RTD Alcoholic Beverages Market is predicted to reach USD 50,199.33 million at a CAGR of 6.57% during the forecast period 2023-2030

Market Research Future (MRFR) has published on the “Global RTD Alcoholic Beverages Market”.

Global RTD Alcoholic Beverages Market

RTDs are a convenient way to enjoy alcoholic beverages. They are pre-mixed and ready to drink, so measuring ingredients or mixing drinks is unnecessary. This makes them a popular choice for people on the go or who want to avoid the hassle of making drinks at home. RTDs come in various flavors and styles, so there is something for everyone. RTDs are available from sweet and fruity to refreshing tart. This variety makes RTDs a popular choice for people who are looking for new and exciting flavors. Many RTDs are now made with natural ingredients low in calories and sugar. This makes them a more health-conscious choice for people who want to enjoy alcoholic beverages without sacrificing their health goals. RTDs are a popular choice for social gatherings. They are easy to share and transport, making them a convenient way to enjoy drinks with friends and family

Different types of RTD alcoholic beverages are served for different purposes. These types of alcoholic beverages are a convenient option that allows consumers to enjoy alcoholic beverages at multiple places. This report has segmented the global RTD alcoholic beverages market based on type, packaging type, distribution channel, and nature. The global RTD Alcoholic Beverages market is segmented based on type, category, packaging type, end-user, distribution channel, and region. By type, the market is segmented into Alcopop, Bottled Cocktails, and Hard Seltzer. By category, the market is segmented Spirit Based, Wine based, and Malt Based. By end user, the market is segmented as Residential/ Retail and Commercial/ HoReCa. By distribution channel, the market is segmented On-Trade and Off trade. Europe, Asia Pacific, North America, and Rest of the world are the key regions that are considered for the market.

Market Synopsis

Agreeing with the MRFR analysis, the global RTD alcoholic beverages market was estimated at USD 30,320.25 million in 2022 and is projected to reach USD 50,199.33 million by 2030 at a CAGR of 6.57%.

This growth is being driven by the increasing adoption of RTD alcohol consumption among the youth generation. Generation Z, the youngest generation, is the least alcohol-consuming in history. However, they are still being targeted by the alcohol industry. RTDs are a way for the alcohol industry to reach this generation with their products. RTDs are convenient, easy to consume, and in various flavors that appeal to young people. The alcohol industry is using various marketing strategies to target Gen Z. They are advertising RTDs on social media and sponsoring events that are popular with young people. They are also using influencers to promote RTDs to their followers.

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Competitive Landscape

The major players in the market include the Brown-Forman Corporation (France), Pernod Ricard SA (France), Asahi Group Holdings, Ltd. (Japan), Halewood International Limited (UK), Mike's Hard Lemonade Co. (US), Bacardi Limited (Bermuda), Anheuser-Busch InBev SA/NV (Belgium), Diageo PLC (UK). These craft producers often focus on local and regional markets, emphasizing quality ingredients and small-batch production. Their emphasis on craftsmanship and authenticity appeals to consumers seeking premium and niche RTD options.

Segmentation

By Product Type

• Alcopops: RTD alcopops are typically made with spirits, fruit juices, and other flavorings. They are often lower in alcohol content than traditional spirits, making them a more appealing option for some consumers. RTD alcopops are also typically packaged in cans or bottles, which makes them easy to transport and consume.


• Cocktail Premixes: RTD Hazard Seltzer is a low-calorie, low-alcohol beverage made with natural ingredients. It is also gluten-free and vegan, making it a popular choice for health-conscious consumers. Hard seltzers' increasing popularity also drives the RTD Hazard Seltzer market. Hard seltzers are seen as a healthier alternative to beer and other alcoholic beverages. They are also often seen as a more refreshing and flavourful option. RTD Hazard Seltzer is well-positioned to capitalize on the growing demand for hard seltzers.


• Bottled Cocktails: RTD-bottled cocktails have gained traction among younger consumers seeking innovative and unique beverage options. These products often feature creative and trendy flavors, appealing packaging, and branding that resonates with younger demographics. As bottled cocktails are premixed and require pouring on ice before consumption, they are ready-to-serve alcoholic beverages rather than ready-to-drink beverages. Bottled cocktails are becoming more and more popular as premium offers at retail establishments, bars and restaurants, theatres, and hotel minibars, making it a very valuable market area globally. Long cocktails and shots make up the bulk of this segment's consumer goods.

By Packaging

• Bottles: Packaging plays a crucial role in attracting attention to ready-to-drink cocktails, particularly among the younger demographic. As a result, cans are increasingly gaining popularity as the go-to packaging choice for these cocktails, offering a combination of convenience and visual appeal. With their stylish and contemporary designs, these new cans are swiftly establishing themselves as the preferred packaging solution in the market. Can have gained popularity as a preferred packaging choice due to their lightweight and compact nature.


• Cans: The use of cans as a packaging material has several benefits, including portability, sustainability, and convenience. Cans are an excellent choice for outdoor events and activities because they are simple to transport and store. Can provide a vast surface area for labeling and graphics in terms of branding and design, which can help products stand out on crowded shelves. To further create a distinctive look and feel, cans can be customized with a range of finishes, including matte, glossy, and metallic.

By End User

• Residential/Retail: Residential and retail end users refer to individuals or households who purchase and consume ready-to-drink (RTD) alcoholic beverages within their own homes or from retail establishments. RTD alcoholic beverages are pre-mixed drinks packaged and sold in a ready-to-consume format, requiring little to no additional preparation. For residential end users, RTD alcoholic beverages offer convenience and variety, allowing them to enjoy a range of cocktails and alcoholic beverages without needing extensive bartending skills or access to a wide range of ingredients. These beverages are typically available in cans or bottles; consumers can simply open and enjoy them at leisure.


• Commercial/HoReCa: In the commercial sector, RTD alcoholic beverages have become a key component of beverage offerings in bars, nightclubs, and entertainment venues. These establishments cater to consumers who desire diverse drinks without extensive preparation or mixing. RTD cocktails, in particular, have gained significant traction as they allow patrons to enjoy their favorite mixed drinks without the wait or hassle of ordering from a bartender. This convenience factor has contributed to the rising popularity of RTD alcoholic beverages in the commercial sector.

By Application

• On Trade: The on-trade distribution channel plays a significant role in distributing ready-to-drink (RTD) alcoholic beverages. RTD alcoholic beverages are pre-mixed, packaged, and ready for consumption, typically containing a combination of spirits and mixers or flavors. They have gained popularity in recent years due to their convenience and variety of flavors. In the on-trade distribution channel, RTD alcoholic beverages are sold and consumed in bars, restaurants, pubs, clubs, and hotels. These venues serve as the primary point of contact between the manufacturers or suppliers of RTD beverages and the end consumers.


• Off-Trade: Off-trade refers to the distribution channel for ready-to-drink (RTD) alcoholic beverages sold for consumption outside licensed premises, such as bars or restaurants. RTD alcoholic beverages are pre-mixed alcoholic beverages that are packaged conveniently and ready to be consumed without the need for additional preparation or mixing. The off-trade distribution channel includes retail outlets where consumers can purchase RTD alcoholic beverages for off-site consumption. These outlets can include supermarkets, convenience stores, liquor stores, online retailers, and other licensed establishments to sell alcohol for consumption off-premises.

• Spirit-based: Spirit-based ready-to-drink (RTD) mixes are pre-mixed beverages popularly known as alcopops. These beverages are designed to be consumed straight from the container, requiring no additional preparation. Typically, they contain an alcohol content of up to 5% and are made with fresh and high-quality ingredients.


• Wine-Based: The market demand for wine-based RTD cocktails has been driven by consumers' belief that wines are healthier than spirits and malts. This perception has led to including fruit juices, such as grapefruit, oranges, passionfruit, lemon, mango, and berries, in wine-based cocktails. Adding these fruit juices enhances the flavor and aligns with changing consumer preferences and their inclination toward adopting a healthy lifestyle. As a result, there has been a growing demand for beverages with low alcohol-by-volume (ABV) content, and wine-based cocktails fit this preference.


• Malt Based: Malt liquors often have a higher alcohol by volume (ABV) percentage compared to regular beers, ranging from around 5% to 8% or even higher in some cases. They are typically consumed like other alcoholic beverages and can be found in various styles and flavors. The surging popularity of hard seltzers, a type of ready-to-drink malt-based beverage, can be attributed to several factors.

By Region

• North America: RTD alcoholic beverages have gained wider acceptance among a larger customer base due to their lower alcoholic content. The market in the US region is also expected to grow due to a shift in consumer lifestyle and a growing inclination towards luxury. Manufacturers in the region are emphasizing innovation and developing new products to stimulate the growth of the North American RTD alcoholic beverages market. In terms of beverage preferences, cider, and seltzers are favored by younger consumers, whereas cocktails tend to be more popular among older consumers. When it comes to the choice of base alcohol in ready-to-drink beverages, spirits receive a significant preference from consumers, as revealed by a recent survey where over half of the respondents indicated a strong inclination towards spirits. The majority of ready-to-drink consumers are female. Notably, among prominent brands, Arbor Mist showed a higher proportion of female consumers, while Jose Cuervo Golden Margarita had a larger male consumer base, although women still constituted the majority in both cases


• Europe: The growth of this market in Europe can be attributed to several key factors, including an increasing emphasis on offering high-quality products and services, rising disposable income, the availability of new flavors, and consumer preference for premium offerings. The demand for various types of RTD alcoholic beverages is rapidly increasing in countries such as Germany, France, Italy, the UK, Russia, and the rest of Europe. This growth is driven by millennials' changing drinking habits and lifestyles, coupled with their increased disposable income. Moreover, the mounting development of consuming RTD alcoholic beverages in social meetings presents productive chances for alcoholic beverage manufacturers throughout Europe. Among young consumers in Europe, beers and wines are gaining popularity.


• Asia-Pacific: Changing lifestyles and increased alcohol consumption also contribute to the growing demand for RTD alcoholic beverages in Asia. As the region undergoes social and economic changes, millennials, in particular, are adopting new drinking habits and seeking lifestyle products that align with their preferences. Moreover, countries such as India, Indonesia, China, and Singapore are experiencing significant growth in the consumption of RTD alcoholic beverages. These countries have a large population, increasing disposable incomes, and a growing middle class, all contributing to market expansion. Manufacturers of alcoholic beverages in Asia are capitalizing on the rising trend of consuming RTD beverages in social gatherings. This presents lucrative opportunities for market players to introduce innovative products and expand their market presence.


• Rest of the World: The RTD alcoholic beverages market in the Middle East is evolving and gradually gaining traction. While the region has traditionally had strict regulations and cultural norms regarding alcohol consumption, there has been a growing trend of socializing and leisure activities in recent years. This has led to an increased demand for convenient and pre-mixed alcoholic beverages that cater to these social occasions. However, it is important to note that the market dynamics in the Middle East can vary significantly across countries due to varying regulations and cultural practices related to alcohol consumption.