Introduction: Navigating the Future of Connected Mobility
The competition in the field of the connected car is growing fast, driven by technological progress, changing legislation and growing consumer demand for a seamless mobility experience. The Original Equipment Manufacturers (OEMs) are increasingly integrating advanced AI-based data analysis and IoT functionality to improve the connection and the customer experience, while the IT system houses are positioning themselves as the indispensable partners in the development of a secure and reliable software environment. The suppliers of the underlying infrastructure are focusing on green technology and smart city integration to support sustainable mobility solutions. In the meantime, the new AI start-ups are disrupting the established order with their innovative automation and biometric solutions, which open up new possibilities for differentiation. The different growth prospects for the individual markets mean that 2024 will be a critical year for all the players to position themselves for a strong position in this fast-moving environment.
Competitive Positioning
Full-Suite Integrators
These vendors provide comprehensive solutions that integrate various aspects of connected car technology, from hardware to software.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| Daimler AG |
Luxury vehicle integration expertise |
Connected vehicle platforms |
Global |
| General Motors |
Strong brand loyalty and innovation |
Connected services and infotainment |
North America, Asia |
| Hyundai Motor Group |
Diverse vehicle lineup with tech focus |
Smart mobility solutions |
Asia, North America |
| Ford Motor Company |
Pioneering in vehicle connectivity |
Connected vehicle technology |
North America, Europe |
| Volvo |
Safety and sustainability leadership |
Connected safety features |
Europe, North America |
| Audi |
Premium technology integration |
Infotainment and connectivity |
Global |
Specialized Technology Vendors
These vendors focus on specific technologies that enhance connected car capabilities, such as software, sensors, and communication systems.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| Bosch |
Leading automotive technology provider |
Sensor and software solutions |
Global |
| Harman International |
Expertise in audio and connectivity |
In-car entertainment systems |
Global |
| Airbiguity |
Innovative data analytics for vehicles |
Vehicle data management |
Global |
Infrastructure & Equipment Providers
These vendors supply the necessary infrastructure and equipment to support connected car technologies, including payment systems and telematics.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| Payment24 |
Seamless payment integration |
In-vehicle payment solutions |
Global |
| Morris Garage Motor India |
Local market adaptation and support |
Connected vehicle offerings |
India |
| Maruti Suzuki |
Strong presence in Indian market |
Affordable connected vehicles |
India |
| Continental AG |
Comprehensive automotive solutions |
Vehicle electronics and connectivity |
Global |
Emerging Players & Regional Champions
- Aptiv (US): specializes in advanced driver assistance systems and vehicle connectivity, has just entered into a partnership with a major automobile manufacturer to integrate its technology into its new electric car models, is challenging established suppliers such as Continental and Bosch by offering more flexible and scalable solutions.
- Canoo (USA): specializes in the development of electric vehicles with an emphasis on interactivity and connectivity. It has recently announced a partnership with a high-tech company to develop the vehicle’s on-board software, and is positioning itself as a disrupter of the established automobile industry with its focus on the vehicle’s modularity and the customer-centric design.
- Wejo (UK): Provides a platform for obtaining connected vehicle data, has recently won a contract with a number of local governments to exploit vehicle data for smart city applications, complements the traditional car data suppliers with real-time insights and analysis.
- Vay (Germany): Offers a unique remote vehicle operation service, recently launched a pilot program in Berlin for autonomous vehicle delivery services, challenging established players by focusing on a niche market of remote driving technology.
- Cure (India): Provides telematics solutions for fleet management. It has recently installed its system in a large logistics company. It complements the telematics solutions offered by traditional players with solutions that are cost-effective and scalable.
Regional Trends: The Connected Car market is growing significantly, especially in North America and Europe, in 2024, driven by the growing demand for advanced safety features and greater connection. Electrification and data analysis are becoming the most important areas of specialization, and there is a growing trend towards the establishment of partnerships between car manufacturers and IT companies for the improvement of the in-car experience and the development of smart cities.
Collaborations & M&A Movements
- On the cloud, Ford and Google announced that they would integrate the cloud platform of Google Cloud with the connected vehicle platform of Ford, so as to make better use of customer data and to enhance the competitiveness of the two companies in the field of car industry.
- Volkswagen Group acquired a majority stake in the software company CARIAD to accelerate its digital transformation and improve its connected car offerings, positioning itself as a leader in the software-defined vehicle market.
- BMW and Qualcomm entered into a collaboration to develop advanced driver assistance systems (ADAS) leveraging 5G technology, which is expected to enhance safety features and improve market share in the competitive automotive sector.
Competitive Summary Table
| Capability | Leading Players | Remarks |
|---|
| Biometric Self-Boarding |
Tesla, BMW |
Tesla has integrated biometric authentication in its Model S, allowing drivers to unlock and start their vehicles using facial recognition. BMW is also exploring similar technologies, enhancing security and convenience for users. |
| AI-Powered Ops Mgmt |
Ford, Toyota |
Ford utilizes AI for predictive maintenance and operational efficiency in its connected vehicles, reducing downtime. Toyota's AI systems optimize supply chain management, showcasing their commitment to smart manufacturing. |
| Border Control |
Volkswagen, Hyundai |
VW has introduced in its cars a highly developed system of border control, which allows the vehicle to pass unhindered through border crossings with automatic verification of the necessary documents. Similar functions are being developed by Hyundai with a view to making the journey across national boundaries more comfortable. |
| Sustainability |
Rivian, Nissan |
The electric cars and the carbon-neutral production process are aimed at achieving the company’s mission of reducing the world’s carbon footprint. The Leaf model is made of recycled materials and uses energy-saving technology, which places the company as the world leader in the field of eco-friendly automobiles. |
| Passenger Experience |
Mercedes-Benz, Audi |
Mercedes-Benz offers an advanced MBUX infotainment system that personalizes the passenger experience through AI. Audi's Virtual Cockpit provides a customizable interface, enhancing user engagement and satisfaction. |
Conclusion: Navigating the Connected Car Landscape
The Connected Car Market of 2024 is characterized by high competition and significant fragmentation, with the traditional carmakers and the new players in the digital world competing for dominance. In the region of Europe and North America, the trend towards AI and automation is becoming stronger. Suppliers must strategically position themselves to meet the changing regulatory framework and consumers’ needs. The established companies are enhancing their technological offerings, while the new entrants are focusing on agile, innovative solutions that are centered on the customer experience. To be successful in the long run, the ability to integrate AI, automate processes and implement sustainable practices will be key in this rapidly evolving market.
