Cider Market

The market CAGR for cider is being driven by the rising demand for alcoholic beverages. The increase in the growth of the cider market is due to the peaking demand for premium spirits brought on by rising per capita income and drinking as a status symbol. Consumers are increasingly drawn to quality, traditions, and innovation for alcoholic beverages. Further, the popularity of low-alcohol beverages is boosting the growth of the cider globally.

The rising demand, particularly from the millennial, for premium products. The increasing general standards of living are fueling this demand. Millennials who are leaning towards the more health-conscious than previous generations have a strong preference for beverages made out of fruit. The reduced popularity of beer in industrialized nations has contributed to the expansion of the market for high-quality craft ciders. Cider, devoid of gluten, can be significantly more refreshing and sweeter than beer and is attaining popularity as the choice of beverage among consumers of alcoholic beverages.

The demand for gluten-free products is being fueled by the rising prevalence of celiac disease, related to the intolerance to gluten, and an increase in the awareness in consumers towards the requirement to consume high-quality food and drink in addition, these gluten-free beverages help in reducing the cholesterol levels and improve the digestive health.

The availability of polyphenols generated a structural analogy, creating properties of strong antagonism on different cell receptors. Thus, driving the Cider market revenue.

However, as per the reports, the high consumption of cider can lead to unwanted impacts. Regular consumption of cider can cause tooth decay. Therefore, it is suggested to dilute it with water for immediate consumption. The cultural variations in the market can make it tougher for it to be consumed on a scale. Thus, all these factors may restrain the growth of the market globally.

The Global Cider Market Industry benefits from the expansion of distribution channels, which enhances accessibility for consumers. Traditional retail outlets, alongside the rise of e-commerce platforms, facilitate a broader reach for cider brands. This diversification in distribution not only increases product availability but also allows for targeted marketing strategies that cater to specific consumer segments. As online sales continue to grow, cider producers are likely to invest in digital marketing and direct-to-consumer sales models. This trend is expected to bolster the industry's growth, ensuring that cider remains a competitive choice in the beverage market.

The Global Cider Market Industry experiences a notable surge in consumer preference for craft beverages, reflecting a broader trend towards artisanal and locally sourced products. This shift is driven by an increasing interest in unique flavors and quality ingredients, leading to a diversification of cider offerings. As consumers seek authentic experiences, craft cider brands are gaining traction, contributing to the industry's growth. In 2024, the market is projected to reach 2.93 USD Billion, indicating a robust demand for innovative cider products. This trend suggests that the craft beverage movement is likely to continue influencing the Global Cider Market Industry in the coming years.

The Global Cider Market Industry is witnessing a growing inclination towards health-conscious choices among consumers. Ciders made from natural ingredients, free from artificial additives, are increasingly favored as individuals prioritize wellness. This trend aligns with the broader movement towards clean-label products, where transparency in ingredient sourcing is paramount. As a result, cider producers are reformulating their products to meet these demands, potentially enhancing their market share. The emphasis on health and wellness is likely to propel the market forward, as consumers gravitate towards beverages that align with their lifestyle choices, thereby influencing the Global Cider Market Industry.

Innovation in flavors and product diversification plays a pivotal role in the Global Cider Market Industry. Manufacturers are increasingly experimenting with unique flavor combinations, incorporating spices, herbs, and even exotic fruits to attract a wider audience. This creative approach not only enhances the sensory experience but also caters to the evolving preferences of consumers. The introduction of limited-edition flavors and seasonal offerings further stimulates interest and encourages trial purchases. As the market evolves, this trend of flavor innovation is expected to contribute significantly to the projected growth of the industry, with estimates suggesting a market size of 14.8 USD Billion by 2035.

Sustainability is becoming a cornerstone of the Global Cider Market Industry as consumers and producers alike prioritize environmentally friendly practices. The adoption of sustainable farming methods, eco-friendly packaging, and waste reduction initiatives resonates with a growing demographic that values corporate responsibility. This shift not only enhances brand loyalty but also attracts environmentally conscious consumers who are willing to pay a premium for sustainable products. As the industry embraces these practices, it is likely to see an increase in market share, aligning with the broader global movement towards sustainability and responsible consumption.

By region, the study offers market insights into North America, Europe, Asia-Pacific, and The Rest of the World. The Asia Pacific Cider market area dominates the market due to the increase in consumption of cider for its health benefits by health-conscious consumers. The rising trend of fruit-sourced product categories, mainly in beverages, has increased the demand for cider in the Asia Pacific region. China is the largest contributor to the growth of the market of cider in this region.

Further, the prime countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, Japan, India, China, Australia, South Korea, and Brazil.

Figure 2: CIDER MARKET SHARE BY REGION 2022 (USD Billion)

Source: The Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Europe's Cider market accounts for the second-largest market share due to the capacity to produce the highest amount of apples and the prevalence of drinking alcoholic beverages as a social norm. Further, the German Cider held the largest market share, and the UK cider industry was the fastest-growing market in the European region.

The Asia-Pacific Cider Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to a shift towards cider and an increasing trend of fruit-based ingredients and alcohol in the region. Moreover, China’s market of cider held the largest market share, and the Indian cider industry was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Cider market grow even more. Market participants are also undertaking a various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Cider industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Cider industry to benefit clients and increase the market sector. In recent years, the Cider industry has offered some of the most significant advantages to the beverage industry. Major players in the Cider market, including Aston Manor Cider, Bryant’s Cider, Hawkes Cider Limited, Heineken NV, Carlsberg Breweries AS, Ashi Premium Ltd, Seattle Cider Company, Vander Mill Ciders, Thatcher Cider, and others, are attempting to increase market demand by investing in research and development operations.

Aston Manor Cider, headquartered in England, is a former brewery and current cider producers and bottling company. The company is the operator of the largest solo-owned cider manufacturer in the UK, offering a large range of cider brands, winning over 25 taste awards in the last three years, making the consumers buy the cider of the company in more than 20 countries globally. The company now manufactures exclusively perry and cider. It is the third largest cider company in the UK, and in 2018, it was acquired by French co-operative Agrial.

In 2016, the company made an investment of 4 million dollars in its production facilities. Through this investment, the company aims to expand its capacity and capability to enhance and improve the loading and shipping facilities at its Devon production sites.

Hawkes Cider Limited, founded in 2012, is a live company situated in London. The company operates in the production of cider and other fruit wines section. Hawkes manufactures and distributes craft ciders and alcoholic ginger beer. The company's largest shareholder is Brewdog Plc, with a 100% stake; it is an established, small-sized company. In October 2019, Hawkes extended its business by making its presence in the United States and launched Slam Funk English cider apples blended with American apples. It consists of 6.7% ABV.

The Dead& Berried mixed berry and Doom &Bloom rose style are the other two cider =s launched by the company.