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Cooling Fabrics Market Share

ID: MRFR//8821-HCR | 449 Pages | Author: Anshula Mandaokar| November 2024

In the burgeoning Cooling Fabrics market, strategic positioning is essential for companies to thrive in the textile and apparel industry. Cooling fabrics, designed to provide enhanced comfort and moisture-wicking properties, demand thoughtful approaches to secure a significant market share and gain a competitive edge.

A fundamental strategy in the Cooling Fabrics market is product differentiation. Companies focus on creating unique fabric blends or specialized applications of cooling textiles. By offering distinct features such as advanced moisture management, improved breathability, or specific formulations for different garment types, businesses can carve out a niche for themselves. This not only attracts customers seeking specific comfort attributes but also establishes a recognizable brand identity, setting them apart from competitors.

Pricing strategies play a pivotal role in market share positioning within the Cooling Fabrics market. Some companies adopt a cost leadership approach, aiming to provide cooling fabrics at competitive prices without compromising on quality. This strategy appeals to price-sensitive consumers and helps gain traction in segments where affordability is a critical factor. On the other hand, premium pricing positions cooling fabrics as high-quality, performance-driven materials, targeting consumers willing to invest more for superior comfort, especially in athletic and outdoor apparel.

Strategic collaborations and partnerships are another key element in market share positioning. Companies often form alliances with fashion brands, sportswear manufacturers, or research institutions to strengthen their Cooling Fabrics portfolio. These collaborations can lead to innovations, improved fabric technologies, or access to new markets. By pooling resources and expertise, businesses can enhance their competitive position and offer comprehensive solutions tailored to the specific needs of their partners.

Geographical expansion is pivotal for market share positioning in the Cooling Fabrics market. This may involve entering new markets or consolidating efforts in existing ones to broaden the customer base. Understanding regional fashion preferences, adapting products to meet local climate conditions, and navigating diverse regulatory landscapes are essential components of successful geographical expansion strategies.

Innovation is a driving force in the Cooling Fabrics market, and companies that invest in research and development gain a significant advantage. Continuous improvement in fabric technologies, the introduction of novel cooling applications, and the development of sustainable and eco-friendly options contribute to staying competitive. Innovation aligned with evolving industry trends, such as smart textiles or biodegradable cooling fabrics, is crucial for maintaining a leadership position.

Effective marketing and communication strategies are indispensable for market share positioning in the Cooling Fabrics market. Companies must articulate the value proposition of their cooling fabrics clearly, emphasizing the benefits in terms of comfort, moisture management, and style. Leveraging various communication channels, including digital marketing, collaborations with influencers, and participation in fashion and sports events, allows businesses to reach a wider audience and create brand awareness.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 9.37% (2023-2032)

Global Cooling Fabrics Market Overview


Cooling Fabrics Market Size was valued at USD 2.5 billion in 2023. The cooling fabrics market industry is projected to grow from USD 2.73 Billion in 2024 to USD 5.10 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.10% during the forecast period (2024 - 2032).Rising per capita spending and disposable income, as well as increased demand for sports and protective clothing are the key market drivers enhancing the market growth.Cooling Fabrics Market OverviewSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Cooling Fabrics Market Trends




  • Rising Sportswear Manufacturer Demand to Drive Market Growth




Rising sportswear manufacturer demand is driving the market CAGR for cooling fabric. As it develops into an intelligent and smart fabric, the product is seeing rising demand from sportswear makers. By controlling factors including moisture, heat, and perspiration, cooling fabric keeps the wearer's body cool and shields it from heat stress. The fabric offers a variety of benefits that are expected to drive the market's expansion. Globally, demand for heat-regulating clothing is rising since it keeps athletes dry throughout competitions and boosts their performance. The industry is positively impacted by consumers' growing health consciousness and the growing number of sporting events taking place throughout the globe.


Government assistance is becoming increasingly important in becoming healthier and participating in sports. Furthermore, through fostering youthful talent, countries hope to encourage a more active lifestyle, which will have far-reaching good consequences. This will propel the cooling fabrics industry forward. There is an increase in the number of athletic events around the world, and these events are expected to inspire more people to participate in various sports, driving demand for fabrics in sports as well as the cooling fabrics market.


For instance, in Odisha, India, the International Olympic Committee developed the inaugural Olympic Value Education Programme (OVEP). This will allow children to study sports while also receiving an education, and it will allow around 32,000 children to enroll in 90 schools in the first year of operation. Thus, the government encouraging sports is driving the revenue of the cooling fabrics industry.


Cooling Fabrics Market Segment Insights


Cooling Fabrics Type Insights


The cooling fabrics market segmentation, based on type includes synthetic and natural. The synthetic category is anticipated to hold the largest share of revenue in the cooling fabrics market because of its superior moisture and cooling management capabilities. Synthetic fabric is becoming more popular for making sports equipment and protective clothing since it is more durable, strong, and cost-effective than natural fabric. Due to their widespread availability and lightweight nature, synthetic fibres like spandex, nylon, and polyester are commonly favoured when producing synthetic cooling materials. The development of synthetic fabrics with improved evaporative properties makes them perfect for outdoor sporting events since they help to control body temperature by managing moisture and heat. Exercise performance is anticipated to improve thanks to the superior heat-loss capabilities of synthetic materials and their improved evaporative qualities.


Figure1: Cooling Fabrics Market, by Type, 2022 & 2032(USD billion)Cooling Fabrics Market, by Type, 2022 & 2032Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Cooling Fabrics Textile Type Insights


The cooling fabrics market segmentation, based on textile type includes woven, nonwoven and knitted. Knitted segment is expected to account for largest share in the cooling fabrics market over the forecast period, owing to its wrinkle resistance, versatility, durability, elasticity, and softness. Knitted cooling materials have a soft structure and excellent ventilation, which is leading to an increase in their use in protective clothing and athletic gear. Cooling knit textiles are easy to wear and allow the body to breathe. A form-fitting garment that doesn't restrict movement and quickly conforms to the shape of a human body is made possible by the excellent stretchability of knitted textiles.


Cooling Fabrics Application Insights


The cooling fabrics market segmentation, based on application includes sports apparel, lifestyle, protective wearing and others. Over the projection period, the category for sports apparel is anticipated to experience significant revenue growth. The popularity of outdoor sports and fitness activities is developing as a result of consumers' growing health awareness due to the incidence of chronic diseases. Thus, it is assisting in driving up demand for sports gear comprised of breathable materials. As they aid in keeping the body at a reasonable temperature during strenuous activity and hot weather, cooling textiles are being used more and more in the production of athletic wear. Cooling fabrics are more in demand among sportswear makers due to their soft texture, excellent breathability, and durability.


Cooling Fabrics Regional Insights


By Region, the study provides the market insights into North America, Europe, Asia-Pacific and the Rest of the World. North America is anticipated to account for the largest revenue share in the market, owing to increased R&D activities for the manufacturing of high-quality cooling fabrics. Rising sports and fitness activities are likely to drive market growth in the region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: COOLING FABRICS MARKET SHARE BY REGION 2022 (%) COOLING FABRICS MARKET SHARE BY REGIONSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe cooling fabrics market accounts for the second-largest market share due to increased demand from the sportswear and textile sectors. Further, the German cooling fabrics market held the largest market share, and the UK cooling fabrics market was the fastest-growing market in the European region


The Asia-Pacific Cooling Fabrics Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to rising disposable incomes of consumers is also expected to increase demand for garments made of cooling fabrics in this region. Moreover, China’s cooling fabrics market held the largest market share, and the Indian cooling fabrics market was the fastest growing market in the Asia-Pacific region.


Cooling Fabrics  Key Market Players & Competitive Insights


Leading market players are extensively spending in research and development to extend their product lines, which will help the cooling fabrics market grow even more. Market participants are also engaging in a number of strategic initiatives to grow their worldwide presence, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the cooling fabrics industry must provide cost-effective products.


Manufacturing locally to reduce operational costs is one of the primary business strategies utilized by manufacturers in the cooling textiles industry to benefit clients and expand the market sector. In recent years, the cooling fabrics industry has provided some of the most significant benefits to medical. Major players in the cooling fabrics market, such as Hexarmor (US), Tehrani Industrial Group (Iran), Sun Dream Enterprise Co., Ltd (Taiwan), Hong Li Textile Co., Ltd (Taiwan), Everest Textile Co., and others, are attempting to increase market demand by investing in research and development operations.


H & M Fast-fashion clothes for men, women, teenagers, and kids is the main focus of Hennes & Mauritz AB, also known as the H&M Group or just H&M, an international apparel company with its headquarters in Sweden. As of 23 June 2022, H&M Group operated 4,801 stores under its different company names in 75 geographic markets, employing 107,375[b] full-time equivalents. The second-largest clothing retailer is H&M.[8] Erling Persson created H&M, and Helena Helmersson is the company's current CEO. Erling Persson established the business in 1947 when he launched his first store in the Swedish town of Västers.[10] The store, Hennes (Swedish for "hers"), sold only clothes for ladies. In Norway, a new store opened in 1964. In May 2020, A new collection from H&M featuring Coolmax technology was released. This innovative line wicks away sweat, keeping the body cool and dry. Air can pass through and remove sweat from the cloth thanks to the Coolmax technology.


Nike, Inc. is an American multinational corporation that designs, develops, manufactures, and markets and sells footwear, clothes, equipment, accessories, and services worldwide. The corporation is headquartered in the Portland metropolitan area, near Beaverton, Oregon.With revenue exceeding US$46 billion in fiscal year 2022, it is the world's largest provider of athletic shoes and apparel and a major maker of sports equipment. Bill Bowerman and Phil Knight launched the corporation as "Blue Ribbon Sports" on January 25, 1964, and it became Nike, Inc. on May 30, 1971. Nike, the Greek goddess of triumph, inspired the company's name. June 2019,  Nike AeroAdapt is a new proprietary material introduced by Nike, Inc. The material is intended to keep athletes at their ideal body temperature. Nike AeroAdapt will make its debut with five Nike Training garments and two Nike Football garments, expanding Nike's adaptive product platform to apparel.


Key Companies in the cooling fabrics market include




  • Coolcore LLC of the United States




  • Ahlstrom Minks o present in Finland




  • NILIT Ltd of Israel




  • Polartec present in the United States




  • Nan Ya Plastics Corporation of Taiwan




  • Nanotex LLC of the United States




  • Tex-Ray Industrial Co Ltd present in Taiwan




  • Everest Textile Co Ltd of Taiwan




  • Formosa Taffeta Co Ltd of Taiwan




  • Asahi Kasei Corporation of Japan




  • Hexarmor of the United States among Others




Cooling Fabrics Industry Developments


December 2020, Brrr launched a new cooling fabric called 'Brir Pro.' These fabrics are infused with micro cooling minerals, as well as performance drying and hyper wicking, to enhance the triple chill' effect for a refreshing sensation and improved comfort.


April 2022, LifeLabs has released a cool T-shirt made of sustainable cloth. This T-shirt is produced from recycled materials, making it more effective at cooling while having a lower environmental impact.


April 2021, ZOLL Medical Corporation (ZOLL), an Asahi Kasei corporation, has acquired Respicardia, Inc. (Respicardia), a medical equipment company based in the United States that makes and sells the remed System, an implantable neurostimulator device used to treat central sleep apnea (CSA). The acquisition was completed on April 9, 2021 (Eastern time in the United States).


Cooling Fabrics Market Segmentation


Cooling Fabrics Market By Type Outlook




  • Synthetic






  • Natural




Cooling Fabrics Market By Textile Type Outlook




  • Woven




  • Nonwoven




  • Knitted




Cooling Fabrics Market By Application Outlook




  • Sports Apparel




  • Lifestyle




  • Protective Wearing




  • Others




Cooling Fabrics Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America




 

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