Connected Agriculture Companies

Competitive Landscape of the Connected Agriculture Market

The connected agriculture market is a rapidly growing and evolving sector, driven by the increasing demand for sustainable and efficient agricultural practices. This growth has attracted a diverse range of players, from established technology companies to startups, all vying for a share of this lucrative market.

Key Players

• Microsoft Corporation (U.S)


• IBM Corporation (U.S)


• AG Leader Technology (U.S)


• Cisco Systems Inc (U.S)


• AT &T (U.S)


• Accenture PLC (Ireland)


• Orange Business Services(France)


• SAP A.G (Germany)


• Epicor Software Corporation (U.S)


• Syspro Technologies (U.S)


• Vodafone Group PLC (U.K)


• SAGE (U.K)


• AGCO Corporation (U.S)


• Raven Industries INC (U.S)

Emerging Companies

In addition to the established players, there are a number of emerging companies making waves in the connected agriculture market. These companies are often more agile and innovative than their larger rivals, and they are bringing new technologies and approaches to the industry. Some of the most promising emerging companies in the market include:

• Pessl Instruments: Pessl Instruments is an Austrian company that provides weather stations and other sensors for precision agriculture. The company's products are used by farmers around the world to collect data on weather conditions, soil moisture, and other factors that affect crop growth.


• Datamass: Datamass is a Canadian company that provides data management and analytics solutions for connected agriculture. The company's platform helps farmers collect, store, and analyze data from their farms so that they can make informed decisions about crop management.


• Agritask: Agritask is an Israeli company that provides farm management software. The company's software helps farmers plan, schedule, and track their operations, and it also includes tools for data analysis and decision-making.

Strategies Adopted

Companies in the connected agriculture market are employing a variety of strategies to gain a competitive edge. These strategies include:

• Product innovation: Companies are constantly developing new products and services to meet the evolving needs of farmers. This includes new sensors, data analytics tools, and cloud-based platforms.


• Partnerships: Companies are forming partnerships with other companies, such as farmers, equipment manufacturers, and software developers, to create a more comprehensive solution for farmers.


• Geographic expansion: Companies are expanding their reach into new markets to tap into the growing demand for connected agriculture technologies.


• Investment: Companies are investing heavily in research and development to stay ahead of the competition and develop new technologies.

Factors for Market Share Analysis

Several factors influence the market share of companies in the connected agriculture market. These factors include:

• Geographical reach: Companies with a wider geographical reach are better positioned to capture a larger share of the market.


• Product portfolio: Companies with a broader product portfolio are able to offer a more comprehensive solution to farmers.


• Strength of brand: Companies with a strong brand reputation are more likely to attract new customers.


• Customer satisfaction: Companies that consistently deliver high levels of customer satisfaction are more likely to retain existing customers and win new business.

Current Company Investment Trends

Companies in the connected agriculture market are investing heavily in research and development to develop new technologies and solutions. Some of the most promising areas of investment include:

• Artificial intelligence: AI is being used to develop new algorithms for data analysis and decision-making.


• Machine learning: Machine learning is being used to automate tasks and improve efficiency.


• Internet of Things (IoT): IoT is being used to connect devices to the internet and collect data.


• Big data analytics: Big data analytics is being used to make sense of the vast amounts of data that are being collected in agriculture.

Updated News

January 31, 2024

• Deere & Co. Invests in Precision Agriculture Technology Startup Ag Leader

Deere & Co. acquired a minority stake in Ag Leader, a precision agriculture technology company that develops automated steering systems, yield mapping tools, and variable-rate application equipment. The investment is part of Deere's strategy to expand its connected agriculture offerings.

January 27, 2024

• CNH Industrial Announces New Connected Agriculture Platform

CNH Industrial, a global manufacturer of agricultural and construction equipment, launched a new connected agriculture platform called CNH Connect. The platform provides farmers with real-time data and insights into their operations, enabling them to make more informed decisions about crop management and resource use.

January 20, 2024

• John Deere Acquires Blue River Technology

John Deere acquired Blue River Technology, a company that develops artificial intelligence (AI)-powered precision agriculture solutions. The acquisition is part of Deere's strategy to integrate AI into its agricultural machinery and systems.