Introduction
In 2023, the child-resistant packaging market is expected to witness a major transformation, mainly driven by a combination of technological advancements, regulatory pressures and changes in the consumer behavior. The improvements in the materials and designs are expected to enhance the safety and convenience of the child-resistant solutions, while the stringent regulations to protect children from harmful substances are expected to force manufacturers to adopt compliant packaging solutions. Moreover, the increasing consumer awareness towards safety and environmentalism is influencing the purchase decisions, thereby promoting the use of child-resistant packaging that is not only safe but also sustainable. In this rapidly changing landscape, the industry players are navigating through the complex regulatory requirements, the increasing consumer expectations, and the need to differentiate from the competition.
Top Trends
- Increased Regulatory Scrutiny
For the sake of safety, the governments of the world are tightening up the regulations on child-resistant packaging. For example, the United States Consumer Product Safety Commission has proposed stricter regulations for the packaging of pharmaceutical products. This trend is driving manufacturers to invest in compliance, which means increased operating costs. As the regulations change, manufacturers may need to quickly adapt their packaging solutions to avoid fines. There may also be more standardized testing procedures for child-resistant packaging.
- Sustainability in Packaging Materials
The demand for eco-friendly child-resistant packaging is growing, driven by both consumer preferences and government regulations. The result is a move towards biodegradable materials which are also certified. A recent survey found that 70% of consumers would prefer a sustainable packaging solution. This trend is forcing manufacturers to rethink their materials and production methods. Future developments will probably lead to a greater focus on the circular economy in packaging design.
- Smart Packaging Technologies
A new trend is the integration of smart technology into child-resistant packages, such as QR codes and tamper-evident seals. This increases the safety of the end-user and the traceability of the product. The Aptar Group is a pioneer in this field. The result is that 40 per cent of consumers trust products with smart features in their packaging more. This trend is likely to stimulate investment in technology to improve operational efficiency and increase the engagement of consumers. The next step is to create smart packages with safety warnings based on artificial intelligence.
- Customization and Personalization
The trend is towards a more individualized and product- and consumer-oriented approach to child-resistant packaging. Brands are focusing on a unique design in order to enhance the end-user experience, as illustrated by Silgan Holdings’ bespoke solutions. Personalised packaging increases brand loyalty by up to 30%, according to research. This trend is resulting in manufacturers’ adopting flexible production methods. The future will see a closer collaboration with customers on design.
- Focus on User-Friendly Designs
Children's safety and convenience in use are the two sides of the coin. The new child-resistant package has to be able to satisfy both of them. ProAmpac is developing designs which are easier for the adult to open and yet safe for the child. The result of a survey conducted by ProAmpac shows that 60 per cent of the people who look after children find the existing child-resistant packages difficult to use. This is the trend, and it has influenced the design. The result is more ergonomic solutions. In the future, the package usability will be tested by actual users.
- Expansion in E-commerce Packaging
E-commerce is increasing the demand for child-proof packages that can withstand the transport conditions. Brands are adjusting their packaging to ensure safe delivery, as WestRock’s innovations in protective packaging show. Its data shows that 50 percent of consumers place safety above all else in their choice of packaging. This trend is causing manufacturers to focus on the strength and safety of their packages. Future developments could see even more robust packaging, tailored to the needs of e-retail.
- Collaboration Across Supply Chains
The number of companies in the chain of supply of child-resistant packaging is growing, and the collaboration between them is increasing. Like Berry Global, suppliers are collaborating to develop safer materials. Studies show that this can reduce time-to-market by a quarter. This trend is encouraging a more integrated approach to packaging development. Future developments may include shared platforms for innovation and compliance.
- Adoption of Advanced Testing Methods
It is therefore with great interest that the industry is concentrating on a method of testing for compliance and safety which is more advanced than that of the past. We are seeing a more rigorous approach to testing, such as that which the Clondalkin Group is introducing. The latest figures show that some 80 per cent of manufacturers are investing in new testing methods. This trend is strengthening product reliability and consumer confidence. Its long-term effects may well include the establishment of international testing standards.
- Integration of Recyclable Materials
A priority for manufacturers is the integration of recyclability into child-resistant packaging. The Mondi Group is a leading example of a company which is both safe and sustainable. Statistics show that consumers prefer products in a recycl-able package. This trend is causing a shift in the sourcing of materials and in the design of packaging. The future will see the development of new, more effective, and less energy-consuming methods of material recovery.
- Emergence of Biodegradable Options
It is also an increasing trend for companies to respond to the growing concern for the environment by developing child-resistant packaging that is both biodegradable and child-resistant. Brands are now investigating the use of materials that will decompose naturally. The Stevanato Group is at the forefront of this trend. They have conducted research that shows that 55% of consumers are willing to pay more for products in biodegradable packaging. This trend is influencing the R&D into sustainable materials. This is also a trend that is likely to influence the regulatory environment.
Conclusion: Navigating the Child-Resistant Packaging Landscape
In 2023 the child-resistant packaging market will be highly competitive and highly fragmented. The market is characterized by a number of players, both historical and new entrants. The regional trends show a growing focus on sustainability and compliance with strict regulations, which will encourage suppliers to further develop their products. The historical players will continue to use their brand loyalty, while using new technological solutions such as artificial intelligence and automation to increase their operational efficiency. The new entrants will focus on a flexible system and sustainable materials in order to attract consumers who are more aware of the environment. In this rapidly changing market, the ability to use these new capabilities will be crucial for the suppliers who want to establish themselves as leaders and be able to respond effectively to changing consumer and regulatory demands.