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    ID: MRFR/ICT/0860-CR
    126 Pages
    Ankit Gupta
    February 2020

    Cloud gaming companies offer cloud-based gaming services that enable users to play video games without the need for high-end gaming hardware. These platforms render and process games in the cloud, streaming the gameplay to users' devices. Cloud gaming makes high-quality gaming accessible to a broader audience, reduces hardware requirements, and enhances the gaming experience.

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    Top Industry Leaders in the Cloud Gaming Market

    Cloud Gaming Companies

     


    Competitive Landscape of Cloud Gaming Market


    The cloud gaming market is experiencing explosive growth, driven by advancements in technology, increasing internet penetration, and changing consumer preferences. This dynamic market is home to a diverse range of players, each vying for a slice of the pie.


    Key Players:



    • IBM Corporation (US)

    • Microsoft (US)

    • Oracle (US)

    • SAP SE (Germany)

    • Amazon Web Services Inc. (US)

    • Tableau Software LLC. (US)

    • SiSense Inc (US)

    • Zoho Corporation Pvt. Ltd. (India)

    • ThoughtSpot Inc. (US)

    • Mu Sigma (US)

    • Looker Data Sciences Inc. (US)

    • Datameer Inc. (US), among others


    Strategies Adopted:



    • Subscription Models: Many players offer subscription models, providing access to a library of games for a monthly fee. This strategy fosters recurring revenue and encourages player engagement.

    • Freemium Models: Some platforms offer a limited free tier with the option to upgrade for access to additional features and content. This strategy attracts new users and encourages them to convert to paying subscribers.

    • Partnerships: Collaborations with game developers, publishers, and hardware manufacturers allow platforms to expand their game libraries and reach wider audiences.

    • Technological Innovation: Continuous investment in research and development is crucial for enhancing streaming quality, reducing latency, and expanding device compatibility.

    • Focus on Specific Segments: Some platforms cater to specific segments of the market, such as mobile gamers or families, with targeted content and features.


    Factors for Market Share Analysis:



    • Number of Subscribers: This is a key metric for gauging the size and reach of a platform.

    • Game Library Size and Quality: The availability of popular and high-quality games is crucial for attracting and retaining users.

    • Price and Value Proposition: Platforms need to offer competitive pricing and compelling value propositions to stand out in the market.

    • Technological Capabilities: Streaming quality, latency, and device compatibility are crucial factors for user experience.

    • Global Reach and Geographic Expansion: Platforms need to consider the potential for growth in different markets across the world.


    New and Emerging Companies:


    Several new entrants are attempting to disrupt the cloud gaming market with innovative approaches and technologies. Some noteworthy examples include:



    • Playkey: A Russian cloud gaming platform with a focus on Eastern Europe and the CIS region.

    • Loudplay: A South Korean platform offering a unique pay-per-play model with a focus on esports titles.

    • Gamestream: A cloud gaming solution specifically designed for the Japanese market, offering popular titles with low latency.

    • Parsec: A cloud-based remote desktop application that can be used for gaming and other purposes.

    • Rainway: A platform focused on accessibility, allowing users to stream games from their own PCs to any device.


    Current Investment Trends:


    Significant investments are pouring into the cloud gaming market from various sources, including:



    • Venture Capital: Investors are recognizing the potential of cloud gaming and are fueling the growth of new entrants.

    • Technology Companies: Big tech companies are investing heavily in cloud infrastructure and technologies that support cloud gaming platforms.

    • Telecom Companies: Telecom players are seeing cloud gaming as an opportunity to expand their offerings and attract new customers.

    • Game Publishers: Recognizing the changing landscape, game publishers are exploring cloud gaming as a new distribution channel.




    Latest Company Updates:

    October 2023- Samsung has recently launched their cloud gaming service at the 2023 Samsung Developer Conference in San Francisco. Though the service is accessible free of cost, but users will require paying publishers if they desire in playing the latest games. As this will be independent of Google Pay, the game developers will not require paying any service fees that amounts to about 30% of user payments. This latest cloud game streaming service will be available from Samsung’s Game Launcher as well as exclusively available on Galaxy devices.


    October 2023- MobiFone has joined hands with Radian Arc & Blacknut for launching a cloud gaming platform offering users with an unlimited access to the catalogue of the console titles and premium PC. The device options comprise PCs, smartphones, and tablets without any installation or supplemental hardware required for launching a game.


    September 2023: Etisalat by e& has lately unveiled Arena Challenge, the online platform that is powered via OnMobile Global’s social cloud-gaming platform, called ONMO. This platform will offer instant access to various renowned game titles, all sans any time-consuming downloads. The users can engage in the live co-play sessions with their friends & also immerse themselves in tournaments and battles. The registration will enable users in signing up and logging in through Facebook, Google, or the phone numbers, thus granting them the access to a huge library of prompt gaming sessions. This platform has AI-powered analytics for elevating the gaming experience in its entirety and foster the sense of community amid users. This platform will help in revolutionizing the mobile gaming sector and set a novel benchmark for the gaming service.