and increase the market sector. In recent years, the Raisins industry has offered some of the most significant advantages to medicine. Major players in the Raisins market, including Murray River Organics Ltd, Sun-Maid Growers of California, Del Monte Foods, Inc., Dole Packaged Foods LLC, National Raisin Company, Mariani Packing Company, Arimex, HBS Foods Ltd Bob's Red Mill Natural Foods, and Newman's Own, are attempting to increase market demand by investing in research and development Categorys.
Producing and selling fresh produce, as well as other food items, is the business of Dole Food Co. Inc. (Dole). The company sells sprouts, mushrooms, celery, cauliflower, potatoes, onions, radish, green leaf lettuce, and onions. In addition, Dole offers organic pineapple, plantains, bananas, and blackberries. The company offers a variety of chopped salad kits, including cheddar, chopped sunflower crisp, chopped chipotle, and chopped sesame Asian. Dole offers its products to institutional, retail, and wholesale consumers everywhere. The United States' Dole is based in Thousand Oaks, California. Dole Packaged Foods LLC introduced two functional product lines in July 2021 called DOLE FRUITIFY and DOLE ESSENTIAL that are free of high fructose corn syrup and added sugar. The Dole Promise calls for all of its products to be free of added sugar by 2025.
Bananas, fresh produce, prepared cuisine, vegetables, and other products and services, such as the sale of poultry and meat products, are all produced, marketed, and distributed by the multinational food firm Fresh Del Monte Produce Inc. (Fresh Del Monte). The company sources fresh produce from Central, North, and South America, as well as the Philippines, and prepared cuisine from Europe, Africa, and the Middle East. Mann's, Pinkglow, Honeyglow, UTC, Del Monte, Rosy, Just Juice, Fruitini, and other regional brand names are just a few of the items that Fresh Del Monte sells. It provides items to wholesalers, distributors, club shops, convenience stores, and retailers all around the world. The company has operations in the Middle East, Africa, Asia, and the Americas. The headquarters of Fresh Del Monte are in Coral Gables, Florida, in the United States. One of the top vertically integrated producers, marketers, and distributors of premium fresh and fresh-cut fruit and vegetables in the world, Fresh Del Monte Produce Inc., announced a cooperation with I Squared Capital in June 2021.
Raisins Industry Developments
Sun-Maid introduced a range of "Simply Balanced" raisins that include no added sugar or sulfites, targeting to health-conscious consumers.
Dole Food Company introduced "Sunshine Dried" raisins, claiming that the process of sun-drying retained more flavour and minerals.
May 2021: A farm in Mildura and a dried vine fruit (DVF) processing facility in Mourqoung, New South Wales, are being sold for USD 6 million, according to a statement from Murray River Organic.
March 2021: The California-based Sun-Maid Growers announced their intent to purchase Plum Organics. It is a high-end brand of organic snacks for kids and infant meals.
August 2017: The national sultana company disclosed that it has invested in a number of important renewable technologies to increase efficiency and solidify its position in the market.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 2.2 Billion |
| Market Size 2024 | USD 2.3 Billion |
| Market Size 2032 | USD 3.4 Billion |
| Compound Annual Growth Rate (CAGR) | 4.81% (2024-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Category, Packaging Type, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Murray River Organics Ltd, Sun-Maid Growers of California, Del Monte Foods, Inc., Dole Packaged Foods LLC, National Raisin Company, Mariani Packing Company, Arimex, HBS Foods Ltd Bob's Red Mill Natural Foods, and Newman's Own |
| Key Market Opportunities | Rising consumer preference for organic products |
| Key Market Dynamics | Increasing use of raisins for culinary purpose and increased demand and preference for ready-to-eat foods, dried and frozen items, and healthy snack options |
Raisins Market Highlights:
Frequently Asked Questions (FAQ) :
The Raisins market size was valued at USD 2.2 Billion in 2022.
The market is projected to grow at a CAGR of 4.81% during the forecast period, 2024-2032.
North America had the largest share in the market
The key players in the market are Murray River Organics Ltd, Sun-Maid Growers of California, Del Monte Foods, Inc., Dole Packaged Foods LLC, National Raisin Company, Mariani Packing Company, Arimex, HBS Foods Ltd Bob's Red Mill Natural Foods, and Newman's Own
The Conventional Category dominated the market in 2022.
The Pouches Packaging Type had the largest share in the market.
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