North America Raisins Market Research Report By Category (Conventional, Organic), By Packaging Type (Pouches, Jars & Bottles, Boxes, Cans), By Distribution Channel (Store-Based, Non-Store-Based) and By Regional (US, Canada)- Forecast to 2035

North America Raisins Market Overview

North America Raisins Market Size was estimated at 675.89 (USD Million) in 2024.The North America Raisins Market Industry is expected to grow from 750(USD Million) in 2025 to 1,200 (USD Million) by 2035. The North America Raisins Market CAGR (growth rate) is expected to be around 4.365% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key North America Raisins Market Trends Highlighted

The North America Raisins Market is experiencing notable trends shaped by consumer preferences and agricultural practices. One significant market driver is the growing awareness of healthy eating habits, which has led to an increased demand for nutritious snacks. Raisins, being rich in antioxidants and vitamins, align well with this health-conscious trend, making them a popular choice among consumers looking for convenient and wholesome snack options. Additionally, the rise of plant-based diets and veganism in North America has fueled interest in raisins as a natural and versatile ingredient, especially in baked goods, cereals, and granola mixes.Recent trends also showcase a shift towards organic and sustainably sourced raisins. Consumers are becoming more environmentally conscious, seeking products that are organically grown and ethically produced. This trend is supported by several certification programs and standards in the region, pushing growers toward sustainable farming practices. Furthermore, innovations in packaging and product offerings, such as flavored or mixed dried fruit blends, continue to attract consumers, enhancing the overall appeal of raisins in the market. Opportunities in the North America Raisins Market include expanding online sales channels and focusing on product diversification.The convenience of e-commerce allows companies to reach a wider audience while introducing new flavors or value-added products that can cater to evolving consumer tastes. As the demand for healthy snacks grows, companies that can effectively market raisins as a versatile and nutritious option are likely to gain a competitive edge in this dynamic market. Overall, the combination of health trends, sustainability efforts, and innovative marketing strategies will play a crucial role in shaping the future of the raisins market in North America.

North America Raisins Market Drivers

Growing Health Consciousness Among Consumers

An increasing trend in health consciousness among North American consumers is a significant driver for the North America Raisins Market Industry. According to the United States Department of Agriculture (USDA), the demand for healthy snacks has risen by over 20% in recent years. This shift is influenced by the rising awareness of the benefits of natural sugars and fiber found in raisins, promoting them as a preferable alternative to processed snacks.With organizations like the Academy of Nutrition and Dietetics promoting whole fruits and natural snacks, the popularity of raisins has surged as consumers seek nutrient-dense options. In addition, statistics from health organizations show that the incidence of obesity is a growing concern in North America, pushing consumers towards healthier snack choices, thus driving the growth of the North America Raisins Market.

Sustainability and Organic Farming Trends

The trend towards sustainability and organic farming practices is significantly impacting the North America Raisins Market Industry. According to the Organic Trade Association, organic food sales in the United States reached approximately $62 billion in recent years, demonstrating a vibrant growth in organic products. As consumers become more environmentally conscious and willing to pay a premium for sustainably sourced goods, the demand for organic raisins is expected to rise.

This trend is further substantiated by pro-agriculture associations supporting sustainable practices, which motivates grape producers to convert to organic farming, which increases the supply and augments the overall scope of the organic raisins market in North America.

Diverse Applications in Food Products

Raisins are increasingly recognized for their versatility, leading to expanding applications in various food products within the North America Raisins Market Industry. Trends show a notable increase in the use of raisins in baked goods, snacks, and health formulations, with a reported 15% growth in the usage of dried fruits in the food sector according to the North American Dried Fruit Association. This growth is largely driven by food manufacturers seeking to democratize healthier ingredient options, as raisins are often used in cereal mixes, granola bars, and trail mixes.Consequently, the enhancement in product diversity is supporting a broader consumer base, driving the North America Raisins Market's growth prospect.

North America Raisins Market Segment Insights

Raisins Market Category Insights

The North America Raisins Market is experiencing growth driven by rising consumer awareness regarding health benefits and an increasing demand for natural, organic products. The market has been segmented into categories such as Conventional and Organic, each serving distinct consumer preferences and dietary needs. Conventional raisins, being more widely available and typically lower in price, hold a significant share of market revenue. These raisins appeal to budget-conscious consumers and are commonly found in various food products, such as baked goods and cereals.On the other hand, the Organic category has been gaining traction as more consumers shift toward healthier eating habits and prioritize products with minimal pesticide exposure. This trend highlights not only the growing awareness of health-related issues but also a commitment to sustainability, which is crucial for the modern consumer. The organic segment attracts a niche market willing to pay a premium for quality, organic certifications, and transparency in sourcing. With increasing investments in agricultural practices and supply chain efficiencies within North America, both segments are poised for continued growth.The rising popularity of plant-based diets further emphasizes the rising importance of raisins in healthy snacking and ingredient formulations. Additionally, the overall North America Raisins Market data indicates a favorable environment for both categories as consumer trends continue to evolve toward healthier lifestyles, further solidifying organic products' position in the market, while conventional types remain essential for mass appeal. As the industry adapts to these changing preferences, there are ample opportunities for innovation and expansion in product offerings within both segments.The advancing food science and Research and Development initiatives can enhance the quality and shelf life of raisins, making them a staple in multiple dietary regimes across North America. Consequently, the North America Raisins Market segmentation showcases the dynamic nature of consumer behavior, evolving preferences, and the market's overall growth trajectory.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Raisins Market Packaging Type Insights

The North America Raisins Market exhibits significant variation in Packaging Type, playing a crucial role in shaping consumer preferences and distribution efficiency. Pouches are increasingly favored for their convenience and portability, attracting busy consumers seeking easy snack options. Jars and bottles often appeal to households looking for shelf-stable solutions, making them a popular choice for home kitchens. Boxes tend to be used for bulk packaging, providing an economical option for retail and catering sectors. Cans, although typically less dominant, offer robust protection and extended shelf life, which is essential for export markets.The diverse Packaging Types within the North America Raisins Market cater to varying consumer needs and align with market growth driven by health-conscious eating trends. As the industry evolves, understanding these specific preferences will be vital for manufacturers aiming to enhance their market share and meet the demands of an increasingly health-focused consumer base. The strategic use of these packaging methods not only enhances product visibility but also reflects the industry's adaptation to modern retail environments, thus reinforcing the market's overall growth trajectory.

Raisins Market Distribution Channel Insights

The Distribution Channel segment of the North America Raisins Market plays a crucial role in shaping market dynamics and consumer accessibility. This segment can be classified primarily into Store-Based and Non-Store-Based channels, each presenting unique advantages and challenges. Store-based options, including supermarkets and grocery stores, facilitate immediate consumer access, thus catering to impulse purchases and promoting product visibility. These retail environments are critical for driving sales volume, as they often provide consumers with a tactile experience before purchase.On the other hand, Non-Store-Based channels, such as online retailing and e-commerce platforms, have seen significant growth, particularly in the wake of increased digital shopping trends. This channel allows for a wider reach, catering to tech-savvy consumers who prefer the convenience of online purchasing. The integration of online shopping is reshaping consumer buying behavior, as it often provides a more comprehensive product selection and competitive pricing. As the North America Raisins Market evolves, the interplay between these distribution channels is expected to be a significant factor influencing market growth and consumer preferences, enhancing the overall market landscape.

Raisins Market Regional Insights

The North America Raisins Market exhibits significant growth potential driven by increasing consumer demand for healthy snacks and natural sweeteners. Within this region, the market is prominently segmented into the United States and Canada, with the US holding a considerable majority of the share due to its robust production capabilities and high consumption rates. The growing trend of incorporating raisins into various food products, such as cereals, baked goods, and confections, is further enhancing market dynamics. In Canada, the awareness of health benefits associated with raisins is fostering steady growth, indicating the region’s evolving preferences towards nutritious and convenient food options.The emphasis on organic and sustainably sourced products offers additional opportunities for market expansion in both countries. Challenges exist in terms of fluctuating agricultural conditions and supply chain disruptions, yet the North America Raisins Market remains resilient, leveraging strong distribution networks and increasing export potential. Overall, the economic significance of this market is underpinned by the ability to meet consumer needs while adapting to changing market trends.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

North America Raisins Market Key Players and Competitive Insights:

The North America Raisins Market is characterized by a robust competitive landscape, influenced by consumer trends toward health-conscious diets and natural snack options. The increasing demand for raisins, attributed to their nutrient density and culinary versatility, has prompted several players to establish strong footholds in this sector. As market dynamics continue to evolve, companies are focusing on innovative product development, marketing strategies, and distribution networks to cater to both traditional consumers and the emerging preference for organic and natural snacks. This landscape is marked by a mix of established brands and new entrants, each striving to capture market share while adapting to changing consumer preferences and regulatory landscapes. Kraft Heinz Company has positioned itself as a formidable player in the North America Raisins Market, leveraging its extensive distribution network and strong brand equity to maintain a competitive edge. The company benefits from a diverse product portfolio, ensuring that it meets various consumer needs, including snacks and baking ingredients. Kraft Heinz Company is known for its emphasis on quality and innovation, frequently introducing new products that align with nutritional trends, such as organic and reduced-sugar options. Their established relationships with retailers and distributors enhance market penetration, making them a recognized choice for consumers in North America seeking reliable, high-quality raisin products. California Raisins Marketing Board plays a pivotal role in promoting California-grown raisins, forming a significant part of the North America Raisins Market. The organization focuses on raising awareness about the health benefits and culinary versatility of raisins, positioning them as an essential ingredient in both everyday snacks and gourmet dishes. With key products that include various types of raisins and related promotional materials, California Raisins Marketing Board excels in marketing campaigns aimed at increasing the consumption of raisins across demographics. Their strengths lie in creating cooperative partnerships with growers, enabling them to maintain high-quality standards and robust supply chains. Furthermore, through strategic initiatives, the California Raisins Marketing Board engages in advocacy efforts and market research, ensuring they stay at the forefront of industry trends while further solidifying their presence in the North American market.

Key Companies in the North America Raisins Market Include:

• Kraft Heinz Company


• California Raisins Marketing Board


• Sunnyside Farms


• Del Monte Foods


• Horizon Group


• Diamond of California


• Ocean Spray Cranberries


• Raisin Administrative Committee


• Bergin Fruit and Nut Company


• Tree Top


• SunMaid Growers of California


• Vintage Fruit Company


• Dole Food Company


• Sunsweet Growers

North America Raisins Market Industry Developments

Recent developments in the North America Raisins Market include notable growth trends and increasing market valuations for companies such as SunMaid Growers of California and California Raisins Marketing Board, as consumer interest in healthy snacks rises. In August 2023, Diamond of California announced a strategic partnership with Horizon Group to enhance distribution channels across major retail outlets, illustrating a trend toward collaboration to boost market presence. Additionally, Del Monte Foods and Ocean Spray Cranberries reported an uptick in sales attributed to innovations in product lineups catering to the health-conscious demographic. In terms of mergers, Kraft Heinz Company completed its acquisition of Vintage Fruit Company in September 2023, aiming to expand its footprint in the healthy snack sector. Concurrently, Tree Top and Sunnyside Farms are exploring potential collaborative efforts to increase their market share amidst growing competition. Overall, the North America Raisins Market has seen significant activity, influenced by shifting consumer preferences toward healthier options, highlighting the importance of innovation and strategic partnerships in driving future growth.

North America Raisins Market Segmentation Insights

Raisins Market Category Outlook

• Conventional


• Organic

Raisins Market Packaging Type Outlook

• Pouches


• Jars & Bottles


• Boxes


• Cans

Raisins Market Distribution Channel Outlook

• Store-Based


• Non-Store-Based

Raisins Market Regional Outlook

• US


• Canada

Report Scope

Report Attribute/Metric Source	Details
MARKET SIZE 2018	675.89(USD Million)
MARKET SIZE 2024	750.0(USD Million)
MARKET SIZE 2035	1200.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	4.365% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Kraft Heinz Company, California Raisins Marketing Board, Sunnyside Farms, Del Monte Foods, Horizon Group, Diamond of California, Ocean Spray Cranberries, Raisin Administrative Committee, Bergin Fruit and Nut Company, Tree Top, SunMaid Growers of California, Vintage Fruit Company, Dole Food Company, Sunsweet Growers
SEGMENTS COVERED	Category, Packaging Type, Distribution Channel, Regional
KEY MARKET OPPORTUNITIES	Growing health-conscious consumer base, Rising demand for natural snacks, Expansion in organic raisin products, Increasing usage in food industry, Opportunities in e-commerce distribution
KEY MARKET DYNAMICS	growing health consciousness, increasing snack consumption, demand in baking industry, diverse product applications, competitive pricing strategies
COUNTRIES COVERED	US, Canada