Cookies Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The global cookie market is expected to reach US$45.4 billion by 2032. This represents a CAGR of 6.43% during the forecast period. The increasing demand for convenient and tasty snacks, combined with the increasing popularity of artisanal and premium cookies, is driving this market growth. In addition, the growing popularity of e-commerce and the development of smart packaging solutions are expected to increase market access and engagement. The major players in the cookie market, such as Mondelez International, Nestlé and General Mills, are actively investing in product innovation and strategic alliances to meet the changing needs of consumers. The introduction of organic and gluten-free cookie variants caters to health-conscious consumers, while strategic alliances with other popular brands and influencers increase brand visibility. These strategic initiatives are expected to play an important role in the market’s growth and the satisfaction of the diverse needs of consumers.

Regional Market Size

Regional Deep Dive

The market for biscuits is experiencing a dynamic growth in various regions, primarily owing to changing preferences, increasing demand for convenience food, and growing health awareness. In North America, the market is characterized by a strong preference for premium and artisanal biscuits, whereas in Europe the biscuits market is characterized by a combination of traditional and new flavours. In the Asia-Pacific region, the biscuits market is characterized by a strong demand for locally adapted biscuits. The Middle East and Africa region is seeing a gradual increase in biscuit consumption, primarily owing to urbanization and changing lifestyles. Latin America is also a potential market, characterized by the increasing interest in local and international biscuit brands. In general, the biscuits market is characterized by a strong regionalization of preferences, health trends, and innovations in product offerings.

Europe

• The European market is seeing a trend towards premiumization, with consumers willing to pay more for high-quality, artisanal cookies, as evidenced by the success of brands like Biscuiteers in the UK.
• Regulatory changes in food labeling and health claims are influencing product formulations, prompting companies to reformulate their recipes to meet new standards, particularly in countries like France and Germany.

Asia Pacific

• The introduction of unique flavors and ingredients, such as matcha and red bean, is gaining popularity in countries like Japan and South Korea, with local brands like Bourbon and Lotte capitalizing on these trends.
• E-commerce platforms are becoming a significant sales channel for cookies, with companies like Oishi leveraging online sales to reach a broader audience in the region.

Latin America

• The rise of modern retail formats and e-commerce is facilitating greater access to international cookie brands, with companies like Mondelez expanding their distribution networks in countries like Brazil and Mexico.
• There is a growing interest in healthier snack options, prompting local brands to introduce cookies made with natural ingredients and lower sugar content to meet consumer demand.

North America

• The rise of health-conscious consumers has led to an increase in demand for gluten-free and organic cookies, with companies like Enjoy Life Foods and Annie's Homegrown leading the charge in this segment.
• Innovations in packaging, such as resealable pouches and eco-friendly materials, are becoming more prevalent, with brands like Tate's Bake Shop focusing on sustainability to attract environmentally conscious consumers.

Middle East And Africa

• The growing trend of Western-style snacks is influencing cookie consumption in urban areas, with brands like Chips Ahoy! entering the market to cater to this demand.
• Local manufacturers are beginning to innovate by incorporating traditional flavors and ingredients, such as dates and nuts, into their cookie offerings, appealing to regional tastes.

Did You Know?

“In the United States alone, cookie consumption is estimated to exceed 300 million pounds annually, making it one of the most popular snack categories.” — National Confectioners Association

Segmental Market Size

The cookies market is experiencing steady growth, driven by the growing demand for snacks, and the growing popularity of the gourmet and artisanal cookie. This growth is also driven by the trend towards snacking, and the trend towards healthier cookies, such as gluten-free and low-sugar cookies. The growth of e-commerce platforms has also made it easier to access a wider range of cookies, thus increasing the consumers’ choice. At the moment, the cookies market is a mature one, with the big players such as Mondelez and Nestlé leading the way in terms of innovation and distribution. The main distribution channels are retail via supermarkets, specialist stores and e-commerce platforms, where brands such as Tate’s Bake Shop and Lenny & Larry’s are catering to a niche market. However, the trend towards a more plant-based diet and the push for sustainable development are driving this market forward, as the industry adopts more sustainable packaging and a more sustainable ethos in the way it sources ingredients. Also driving this market forward are new technological developments, such as the automation of baking processes and the use of big data to analyse consumers’ preferences.

Future Outlook

The world market for cookies is expected to grow at a CAGR of 6.8 % between 2024 and 2032. The demand for cookies is supported by the growing snacking trend, especially among the millennials and generation Z consumers, who are looking for indulgent yet modern varieties of cookies. As the trend towards health consciousness continues to grow, the demand for healthier varieties, such as gluten-free, organic and low-sugar cookies, is expected to grow. In addition, technological innovations in food production and packaging are expected to play an important role in shaping the future of the cookie market. The development of new production methods, such as the automation of baking and the development of smart packaging solutions, will improve the quality and shelf life of the product and will therefore attract a larger consumer base. E-commerce is also driving the market for cookies, as it makes it possible to reach a larger audience and offer a greater variety of products. As a result of these trends, the cookie market will evolve, and by 2032 it will be a more dynamic and competitive market.