Cash Flow Companies

Competitive Landscape of the Cash Flow Market

The cash flow market, encompassing solutions and services that aid businesses in managing their financial lifeblood, thrives on a dynamic mix of established players, nimble startups, and rising technological tides. Understanding this competitive landscape is crucial for any company seeking to optimize their cash flow practices or tap into its lucrative potential.

Key Players and Strategies:

• Agicap (France)


• Calqulate (Finland)


• Cashbook (Ireland)


• Cashforce (Belgium)


• Caflou (Czech Republic)


• Xero (New Zealand)


• Anaplan (US)


• Sage (UK)


• Float (UK)


• Intuit (US)


• Planguru (US)


• Dryrun (Canada)


• Pulse (US)


• Cash Analytics (Ireland)


• Fluidly (UK)


• Fnagraph (US)


• Cashflowmapper (Australia)


• Finsync (US)


• Cashflow Manager (Australia)


• Cash Flow Mojo (US)


• BeyondSquare Solutions (India)


• Calxa (Australia)


• CashflowCafe (England)


• Futrli (UK)


• Vistr (Australia)


• Runway (US).

Factors for Market Share Analysis:

• Product Breadth & Depth: The ability to offer a comprehensive solution encompassing diverse cash flow needs, from forecasting to collections, plays a key role.


• Technology and Innovation: Constant investment in cutting-edge technologies like AI and blockchain attracts market share by addressing evolving demands and enhancing efficiency.


• User Experience & Integration: Easy-to-use platforms and seamless integration with existing accounting systems are vital for user adoption and retention.


• Target Market Focus: Specializing in specific segments like SMEs or particular industries allows for deeper understanding and tailored solutions, leading to market dominance in those niches.


• Global Reach & Scalability: Servicing multinational corporations and offering cross-border cash flow management solutions expands market reach and attracts larger clients.

New & Emerging Companies:

• PayFabric: Streamlining B2B payments with automated credit lines and invoice financing.


• Airbase: A comprehensive spend management platform with real-time cash flow visibility and expense control.


• Pynk: AI-powered cash flow forecasting and scenario planning for proactive financial management.


• ZestFinance: Utilizing alternative data to offer flexible financing options to underserved businesses, improving their cash flow stability.

Current Company Investment Trends:

• Cloud-based Solutions: The shift towards cloud platforms is accelerating, offering scalability, accessibility, and reduced upfront costs.


• Data Analytics & Automation: Investments in AI-powered forecasting, automation tools, and data-driven insights are key differentiators in a competitive market.


• API Integration & Ecosystems: Open APIs and partnerships are fostering seamless integration with existing financial systems and creating collaborative ecosystems for enhanced value creation.


• Embedded Finance: Integrating financial services like payments and lending directly into business workflows unlocks new revenue streams and strengthens relationships with customers.

Latest Company Updates:

Dec. 5, 2023: Airbase secures in Series E funding, aiming to expand its AI-powered cash flow management platform and global reach.

Jan. 3, 2024: ZestFinance partners with small business lender Kabbage to offer AI-driven loans based on alternative data, improving access to financing for underserved businesses.

Jan. 8, 2024: BlackLine announces strategic partnership with Coupa Pay to integrate its reconciliation automation solutions with Coupa's B2B payment platform.