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    Air Care Market

    ID: MRFR/CR/3217-CR
    128 Pages
    Pradeep Nandi
    February 2021

    Air Care Market Research Report Information By Product Type (Air Fresheners Sprays, Electric Air Fresheners, Car Air Fresheners, Air Freshener Gels, Candles and Others), By Distribution Channel (Store-Based and Non-Store Based), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) - Forecast Till 2035

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    Air Care Market Summary

    The Global Air Care Market is projected to grow from 13.2 USD Billion in 2024 to 25.4 USD Billion by 2035, reflecting a robust growth trajectory.

    Key Market Trends & Highlights

    Global Air Care Key Trends and Highlights

    • The market is expected to witness a compound annual growth rate (CAGR) of 6.11 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 25.4 USD Billion, indicating strong demand for air care products.
    • In 2024, the market is valued at 13.2 USD Billion, showcasing a solid foundation for future growth.
    • Growing adoption of air purification technologies due to increasing awareness of indoor air quality is a major market driver.

    Market Size & Forecast

    2024 Market Size 13.2 (USD Billion)
    2035 Market Size 25.4 (USD Billion)
    CAGR (2025-2035) 6.11%

    Major Players

    Procter & Gamble Co., Reckitt Benckiser Group, Plc., Johnson & Son, Inc., Godrej Consumer Products Ltd., Henkel AG & Company, KGaA, Church & Dwight Co., Inc., Farcent Enterprise Co. Ltd., Newell Brands, WD-40 Co., Car-Freshener Corporation

    Air Care Market Trends

    Growing Air Borne Diseases coupled with the Increasing Pollution Levels in Urban Areas

    One of the biggest environmental health dangers is air pollution. Countries can lessen the burden of disease from lung cancer, stroke, heart disease, and both chronic and acute respiratory illnesses, including asthma, by reducing air pollution levels. Long-term and short-term cardiovascular and respiratory health of the population will improve with decreasing air pollution levels. 2019 saw 99% of the world's population residing in areas where the WHO's recommended air quality limits were not being fulfilled. In 2016, it was projected that ambient (outside air pollution) caused 4.2 million premature deaths globally, in both urban and rural areas.

    In low- and middle-income nations, with the highest percentage in the WHO South-East Asia and Western Pacific areas, premature deaths accounted for 91% of all deaths. Significant reductions in outdoor air pollution would result from policies and investments that support cleaner transportation, energy-efficient dwellings, power generation, industry, and better municipal waste management. For about 2.4 billion people who use biomass, kerosene fuels, and coal to cook and heat their houses, interior smoke poses a severe health danger in addition to outdoor air pollution.

    industrialization and rapid population development have raised air pollution levels by increasing the emission of harmful gases, biological components, volatile chemicals, and fine particle matter (PM). Because of their rapid industrialization and lax compliance with pollution monitoring and control legislation, developing nations (such as China, India, Brazil, and Mexico) are more affected by the rise in carbon emission levels. In the Asia Pacific region, a significant population shift from rural to urban areas is expected to exacerbate this issue.

    A huge market for portable air purifiers for improving indoor air quality and air cooling has emerged due to growing awareness of the harmful health impacts of indoor air pollution. In the next years, rising desire for a healthy lifestyle, particularly among urban young, is anticipated to significantly contribute to the expansion of this market.

    The Global Air Care Market is poised for growth as consumers increasingly prioritize indoor air quality and seek innovative solutions to enhance their living environments.

    U.S. Environmental Protection Agency

    Air Care Market Drivers

    Market Growth Projections

    The Global Global Air Care Market Industry is poised for substantial growth, with projections indicating a market value of 13.2 USD Billion in 2024 and an anticipated increase to 25.4 USD Billion by 2035. This growth reflects a compound annual growth rate of 6.11% from 2025 to 2035, suggesting a robust expansion driven by various factors including technological advancements, regulatory support, and rising consumer awareness. The market dynamics indicate a favorable environment for investment and innovation, positioning the Global Global Air Care Market Industry as a key player in the broader health and wellness sector.

    Increasing Awareness of Indoor Air Quality

    The growing recognition of the importance of indoor air quality is a pivotal driver for the Global Global Air Care Market Industry. As individuals become more informed about the health implications associated with poor air quality, demand for air care products is likely to surge. This awareness is particularly pronounced in urban areas where pollution levels are higher. The market is projected to reach 13.2 USD Billion in 2024, reflecting a significant shift towards products that enhance air quality. This trend is further supported by government initiatives promoting cleaner indoor environments, thereby bolstering the Global Global Air Care Market Industry.

    Diverse Product Offerings and Customization

    The Global Global Air Care Market Industry is witnessing a diversification of product offerings, catering to various consumer preferences and needs. From portable air purifiers to whole-home systems, the range of available products is expanding. Additionally, customization options allow consumers to select features that align with their specific requirements, such as noise levels, design aesthetics, and filtration types. This variety not only enhances consumer choice but also stimulates market growth as different segments are targeted. The ongoing innovation in product design and functionality is likely to play a crucial role in shaping the future of the Global Global Air Care Market Industry.

    Rising Health Consciousness Among Consumers

    The increasing health consciousness among consumers is reshaping the Global Global Air Care Market Industry. Individuals are more inclined to prioritize their well-being, leading to a heightened demand for products that ensure clean air. This trend is particularly evident in households with children, elderly members, or individuals with respiratory conditions. As consumers seek to mitigate health risks associated with air pollution, the market is expected to expand significantly. The anticipated growth trajectory suggests that the Global Global Air Care Market Industry will continue to thrive as health awareness drives purchasing decisions.

    Regulatory Support for Air Quality Improvement

    Government regulations aimed at improving air quality are a significant driver for the Global Global Air Care Market Industry. Policies that mandate stricter air quality standards in residential and commercial spaces are pushing consumers and businesses to invest in air care products. For instance, initiatives promoting the use of low-emission materials and energy-efficient appliances are likely to increase the demand for air purifiers and related products. This regulatory landscape not only fosters a healthier environment but also positions the Global Global Air Care Market Industry for sustained growth, with projections indicating a market value of 25.4 USD Billion by 2035.

    Technological Advancements in Air Care Solutions

    Technological innovations are transforming the Global Global Air Care Market Industry, leading to the development of more efficient and effective air care solutions. Smart air purifiers equipped with advanced filtration systems and IoT capabilities are gaining traction among consumers. These devices not only improve air quality but also provide real-time monitoring and data analytics, appealing to tech-savvy individuals. As the market evolves, these advancements are expected to contribute to a compound annual growth rate of 6.11% from 2025 to 2035. This growth trajectory indicates a robust future for the Global Global Air Care Market Industry as technology continues to enhance product offerings.

    Market Segment Insights

    Air Care Product Type Insights

    The Air Care market segmentation, based on product type, includes air fresheners sprays, electric air fresheners, car air fresheners, air freshener gels, candles and others. The air freshener sprays segment held the majority share in 2021 contributing to around ~30-35% in respect to the Air Care market revenue. This is primarily owing to the growing number of residential sectors across the region eventually increasing the demand for air fresheners sprays.

    For instance, in December 2024, the Government of India invested USD 5 million in the SCICAP Ventures-backed Swamih Investment Fund 1, which was usually set up under the Special Window for Affordable and Middle-Income Housing which is amongst the highest raised funds in India in the last few years.

    December 2022: Dabur India, the largest manufacturer of consumer goods in India, launched "Odonil Gel Pocket," a novel gel-based air freshener that provides exceptional and long-lasting aroma. Odonil Gel Pocket has been introduced on popular e-commerce site Amazon India for a price of Rs 65 for a 10gm pack and Rs 205 for a pack of 3.

    September 2018: A new automotive air freshener product was introduced on Xiaomi's crowdfunding website, Youpin. The platform listed the vehicle air vent aromatherapy for RMB 59 on their website (which is around Rs 600). The device is primarily designed for use in cars and can be fixed on the air vent. Plants are used to create the aroma of the car freshener.

    Figure 2: Air Care Market, by Product Type, 2021 & 2030 (USD Billion)

    Air Care Distribution Channel Insights

    The Air Care market data has been bifurcated by distribution channel into store-based and non-store-based. In 2021, the store-based category led the market, and it is anticipated that throughout the projection period, 2024–2030, it would expand more quickly than any other segment. Store-Based usually includes supermarket & hypermarket, convenience stores and others. A supermarket is a sizable retail establishment where items are arranged so that customers can choose what they want. Customers always load a trolley with the thing they want from the shelf and have the counter clerk bill them.

    The growing benefits possessed by supermarket & hypermarket such as operation on a self-service basis, offering a variety of goods discounts available on various goods, freedom of choice to the consumers and large amount of profit is set to propel its market growth.

    July 2021: A leading automotive fragrance company VANZO ASIA from Malaysia launched its newest product, the New Generation Sterilizing Air Freshener, in response to the growing demand from female drivers and the uptick in their favourable reviews. English pear, freesia, and classic floral are just a few of the elements that Japan's fragrance distributor Ogawa & Co., Ltd. has offered for the New Generation Sterilizing Air Freshener.

    December 2021: GSK Consumer Healthcare entered into a partnership with Otrivin Breathe Clean, a frequent use nasal wash spray, in an effort to allay growing worries about increasing air pollution as well as the rapid transmission of pathogens and particles via air. The product will be introduced by GSK in two countries for the first time: India and one of the former Eastern Bloc states.

    Get more detailed insights about Air Care Products Market Research Report - Global Forecast till 2030

    Regional Insights

    By Region, the study segments the market into North America, Europe, Asia-Pacific, and Rest of the World. Europe Air Care market accounted for USD 4.56 billion in 2021 and is expected to exhibit an 4.2% CAGR during the study period. This is mainly owing to the increasing population in the region suffering from asthma and allergies which has eventually increased the demand for air care products market across the region.

    Further, the major countries studied are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 3: AIR CARE MARKET SHARE BY REGION 2021 (%)AIR CARE MARKET SHARE BY REGION 2021

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Asia-Pacific market accounts for the second-largest market share owing to the growing population across the region, increasing disposable income, and increasing purchasing power of consumers. For instance, according to the Ministry of Statistics and Programme Implementation (MOSPI), consumer spending in India grew from 22079.81 INR billion in the second quarter of 2024 to 22295.72 INR billion in the third quarter of 2024. Further, the India Air Care market held the largest market share, and the China Air Care market was the fastest-growing market in the Asia-Pacific region.

    North America Air Care Market is expected to grow at a CAGR of 3.25% from 2024 to 2030. This is due to the presence of major players across the region such as Procter & Gamble Co. Moreover, U.S. Air Care market held the largest market share, and the Canada Air Care market was the fastest-growing market in the Asia-Pacific region

    Key Players and Competitive Insights

    Major market players are spending a lot of money on R&D to increase their product lines, which will help the Air Care market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Air Care industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment

    One of the primary business strategies adopted by manufacturers in the Air Care industry to benefit clients and expand the Air Care market sector is to manufacture locally to reduce operating costs. In recent years, Air Care has provided medicine with some of the most significant benefits.

    Key Companies in the Air Care Market market include

    Industry Developments

    August 2022: Interflora India launched Handcrafted Floral Teas And Scented Candles made from repurposed surplus flowers.

    August 2022: Shefar, a Japanese direct-to-consumer fragrance brand founded by model and solo artist Noah Sato, launched a scented candle product line that includes two candles.

    Future Outlook

    Air Care Market Future Outlook

    The Global Air Care Market is projected to grow at a 6.11% CAGR from 2024 to 2035, driven by increasing consumer awareness and demand for sustainable products.

    New opportunities lie in:

    • Develop innovative air purification technologies targeting urban pollution.
    • Expand product lines to include eco-friendly and organic air fresheners.
    • Leverage smart home integration for automated air quality management solutions.

    By 2035, the Global Air Care Market is expected to achieve substantial growth, reflecting evolving consumer preferences and technological advancements.

    Market Segmentation

    Air Care Regional Outlook

    • US
    • Canada
    • Mexico
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
    • China
    • Japan
    • India
    • Australia & New Zealand
    • Rest of Asia-Pacific
    • South America
    • Middle East & Africa

    Air Care Product Type Outlook

    • Air Freshener Sprays
    • Electric Air Fresheners
    • Car Air Fresheners
    • Air Freshener Gel
    • Candles
    • Others

    Air Care Distribution Channel Outlook

    • Store-Based
    • Non-Store-Based

    Report Scope

    Attribute/Metric Details
    Market Size 2021 USD 12.02 billion
    Market Size 2022 USD 13.25 billion
    Market Size 2030 USD 19.75 billion
    Compound Annual Growth Rate (CAGR) 5.20% (2023-2030)
    Base Year 2021
    Forecast Period 2023-2030
    Historical Data 2018 & 2020
    Forecast Units Value (USD Billion)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Segments Covered Product Type, Distribution Channel, and Region
    Geographies Covered North America, Europe, Asia Pacific, and Rest of the World
    Countries Covered The U.S, Canada, Mexico, Germany, France, UK, Italy, Spain, Rest of Europe, China, Japan, India, Australia & New Zealand, Rest of Asia Pacific, South America, Middle East and Africa.
    Key Companies Profiled Procter & Gamble Co, Reckitt Benckiser Group Plc, C. Johnson & Son Inc., Godrej Consumer Products Ltd, Henkel AG & Company KGaA, Church & Dwight Co Inc., Farcent Enterprise Co Ltd, Newell Brands, WD-40 Co and Car-Freshener Corporation.
    Key Market Opportunities Growing acquisition by key players
    Key Market Dynamics Growing airborne diseases Increasing population across the Urban Area

    Market Highlights

    Author
    Pradeep Nandi
    Senior Research Analyst

    I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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    FAQs

    How much is the Air Care market?

    The Air Care market was valued USD 12.02 Billion in 2021 and is expected to grow at a CAGR of 5.20% during the forecast period.

    How Big is the UK Air Care market?

    UK Air Care market was valued USD 0.85 Billion in 2021.

    What is the growth rate of the Air Care market?

    The Air Care market is expected to grow at a CAGR of 5.20% during the forecast period (2024-2030).

    Which region held the largest market share in the Air Care market?

    The Europe region held the largest market share in the Air Care market in 2021.

    Who are the key players in the Air Care market?

    The key players in the Air Care market are Procter & Gamble Co, Reckitt Benckiser Group Plc, C. Johnson & Son Inc., Godrej Consumer Products Ltd, Henkel AG & Company KGaA, Church & Dwight Co Inc., Farcent Enterprise Co Ltd, Newell Brands, WD-40 Co and Car-Freshener Corporation.

    Which product type held the largest market share Air Care market?

    By product type, the air freshener spray held the largest market share in 2021.

    Which distribution channel had the largest market share in the Air Care market?

    By distribution channel, the store-based segment held the largest market share in 2021.

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