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Cashew Milk Market Share

ID: MRFR//5883-HCR | 90 Pages | Author: Snehal Singh| December 2024

In the rapidly growing Cashew Milk Market, companies strategically deploy market share positioning strategies to navigate a landscape shaped by changing consumer preferences and a rising demand for plant-based alternatives. Cashew milk, known for its creamy texture and nutty flavor, prompts companies to adopt various strategies to meet the evolving needs of consumers seeking dairy alternatives that align with health, taste, and sustainability considerations.

One central strategy in the Cashew Milk Market is product innovation. Companies invest in research and development to create a diverse range of cashew milk products tailored to different consumer preferences. Variations in flavor profiles, thickness, and the inclusion of additional nutrients or flavors allow companies to capture a larger market share by offering a variety of choices that cater to diverse tastes and dietary requirements.

Pricing strategies play a pivotal role in market share positioning, given the competitiveness of the plant-based milk market. Some companies adopt a cost-effective pricing approach, positioning their cashew milk products competitively to appeal to a broad range of consumers. Others may opt for premium pricing, emphasizing factors such as the quality of cashews used, organic certifications, or unique formulations. The pricing strategy chosen shapes brand perception and influences the market share a company can secure within different segments of the market.

Marketing and branding efforts are crucial for creating awareness and establishing a distinct identity in the Cashew Milk Market. Companies invest in marketing campaigns that highlight the natural creaminess, nutty flavor, and health benefits of their cashew milk products. Collaborations with nutritionists, endorsements from plant-based influencers, and engaging social media content contribute to building brand credibility. The goal is to position cashew milk as a delicious and nutritious dairy alternative, influencing purchasing decisions and consolidating market share among consumers seeking plant-based options.

Distribution channels play a vital role in ensuring the widespread availability of cashew milk products. Companies strategically partner with supermarkets, specialty stores, and online platforms to reach a broad consumer base. The accessibility of these products through various channels contributes to market share positioning, as convenience is a significant factor influencing purchasing decisions for consumers seeking plant-based milk alternatives.

Adapting to the growing emphasis on sustainability, companies are increasingly incorporating considerations of responsible sourcing and eco-friendly practices into their market share positioning strategies in the Cashew Milk Market. Brands that highlight ethical sourcing of cashews, environmentally friendly production processes, and sustainable packaging resonate with environmentally conscious consumers. By aligning with these values, companies position themselves as leaders in providing cashew milk options that meet the sustainability expectations of both environmentally conscious consumers and those seeking plant-based alternatives.

Cashew Milk market Overview


Cashew Milk Market is anticipated to grow at a CAGR of 6.56% and reach USD 229.1 million in value during the period of 2020-2027. The cashew nut milk market is expected to grow at a swift speed, with a significant CAGR (Compound Annual Growth Rate)  in the coming years. The market value is anticipated to reach around USD 229.1 million by the end of the year 2027. 


Cashew milk is dairy-free, plant-based milk that is sourced from cashew nuts. It is growing popular around the globe as a healthier substitute for people with health issues such as lactose intolerance, obesity, and diabetes. Cashews are also abundant in nutrients such as iron, zinc, vitamins, phosphorus, and magnesium. 


Lactose intolerance is highly increasing among the global population. This has driven them to switch to healthier milk alternatives. Cashew-based milk also renders a variety of health benefits to the consumers. Hence, the demand for cashew nut milk is growing, which is subsequently expected to accelerate the growth of the cashew milk market over the forecast period. 


Covid-19 Analysis of Cashew Milk market

The impact of Covid-19 has debilitated most small and large-scale businesses alike. Due to the lockdown and the need for physical distancing, many businesses have been forced to shut down. The cashew milk market was one of the industries that saw a decline in its profit and market size. However, cashew milk market is expected to recover its revenue in the coming years.


Most businesses will be able to revive their profit soon after the pandemic fades. Moreover, manufacturing companies are taking measures to sell their cashew nut milk online. Also, people are growing awareness about health issues and cashew milk benefits. Hence, the demand for healthier, organic, and lactose-free products is expected to fuel the market growth.


Cashew Milk Market Dynamics


Drivers


A few factors may drive the growth of the global cashew milk market. Cashew-based milk has a lot of health benefits. People with various issues such as diabetes, obesity, lactose intolerance, vitamin B12, and B2 deficiencies can consume cashew nut milk. Moreover, people are growing aware of the need for using dairy-free and plant-based products for their well-being. These products are also available in several flavors and delicious tastes. Hence, these factors are estimated to fuel the growth of the cashew-based milk market.


Opportunities


Most of the key companies in the cashew milk market are undertaking R&D measures to extend the shelf-life of their plant-based, organic milk varieties. This innovation is a major driving factor for the growth of the cashew milk market since conventional kinds of milk tend to degrade in shorter periods. Cashew milk also has many health benefits, such as reducing heart disease and cholesterol levels, improving digestion, immunity, and liver health, because of its antioxidant properties. 


Restraints


A few factors may inhibit the growth of the cashew-based milk market. The most important factor among them is the fact that cashew milk is highly expensive. Hence, this may hinder the growth of the global market in the long run.


Challenges


There may be factors that may challenge the cashew-based milk manufacturing companies. The taste of the cashew milk may not be likable to the consumers. Hence, it may challenge the key manufacturers and companies in the long time run. This issue can be overcome by spreading awareness about the benefits of cashew milk and innovations in the drink.


Cumulative Growth Analysis


The global cashew milk market is expected to see enormous growth over the forecast period (2022 – 2027). The market value was evaluated at around USD 87 million in the year 2019. The cashew nut milk market is expected to grow at a swift speed, with a CAGR of 12.8% in the coming years. The market value is anticipated to reach around USD 229.1 million by the end of the year 2027. 


Value Chain Analysis


Cashew nut milk is distributed through several channels such as retail stores, hypermarkets, and even e-commerce platforms. Attractive packaging of the milk also plays a vital role in increasing their sales. It is estimated that the carton packaging of cashew milk will comprise the largest cashew milk market share in the forecast years.


Moreover, the key companies of the market are implementing various trends to expand their geographical milk sales. Also, the companies are investing a lot to research and develop innovative cashew-based milk products. Hence, the cashew nut milk market will witness a boom in the coming years.


Segment Overview

The cashew milk market is divided into various segments such as packaging type, category, and distribution channel. Given below are the important cashew milk market segments:


By Packaging Type



  • Cartons

  • Bottles

  • Others


By Category



  • Organic

  • Conventional 


By Distribution Channel





  • Store-based

    • Convenience stores

    • Hypermarkets

    • Supermarkets



  • Non-store-based



Regional Analysis


The regional analysis of the cashew milk market is divided into Europe, Asia Pacific, North America, and the Rest of the World, during the forecast period 2022 to 2027. The North American region includes Canada, the US, and Mexico. Europe is composed of Italy, Spain, the UK, France, Germany, and others. Likewise, the Asia Pacific region comprises China, India, Indonesia, New Zealand, Australia, Japan, and others.


Among them, North America is expected to rule the cashew nut milk market with the highest share. This is because most of the lactose intolerant population belongs to this region. The US accounts for a large portion of the cashew milk market share in the region.


Europe is also anticipated to witness commendable cashew milk market growth. However, Asia Pacific may witness the fastest growth among all regions. This is because countries like India and China are emerging as the central cashew milk market for cashew milk. 


Competitive Landscape


The cashew milk industry is dominated by a few important companies. The cashew milk from central market key companies is completely free of lactose since it is plant-based. These key companies account for most of the market profit. They do so by implementing various market trends, such as offering a variety of cashew milk products like powder and yogurt.


Key Players


Listed below are the key competitive companies of the cashew nut milk market with the location of their headquarters:



  • Earth’s Own Food Company Inc. (Canada)

  • Califia Farms (US)

  • Danone S.A.(France)

  • Elmhurst Milked Direct LLC (US)

  • Pacific Foods (US)

  • Forager Project (US)

  • RITA Food & Drink Co. Ltd. (Vietnam)

  • Hain Celestial Group (US)

  • Plenish Cleanse Ltd. (UK)

  • Rude Health (UK)


Recent Developments



  • In September 2019, Z Natural Foods Company introduced its new product –cashew milk powder. This initiative stood as a break from conventional milk to enable consumers to use mild cashew-flavored milk. The powder is convenient to use and mess-free.

  • In 2016, Danone procured White Wave Foods, an American soy milk manufacturing company for about USD 12 billion. This helped Danone increase the span of its product variety in lactose-free foods.

  • Forager Project, a vegan food product company in San Francisco, launched a few new products – coconut milk and coconut cashew yogurt. This yogurt has exceptional qualities such as creamy texture, high-fat, and delicious yogurt with both coconut and cashew flavors. 

  • In November 2018, Morrisons, the UK-based supermarket chain launched its range of organic vegan kinds of milk, including cashew nut milk. They applied innovative packaging for the kinds of milk to attract their consumers.

  • Benni Alimentos, a Brazilian food & beverage company, introduced its soluble cashew nut milk powder. This vegan milk powder has a shelf-life of up to 2 years.


Report Outlook


This report compiles all information about the growth of the global cashew milk market over the forecast period. There are different sections presented that help to get full-fledged information such as opportunities, challenges, drivers, Covid-19 analysis, regional analysis, competitive landscape, and others. All the information is gathered from reliable primary and secondary sources to provide the expected details of the cashew milk market analysis. 


Report Detail 



  • Historic Period: 2015-2020

  • Base Year: 2020

  • Forecast Period: 2020-2027


Geographically



  • North America

  • Europe 

  • Asia-Pacific

  • Rest of the world (RoW)

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