Cognitive Analytics Market Trends

Cognitive Analytics Market Overview

By the end of 2030, the Cognitive Analytics Market is expected to be worth USD 27.7 billion, with a 32.40% CAGR.

All the businesses around the world deal with unstructured data, and they have to convert that data to make sense of it. The converted structured data will help the businesses to make important decisions, and it is the top priority of the businesses. But this process can’t be achieved with the human mind. That’s is why businesses take the help of cognitive analytics to convert unstructured data into valuable information. This technology is used by so many businesses to help them to make better decisions to boost their sales. The vast amount of data businesses generate has so much information hidden in it. The artificial intelligence technologies use this data to create new useful data that is high volumes, and it comes from various sources.

Cognitive analytics brings human-like intelligence and touch in business applications that include a huge amount of data. It is majorly known to process and analyze unstructured data. The cognitive analytics market is growing rapidly across the world due to the advancements of predictive analytics and the need for better performance in the workplace. Cognitive analytics can help to create a competitive advantage for the businesses over their competitors by giving real-time answers and the ability to make sense of a huge amount of data and information collected from different sources. Cognitive analytics can bring so many advantages for a business, and it is driving the cognitive analytics market growth.

Cognitive Analytics Market is Expected to Showcase Rampant Growth Over 2030. Data analytics solutions have increased rapidly over the past years. And the cognitive analytics market is expected to show huge growth with the use of high-performance computing and advanced artificial intelligence with data analytics solutions. Cognitive analytics can benefit various businesses by providing personalized services, consistency, and by providing crucial data. With the adoption of loT devices, the global cognitive analytics market size is expected to grow more in the coming years.

Covid-19 analysis

The covid-19 situation was a nightmare for businesses across the world, and it has severely impacted the growth of many sectors. It has slowed down the demand and growth of many businesses. Due to the lockdown guidelines around the globe, people aren’t allowed to go out, and businesses were shut down. In this situation, internet marketing and internet use across many regions increased rapidly. Due to the increased number of Internet users, businesses took the help of online marketing to grow their demand, and they took the help of cognitive analytics. With the help of cognitive analytics, valuable data can be analyzed, and it did help the businesses in the covid-19 pandemic. Cognitive analytics gave important data about the customer, and businesses used it to increase their sales. So the covid-19 had a mixed impact on the cognitive analytics market, and now many businesses understand the value of cognitive analytics. That is why cognitive analytics market size is expected to grow more after the covid-19 pandemic.

Market Dynamics

Market drivers

Cognitive analytics analyze the unstructured data to give valuable information to the businesses, and with the help of this information, the businesses can boost their sales. The need to analyze unstructured data across all businesses and massive generation of unstructured data is driving the market growth. The increased number of loT devices has also created a positive impact on the market. Businesses need technological advancement in order to meet the requirements of their customers. The real-time data analysis of the complex data is required to speed up the business process and meet the customer’s demand.  As cognitive analytics is the best medium between large unstructured data and the need for decision-making in real-time, it is driving the cognitive analytics market growth.

Market opportunities

Many small and medium business organizations are adopting cognitive analytics to have a real-time decision-making advantage that will help them to make their business process faster. In the automotive sector, with the Increasing craze for vehicles, cognitive analytics can make it easier for the transportation industry, and it is creating new opportunities for the cognitive analytics Industry. Technological advancement in the medical and healthcare sector has allowed physicians to diagnose patients properly. Cognitive analytics can increase the decision-making process for diagnosis and treatments. The healthcare industry using cognitive analytics to help their patients with the best treatment. The advantage of cognitive analytics in the medical sectors bringing new opportunities for the cognitive analytics market.

Market restraints

Cognitive analytics is a complex process and very lengthy, and it is becoming one of the major restraints in the market. The high initial investment is another major restraint in the cognitive analytics market. Due to the high investment, many small and medium businesses are using traditional methods to analyze their data. To cognitive analytics require skills to operate, and the lack of skills among the user that is required for an efficient implementation of cognitive analytics is one of the restraints in the cognitive analytics market.

Market challenges

The cognitive analytics market faces challenges just like other markets. One of the major challenges for the market is to provide safety. An increasing number of cyberattacks is a major concern for the market and providing safety is one of the biggest challenges. As cognitive analytics requires skills to work properly and to make sure the user is using it properly is another challenge for the cognitive analytics market. Many regions in the world still not Technological advanced, and lack of knowledge about cognitive analytics is a big challenge for the cognitive analytics market, but the market is trying hard to overcome these challenges. The major drivers are cognitive analytics market players trying their best to grow the market demand.

Cumulative growth analysis

With the need for structured data, many businesses are adopting cognitive analytics solutions. And the market is growing rapidly. There are many restraints and challenges in the market, but the market is trying its best to overcome them by providing great value to the organization.

Segment overview

The cognitive analytics market is segmented on the basis of technology, deployment, end-user, vertical, and regions.

• 
  

  By Technology

  
  

Technology segment of the cognitive analytics Industry includes machine learning, automated reasoning, natural language processing, and others.

• 
  

  By Deployment

  
  

Deployment segment of the cognitive analytics market further divided into on-premise, cloud.

• 
  

  By End-Use

  
  

The end-user segment future carried out into SMEs and large enterprises.

• 
  

  By Vertical

  
  

Vertical segment of the market includes healthcare, automotive, BFSI, education and retail, consumer electronics and retail, IT and telecommunication, travel and tourism, oil and gas, aerospace and defense, and others.

• 
  

  By Region

  
  

The region segment further includes regions such as North America, Europe, Asia Pacific, and the rest of the world.

Regional Insights

The major regions in the cognitive analytics market include North America, Europe, Asia Pacific, and the rest of the regions. North America region has the highest share in the market, and it is expected to dominate due to advanced technology and developed IT infrastructure in this region. The economy of North America is a huge factor in driving the cognitive analytics market growth in this region.

The Asia Pacific region is expected to the fastest growth of the market in the forecast period due to the rising population, public investments, growing private and healthcare sector to meet the medical needs of the people in this region. The rapid economic growth, digitalization, foreign investments, globalization, and adoption of advanced technology is expected to drive the cognitive analytics market growth in this region. The European region is also expected to see growth over the coming years due to the rising need for IT sectors, government sectors in this region. Increasing awareness about advanced technology and solutions that will help the business process is fueling the market demand in the European region.

Competitive landscape

• Google, Inc. (U.S.)


• Microsoft Corporation (U.S.)


• Nokia Networks (Finland)


• IBM Corporation (U.S.)


• ColdLight Solutions (U.S.)


• Saffron Technology (U.S.)


• CognitiveScale (U.S.)


• Enterra Solutions LLC (U.S.)


• Numenta (U.S.)


• Vicarious (U.S.)

These are the key players of the market, and among these players, Google is contributing the most to the cognitive analytics market growth.

Recent developments

• In June 2019, Oracle announced a customer-centric solution for Oracle analytics, and it will help to position data, analytics, application to meet the needs of users.


• In April 2018, IBM partnered with Media Math to create customized ads that will reach the customer on the right device at the right moment.