Biscuits Market Size

Biscuits Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The Biscuits Market is expected to reach $115 billion in 2024, and is projected to reach $172 billion by 2032. The CAGR of 5.9 % over the forecast period is quite remarkable. This growth is driven by the increasing demand for convenient snacking and the rising trend of eating on the go. Furthermore, the growing awareness of consumers regarding health issues has led to the demand for healthier biscuit alternatives, such as gluten-free and organic biscuits, which is expected to drive the market. Technological advancements in the production process and packaging are also expected to boost the market. Product quality and shelf life have improved with the help of automation and smart packaging, which is beneficial for both manufacturers and consumers. Also, key players in the biscuits market, such as Mondelez International, Nestlé, and PepsiCo, are launching new products to meet the changing preferences of consumers. For instance, Mondelez has launched a range of biscuits that are low in sugar, which is in line with the growing demand for nutritious snacks. These factors, taken together, make the biscuits market a dynamic one, with consumers’ tastes changing and new products being launched every day.

Regional Market Size

Regional Deep Dive

The Biscuits Market is characterized by a variety of consumer preferences and a growing inclination towards healthier options in the various regions. In North America, the market is characterized by innovation in terms of flavours and formats, while in Europe, the demand for premium and artisanal biscuits is on the rise. In the Asia-Pacific region, rapid urbanization and changing lifestyles are increasing the demand for biscuits as a convenient snack. Middle East and Africa are experiencing growth due to increasing incomes and the emergence of Western snacks. Latin America is characterized by a combination of modern and traditional biscuits, influenced by local tastes and preferences.

North America

• Moreover, the number of health-conscious consumers is growing. As a result, there is a greater demand for gluten-free and organic biscuits. Consequently, companies such as Mondelez International have launched new product lines to meet this demand.
• It is a question of convenience and of the conservation of the environment, which are increasingly influencing the development of packaging.
• The regulatory framework is changing. The Food and Drug Administration is introducing stricter labeling requirements, which have forced manufacturers to reformulate their products to meet health standards.

Europe

• The European biscuit market is experiencing a boom in artisanal and gourmet biscuits, with the likes of Walkers and McVities turning to the use of fine ingredients and traditional recipes to lure the discerning palates of discerning consumers.
• Sustainability is gaining ground. More and more companies are adopting sustainable practices, such as reducing the use of plastic and obtaining their raw materials in an ethical way.
• The European Union’s stringent food safety regulations are influencing product development and forcing manufacturers to seek new ways of meeting safety requirements.

Asia-Pacific

• The growing urbanization and busy life style are the reasons for the increase in the demand for snacks and biscuits.
• E-commerce is reshaping the distribution channels, and biscuit sales are increasing significantly on the Internet, which is causing the companies to improve their digital marketing strategies.
• Local companies are also introducing their own unique flavors, such as red bean and matcha, to meet the needs of the local people.

MEA

• The growth of the middle class in the United Arab Emirates and in the Kingdom of Saudi Arabia is increasing the consumption of premium biscuits, and this is the field in which the premium biscuits of the Almarai Company are to be found.
• Local manufacturers have been influenced by the increasing demand for Western-style snacks to introduce Western-style biscuits, which are a combination of traditional and Western styles.
• Product development is influenced by the government’s initiatives to promote a healthy diet. The aim is to reduce sugar content and increase the nutritional value of products.

Latin America

• The biscuit market is characterized by a mixture of old and new, with local companies like Bauducco introducing new flavors and ingredients.
• Inflation, currency fluctuations, and the rising cost of living are causing a decrease in the purchasing power of consumers, causing a shift in the market towards cheaper biscuits.
• Social media have influenced consumers’ preferences, with brands deploying them to engage with younger consumers and promote new product launches.

Did You Know?

“In the United States, nearly ninety per cent of the households buy biscuits, making them one of the most popular of the snack groups.” — Nielsen

Segmental Market Size

Biscuits are enjoying a stable growth. The increased demand for convenient snacks is a factor. The biscuits are gaining ground. The trend towards on-the-go snacking and the growing demand for healthier biscuits, such as wholemeal and gluten-free alternatives, are driving demand. The expansion of e-commerce also makes it easier for consumers to access a wide range of biscuits.

The food industry is now at a mature stage of development, with the likes of Nestlé and Mondelez International bringing out new products and expanding distribution. The most important application is in retail and e-commerce, where companies are focusing on packaging innovations to attract health-conscious consumers. The trend towards more sustainable production is also driving the industry, as companies adopt more eco-friendly packaging. Meanwhile, automation and data analysis are helping to ensure that manufacturers can keep up with the market’s changing demands.

Future Outlook

The biscuit market is expected to grow at a CAGR of 5.9 per cent between 2024 and 2032, from $115.3 billion to $172.3 billion. This is based on a growing demand for convenient snacks and an increased preference for healthy and premium biscuits. The penetration of biscuits into daily diets will continue to increase. The share of households that buy biscuits regularly is estimated to increase from approximately 55 per cent in 2024 to approximately 70 per cent in 2032. This reflects the wider trend towards snacking and the integration of biscuits into different meal occasions beyond the traditional tea time.

And as the market grows, technological changes and changing consumer preferences will continue to shape the landscape. And as the market grows, we can expect innovations in product formulation, such as the addition of superfoods, protien and fibre, to attract health-conscious consumers. In addition, the growth of e-commerce will make it easier for consumers to access a wider range of biscuits. Also, as regulations are introduced to encourage healthier eating, the way products are developed and marketed will be influenced. As consumers become more aware of the importance of sustainability, brands that prioritise the use of sustainable packaging and locally sourced ingredients will have a competitive advantage. Taking all these developments into account, the biscuits market is expected to see significant growth until the end of the decade.