Cider Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The global cider market is poised for significant growth, with a current market size of USD 2.93 billion in 2024, projected to expand to USD 9.52 billion by 2032. This remarkable growth trajectory reflects a compound annual growth rate (CAGR) of 15.85% over the forecast period. The increasing consumer preference for low-alcohol beverages, coupled with the rising trend of health-conscious drinking, is driving the demand for cider, which is often perceived as a healthier alternative to traditional alcoholic beverages. Additionally, the growing popularity of craft cider among millennials and the expansion of cider varieties are further fueling market growth. Technological advancements in cider production, such as improved fermentation techniques and innovative flavor infusions, are also contributing to the market's expansion. Key players in the industry, including companies like Angry Orchard, Strongbow, and Woodchuck Hard Cider, are actively investing in product development and strategic partnerships to enhance their market presence. For instance, recent product launches featuring unique flavor profiles and collaborations with local orchards are helping these companies capture a larger share of the evolving consumer base. As the cider market continues to evolve, these factors will play a crucial role in shaping its future landscape.

Regional Market Size

Regional Deep Dive

The Cider market is experiencing dynamic growth across various regions, driven by changing consumer preferences towards healthier and more natural beverage options. In North America, particularly the United States, the craft cider movement has gained significant traction, with consumers increasingly seeking artisanal and locally produced options. In Europe, traditional cider-producing countries like the UK and France continue to innovate with new flavors and styles, while Asia-Pacific is witnessing a rise in cider popularity as consumers explore diverse alcoholic beverages. The Middle East and Africa are still emerging markets for cider, with potential for growth as awareness and availability increase. Latin America is also beginning to explore cider production, influenced by local fruit varieties and cultural trends towards craft beverages.

Europe

• In the UK, the introduction of the 'Cider Code of Practice' by the National Association of Cider Makers is enhancing quality standards and promoting transparency in production, which is likely to increase consumer trust.
• French cider producers are innovating with new flavor profiles and organic options, responding to the growing demand for premium and sustainable products in the market.

Asia Pacific

• Australia is seeing a rise in cider consumption, with brands like 5 Seeds and Somersby capitalizing on the trend by introducing fruit-flavored ciders that appeal to younger consumers.
• The Japanese market is beginning to embrace cider, with local producers experimenting with unique ingredients such as yuzu and sake yeast, reflecting the region's culinary heritage.

Latin America

• Mexico is exploring cider production, leveraging its diverse apple varieties and local fruit to create unique offerings that cater to both domestic and export markets.
• The rise of craft beverage culture in Brazil is encouraging local entrepreneurs to experiment with cider, leading to a burgeoning interest in this segment among consumers.

North America

• The craft cider movement is booming in the United States, with companies like Angry Orchard and Woodchuck Cider leading the charge, focusing on unique flavors and local sourcing of ingredients.
• Regulatory changes in several states are making it easier for small cideries to operate, with initiatives aimed at reducing licensing fees and simplifying distribution, which is expected to further boost local production.

Middle East And Africa

• In South Africa, the cider market is gaining momentum, with brands like Savanna Dry leading the way, as consumers shift towards lighter alcoholic beverages.
• Regulatory frameworks are evolving in several Middle Eastern countries, allowing for increased availability of cider in licensed venues, which is expected to enhance market penetration.

Did You Know?

“Cider is one of the oldest alcoholic beverages in the world, with evidence of its production dating back to ancient Greece and Rome.” — National Association of Cider Makers

Segmental Market Size

The cider market segment is currently experiencing stable growth, driven by increasing consumer interest in craft beverages and a shift towards healthier alcoholic options. Key factors fueling demand include the rising popularity of gluten-free products and the growing trend of local sourcing, as consumers seek unique flavors and artisanal quality. Additionally, regulatory support for small-scale producers enhances market accessibility, encouraging innovation and diversity in offerings. Currently, the cider market is in a mature adoption stage, with notable players like Angry Orchard and Strongbow leading the charge in North America and Europe, respectively. Primary applications include retail sales in supermarkets and specialty stores, as well as on-premise consumption in bars and restaurants. Trends such as the rise of hard seltzers and the increasing focus on sustainability initiatives, including eco-friendly packaging, are catalyzing growth. Technologies like fermentation advancements and flavor infusion methods are shaping product development, allowing for a broader range of cider varieties that cater to evolving consumer preferences.

Future Outlook

The cider market is poised for significant growth from 2024 to 2032, with a projected market value increase from $2.93 billion to $9.52 billion, reflecting a robust compound annual growth rate (CAGR) of 15.85%. This growth trajectory is driven by a rising consumer preference for healthier alcoholic beverage options, as cider is often perceived as a lower-calorie alternative to beer and wine. As health-consciousness continues to shape consumer choices, the penetration of cider in the alcoholic beverage sector is expected to rise, potentially reaching usage rates of 20% among adults in key markets by 2032. Key technological advancements and policy drivers will further bolster the cider market. Innovations in fermentation techniques and the introduction of new flavor profiles are expected to attract a broader demographic, including millennials and Gen Z consumers who seek unique and artisanal products. Additionally, supportive government policies promoting local agriculture and craft beverage production will enhance market accessibility and encourage small-scale cideries to thrive. Emerging trends such as the rise of hard seltzers and flavored ciders will also play a crucial role in diversifying product offerings, catering to evolving consumer tastes and preferences. Overall, the cider market is set to experience a dynamic transformation, characterized by increased market penetration, innovative product development, and a strong alignment with health and wellness trends.