Artificial Intelligence (AI) in Marketing Market Research Report By Application (Predictive Analytics, Customer Segmentation, Content Generation, Marketing Automation, Chatbots), By Technology (Natural Language Processing, Machine Learning, Deep Learning, Computer Vision), By Deployment (Cloud, On-Premises, Hybrid), By End Use (Retail, BFSI, Healthcare, Telecommunications, Travel and Hospitality) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

Artificial Intelligence Marketing Market Summary

As per MRFR analysis, the Artificial Intelligence (AI) in Marketing Market Size was estimated at 11.77 (USD Billion) in 2023.The Artificial Intelligence (AI) in Marketing Market Industry is expected to grow from 13.66(USD Billion) in 2024 to 70 (USD Billion) by 2035. The Artificial Intelligence (AI) in Marketing Market CAGR (growth rate) is expected to be around 16.02% during the forecast period (2025 - 2035) The Artificial Intelligence (AI) in Marketing Market CAGR (growth rate) is expected to be around 16.02% during the forecast period (2025 - 2035) The market is driven by the increasing adoption of digital marketing strategies, demand for personalized customer experiences, advancements in AI technology, and the growing need for data analytics.

Key Market Trends & Highlights

Several significant trends are shaping the Global Artificial Intelligence (AI) in Marketing Market.

• The market is expected to reach 13.66 USD Billion in 2024, reflecting rapid integration of AI technologies.
• Predictive Analytics is projected to grow from 3.5 USD Billion in 2024 to 18.0 USD Billion by 2035.
• Customer Segmentation and Content Generation are both expected to rise from 2.7 USD Billion in 2024 to 14.0 USD Billion by 2035.
• The Chatbots segment is anticipated to grow from 1.56 USD Billion in 2024 to 8.0 USD Billion by 2035.

Market Size & Forecast

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1: {"key"=>"1", "value"=>"{\"key\"=>\"2024 Market Size\", \"value\"=>\"USD 13.66 Billion\"}"}

2: {"key"=>"2", "value"=>"{\"key\"=>\"2035 Market Size\", \"value\"=>\"USD 70 Billion\"}"}

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4: {"key"=>"4", "value"=>"{\"key\"=>\"Largest Regional Market Share in 2024\", \"value\"=>\"North America.\"}"}

Major Players

Key players include Amazon, IBM, SAP, Salesforce, Adobe, HubSpot, Twilio, Google, Microsoft, Facebook, Nvidia, Shopify, and Oracle.

Key Artificial Intelligence (AI) in Marketing Market Trends Highlighted

The Artificial Intelligence (AI) in Marketing Market is experiencing significant trends driven by the rapid advancement of technology and changing consumer behaviors. Key market drivers include the increasing demand for personalized customer experiences, as brands seek to engage consumers in a more meaningful way. The integration of AI tools for data analysis enables marketers to gain valuable insights into consumer preferences, significantly improving targeting and campaign effectiveness. Furthermore, the growing capability of AI to automate repetitive marketing tasks allows teams to focus on more strategic areas, enhancing productivity.

Opportunities to be explored include the rising adoption of AI-powered predictive analytics. By leveraging these advanced technologies, businesses can anticipate customer needs and adapt their strategies accordingly. This ability to foresee trends and behaviors positions brands advantageously in a highly competitive environment. Moreover, there is a notable growth in the use of chatbots and virtual assistants in customer service, which not only improves user engagement but also streamlines operations for marketing teams. Trends in recent times show a marked increase in the use of AI in content creation and social media marketing. Utilizing AI algorithms to generate relevant content helps brands maintain consistent messaging while effectively reaching their target audiences.

Additionally, as global privacy regulations evolve, companies are investing in AI solutions that can analyze data while ensuring compliance with these regulations. This proactive approach not only builds consumer trust but also enhances brand reputation in a digital landscape that is increasingly scrutinized for data usage. Overall, the Global market for AI in marketing is adapting to innovations and regulatory changes, creating dynamic opportunities for growth and advancement.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Artificial Intelligence (AI) in Marketing Market Drivers

Increased Adoption of Digital Marketing Strategies

The Artificial Intelligence (AI) in Marketing Market Industry is expanding rapidly due to the growing use of digital marketing methods by organizations of all sizes. According to the worldwide Digital 2023 Report, 60% of the worldwide population currently uses social media platforms, creating a huge opportunity for businesses to use AI technology in their marketing campaigns. Companies like Facebook and Google are investing considerably in AI-powered marketing solutions that help firms target customers more effectively and efficiently.

This change in attention to digital platforms is a crucial factor, as businesses see that traditional marketing approaches are becoming less successful at reaching their target consumers. Continuous advancement in AI technology allows for more tailored marketing initiatives, resulting in a greater return on investment. With the increasing need for data-driven marketing tactics, AI applications are projected to dominate marketing investment in the coming years.

Enhanced Customer Experience Through Personalization

One of the significant drivers in the Artificial Intelligence (AI) in Marketing Market Industry is the increasing necessity for businesses to enhance customer experiences. Research indicates that 80% of individuals are more likely to make a purchase when brands offer personalized experiences. Companies such as Amazon and Netflix have set an industry standard by utilizing AI algorithms to analyze customer preferences and behavior, allowing them to recommend products and content tailored to individual interests.

As businesses aim to differentiate themselves in competitive markets, utilizing AI to provide personalized marketing will play a critical role in improving customer satisfaction and loyalty. This trend aligns with recent findings from a survey conducted by the Global Customer Experience Association, reporting an increased emphasis on personalization strategies among businesses worldwide, which is contributing to the upward trajectory of the AI in marketing market.

Growth of Big Data and Analytics

The explosion of big data has been a significant catalyst for the growth of the Artificial Intelligence (AI) in Marketing Market Industry. Businesses are generating vast amounts of data, and a study from the International Data Corporation projects that the global datasphere will grow to 175 zettabytes by 2025. This vast data volume presents both an opportunity and a challenge for marketers aiming to derive actionable insights. Organizations, including IBM and SAS, are leveraging AI technologies to analyze and interpret big data effectively, thus enabling more informed decision-making in marketing strategies.

With such a wealth of information available, the ability to utilize AI tools that can process and make sense of this data is more critical than ever, ultimately driving the growth and advancement of AI applications in marketing strategies across the globe.

Artificial Intelligence (AI) in Marketing Market Segment Insights

Artificial Intelligence (AI) in Marketing Market Application Insights

The Artificial Intelligence (AI) in Marketing Market within the Application segment demonstrates impressive growth as it adapts to the evolving marketing landscape. This segment is expected to encompass various applications aimed at optimizing marketing strategies and enhancing customer engagement. By 2024, the market is projected to reach USD 13.66 Billion, cascading towards a remarkable valuation of USD 70.0 Billion by 2035, reflecting a significant upward trajectory. The various applications within this segment include Predictive Analytics, Customer Segmentation, Content Generation, Marketing Automation, and Chatbots, each playing a pivotal role in redefining marketing dynamics.

Predictive Analytics is expected to contribute substantially, with values projected at USD 4.0 Billion in 2024 and USD 19.0 Billion by 2035, demonstrating its critical role in analyzing data patterns and forecasting outcomes, thus aiding marketers in making informed decisions. Closely following is Customer Segmentation, valued at USD 3.0 Billion in 2024 and expected to elevate to USD 15.0 Billion in 2035, emphasizing its importance in targeting specific audience segments for personalized marketing strategies. Content Generation is also significant, with a market value of USD 2.5 Billion in 2024, rising to USD 10.5 Billion by 2035, showcasing its utility in automating content creation processes that resonate with consumers.

Marketing Automation, valued at USD 3.0 Billion in 2024 and projected to grow to USD 18.0 Billion in 2035, highlights the necessity for streamlined and efficient marketing workflows, making AI tools indispensable for marketers. Lastly, Chatbots are projected to grow from USD 1.16 Billion in 2024 to USD 7.5 Billion by 2035, demonstrating their pivotal function in enhancing customer service and engagement through real-time interactions. The strategic implementation of these applications not only aids in effective data utilization but also boosts marketing efficiencies, responding to market demands and consumer needs effectively.

As businesses continue to rely more on technology to navigate the complexities of consumer behavior and preferences, the Artificial Intelligence (AI) in Marketing Market is poised for remarkable advancements, reaffirming the pivotal role of AI across these essential applications in delivering targeted, engaging, and efficient marketing solutions.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Artificial Intelligence (AI) in Marketing Market Technology Insights

The Artificial Intelligence (AI) in Marketing Market is experiencing significant growth in the Technology segment, with a market valuation expected to reach 13.66 USD Billion by 2024. This growth is driven by the increased adoption of AI technologies across various marketing practices, facilitating enhanced customer engagement and data analysis. Among the key contributors to this market, Natural Language Processing plays a crucial role in understanding consumer intent and delivering personalized experiences, which has become increasingly vital in the competitive market landscape.

Machine Learning and Deep Learning methodologies empower marketers by transforming vast amounts of data into actionable insights, allowing for refined targeting and improved campaign effectiveness. Additionally, Computer Vision technologies are essential for analyzing visual content, enabling brands to leverage imagery for stronger marketing strategies. As the market evolves, advancements in these technologies continue to shape the way organizations approach customer interaction and data utilization, highlighting the importance of the Artificial Intelligence (AI) in Marketing Market revenue and various segmentation trends.

Artificial Intelligence (AI) in Marketing Market Deployment Insights

The Artificial Intelligence (AI) in Marketing Market is poised for significant growth, with the overall market expected to be valued at 13.66 USD Billion in 2024 and progressing to 70.0 USD Billion by 2035. This growth is driven by the increasing adoption of digital marketing strategies and the need for businesses to enhance customer engagement and personalization through advanced analytics. Deployment of AI in marketing can be categorized into various segments, including Cloud, On-Premises, and Hybrid solutions. Cloud deployment is gaining traction due to its scalability, cost-effectiveness, and ease of implementation, allowing businesses to quickly harness AI capabilities without heavy upfront investments.

On-Premises deployment remains relevant for organizations prioritizing data security and control over their AI applications. Additionally, Hybrid solutions are becoming significant as they offer the flexibility to leverage both cloud and on-premises infrastructures, catering to diverse business needs. Overall, the Artificial Intelligence (AI) in Marketing Market segmentation illustrates a robust landscape where various deployment methods offer unique advantages, contributing to sustained market growth and innovation. As businesses seek to leverage AI technologies, these deployment options will continue to play a crucial role in shaping marketing strategies globally.

Artificial Intelligence (AI) in Marketing Market End Use Insights

The Artificial Intelligence (AI) in Marketing Market has been witnessing substantial growth, particularly influenced by its diverse applications across various sectors. As of 2024, the market is projected to be valued at 13.66 USD Billion, reflecting significant engagement from the Retail, Banking, Financial Services and Insurance (BFSI), Healthcare, Telecommunications, Travel and Hospitality sectors. Retail sector harnesses AI to enhance customer experience and streamline supply chain management, while BFSI employs AI for risk assessment and personalized financial services, marking a major area of growth.

The Healthcare industry utilizes AI analytics for patient management and marketing strategies, driving efficiency and improving patient engagement. Furthermore, Telecommunications integrates AI to optimize customer service and manage vast data networks effectively. In Travel and Hospitality, personalized marketing strategies powered by AI enhance customer satisfaction and drive brand loyalty. The Artificial Intelligence (AI) in Marketing Market segmentation demonstrates the significant impact of AI technologies across these industries, addressing challenges like increasing customer expectations and demanding operational efficiencies.

As a result, the market is poised for robust expansion, with various industries leveraging AI to stay competitive in a rapidly evolving digital landscape.

Artificial Intelligence (AI) in Marketing Market Regional Insights

The Artificial Intelligence (AI) in Marketing Market shows significant regional diversification in its valuation and growth potential. In 2024, North America leads the market with a valuation of 5.5 USD Billion, projected to rise to 30.0 USD Billion by 2035, showcasing its majority holding in the overall market. Europe follows, valued at 3.5 USD Billion in 2024 and expected to reach 18.0 USD Billion in 2035, making it a significant player in leveraging AI for marketing solutions. Asia Pacific, at 3.0 USD Billion in 2024 with a future estimate of 15.0 USD Billion, is rapidly adopting AI technologies, reflecting strong market growth driven by digital advancements.

South America, although smaller, is valued at 1.0 USD Billion in 2024 and is anticipated to grow to 4.5 USD Billion by 2035, highlighting emerging opportunities within the region. Lastly, the Middle East and Africa, currently valued at 0.66 USD Billion, are set to expand to 2.5 USD Billion, indicating increasing recognition of AI in enhancing marketing strategies. The regional segmentation reveals varied engagement in the Artificial Intelligence (AI) in Marketing Market, indicating both challenges and opportunities, driven by regional economic conditions and technological acceptance.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Artificial Intelligence (AI) in Marketing Market Key Players and Competitive Insights

The Artificial Intelligence (AI) in Marketing Market has rapidly evolved, showcasing competitive insights that reflect a dynamic landscape driven by technological advancements and changing consumer behaviors. Companies in this sector leverage AI to enhance their marketing strategies by utilizing data-driven insights to optimize customer engagement, personalize experiences, and improve decision-making processes. As competition intensifies, organizations are exploring innovative solutions and approaches to foster brand loyalty and attract new customers in an ever-changing marketplace. The shift toward AI integration has encouraged various companies to innovate, focusing on predictive analytics, machine learning, and automation, compelling them to rethink traditional marketing paradigms while navigating the challenges and opportunities presented by this transformative technology.

Qualtrics stands out in the Artificial Intelligence (AI) in Marketing Market with its robust offerings that emphasize customer experience management and insights generation. Known for its innovative research solutions, Qualtrics employs AI to analyze data and generate actionable insights that enable businesses to make informed marketing decisions. The company's cloud-based platform is designed to enhance user engagement through real-time feedback and automated analytics. Qualtrics’ competitive advantages include its advanced capabilities in survey design, sentiment analysis, and comprehensive reporting tools, empowering businesses to tailor their marketing strategies effectively. By combining AI technology with its established experience management expertise, Qualtrics positions itself as a leader in helping organizations understand and act on customer feedback globally.

Criteo has established a significant presence in the Artificial Intelligence (AI) in Marketing Market through its innovative advertising solutions that utilize AI to drive performance marketing. The company specializes in delivering personalized advertising and retargeting solutions that enhance user engagement and conversion rates. Criteo's key products include its dynamic ads platform, which uses advanced algorithms to optimize ad placements and targeting based on user behavior. The company's strength lies in its extensive data-driven approach, powered by machine learning, which allows for real-time ad optimization and improved marketing outcomes. Over the years, Criteo has expanded its market footprint through strategic mergers and acquisitions, enhancing its technological capabilities and broadening its service offerings on a global scale, ultimately solidifying its position within the competitive landscape of AI in marketing.

Key Companies in the Artificial Intelligence (AI) in Marketing Market Include

• Qualtrics


• Criteo


• SAS Institute


• Microsoft


• Oracle


• Facebook


• IBM


• Adobe


• Google


• Zeta Global


• Pega Systems


• Salesforce


• HubSpot


• Amazon


• Acxiom

Artificial Intelligence (AI) in Marketing Market Industry Developments

Recent developments in the Artificial Intelligence (AI) in Marketing Market reveal significant advancements and activities among key players. In April 2022, Microsoft strengthened its marketing capabilities by acquiring Nuance Communications, enhancing its AI offerings for customer engagement. Facebook has been focusing on integrating AI into its ad systems, aiming to optimize user targeting and content relevance. Meanwhile, IBM continues to enhance Watson’s machine learning capabilities to empower marketing professionals in data-driven decisions. Adobe recently launched updates to its Adobe Experience Cloud, incorporating AI to provide marketers with enhanced predictive analytics features.

Additionally, Salesforce has been expanding its AI functionalities within its ecosystem, particularly with AI-driven recommendations for personalized marketing strategies. As of October 2023, the market valuation for AI in marketing is projected to reach USD 107 billion, reflecting robust growth driven by increased demand for automated customer insights and predictive analytics. Major happenings over the past few years, including partnerships and technological integrations, indicate a committed shift toward AI-enhanced marketing strategies. Companies like Oracle and Criteo are also evolving their offerings to leverage AI, reflecting the competitive landscape in this rapidly developing market.

Artificial Intelligence (AI) In Marketing Market Segmentation Insights

Artificial Intelligence (AI) in Marketing Market Application Outlook

• Predictive Analytics


• Customer Segmentation


• Content Generation


• Marketing Automation


• Chatbots

Artificial Intelligence (AI) in Marketing Market Technology Outlook

• Natural Language Processing


• Machine Learning


• Deep Learning


• Computer Vision

Artificial Intelligence (AI) in Marketing Market Deployment Outlook

• Cloud


• On-Premises


• Hybrid

Artificial Intelligence (AI) in Marketing Market End Use Outlook

• Retail


• BFSI


• Healthcare


• Telecommunications


• Travel and Hospitality 

Artificial Intelligence (AI) in Marketing Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa

Report Attribute/Metric	Details
Market Size 2023	11.77(USD Billion)
Market Size 2024	13.66(USD Billion)
Market Size 2035	70.0(USD Billion)
Compound Annual Growth Rate (CAGR)	16.02% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Qualtrics, Criteo, SAS Institute, Microsoft, Oracle, Facebook, IBM, Adobe, Google, Zeta Global, Pega Systems, Salesforce, HubSpot, Amazon, Acxiom
Segments Covered	Application, Technology, Deployment, End Use, Regional
Key Market Opportunities	Personalized customer experiences, Predictive analytics for campaigns, Enhanced data-driven decision making, Improved customer segmentation, AI-driven content creation
Key Market Dynamics	Increased consumer data analysis, Enhanced customer personalization, Rising demand for automation, Growing adoption of AI tools, Need for predictive analytics
Countries Covered	North America, Europe, APAC, South America, MEA